I think that NPR is the wrong venue for an ad like this. I'd love to learn how many click-through-to-purchases the ad got.
dialmora 2 years ago
@dialmora The band & label expressly chose NPR as the media property and it was a great match on both sides. Engagement rates were fantastic - hoping to be able to share a cast study.
ericlitman 2 years ago
The "edit video" is kinda cheesy but what can you expect. If it plays the music then it will surly work on the hip young NPR crowd.
Advantage, direct itunes link on an iphone, sales = up.
BTW, the album is on Amazon MP3 for like 3.99, probably 9.99 in itunes.
jguffey95 2 years ago
I think that NPR is the wrong venue for an ad like this. I'd love to learn how many click-through-to-purchases the ad got.
dialmora 2 years ago
@dialmora The band & label expressly chose NPR as the media property and it was a great match on both sides. Engagement rates were fantastic - hoping to be able to share a cast study.
ericlitman 2 years ago
The "edit video" is kinda cheesy but what can you expect. If it plays the music then it will surly work on the hip young NPR crowd.
Advantage, direct itunes link on an iphone, sales = up.
BTW, the album is on Amazon MP3 for like 3.99, probably 9.99 in itunes.
jguffey95 2 years ago