7-Up - Bubbles (See The Light)

[avantisprod]

Hello ithcy21 -- this was before the days of "CGI", however it is all shot on an animation stand and optical printer with computers from Dykstra and Ray Feeney at the time they worked for Robert Abel. It is "motion control", in which unexposed 35 film was put in the camera and exposed multiple times to get all the layers(some of these involve 50-75 "passes"). The long, stretching moves on the letters are called "streaks", in which the camera shutter is open on each fr, as artwork is exposed.

[MrGigicon]

acid up



[matatan69]

No CGI just pure Visual engineering, those were great years!

[ithcy2]

@matatan69 Actually this spot is almost completely CGI.

[KMerrow]

Are you sure that was 7up they were drinking?