Golden Fluffo Shortening Commercial (1955)

[donedave]

damn Mike, you KNOW that piece of pie was for Andy Roony! you freakin' pig!

[scream2459]

I am looking for the Fluffo sugar Cookie Recipe. If anyone has it and would share I would greatly appreciate it. I haven't had these cookies since I was little. My mother is gone and noone in the family has the recipe. Thanks in advance!

[MrRaiinmaker]

the yellow fluffo is all crap and back then they didnt no how bad the stuff in it was for u

[smuldia]

And look how flaky it is!

[sneakers55]

@legomaxmania Smucker Canada still makes Fluffo. Hydrogenated vegetable oils and food grade coloring.

[sneakers55]

@legomaxmania They don't make Fluffo any more. However, Smucker still makes Crisco. Crisco plus a bit of vegetable food coloring adds up to Fluffo!

[legomaxmania]

@sneakers55 awww I found an old recipe involving it but oh well

[legomaxmania]

do they still make it?

[MiscVideos78rpm]

@legomaxmania I don't believe they do.

[jbolio88]

Just picked up a never-opened can of this at an estate sale. Amazed it's from the 50s.

[donedave]

@jbolio88 dude, its probably radioactive! sat in some old nuke silo, at one time pointed at the Soviet Union! lol

[twolfb4u]

My Grandmother used to bake with it all the time nothing can supbstitute it today... like everything else these days fades away

[avm1015]

The women in this is my Grandmother her name was Jean Villard. She was a model back in the 50's and 60's. She is no longer with us so this was fun to find. She did alot of print adds and commercials but this was her only speaking roll. Thanks to who ever posted it.

[MiscVideos78rpm]

@avm1015 You're very welcome! That is a great piece of history!

[TroyOi]

@avm1015 Ahhh, so the truth comes out: She's not Thelma Stymer, Indiana State baking champion after all!

Actually, that was already known because Mike Wallace went on to become a correspondent for 60 Minutes, and then exposed the fraud. Fluffo was forced into bankruptcy, and your grandmother ended up doing 18 years of hard labor for deceiving the public.

I know it's true because I read it on the internet! hehehe ;-)

[skjay1991]

@avm1015

Lol they lied when they said she was a baking champ, and used a different name

[bongomanfromdalou]

Mike Wallace also did commercials for Parliament cigarettes when they first appeared in 1957-58 (anyone remember "no filter feedback" thanks to Parliament's recessed filter?).

Look closely at the can and you'll see it reads "pure shortening." That's because Fluffo was made with animal fats as well as vegetable oils; the coloring was added to make Fluffo more attractive. BTW, that "first new shortening development in 40 years" is an oblique reference to P & G's other shortening, Crisco!

[fromthesidelines]

Mike Wallace was a commercial "pitchman" as early as his days as a radio announcer in Chicago in the late '40s (when he identified himself under his real name, Myron Wallace); he delivered the pre-recorded Elgin American commercials heard during the 1949-'50 season of Groucho Marx's "YOU BET YOUR LIFE" on CBS radio. While he was inbetween stints as game show host, panelist, and his "NIGHTBEAT" series in New York in the mid-'50s, Mike appeared in filmed commercials as well. This one is from 1955.

[chalomirof63]

Letterman had Wallace on his show and showed this commercial. You could practically see Wallace blushing in embarrassment! It was hilarious!

[MiscVideos78rpm]

That sounds funny! Where can I find the footage?