Cannes Young Lions 48 hour contest 2009: „Crazy skydiver for Oxfam

[grnd]

The idea is as weak as most of the others. So chill, people. Having so much money sucks though, kills the competition.

[hhilberg]

So a minidv cam and 5 people with leaf blowers is that "much money?" . It's not my fault, that we can shot good qualitiy with about 100 bugs. ;)

[grnd]

Wow, a greenscreen-studio plus props, crew and time for 100 bucks? Where is it?!

[hhilberg]

oh, its in hamburg. we asked if we can use this greenscreen-ramp for free and they sad yes. Light equi was 3x 800watt arris and one cineflow. Ask anybody what an "amasing" value this is.

[grnd]

Well, ok. The idea is still weak. : D

[hhilberg]

It's only because all the opponents here think that we spent so much money on this. The secret is that we had a good team and I as the director are very good in using after effects, so I did all the post in about 6 hours. I only want everybody to know that we had we are no "high budget" production. Anyway it was so much funb to shoot that skydiver ;)

[grnd]

Well, I still think the connections you guys as professionals have cannot be compared to many "non-pro" productions in the competition. But that's not your fault.

[Ulfboy]

What? I totally liked it. Thumbs up to the agency!

[SergioSevega]

you lose? o so sorry

[veischu]

would like to know how they got the money to produce such a prowork...neither like the clip nor the idea...but anyway....good luck

[donniedarko777]

what a waste of money... how can this be a strong idea when it can be used for absolutely anything? replace the oxfam message with wearing a condom or checking for cancer or whatever you want... this is a basic test to see if an idea is strong and unique or not. and this one obviously fails it.

[JensonBUTTONS]

@donniedarko777 Thats an incredibly stupid piece of advice, Some of the greatest ad's ever made could have sat under a number of different clients.

[donniedarko777]

@JensonBUTTONS well that would make my job as a creative so much easier! i'll just sit here at my desk making up random stuff, set up a nice archive, and since the cs people don't have to make briefs anymore (we make universal ideas that can work for anything), i'll just pull something random out of my magic box and voila! success! you have some serious flaws in your understanding of how advertising works, buddy. and writing down stuff without thinking, that's what's incredibly stupid.

[JensonBUTTONS]

@donniedarko777

You're not the only creative on YouTube dumbass.

So lets look at just a few recent award winners-

The Yellow pencil winning poster campaign for Jeep (Bushman & Eskimo) could have been for absolutely any off roader, but it wasn't, it was done for Jeep.

Cadbury's Gorilla could also have been done for any chocolate brand, it would have in fact been a lot easier to do it for Yorkie or Kit Kat; it was actually so far off Cadburys branding it took over 3 years to sell through.

[JensonBUTTONS]

@donniedarko777

... continued rant... Nike plus, one of the greatest campaigns of all time. This could have been for any brand of running shoes. Adidas plus anyone?

Here are just the first 3 campaigns i could think of. They span 3 different media strands, are all completely brilliant and all could have fit under multiple brands. You quite clearly don't understand how branding works. You may be a creative, but it's certainly looking like you're not a very good one.

[donniedarko777]

@JensonBUTTONS dude, you're an intellectual waste of time... just because you can call someone you have no idea about whatever comes foaming at your mouth doesn't make you right. you have a lot of growing up to do, let's talk again after that.

[JensonBUTTONS]

@donniedarko777 Mate, you're reply actually makes NO sense. Perhaps you just don't have the intellect required to understand the basic points that I am quite clearly and succinctly making.

And yes, I know EXACTLY what i'm talking about, and I am afraid in this particular case I am 100% right.

Looks like you have a lot of learning to do before you'll become a half decent creative buddy, you can either start now or not.

[raymondolano]

i like this entry! one of the strongest competitor!

[MediaSims]

sorry guys, you had a budget but no concept

[marenaki]

technically well done, especially considering the short time you had...

BUT: the idea is not very strong, neither too funny.

good luck anyhow!

[Filmapprentice]

that's a pro job. nice.

[TubeyouLoveyou]

Where is the idea?

[IAMNOTINFECTED]

This is actually pretty great

[Doniestory]

over used concept and a bit monotonus...

[Springflake]

Ein Prosit der Gemütlichkeit - wirklich gut gemacht, super! :)

[Cannes2009]

Haha funny, really, really dumb and immature.

Well executed.

[leerobinsoncd]

This is hilarious! Really well done. Great job, guys!

[48hourscannes]

my vid is better!!!!!!!!!!!!!!!!!!!!!!

[MONO3939]

Good.

[MrPtica]

great, great, great :-)))) One of the winners, for sure (thanks god I´ve got another chance ;b). The best I`ve seen so far, hope to see you in cannes. good luck

[PDX97202]

Finding that wardrobe must have taken longer than 48hrs alone. Nice work. Looks great.

[theMAXX81]

ich mag die staubwolke

[carlotti2002]

mädels würd ich mal sagen.

[gettoeby]

Geil Jungs!!! Einfach, witzig und Message kommt rüber!!! Gruß an die Torte Dennis!!! Ich drück Euch die Daumen (Hab meinen Beitrag dazu auch geleistet ;))!!!

[armando11483]

haha, funny! dunno about relevance of the insight though.

[mh301179]

Metaphor sucks over good quality of the production. What a pitty.

[yyf147258]

Search "Happy Rob Buy" by google ,and you will find amazing.

[BaltaBarredo]

Incredible for 48 hours!!

[carlotte911]

yeah...

[thesupergiants]

Great stuff.

[itaics]

Loved it.