BMW JOY 3D: Asia's 1st Interactive 3D Building Projection

[OELEU]

hi

there once was a second video of this projection with music by digitalism. anybody got the link to the video?

[brandelin0]

:-[

[2mAnyLeft]

song?

[Cali4nium]

does anyone know the supplier? I am looking for someone to do 3D mapping in Phnom Penh Cambodia. Please message me. Thanks.

[OumHuili]

@Cali4nium Publicis singapore ;)

[makeiteasyable]

great ..love it.

[danielperry12387]

Very interesting. The video content is worth watching. Thanks for sharing

[TheNeya]

any1 know name of the song ???? PLZ ANSWER .p

[Noodllezzz]

arkhipone.narod2.ru/bmw_m6_fot­o/ - bmw m6 фото

[agustinmaria]

It's not interactive and not 3D (it's CGI but not stereoscopic). Nice video mapping though

[MedusaNegrita]

Capitalist propaganda masked as innovation in technology at it's best. Take me to the Taiwan skyscraper fireworks---that's far more entertaining.

[outled]

WAR IS PEACE according to BMW.

[outled]

not interactive and downright offensive slogans. How anyone can miss the overt programming going on here is wilfully ignorant. Fuck you BMW.

[davefogo]

what is the song in this demo?

[kuniyo88]

Hhah.. SG oso gt!!! more!!~

[kuniyo88]

Hhah.. SG oso gt!!! 

[gmtt]

it's not quite as impressive as others 3d building projection

[Katoto400228]

hanno scoperto l'acqua calda...

[cdfjgfvbjfldhnbsdkjh]

I don't get it. It was just an ad projected on the side of a building. Kind of a cool ad I guess, but still just an ad. And what was interactive about it?

[liebecinthia]

Perfeito!!! Genial!!! Chega a arrepiar!!!

[PrincessAirin]

That is BTL!!! I love advertising! FTW!!!

[Flamines]

amazing but not perfect, i like the song, someone knows the name?

[rp05]

@Flamines

Sounds Like a remix of the song for the Mortal Kombat Movie

[Roomloaded]

It would be even more interesting if you could interact with it using Roomloaded for example! :-)

[Zsolti95]

lolz a BMW commercial is the first interactive 3D building protection in ASIA? WTF?

[midnightmagnifito]

My plasma tv's looking fucking TINY now. :(

Awesome ad!

[bashibazouks77]

Must buy BMW...

[wenman]

If BMW is JOY, then Mercedes-Benz is LOVE

[FunnyBubble860]

@wenman BUT THAT MEANS MY MOM IS YOUR DAD!

[carsanookdotcom]

BMW ueber alles - Woll Gaz>>>

Tres chic et tres kool

Dr John

CarSanook!

SanookCar!

Kingdom of Thailand

[aniketbarma]

awesome video!!!

[enat2005]

i think it depends on the objective of the campaign, do they wanna increase the sale or just a branding activity, who knows? So we can not judge the campaign if we are not in the shoes of them.

[GirlsGotSkilllz]

Well let's look again at the video, cause I really think some of you missed out the point here. Let's look again at the people who were watching the projection live. What's their expression? Use one word: happy? Excited? I'll spell it out for you: JOY! You can see it on their faces! Some of you, who believe they're so much smarter than the average person, are trying to hard to find "the hidden message", when JOY is so simple: this projection put a SMILE on many faces. And that's the point!

[JALflight1628]

@GirlsGotSkilllz yeah they subconsciously associate the joy with the fact that it's a bmw commercial. so then they think that they need to spend all their money on a fucking car to be happy. then they buy the car. and they aren't happy. but bmw gets their money, and their little interactive projection plan works.

[MarkACarboneTV]

Great example of a big agency convincing corporate of their grand idea on the side of a building with an amazing production crew but forgetting what the measurable strategy behind it that is to tie in with BMW's overall business strategy. It was an amazing event though.

10 of beauty

10 of creativeness

2 on what was the reason

2 on what was the actionable message

1 on making us think it's about "joy" No connection at all

1 on wanting me to buy a BMW based on watching it

[lorik807]

Joy is a car? Where have we come in our society? This is just a stupid commercial for a car company that happens to be broadcast on a building. Ridiculous.

[DmitryDaren]

@lorik807 Totally agree. It is disgusting how far the consumerism has envaded us and how blind we are to see that.

[MegaManBn]

why i never saw this or know this.

(i live in singapore)

[wwwyoose]

nice

[char1737]

wow left me breathless whats the music that they use and how can i get it ?

[prjktz]

3d coz it was projected on buildings?

[ellentan14]

type samsung amsterdam 3D project mapping

That's a better illustration of brand experience.

[esplanade123]

@ellentan14 I agree, this BMW ad pales in comparison to amsterdam's.

[ellentan14]

further to my post.

- the imagery doesn't illustrate Joy except just telling people BMW is Joy. Ok, how?

- talk about joy at work but does it show that? Clearly, they are also targeting at the PMEBs there but what is Joy at work then? Again, the projection doesn't enhance that well at all

- or if joy is BMW, then what is the joy one actually felt when driving it? If this is in 3D, should enhance it. Wind speed maybe?

- too much money put in yet not bringing out a clear idea.

[ellentan14]

This execution is far from its idea of Joy. 

[patmulles]

It is interactive...see the related clip BMW Joy 3D - SMS Interactive Billboard.

[HacKingThaSysTeM]

it might be "interactive" in that far away, there are people who are actually controlling what goes on on the screen. It's just that from our camera perspective, we don't see those people doing it.

[garykoe]

I agree. There is no interactive element in it. It's purely a projection... Did I miss something?

[blubowl]

erm hello isn't this almost like the one Volvo did 1 year ago?!

[rodgey1]

Oh , put you're cameras away, 

[alistairwong]

Er... interactive? How so?

[badamj2000]

Singapore is a police state. Humour drome wage-slaves.

[esponert105]

singapore! very creative people!

[Mirwen72]

well that was dissaponting :/ When I hear "joy" I imagine colors! Where are those?

[925ninetofive]

@Mirwen72 the city is the color

[ellentan14]

@Mirwen72

I totall agree. The idea Joy is not brought out well at all. There's no imagery to show it.

[szymon666]

i like the music. anybody knows the name of that track?

[aceline87]

It IS fantastic! But what's 'interactive' in it? That people are watching it? :D

[binkaboink]

@aceline87 they had a billboard where ppl could send in smses and everyone could see them

[lairisa]

@aceline87 I guess that the projections interact with the building shape?

[lairisa]

@aceline87 

[ds88RJ]

fantastic

[WangFu1010]

Nice, but you've focused on the Chinese majority and white people.

Weren't there any Indians at the show? Or, is BMW JOY only meant for fair people?

[meltz]

one word .. COOL

[Salamatiqus]

Advertisement is the art. I'd love to see more of Masterpieces of this kind of Art too.

Look at this people, they all smiled and very enjoyde of watching this amazing ad :)

[maticzapla2]

Awesome



[sniperstdude]

stupendous!

[kaideee]

nice one...

but where is the interactive part?

perhaps becos i'm viewing it on screen, i dun see the 3D effect?

[Sevenbits]

Interactive? As in you can watch it? Or am I missing something?

[alexnorito]

done



[SteelPredator]

Epic.

[Gr1jKeE]

just amazing

[sirwojtek]

wow

[KiranStevens]

Thumbs up if you came here from Autoblog.

[IceMetalPunk]

@StopLookGerz Really? Then I'd love to know how it works. All the autostereoscopic display techniques (3D without glasses) I know of wouldn't work on a building like that. Anyone know how it's done?

-IMP ;) :)

[deejaypile]

what is the title of that song

[h3ro69]

wow.. awsome ! :P

[MrTabuzo12]

its a fucking huge projector

[BKsneak11]

@MrTabuzo12 thats what she said

[Oriongiant66]

hey guys check out my crazy ass videos

[BigWayne90HH]

looks amazing

[cheapa]

what a shitty video, and to sponser BWM what shit

[ahamster2012]

this is nothing compared to other asian countries.

[shenaruto]

@ahamster2012 Considering the fact that the cost of Adverts in Singapore is very huge, this feature is really an amazing feat. =)

[gekko101]

Fuck North Dakota I need to get out of here

[blueishmonkey1]

It's amazing what technology has brought us today.

[2dreamy]

Had to be Singapore!

[TheMiriboy]

wow! that's one super projector!

[barnzor]

amazing

[nch23]

actually this is not Asia's first. just in Singapore. Seoul did that too last year.

Well done anyway. an agency called Dstrict in Korea have that capability. @IceMetalPunk: if you like i can give you the contact

[whotookmybong]

Joy equals work? Major brainwashing, but that's what you guys were paid to do. Keep those brains washed. We must keep the workers working for the corporations. Munch on big brother.

[thecorruptedmind]

@whotookmybong you dont believe you can find joy in work?

[whotookmybong]

@thecorruptedmind Not in someones elses work, only in mine.  I enjoy the freedom more.

[HypeYourCrush]

@whotookmybong No, it's saying work IF it brings you joy lol

[PChomosapienssapiens]

Let's make 3D porn. Now that's cool! lol.

[mattis2hott]

@PChomosapienssapiens They already did

[oxygenbangkok]

Wondefull, is it confidential asking you wich production house-agency handle these production?

[IceMetalPunk]

3D? That's not true 3D. It's more like Photshop's Drop Shadow effect.

-IMP ;) :)

[OneHitWonderFilms]

cool, 3d withouth glasses.....finally

[matthewsfish]

Love the song

[ccchan27]

This is really cool. Wish I was there to see it first-hand.

[jamemaths]

I love Technology. Singapore rock --

[elpadroney]

@jamemaths technology? its just 2 projectors

[naras29]

cool

[ChazzleMajidi]

I like how BMWAsia showed all the body styles and then the BMW concept design; pretty neat stuff!

[tempxanga]

looked great. facepalm at people complaining about the title... relax guys, don't fall off a cliff mmkay?

[museic17]

exactly, nothin interactive abt it..

[00Pablo01]

amazin....but interactive?

[pikhienko]

To everyone wondering the people that came up with this is Korean

[SH4D0WS74LK]

I still cease to find any interaction, help please? :/

[DaGoldC]

that lady at 0:40 like 'im gonna make sooo much dorra!!'

[obc993]

3D?

[utnag]

cool idea but not that great either...

[BIGANDANAS]

alright

who ever disliked this video probably is a mercedes fan or..just..a..guy.....who...hat­es...buildings with lights on them

[mrosenmeier]

awesome!

[siroxz2000]

that is AMAZING

[88donja]

Unreal!! Nice job!!

[arpika1317]

i`d like to know more about the soundtrack.... does anybody know whose song is it and what`s it called ?

[popsaimai]

cool...i hope thailand did this

[pikhienko]

@popsaimai nope Korean

[Hrko1992]

Im gonna go buy a BMW, right now =)

[EJ25RUN]

That ad looks terrible on the RLR M3 GTR.

[emiliobuono]

shit, thats immense lol.

[WhiteKnighT161]

futuristic and shit

[md75dm]

people shots are annoying

[sachin1301]

its interactive as one can sms and if chosen, will be displayed on the screen!

[angie0428]

awesome project!!! LOVE IT!!!! but yeah I don't see where is "interaction" ~ don't call it interactive

[bdotq]

Dont call it 'Interactive' if people can interact with it (there is no human input).

This is a cool 3D projection project - but sorry BMW, this is NOT interactive.

[Parahodv2]

phuck bwms! maxima 4 lyfe ni99a! -nycmaximas. org

[HASSASOMAN]

nice job joy joy

[atekcan]

incredible!

[BimmerBoost]

Awesome video BMW :)

- Bimmerboost. com