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  • Great video! Very helpful and insightful. I need to think logically, step by step. In this instance for example, I immediately thought that to increase sales, Boston Tea should throw a promotional Party, but obviously that would be skipping ahead. It could also be risky in an interview to come up with such a solution, for a variety of reasons.

  • have i just hit a gold mine? im trying to get into this industry, and this has been a huge help thank you sooooooooooooooooooooooooo much!!!

  • At 3:50, could another option be entering into an M&A situation?

  • @sdamoney That's a method of increasing marketshare.

  • Would you go for me to my interview with McKinsey next friday? :)

    I would really appreciate ;)

  • I did actually think about the option of entering a new market before you actually suggested it.

  • Just Excellent!

    Thanks for the sharing this valuable information!

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