Björn Borg spring and summer collection 2010

[enoxib]

What is this music?

[insideratbjornborg]

@enoxib this song is specially written for us, so it's not from any song available. Perhaps we should put it up as an mp3-track since people seem to like it?

[enoxib]

@insideratbjornborg definitley. It was also used on an episode of made in chelsea and I instantly recognised it.

[Pafgirl]

What's that music?? I really love it!

[manimalfully]

bjonborg is cool, but us americans are over the blonde haired nordic models and overtly sexual advertising (Abercrombie and fitch did this already for a couple of years, it's done).

Americans are mostly english/german/irish with a majority brunettes and brown eyes, and we're going to stick with that look. And there's plenty of attractive east-asian, indian and african-american looks here.

So focus on lowering your prices, making durable clothes and adding diversity in your cliche nordic image