Will SEO still exist in five years?

[ealtamira]

Well, those are very good news for my family :)

[AtaArticles]

If Google Search will still exist, then obviously 'seo' will aswell. Marketers will be competing for top ranking for their sites.

[serviwebserviweb]

Thank u Matt, very useful video!

[Helaloify]

I think after 5-10 years seo cloused ...

[pakhoucheung]

The people in the background distracted me...... Hahahhaaa

[VirtualAssistantv]

Yes, more white hat SEO please! And I think it'll even exist in more than 5 years. There's actually nothing wrong with SEO just as long as it isn't black hat SEO.

[parfumeria33ro]

As long as it's about managing a website's content SEO is a good thing.

:)

But in reality SEO is dirty. Doing a great job managing my website through a clean, fair SEO won't ever compete to other website owners that spend time and money to spam. Their websites will always get better results than mine... Better yet, their sites will get some results, mine not. As someone said in another GoogleWebmasterHelp video, great content + no traffic = dead website. Spammers always get the big traffic.

[KoolitPnoi]

@parfumeria33ro great content+no traffic=dead website? first off all you have to consider does your content match with the theme of your site? If you have a great content about 'how to catch a big fish' but you placed it on a site about 'how to train your dog', then Google will see your content and site as irrelevant. If you want to compete with the big dogs, you got to build your site first, make it big in its own world, build your brand, promote your brand. Thats how great SEOs do their job.

[parfumeria33ro]

@KoolitPnoi

-

Whether it's blogging, eCommerce (perfumes, clothing etc.), social networks etc. there are tens, hundreds of such websites in any country. Most do a similar great SEO, have good content matching the domain's profile, but Google can't display all first page. Not even 2nd, or 3rd.

But I wasn't talking about that.

First page is for spammers. Those that pay for backlinks, or belong to big packs of websites managed by the same SEO company, or register on thousands of backlinks websites.

[harnsermedia]

Very interesting, thanks.

[Dhapri]

Thanks for forecasting, hope seo grow and grow more for web business.

[stuff4youBIZ]

I noticed that a link came up right on the video, linking to a Google site that's not YouTube at all. Are only privileged users allowed to do this?

[niverjeff10]

I don't even bother with SEO because there is way too much competition for all the good keywords, I don't have time to do link building and wait around for my site to rank. The world of E-commerce is very tough and new ideas are quickly copied. The fastest way to make money online today is through opt in email marketing & PPC, But not PPC through SE's Im talking about PPC on pages of other websites that earn large amounts of traffic. Think about it.

[webmarketingadelaide]

@niverjeff10 Don't let keyword competition put you off SEO. One tip is to take one of those "good keywords" that have a lot of competition and look for long tail key-phrases that contain that keyword. Long tail phrases typically have much less competition and optimising for that phrase will also help optimise for the "good keywords" contained within it. But I agree that email marketing can be very effective for making money online.

[bestimweb24]

Great Video old 2 years

[claire012010]

yes it will! see : bit.ly / eJwtCa

[weberangel]

here's proof -> bit.ly / eJwtCa

[BeeRich33]

I think you're missing the problem he's alluding to. When everybody is optimized, the benefits of optimization are gone. Everybody goes back to square one.

[Trian3]

@BeeRich33 That's a highly unlikely scenario. There is such a huge pool of ever changing content on the internet that grows by the minute that there's no way for all of it to at once find a point of perfect optimization.

[BeeRich33]

@Trian3 Relying on SEO as a valid tool for promotion is just plain silly. Given the fact that SERP1 is the goal, you only need a small fraction of a search term to be optimized anyway. Huge waste of time.

[Trian3]

@BeeRich33 SERP1 is not the end-game; #1 slot on SERP1 is. Which is entirely possible for even a relatively competitive search term, but only with the proper SEO skills. To say that SEO is a waste of time is only so if you're going about it all wrong (ie spinning your wheels, getting nowhere) or if you're trying to rank for the wrong keyword terms (non-buying KWs). And what exactly do you mean by the statement, "you only need a small fraction of a search term to be optimized"?

[BeeRich33]

@Trian3 And how many are winning that game? And a game it is. How many Wikipedia entries thump organizations in various business markets? You're spending how much to be top of all this? Wikipedia actually goes against the rules, and they don't play the game, yet they are everywhere. That's not skills, that's the nature of the algos, which you cannot beat. SEO is, for the most part, meta tags, page restructuring, pointing to your own site, and trying to convince other people. None relevant.

[seohizmetiwebtasarim]

searching for seo thanks for the info

[carlyndolphin]

A good SEO company should rank highly for their website within Google's SERPS. Type in 'SEO' into Google and monitor the SEO companies on the first page of Google and see if they're still there after a few months. If they're able to achieve high ranking for their website, theoretically they should be able to do the same for yours. The only 2 companies here in the UK that have been fairly consistant when typing in SEO are Fresh Egg and Justsearch.

[TheBlueprintGuys]

nice vid, thanks for the info!

[greenliondigital1]

Thank you for posting this.

[prodigaljoe]

"All these small and medium size website owners have spent huge effort and money to understand,implement and follow the webmaster guidelines prescribed by Google "

This is the problem. The people trying to game Google is getting hurt. There are still many ways to game it but Google is trying to put content and relevancy high. The other problem so many people are loosing traffic is they have been following bad advice about seo. There is so much garbage information and myths out there.

[Mithali2010]

This video is utter nonsense. Google's instant search feature has alreay killed the concept of SEO. All the medium and small website owners and the full time bloggers are greatly affected by this feature and their traffic is already down by 50% and soon they are going to be extinct. All these small and medium size website owners have spent huge effort and money to understand,implement and follow the webmaster guidelines prescribed by Google and now Google kicked them out of the web.

[ptbjm2010]

@Mithali2010 :D I'm just guessing, but you don't have a lot of websites yourself, do you? If you did, you would have seen that there may have been a change when it comes to the long-tail traffic, but definitely no website has been "kicked out of the web" because of Google Instant

[ifind2com]

BidsWOW.com pays $5 per customer pays monthly. It is for real, just like AdSense. Everything sells for around 95% off retail so an iPad is like $40 bucks a Laptop is also around $40

[tomeudotcom]

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[peterskuse]

The SEO report mentioned was written in November 2008. Is the information still relevant and up-to-date?

[lithuanian1992]

I hate this flame

[chicoIndio76]

SInce most small companies doesn't have the time to make all research necesarry to do a well made SEO, whte hat SEOs will still be arround as a service.

Even if your employees knows how to clean the office you hire a cleaning company, right?

[SEOLEX]

It will not help the webmaster that Google tries to help the websites exist without SEO as long as 9 out of 10 CMS are so extremely bad in respect of search engine friendliness. But thank you for "legalizing" our line of work :-)

[vovkorama]

SEO !!!

[infotechoneBLOG]

Contrary to his optimistic reply, I would say many companies, in future, would not hire SEO professional due to growing awareness and DIY approach. As I said previously, the career of SEO poses a great risk and you need to explore in-depth of online marketing. Today, SEO and SEM are considered as the mainstream channels in online marketing but down the years, it will not.

[esektormedia]

@infotechoneBLOG Nothing's gonna take our business, the regular "guy" isn't going to learn the massive amount of stuff it takes to do this for their business.

[ignas2526]

After I learnt some SEO, I really don't understand who needs people who specialize only in SEO, that's just nonsense. Every professional web developer knows SEO and additionally know how to implement it properly. My point is: I don't think what after five years there will be SEO experts.

[TopSeoGurus]

SEARCH Optimization Tips

[rijit24]

very good video

[crackcomm]

Illegal hat - spam...

[dannybuntu]

20 PAGE PDF. Is found in Google Webmaster site. I cant post link, it keeps getting blocked.

[hawk18211]

SEO is very resourseful and needed and its not going anywhere

[wwwSEOWritersNet]

You're right. It's not a secret. The more relevant and original articles and content you have written about your market, the more likely you'll rank high for related keyword terms. It's best to use Google's keyword tool to find out how often people are searching particular phrases in order to determine which phrase you want to target....and that's how SEO writers market websites.

[dagr8rylz]

lol how is black hat illegal? LMAO Google just made up laws for the internet.

[GodWeaponKaillera]

@dagr8rylz You should probably take a course on logic. He said "The hope is that the black hat OR OR OR OR OR sometimes the illegal stuff, crap hat, whatever you want to call it...etc".

[dagr8rylz]

@GodWeaponKaillera OR OR OR OR OR maybe you need a sense of humor OR OR OR OR an OREO OR a life

[applesauceman]

@dagr8rylz learn to read.

[fennecfanatic]

@dagr8rylz Try Googling "black hat." This is not a new concept. Also note that he said "black hat - or sometimes even illegal," explicitly separating the two, not equating them.

[greenlordd]

I think you should link the SEO starter guide in your description :)

[iMushCake]

WOOHOO XD

[korvix]

sorry matt, but with no backlinks you don't get rankings.

Thus, Google is still doing a bad job at defining who has the most quality content.

And we still need to be building backlinks the boring, long hard way.

Hope you will start picking up on User Behavior analytics where people behavior on a website and how long they stay on it will be a major factor of search engine rankings.

[yakakey02]

How can i get the words in this great video?

thanks,

Jim

[MFUSION100]

Dude i have a question. Is it right to choose low competition but popular keywords in SEO, and with this, can i advertise using high competiton keywords via the google adwards on the similar high ranked websites? like with PPC/PCM campaigns?

[andyg3000]

Thanks Matt..... Great video.

[salaser19]

Jajajajaja una pregunta existencial

[goata007]

How can I get their 20-page SEO pdf??

[Flyborg]

@goata007 Search google for "google seo starter guide pdf" - it's the first result.

[bartlebybartleby]

@goata007 google.com bitch

[favouritepets]

@goata007 just enter following query in google: "google free seo starter guide"

[domconrad]

@goata007

Click the link to the right of Matt (within the vid) at 1:34

[domconrad]

@goata007 Click the link to the right of Matt (within the vid) at 1:34

[baliko2007]

@goata007 Just click the link at 1:33

[xound101]

@goata007 bro have you got this book if you got then told me kindly way how i can get this thanks

[paadt]

@goata007 Just click on the popup in the video when he talks about the pdf.

[webmarketingadelaide]

@goata007 I believe its called 'Search Engine Optimization Starter Guide' - search for it on Google ;)

[promocioweb]

I was making myself this question last year, my self answer was "leave it and run 100% into your IT career" and in the middle of quitting, instinctly boosted it up after a nice Sunday walk... Happy I did so, market is tending to value SEO professionals as a helping hand in this nowadays crisis times.

Nice to hear Matt commenting on this :)

[TrevorLovAnime]

What is swf

[pwollerman]

Since no-one has answered you prolly need help. A .swf suffux on a file means "Shock Wave Flash". It's a Flash file, Google it!

[pwollerman]

But maybe you meant SEO? UM, it's Search Engine Optimisation.

[PageOneSEO]

SEO will absolutely exist in five years. As long as there are search engines and ranking of results there will be people who want to be ranked at the top.

There are so many pages out there that don't get the basics right that I could work for an eternity and not finish optimizing them all.

[brainworkindia]

I m happy to be an seo.............

[ajayg514]

Content Marketing will certainly always exist and should, but search engine Artificial Intelligence will continue to evolve. My only hope is that external factors like money does not affect the natural selection of these results. Go TheMusicAge to see another way of using user generated content in context of a Social Network. Google "TheMusicAge".

[wwwSEOWritersNet]

Content is very important and often forgotten with company sites. Many businesses fail each year online because they forgot about the importance of content on a website. Custom SEO articles provide many benefits for businesses.

[Michelll86]

Thanks again Matt,

If I hear you talking I would almost say we dont need SEO experts in the future...

Hope I am wrong :D

Greetz

[ITHINKSEARCH]

Good ideas. But be careful with spammers with links in blogs. In Spain, they are destroying all organic beauty. Cheers.

[zazammweightloss]

I love Google ! ♥

[MoreWebsiteTraffic]

I'm not interested in black/crap/gray hat, but I am interested in doing SEO for anyone that wants it done with white hat professionalism. It is good to see that Google is on the side of the good guys and rewards them with high organic rankings.

[alps07]

Thanks Matt for all the knowledge you provide.

Your last red-shirt video is definitely a great booster.

Am not and seo, but your videos and blog does provide much insight in making a good blog which has rich original content + friendly with search engine.

[djwhitehouse82]

why has he got such an old looking laptop? LOL

[SailTimeCa]

SEO rules the world!

[timsen]

sponsored by ibm

[caprichoso]

haha... I'ts look like

[thisismyurl]

Thanks Matt, I'd love to see a lot more comments from Google about Black Hat and "Crap Hat" (love that btw!) services.

[iam0lly]

*Phew*

Seo will still live on im sure, but things like searchwiki will make the users searching experience so "customised" SEO could suffer from this, surely?

Anyone else agree?

Thanks though, Matt! :)

[rhilliard1708]

Thanks Matt! SEO will live on!!!!!!!!