I find it terrifying, at least, not just 'cause of the sheer information volume on this single ad, but also 'cause this one-minute ad gives most information than a full program today.
Harry Reasoner left CBS News for ABC News in early December 1970 and stayed there before "going home" in mid-summer 1978. Early on, he did a half-hour Saturday early evening program called "The Reasoner Report," meant to imitate "60 Minutes" (of which with Mike Wallace, Reasoner was one of the original co-hosts/co-editors in September 1968. Joan Richman had her ABC News producer interlude during the early years of Reasoner at ABC, before also returning to CBS News, in her case via CBS Sports.
Holy crap! This is the most intense promo I've ever seen in my life. Geez, I thought the world was a messed up place NOW. I'm kinda glad I wasn't around in the early 70s.
I find it terrifying, at least, not just 'cause of the sheer information volume on this single ad, but also 'cause this one-minute ad gives most information than a full program today.
macheta 4 months ago
Not a single woman in this promo.
gurimrippa 5 months ago
@gurimrippa It was 1970. Are you REALLY surprised? Women's Liberation was in its infancy and big time journalism was still a man's profession.
dcbandnerd 4 months ago
I'll say 1970 or a little later. It uses the Avant Gard type face at the end, which wasn't introduced until 1970.
torgman 5 months ago
@torgman
Yeah, it's 70. I remember this vividly.
BTX61 5 months ago
Harry Reasoner left CBS News for ABC News in early December 1970 and stayed there before "going home" in mid-summer 1978. Early on, he did a half-hour Saturday early evening program called "The Reasoner Report," meant to imitate "60 Minutes" (of which with Mike Wallace, Reasoner was one of the original co-hosts/co-editors in September 1968. Joan Richman had her ABC News producer interlude during the early years of Reasoner at ABC, before also returning to CBS News, in her case via CBS Sports.
alfredroberthogan 10 months ago
Ball of Confusion that's what the worry is today". I'd take that 5% unemployment again though.
edkollin 11 months ago
Holy crap! This is the most intense promo I've ever seen in my life. Geez, I thought the world was a messed up place NOW. I'm kinda glad I wasn't around in the early 70s.
dcbandnerd 1 year ago 2
Where is the music from ?
sto59 1 year ago
@sto59 I'm wondering the same thing. It's a great percussion ensemble tune.
dcbandnerd 1 year ago
My god.... I remember this .... the graphic design is so intense....
BTX61 1 year ago
Would love to know if the person(s) responsible for this ever went on to do work in motion picture opening credits.
Setebos 1 year ago
I think this is from ABC's Fall 1971 Campaign.
usa02 2 years ago
This would have been. Harry Reasoner took over as Howard K. Smith's co-anchor in late 1970.
wmbrown6 2 years ago