Business sales tips: David Meerman Scott on buyer personas

[VizWords]

In this time of new media, new channels and content marketing, it all comes back to executing on the basics. Who are your targets and what do you really know about their hot buttons? Figure it out and it's much easier to develop engaging content for them.

[businesstvkelsi]

I agree, really good basic advice to think about.

[businessexpertsalli]

I always get a lot from David's advice. He has a lot of knowledge about lots of different stuff

[businesstvrebecca]

I really liked the example David used of a small hotel to explain buyer persona's, it made the ideas really easy to understand

[businessexpertsmatt]

It's refreshing to see someone say it as it is ! No stupid business speak.

[MJLambNZ]

Good practical advise.

[businessexpertsdan]

Some great stuff coming up about how to do this same stuff with email marketing!

[businessexpertjeremy]

I think they called this segment marketing back in my day.

Great to be first on the comment sheet!