AdWords Conversion Rate by Ad Position

[leadsjetpublishers]

I am so thankful I found this video, it really helped me.

[CeciliusHolton391]

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[ronaldec7]

Does the buyer really care what ad position they clicked on? Being a numbers game, shouldn't the focus be on the CTR per position and cost of that position?

[Chimpanator]

In a sense they don't particularly care what position they click into, however there is usually speculation that the normal Joe Searcher will click on the higher rated positions simply because of its high rank. Conversely, ads that appear lower are expected to have filtered out ADD searchers who have little commercial intent. So essentially, while CTR and cost are great metrics, that's just the cost side of the equation. Garnering traffic that doesn't monetize as effectively will destroy GP.