Added: 3 years ago
From: loiclemeur
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  • the black celts!

  • This is very interesting.

    But was Apple really not aiming for a large audience with the iPhone?

    Something tells me Apple is always aiming to please everyone.

    He is right that they have less fear of experimentation though.

    Or so it seems to us at the bottom of the consumer chain.

  • Love how he clarified who should need/use a tribe. It's important to understand what one is doing out in the world and for what purpose and how to get there. Thank you

  • let me present to you the world's smallest stick microphone.

  • I'm actually happy so many people deride what he's saying and don't actually listen and take in his message.

    Less competition.

  • who is this? the son of ghandi?

  • Love the way you pronounce Godin - sounds like Hello in Danish (Goddag ;-)

  • Very interesting!

  • Seth Godin: Merci beaucoup!!! From your newest and, quickly, your biggest fan :)

  • The company that gets the concept of being the best wins. It is so simple but so many fall victim to price... its a shame.

  • Stupid bald apple fags buying their iPhones and following their "tribes" like blind sheep.

  • Seth Godin is the god of marketing

  • Very true - he DOES reply to e-mails!

  • The camera movement didn't prevent me from hearing the message, but this camera 'style', when done in commercial shows, is drawing attention away from the show and on to the person behind the camera. We know why the camera work was like it is in this video (lack of tripod) and so it makes sense. 2 years on and people STILL comment to me on it, even though the thread answers all questions along with my responses.

    I'm still as ever RAW RAW Seth!

  • This was a great interview. What he said about being a meaning specific! I like that!

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  • Thanks for what your doing Seth! Ignore the haters, even the best of the best had detractors. Galileo was so hated he spent the last 10 years of his life imprisoned for declaring the sun to be the center of the solar system.

  • The negative comments make me more dizzy than the video. This video is slightly swaying- not enough to complain about . Just listen instead. Must be perfectionists complaining.

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  • Same here, I respond back to everyone's messages.

  • Seth Book are amazing! They will light a fire for you to be a LEADER!

  • What he's saying is worth money but you're watching it for free.

  • GREAT video but must they do a profile of this guys big huge HEAD and big AZZ nose???? OmG it is just unfair. this is the issue with amateur interviews, etc. they just run it, they just film it, they dont care how people look.. I mean the guy is so smart Seth Godin I love his knowlege and he seems KOOOL. but i think he could have been better looking at the CAMera talking to us. Are a lot of men going BALD.. I know like 10 friends/family who have lost hair?? OMG is this epidemic

  • Are these the same kind of tribes as the ones David Logan talks about?

  • Guys, dont forget what "social media" is all about. Its not a new technical invention, its something that requires a behavior, that lots of us forgot a long time ago: Being social! (includes being respectful). Loic and Seth spend some of their time, so we can enjoy the talk too. They could have talked without mic and video too, probably even more relaxed. So be thankful, that those guys shared this conversation and if you dont like it: at least stay respectful. All the best -Nico

  • Sorry Loic!!!!!! Love this video!

  • I love how Seth thinks..........thanks Lois for getting this interview on video. Love it.

  • @KevinMontgomery

    me too

  • Great interview! Thanks!

  • cool video, Seth is a legend

  • Nothing in life is equal.. The very nature of life its self means some will be better then others.. It is simply nature

  • While Seth Godin's analysis is correct, I'm afraid many will miss the real point, which is that "passion" creates excellence. Instead, he focuses on marketing - to intentionally NOT appeal to the masses?!. That's an analysis after the fact but not advice to follow. Apple (his ex) doesn't strive NOT to be for masses. They follow the passion and let others buy or not buy. Seth's "marketing approach" is intellectual. Those that "can", "do" follow their passion. Others analyize and imitate.

  • @shutyourpiehole

    I would say equality creates excellence - yet this is a point that is not yet being seen.

    For example if there was an equal money system in place and all individuals had equal access to education - this would greatly influence the shape and development and overall skill level of the population. Where those who are seen as apparently unable to lead would now be equalized with those seen as having apparent special skills because the training would be available to all.

  • @shutyourpiehole , I hate to say this so bluntly, but YOU'RE WRONG. Your point that passion creates excellence goes without saying. Seth actually makes this exact point when he says to go and be the best in the world at what you do. You're also wrong about Apple. Their success has in fact come from catering to a small, tightly-focused community of tech "snobs" rather than the entire market. Seth's point is that the excellence of your product or service IS your marketing.

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  • I liked it better when a Tribe was associated with native Americans

  • @CraigCatapano I agree, this is all about pinning a price tag on segmented groups. Freemium to Premium. Free Obama posters to fame and wealth. Following the pied piper to the river that runs green. Tactics of the intellectual businessman or marketeer. Once the world has maxed out on products and fame maybe it will return to the original association of 'Tribe', as you say.

  • Yes! Just learning more about the whole tribe concept and love this!

  • Really great video from Seth, thanks for interviewing him and posting!!

  • Seth Godin rocks

  • Tribes would have to be my #1 book from 2010 closely followed by Tim Feriss's 4 hour week. It just makes sense without the hysterical and cliched language of so called guru marketers-Cheers Kiaran

  • Cool Stuff, I'm reading purple cow at the moment...

  • Seth Godin is the Woody Allen of marketing.

  • Thanks Seth Godin for the insights. Your thoughts about not joining twitter, is telling me that I must focus on what I am doing my best at!

  • 5:52

  • Sad that he uses the Al Gore tribe as an example. Goes to show that even complete idiots can create a trive. Al Gore is a Green Profiteer pawned as a 'nice guy'.

    He is a liar. Amazing he didnt win the presidency in light of how good a liar he is

  • @actorkent Al Gore did not say that the problem was definitely caused by humans. He said that the probability that it was caused by humans is high and many people believe that the risk is too high to look past. Why do you have to be so black and white? Everything's so polarized, stand in the @#%@# middle sometime

  • @LPHLPH1 you dont get it right?

  • Great Video Seth, thanks for sharing your opinion, observations and insight...you make people "think" and that's the greatest!

  • Very nice of Seth to, yet again, share his significant thoughts on marketing, success and being oneself. One day I will have the bucks to apply for his in-home conference (Nov 09). The lessons I have learned from Seth have helped me and my businesses more than my graduate work in marketing ever did. I'm growing a new tribe, so thanks, again, Seth. Good work, Loic. BTW, that is a cool mic. I use one for my podcasts. ;-)

  • Very good conversation!

    Funy mic :-)

  • Seth,

    I may not agree with every thing you said but was a very intelligent conversation. Alot of video's just try to sell you something verses make you think.

  • I completely agree with ilabstudios. Based on the people that left comments, there are an incredible amount of people focused on his lack of hair or his cultural background. What a bunch of ignorant comments.

    Although, I look at the fact that most people don't "get it" as job security for those that do. So I can't complain much about that.

  • WOW. I am shocked at all these negative comments in regards to what Seth speaks about.

    You're all just stupid, it's unbelievable.

    How about spend a minute contemplating on his message and why it may be true, then comment.

    Everything he says is incredibly valuable if you are a marketer or entrepreneur.

  • @ilabstudios COMPLETELY AGREE!

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  • When he meant he doesnt send emails, he doesnt send the RSS emails (the one that notifies you every time he writes a new blog post). He gets his RSS autoresponder to do that (hence the "machine" at 02:10)

  • @am2112rush uh, no you just don't understand what he was referring to. He was saying people get his blog posts, well how would they get them, by post office? No, an auto-responder sends them. Later he was referring to people who send him questions by email which he then responds to 100s of them. If you had a blog you would understand.

  • I don't buy it. He says Google can build gmail and not advertise it. His lesson is that word of mouth drives success. This is Google, the most heard of company in the world. He says the ipod took off "because the story and the word of mouth." But what about apple's cult following.

    A lot of the web 2.0 analysis that goes on starts with people picking a very unusual case, and then generalizing wildly. The conclusion ends up being "if you want to be rich, be Google or Apple."

  • apple's cult following is their tribe

  • nokia has high end phones that are way expensive than iphones

  • Good nice interview and indeed good questions.

  • nice

  • Thanks for this video. Very rare opportunity to watch this type of interview. You asked good questions too.

  • killing me with twilight

    does not add everyone

    no to band spamming right u are

    special Holiday message up only until Sunday night

    only if you care and believe

    "Beyond"

    check it.

    Cool vid

  • Yes!

  • If you try to be the best.. maybe you can-t but then you will be the third or second... is a matter of focus. I´ll recommend the book called "Ten rules of simplicity or somethin like that"

  • Be a meaningful specific rather than a wondering generality. Nice quote.

    Now, I have to go to the gym, finish my eccommerce report, evaluate 3 CMS systems, devise a new nutrition plan and practice my Aikido rolls. Thankyou.

  • Seth is inspirational.

  • the problem with Godin's theory is that 1,000 people will NOT get the info to 1,000 people. The number of people with 1,000+ friends on twitter or Facebook is rare. His whole strategy is based on wrong math.

  • There is no real value in Facebook, Twitter or MySpace ..and there is zero content.

    Tribes are about connecting with people with a common interest or passion......the regular social media is just a list of names, talking about things that don't matter, with people who don't care. It's a waste of time.

  • Its amazing how Seth Godin turns simple observations we all think of, but turns them into his. He is an excellent "Repeater". Ie: Zig Ziglers "meaningful specific" line. What is his ultimate secret? Check out my channel.

  • seth! you're gonna drop your iphone dude! you're making me nervous.

  • I read the book Tribes and loved it. This video just drives home the fact why tribes work in today's society.

    Cindy McAsey

    Barefoot in the Garden

  • "It's difficult to get people to listen." I completely agree!

  • Fantastic interview!

  • Good explanation on why not everyone needs to be on Twitter at 9:10

  • Magnetic speaker.. He inspires me to focus every time I hear his message.

    Great relaxed interview as well.

  • I think Godin is over generalizing on this one. If, for example, you published the best magazine in the world for Gerbils, and you managed to gain a "tribe" of 1000 readers that also loved it and told the world about it. You would still go out of business after issue 1. Advertisers wouldn't be interested in 1000 eyes, no matter how excited they were and subscribers couldn't bear the cost of such a small run print publication. It may be "the right way" but it's not the real world.

  • What if you made the publication as a launching pad into something else? For instance, if it were free online, and you got that "tribe" excited and you then introduced that tribe into something else - like I don't know - products for their little furry friends. Because at that point, they trust you and love you and are likely to buy from you. I think Seth talks about ideas like that in a couple of his books and on his blog. Oh yah, and he also talks about "nay-sayers." ;)

  • Seth, you make some very interesting points here. Most importantly, you are consistent in your representation of permission marketing rather than just sending out a message. I found the concept of looking for your committed 1000 followers of great value. I love what you do because you walk what you talk.

    Shallie Bey

    Smarter Small Business Blog

  • I think I have to watch this one a couple of times..

    Impressive!

    Yanatz from Zagreb, Croatia

  • I just found out that I am a wandering generality. But I've always found that meaningful. When I look at an ant colony, I always pictured myself as the ant among the few that wander outside the colony looking for something.

  • Seth - you are a 'meaningful specific'. What a great term and keep it up!

  • Hey Loic - what a super interview. Good questions. And he is one of the most interesting minds on the planet. Thank you for posting. And worrying about tripods is completely missing the point...

  • Can someone get the guy with the camera a TRIPOD?

    You know a cameraman is screwing up when you begin to realize that there IS a cameraman. His role is supposed to be invisible to the audience and yet all we get is this swaying and moving up and down and left and right and framing in the boom microphone....UGH.

    Maybe he's the 5th best cameraman they could find...

  • hey hey hey ronmcmahon it was my wife!!! but you're right I will get a tripod :) better than nothing though

  • @loiclemeur Hahaha. Gotta love a wife/husband team. Good job!

  • @ronmcmahon LOL

  • @ronmcmahon

    Wow, you have got to be kidding me.

    While listening to the "content" of this video all you could focus on was the camera movement???

    No way your successful if you can get taken out by "camera movement".

    Focus man, focus.

    Maybe you have done some camera work in the past to make such an issue out of it.

    To the maker of the vid....thanks!

    Seth is cool.

  • @clintcarter I agree Seth IS cool (I read his blog daily), but this isn't an audio recording or a book, it is a video and this medium is a visual one. Part of the message is in the video content itself as we view Seth's facial content and body movement. For me the constant movement of the image is a distraction and I noted it.

    FYI - I also find TV shows that have a similar style of camera work too annoying to watch...

  • @ronmcmahon Was the distraction so great that the message went by you?

  • Amazing and inspiring. Thanks for posting.

  • Wow, I thought I was the only one that feels the same way about Twitter. I totally agree. Have ONE home-base and focus everything on that. Don't follow the crowd. Be the best in your niche and make the best product in your niche. Each one of us have one thing we are better at then anyone else in the world. Find it, and become the best and appear as an expert in your field.

  • Exactly! that's why I'm not on Twitter either.

  • yes Seth ; you're the best ! i love your blogs in my email box every day.

    how did you get on with the free apprentices at your door at 8 a.m. ?? did that go ahead at all ??

    (guess I need to find a web page with the info hu ?)

    cheers , Marcel in New Zealand

  • Great thoughts -- hard to execute, but still trying!

  • Be the best - not the 5th best...cannot wait to see Seth in London in Feb - awesome, thanks for doing this interview

  • This is a perfect retort to those who say you HAVE TO DO IT ALL. I get so tired of those marketing peeps who say you have to use every web app out there.

  • Seth! I'm one of your true admirers. I definitely don't want to be a wandering generality and have gotten bogged down following too many good ideas and leads for ways to take my work online...lately. But today you've rescued me deep in my thinking. I won't be a wandering generality. I will concentrate on what I'm good at and I will be me! Thanks for your encouragement.

    You are a wise man in a prominent position, world-wide and I congratulate you.

  • Love the line about being a 'meaningful specific and not a wandering generality'

  • Thanks for sharing!

  • Who is the interviewer in this clip? Anyone know?

  • Loic Le Meur

  • Love how Seth Godin talks about Tribes and thinking exponentially! Amy Shuen talks a lot about this in her book Web 2.0: A Strategy Guide.

    Tribes: You just need 1,000 people that will each bring 1,000 people.

    Seth & email? #emailLess

    Anyone can be a Mentor. Love it!

    Pick your thing & be the best!!

  • It would be interesting to know if Seth is also able or willing to apply his marketing ideas to another sector, e.g. ecological sanitation.

    We had the UN International Year of Saniation last year with still more than 2billion ppl out there still lacking access to decent toilets. Now what if we could promote toilets in a Seth Godin way and give them the "sexyness" an iPhone or a 2k US$ video camera have so that everyone wants them?

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