Koogle peanut butter spread - 1970's?

[GrantSchinto]

My best friend and I, in 2nd grade at the time, bought a jar of chocolate Koogle. We threw it away. It was THAT bad.

[firelily07]

I tried the stuff as a sample in the store when I was a kid, and loved it. So I begged my mom to get me some. Once I got it home, however, I thought it was the most disgusting stuff I ever tried making a sandwich with. No wonder it didn't last!!!

[sandra4999san]

Everybody knows how good peanut butter mixed with Nutella is, right? Right?

I remember Koogle, we loved it...who cares what it was made of, there are worse things out there.

[tanarossphalen]

I remember Koogle, I loved the stuff as a kid, even had the t-shirt!

[Ladyeglantine]

Koogle was kool...

@koogletv: Seriously? Kraft copied your channel name? This product came and went in the early seventies.

[franknblunt]

The actress is delightfully daffy. No wonder that it didn't make your mouth stick together since it was mostly lubricant. The kind of had food that made your ___ slick, sorry for the image. Still surprised that I ate any of that but those were the days for experimentation.

[mjc152]

When I was in college I worked in the factory where this was made. It was the Kraft plant in Champaign, Illinois. My time there was from the Fall of 1973 to late in 1975. The peanut butter line was started during that time and didn't last very long. They gave us free samples. It seemed pretty good, but college kids will eat anything. They still make Velveeta and Cheez Whiz. By comparison it should have been a huge success. Go figure.

[bjggjb]

"The crappy nutty surprise"? No wonder this product was so short-lived.

[DanikaJadeee]

@bjggjb Hahaha, what does it actually say?

[SmakkWitt]

@DanikaJadeee "Kraft peanutty surprise."

[mcmgtr]

She looks like the librarian from Ghost Busters.

[vprice509]

You bitches are so clever with your Internet wisdom. I remember this product. It was fuckin' rad. Lick balls, twerp bitches. MC Vincent Price!

[paktype]

Back in the days before "peanut allergies".

[voiceoveraudio]

Who is this actress? She seems so familiar...

[RatBatSpiderCrab]

That lady scares me!

[moonfire41]

I wish they'd bring this back.

[koogletv]

O ya, they copied my channel name!!

[bluejacket2006]

I just mixed peanut butter together with vanilla frosting and it tastes JUST like the vanilla one. I would imaging the same thing would happen with chocolate frosting.

[Smartboy8877]

@bluejacket2006

That is a very interesting idea! I think I will try it myself!

[dulcimerz2drumstix]

I finally talked my Mom into buying a jar, so we got the chocolate and peanut butter. It was horrible! Never bought it again. With all the sugar we ate as kids I'm surprised we're not all overweight and borderline diabetics. Oh wait! I guess we are!

[JhonathanFree]

Kraft should be sued by us all for selling toxic waste for fifty years. LOL.

[pnutbutrncrackers]

Kool-Aid, Koogle, Freakies, etc. How'd we ever survive through the 70's? Thank goodness there were healthy alternatives like Cap'n Crunch, Cocoa Puffs and Super Sugar Crisp!

[Rafaeldamian]

the most disgusting abuse of taste I've ever experienced .. i can still feel that nasty stuff in my mouth ..

[Smartboy8877]

@Rafaeldamian

I remember having the chocolate flavor once upon a time, but I cannot remember anything about what it tasted like! Oh well!

[mewhor]

I´ve missed the chocolate Koogle for 35 years!

[scottidee]

was the best which explains why no one liked it

[bingobongo445]

 My friend said the chocolate Koogle looked like poo!

[Onua4ever]

the crappy nutty surprise???????

[kevseb66]

I begged my mom to buy Koogle but she never did so I never knew what it was really.

[bingobongo445]

@kevseb66 You didn't miss anything!

[kevseb66]

@bingobongo445 That's good to know. I always sort of felt gyped .

[armitius66]

KOOGLE ROCKED!!

[slopoke2112]

I love this!!!

[dcat918]

Yes this commercial aired in 1974. During an episode of Good Times on CBS.

[murielsartre]

I'll bet that kid is 46, now, right?

[ceedkay]

@murielsartre Your point?

[kll510]

I remember my mom bought the chocolate for me once. It was ok but Nutella is a lot better.

[HardyGirl66]

We'll miss you Alice! RIP :o(

[dcat918]

Alice Playten 1947-2011 r.i.p.

[fetymann]

:16 stupid kid came in early! I woulda yelled CUUUUT!!!!! .....take 47!

[pictureisup1]

@fetymann Yes, the kid missed his mark. Today that would have not went over. Alice was such a pro she saved the take.

[fetymann]

@pictureisup1 wait a min... now that I watch it again, I think they had him do that on purpose.  He did it twice! Like he's trying to get a word in because mom is just rambling on.

[pictureisup1]

@fetymann I see your point. I think you are right. Very cleaver

[floresm2222]

i think they took it off the market because it was too much like nutella!!!!

[monimania]

it was the 70s and I still have an empty jar! I found it in the basement of my parents house filled with nails on my dads workbench, I do not know if I am correct but I THINK they took it away because it did NOT contain any peanuts, BUT wouldn't this be a good product to have NOW with all the schools banning peanut butter and all the peanut allergies?

[bingobongo445]

@monimania

I would have been more surprised if you had found a full jar!

[thatmuse76]

I'm confused, does it taste like peanuts or does it taste like chocolate, vanilla and banana. And what is it actually made of if she says "actually tastes like peanuts". It's like wow, with the right additives, this dog turd actually tastes like peanuts.Yeah, whatever it is made of causes my hair to come out in clumps, but at least it does not stick to the roof of my mouth.

This product scares me!!!

[stilleavy]

@thatmuse76 it tasted like both, it was awesome

[suddendee]

AWWW where is the KOOGLE MONSTER? :(

kOO kOO KOOGLY EYES!

[pictureisup1]

@suddendee I thought of that too.

[mitchelltheawesome1]

The "crappy" nutty surprise! No joke that's what it said

[Cheessa]

We used to buy it and I had sandwiches with it, brought them to school...

[markxxx21]

I remember it was pretty bad

[RatBatSpiderCrab]

I remember this stuff and I dont have any good memories of it.

All I liked about this was the commercials with the weird monster that use to make this stuff look half way edible and it did taste terrible to me.

Notice how the cute lady in this video dosnt even take one bite of it.

She puts it close to her mouth but she dosnt take a bite.

[jehobden]

That looks & sounds like Alice Playten (from The Lost Saucer) as the mom. She also was famous as the newlywed who wanted to make "poached oysters" for her husband, played by Terry Kiser (Bernie from Weekend at Bernie's).

I'm also sure I begged my mom to buy this stuff, but I guess she never did, since I don't remember ever eating it. Based on some of the comments from other posters, maybe that's a good thing. :)

[jehobden]

That looks & sounds like Alice Playten (from The Lost Saucer) as the mom. She also was famous as the newlywed who wanted to make "poached oysters" for her husband, played by Terry Kiser (Bernie from Weekend at Bernie's).

[hydromorph1965]

B.T.W. Does anyone out here remember a product made by Betty Crocker back then called, "Pastry loaf"? It had the taco like flavoring in it, and you rolled it into a pastry floury mix type of thing? Then it had a cheese packet that you put on top? If anyone has ever heard of this, and knows how to clone that great stuff. Please, write me!!!!!! You flat cocker, Betty Crocker!

[TheJediCharles]

@hydromorph1965

I remember Pastry Loaf, barely. I need to see a video or image of it, then I'm certain it will flood back to my memory again. I can't Google anything up though.

[hydromorph1965]

Anyone remember how the chocolate stuff tasted like candle wax with about a pinch of sugar in the whole, huge plastic jar? Kind of would remind a person of what it might be like to eat a bar of glycerine soap!

[criops]

The one I remember had a muppet head with a dozen eyes, at the end of the song it went "Koo Koo Koogle with the Goo Goo Googly eye's - very sid & marty Kroft, My mom would never buy us this-we had that health food peanut butter with an inch of oil on top. :^(

[BugMusic1967]

My uncle used to love this stuff in his sardine sandwiches and it didn't matter what flavour the Koogle was since he had lost most of his sense of taste and smell from a head injury in a logging accident. Suddenly a greasy pork sandwich in a dirty ashtray doesn't seem so bad. God I miss the good old days when nothing could make me gag.

[dukes0916]

I thought only I was the poor disheartend child from the '70s, who BEGGED for this stuff ('cause the mascot looked cool) only to think that it tasted like play-dough when I finally got to try it! I remember sticking it in the back of my cabinet, for fear my mom would try to make me eat it, since I had nagged for it so much!

Always wondered why they dropped their Koogle-dude?

[CapHusky]

I remember begging and begging and begging and begging for my parents to buy this stuff (the eyes is what dione it!). My Dad broke. In fact, he spread the first spoonful on the Wonderbread for me.

And he made me eat EVERY bite of that nasty garbage! My first real lesson about advertising.

[GINGERALER]

"You'll love Koogle, the crappy, nutty surprise"........and crappy it was. You know how real peanut butter has a roasted peanut smell? This sure didn't. This so-called 'peanut spread' smelled funky like sweaty feet. The taste was nasty too. It wasn't sweet enough and it had a funky artificial taste, like as if you were eating Silly Putty. I can't imagine people eating this with a spoon right out of the jar. >Gag<

[LightenUpMcGraw]

I also begged to get the chocolate version but to no avail. I seem to remember going to a friends house and they had it but I couldn't try it so I guess I never got to Coogle! I have been humming the phrase "Here comes Coogle with the coo coo coogalee eyes" I didn't hear it in this commercial but I seem to remember it. Wow talk about memory lane, this one was deep.

[MyCatChuck]

i told my friends about this stuff before. it was great. why isnt there any thing like this now? this is one of the smalest pieces of the puzzel that is "WHY THE 70S KICKED ASS ON ANY OTHER DECADE IN HISTORY!" ...sorry, it did though.

[FuzzysWuzzy]

My favorite was cinnamon.

[KMKMaven]

That stuff was fantastic! I had forgotten Koogle.

[Attila709]

Is it good on fish?

[donkeebaIs]

I LOOOOVED the banana flavor!

[slamdawg9]

OMG!!!!!!!!!!!!!!!!! I can't believe you found a commercial for this product!!! I used to LOVE this as a kid, especially the bananna Koogle! You, bkdurham, are automatically awesome, in my book!!!!

[HGbunny]

Mom loved to bring the banana one home. I think I remember it was pretty tasty. Then you washed it down with Funny Face drink.

[HGbunny]

Mom loved to bring the banana one home. I think I remember it was pretty tasty.

[KrisForges]

jelly!

[7DARKHELLS]

I remember this stuff it was OK!

That woman is kinda creepy.

Please find the commercials with the Koogle Monster.

[syrupneko]

wowowowowowowowowowowow.

[timpriddy73]

THE CRAPPY NUTTY SURPRISE

[wjhmh]

This stuff was the best when I was growing up in the early 1970's.

[fwhill99]

The weird monster in the other koogle commercials was called the "Koogle-Nut"

[Keithmoon99]

Soooo GOOOOD!!!!!! KOOGLE!!!!!! KOOGLE ME!!!!!!!

[alteredstateskustom]

I used to put the shit on everything!

[Mijischwa]

Well, sort of like Nutella. Except Nutella is hazelnut, and Koogle had more flavors than chocolate...my personal favorite was cinnamon! I really miss it!

[cdanteg67]

Is Nutella similar to Koogle?

[cube1024]

I don't remember this commercial but I remember the other commercial with the monster and the weird eyes. Certain things just stick in your memory :)

[lisaluvsjoee]

Do they still make this? I loved this as a kid!!!

[godofslumber]

i loved this shit!

[thaibu]

"You'll love Koogle the crappy nutty surprise"? No wonder this was dropped

[Illogicalcaptain]

@thaibu LOL!

[Love4SK]

banana was awesome, cinnemon was pretty rank

[msannomalley]

I remember eating this stuff when I was a kid. Wow, does this ever take me back.

[Tesiay]

I remember these commercials. I liked the one where that monster-looking thing went into a classroom and the hot teacher laughed.

[Sparkytrash]

man every body acts like im making it up when i ask them if they remember this awsome peanut butter sure do appriciate the video would love to see the one with the koogle man dancing around

[tucsonia]

@Sparkytrash I remember! Thing is that I have nystagmus, which makes my eyes have more noticeable lateral movement than most people do, like the monster did in these ads. I was in junior high at the time this came out and I caught hell for it. Thankfully, the product was apparently a bust and disappeared from store shelves not long afterward.

[rkdvideo]

@tucsonia You were not alone. I don't have nystagmus, but because of my "eyeful" expressions, Koogle was my nick-name in junior high also. Those were some long a** bus rides to school.

[DrewZZK]

She looks like the librarian from Ghostbusters.

[ecwlievtenant]

"You'll Love Koogle with the goo-goo-googly eyes!"

Thanks for posting.

[onthesetflickr]

Chocolate sounds good. Pass on Banana. I'd rather have a real banana with peanut butter.

[angelhavingfun]

I remember eating this

[Mrshoujo]

Oh My god!! I remember this as a kid. Where's the commercial where they say "you can koogle anything!" "You can koogle a nose!" I remember that one...

[fstop77]

vanilla was awesome!!!!!!!!!!! I loved this stuff. What happened? 

[pinkbreezee]

Thank you for posting koogle. I was beginning to think this peanut butter was something I made up in my own imagination because every time I bring it up to people, nobody seems to know what I'm talking about including my own mother who bought it for me.LOL I loooved cinnamon.

[fagenmeister]

@pinkbreezee Right there with you on this...posting this to my little sister and niece's FB page--along with Freakies cereal and The Bugaloos TV show!

[freebird1969]

inthe70s dot food koogle peanut butter 3

[springie71]

Where's the Koogly eyes song I remember? I was reeeeally little and I used to sing it all the time!

[Marinedog9]

it sounds like they are saying crack penut suprise

[manidig]

There was another commercial where the jar (with the eyes moving) sang the jingle "...you'll love koogle with the koo-koo-koogly eyes." Same song you hear on this one.

[mempheel]

honestly- I love the blast from the past, and I'm no processed food snob, but koogle was the worst-tating crap that every infiltrated my lunch box back in the day. It tasted like flavored clay; I literally had to throw the sandwiches away b/c no one would trade anything for them...

[panopticon7]

i'm right there with you. godawful stuff. but it was a genuine learning experience. it's not so easy to pick up on the fact that tv lies as a matter of course, but stuff like this really wakes you up to that fact--extremely important to learn young.

[klugyboy]

I used to BEG my mother for this. I think she bought it for me once...for my birthday.

The '70's kicked ass.

[panopticon7]

i also begged. until i got it. never begged like that for any product again.

[Smartboy8877]

@klugyboy

The thing that I like most about the seventies is the musical group ABBA! I love watching their videos here on You Tube!

[simwrangler]

I remember this peanut butter. I liked the banana flavor. Do they still sell this stuff? I need to look inthe gorcery store,the next time I go.

[robichj]

@simwrangler

I don't think you will find any. The product was discontinued in 1979. Try some Nutella...

[SnowflakeSparkles26]

@robichj I don't think it was discontinued in 1979, cause I wasn't even born untill 1984 and I remember seeing this on the shelves asa kid in the 90s and I think I saw it in the 2000s too, not sure.

[RealDetroiter]

I dug Koogle!

[IJustWatchEm71]

YES!! Man, I remember this! The monster mascot they had was a riot, too!

[LENTICULARPLASTIC]

I found a Chocolate Koogle jar in my Gandfather's toolshed, filled with nails. I'm going to save it for...um...posterity?

[raiders1967]

I believe I liked the cinnamon Koogle.

[Hammerhead451]

I ate the Chocolate flavored Koogle too! That was great!

[frankbooth64]

I remember the "koogly eyes" commercial, too. Wish somebody would dig that one up.

[HardyGirl66]

That's the one I thought this was. Darn it! I loved chocolate flavor!

[MarioZone69]

It sounded like like "The Crappy Nutty Surprise"

[TheCNbaby]

lol' wow.......When I was a little boy this is a great tasting peanut Butter my mom gets all the flavors for me, only three Ilike d the best was Vannila Bananna.

[fbhwes]

Yes Chocolate was my favorite ! I would love to have that stuff again !

[lucasbig]

whatever happened to oo boper oos cereal?

[lucasbig]

the mom seems to be OVER being a mom...totally strung out on uppers and getting ready for the next "key party"!

[smartiesfour]

I used to LOVE this stuff as a kid growing up in the 70's.The commercials with the Koogle monster were great too!!"Peanutty Koogle with the KOO-KOO-Koogly Eyes!I miss the 70's!!

[Dragon2069]

Koogle chocolate and cinnamon were yummy. I did the grocery shopping with mom (kids, that's how you make sure she buys the good stuff), and was so disappointed when we couldn't find it at the store one day.

Even as a kid, I thought the lyrics for the commercial jingle were poorly written. It sounds like "Koogle, the crappy nutty surprise" - not "Kraft peanutty surprise"...

[hannahsmom35]

I loved this stuff! Mom always got the chocolate kind. Shame they don't make it anymore. :(

[skuzboll]

Thanks for posting this!!

[towringer]

I remember in '75 or '76 they had the Koogle Monster and the tagline "Don't say no, say Koogle (with the koo-koo-Koogley eyes)". I used to love the vanilla & cinnamon flavors.

[gotts21]

I have been looking for the monster commercial for years. I used to see that in my dreams when I was a kid. Its hard to find anyone who remembers that thing.

[bgnh1]

Man, that chocolate stuff spread on regular Pringles was the BOMB when I was 8. Great find (but no Koogle monster yet.)

[whitekitty62]

OMG I loved this stuff! My mom go the cinnamon flavor !

[oladeusa]

This brings back memories, GOOD KOOGLE ones.

[bkdurham]

More information about this commercial, the previous one and the next seven or eight I'll be posting.

The Director of Photography is Richard Shore - this reel came from a film lab (as separate negative and soundtrack) as either a sample of his work or a 'best of' reel.

[DanMan869]

The mother is played by Alice Playten. I recall this product was actually fairly tasty (although I recall the banana flavor was fairly fake-tasting). It was introduced by Kraft in 1971 (probably the year of this commercial) and discontinued in the late '70s. Thanks for sharing this one, BKDurham!

[heine71]

I thought it was introduced in 1974!

[DanMan869]

What I can find out on the web is that it was introduced in 1971. The way the script is written it seems fairly new. Maybe this spot is from 1972? The script seems to be making a point of explaining a lot about what it is and what the flavors are, etc., so I assumed it was filmed upon/shortly after the product was introduced. I wish Kraft's website was a bit more detailed!