Added: 2 years ago
From: RetroGoop
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  • Because of the deal General Mills made with Hanna-Barbera to sponsor "SPACE KIDETTES" and "YOUNG SAMSON", Paul [virtually the same kind of deal Jay Ward had with them for the various "Rocky and Bullwinkle" shows]. That's how some advertisers worked in those days....

  • The rights to Young Samson and Space Kidettes went back to Hanna Barbara (now owned by Time Warner).

  • However, after the Federal Trade Commission and the FCC ruled in 1969 that cartoon characters could no longer directly endorse their sponsor's products while featured on their own shows, General Mills decided not to create new series under their exclusive sponsorship {that's one reason why Total/Leonardo Television closed up shop that year}, continuing to control and primarily sponsor them in network and syndicated repeats.

  • Yes, to "ROCKY AND HIS FRIENDS", "THE BULLWINKLE SHOW", "KING LEONARDO AND HIS SHORT SUBJECTS" {"The King and Odie"}, "TENNESSEE TUXEDO AND HIS TALES", "THE UNDERDOG SHOW", "HOPPITY HOOPER" {"Uncle Waldo's Cartoon Show"}, "SPACE KIDETTES" and 'SAMSON AND GOLIATH" {aka "YOUNG SAMSON"}....as you've said, I believe they still retain syndication and sales rights to those shows, while Classic Media "physically" owns them, and controls home video rights.

  • "YOUNG SAMSON" {aka "SAMSON AND GOLIATH"} was primarily sponsored (and owned) by General Mills; years later, after NBC cancelled it, GM, through its ad agency, Dancer-Fitzgerald-Sample, syndicated the show through the "DFS Program Exchange" during the '80s and '90s, pairing it with another short-lived Hanna-Barbera cartoon they sponsored in 1966-'67, "SPACE KIDETTES".

  • @fromthesidelines And because of that, both those shows were included on my "Saturday Morning Cartoons 1960s Volume 2" DVD.

    P.S. Did GM own all the shows it sponsored because it still owns the syndication and sales rights to Rocky & Bullwinkle.

  • @fromthesidelines Why did Hanna-Barbera let General Mills own any of its product? They never did that with Kellogg's--and the shows they sponsored, like HUCKLEBERRY HOUND, YOGI BEAR, and QUICK DRAW MCGRAW were a lot more popular.

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