Brisbane TV 2002 - BTQ7: Seven's Great South East Queensland (Australia)

[MicMogul]

This was a great local adaptation of Julian Mounter's '5 colours' campaign.

Nice to remember the days when there was a budget for proper local promos on 7 that were more than an effort one could do on Powerpoint.

It's a shame Mounter's ideas weren't pushed further, they were visionary in raising the bar of TV quality, especially for pulling 7 out of the Holden car & meat pie demo they'd been so cruelly defined as.

[kuttsywood]

The ideas hit a Leckie sized brick wall, who chucked 7 back to the Holden car, Hills hoist and roast chook demo.

The worst example is the 2007 Love You Queensland revival, where the "Brisbane" vision of local management and the "Heartland" vision of Sydney management first conflicted. The second conflict is the current Deal downturn, where Brisbane has told Seven via low Deal ratings that they love localism.