Cloaking
8:47
Added: 6 months ago
From: GoogleWebmasterHelp
Views: 23,355
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  • i feel 80% more intelligent while watching these videos.

  • q carajo tas hablando

  • Its Very Helpful

  • "..and everybody is happy" :-)

  • Hello... very helpful, thanks

    Slightly of topic;- what's the Google thinking on the use of stealth forwarding please? Sadie

  • Hi Matt, the last comment you made regarding the litmus test for "power user kind of thing" did not answer the question fully if you would be in a high risk area. Our UX team ofter has questions about testing and having navigation hidden on certain pages through JS when a page loads. This would not be attempting to Spam Google or influence rankings, but to A/B test user interaction w/in our site limitations. Would this still be considered cloaking and therefore bad?

  • so, it seems to me that a short url service is not good either? especially if it comes with a frame? I think I may have missed something here... I need to to study this a bit more... very interesting though thank you!

  • @keithcarberry if the url shortener comes with frames you should stay away from it. most good url shorteners will use good redirects and pass on juice to your site. look for: Do URL shorteners pass anchor text?

  • nothing about showing content behind paywalls/registration to crawlers. so not quite definitive :-)

  • Geolocation is seriously bad for users. What should be used is the settings in the browser. I have my browsers set to get pages in English. Always! I don't care about Portuguese, German, French or whatever when I am travelling. Just because I connect to the internet in a special country does not mean I speak the language. Simply a terrible user experience. The browser setting should ALWAYS override the geolocation.

  • Круто!

  • Disseminated that he didn't talk about blocking googlebot from a JavaScript file with robots.txt

  • Matt what about sites that use js to create a different user experience for bots vs google?

  • What about using those plugins that serve a block of content that is different based on the different social networks a visitor might come from? Like WP-Greetbox - Has welcome messages or whatever content you want, based on the referrers.

    Is that considered cloaking?

  • What about serving all visitors (users and Googlebot) a very basic page, with the most relevant & essential content (for example, if a blog, just serving the article content), and then enhancing the page (and thus, the user experience) using Javascript (for example, adding navigation, links to related content, footer, etc)?

    This may be a common approach in the next years, following the current trends of mobile-first, responsive design approach.

  • To clarify (and because there wasn't space for more characters).

    Most users (those with JS enabled or a particular user agent) will get the basic page that will get some enhancents during loading/rendering time.

    Other visitors (those with JS disabled, or GoogleBot) will get the basic page, with the relevant/expected content, without all the other extra elements (navigation, links to related content, etc)

  • Is it me or Matt looks quite young in this video?

  • It's amazing that Matt Cutts is re-pushing this the day after the distilled conference in NY.

  • OMG PORN ! NOT PORN !

    CALL THE COPS !

  • @adithecool huum, then the user will be redirected again when clic on the Spanish site. Do you mean to disable the redirection if the user comes through the link and not redirected if is coming directly? it's a bit weird no?

  • Very useful, though a bit too long on topic.

  • Hi, If Googlebot crawls only from US. How can crawl a Spanish Website that redirects to the english version? In this case the Spanish Website is kind of invisible? or what?

  • @stanleycrox You add a link to Spanish website to the US website for Googlebot to crawl. Its an equivalent to a American user wanting to browse the Spanish website.

  • IE7? What year was this video made?

  • It's really disappointing that this video doesn't mention Google's "First Click Free" program (which requires you to check for the useragent "Googlebot") or Google's AJAX Crawling specification, which lets you return HTMLified JavaScript just for Googlebot.

  • Matt swears @ 5:25

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