Dunlop - Tested For The Unexpected

[DarkAngelForsaken]

Thumbs up if Cracked brought you here.

[Byos4902]

Apparently, they were on drugs when they made this commercial.

[BON3SHAK3R]

I am sure this advert came out in either 1990 or 91 as I was living in the Isle of Man then and it was on in between THE WORD. I was back home by 1993

[twentymooseman]

Dunlop... Leading providers of tires and SM gear since 1985.

[Linktopast30]

I feel like I've been violated in the most unexpected way... Oh god why!?

[kmacmuzikmafia27]

I actually enjoyed this commercial. At least it's memorable and interesting. With good music.

I wish all car/tire ads were like this.

[loopofpoop]

And how exactly will these tires prevent me from running into weird shit like this on the road?

[kakashi76767]

We should totally make one of these tires into a bong

[boonw]

I dont get it, is this supposed to make me want to buy tires? because now all I want is crack.

[MagicantNess]

Nothing sells tires like big fat bald guys with nipple clamps and Velvet Underground.

[MagicantNess]

Only one thing to say:  SOMEONE'S got some suppressed sexual fantasies....o_e

[cdROOTatNIX]

I feel like saying: What the f*ck (was that supposed to be)?

[Goiriath]

Dunlop goes to Burning Man.

[AsssModeUsss]

so close to my dreams and nightmares...even the music when it 's not shamanic rythms.

[ZombieDragQueen]

I thought this was a teaser for a new Pink Floyd album ... until I turned on the sound and started scratching my head until it bled.

[JohhnyMayhem]

This seems more like an advertisement for cocaine.

[Blarggle]

Is "Tire" and "Tired" really that difficult to spell? 

[Exilebutcher]

whaaaaaaaaaaaaaaaaaaaaaat

[asdf123495596]

that was unexpected douche

[krasblak]

this makes absolutely no sense whatsoever

[TheBehattedOne]

I cant tell you, I did not expect that.

[Enerbias]

I loved this when it originally appeared, but was a little disappointed that as an ad it didn't really work, as I went through several other tyre manufacturers before finding it. ;) Still love it though, it ties in with the music wonderfully.

[diamondjo]

Haven't seen that in years - fantastic :)

[vijithkumarr]

just resigned from dunlop

[MrBilly389]

Brilliant ad!!!!!

[MrCharlesgoodwin]

They stopped just before the most important line:

"I am tyred...I am weary..."

[neonrider93]

i need the original. where is it?

[HallifordMan]

After being on this planet for 51 years, this is the best advert ever! It must be made into a full length feature!

BUT...Dunlop failed, as most people thinks its a Pirelli advert!

[atwaterpub]

I worked on the digital color design on this and other Tony Kaye directed commercials.

A random comment by Tony inspired me to take up photography and has informed my entire attitude. This was what he said, "In twenty years, anything you take a photograph of will be valuable."

Tony Kaye's projects were always challenging, but I learned a lot. Memorable.

[Aspivenin]

Gorgeously artistic and provocative, wonderful...

[vixtron4]

this must be a joke.

[DrWhiggs]

@anonyclown666 I will defeat this mortal with these ball beari -- fuck.

[NoctourneWonderland]

It's a tire *and* a mind-altering drug!

What will they think of next?

[1001Torro1001]

CHARGER

[rushnerd]

@1001Torro1001

THIS USED TO BE A NICE COMMERCIAL

[1001Torro1001]

@rushnerd what are you doing here, rush

[rushnerd]

@1001Torro1001

UHH weird ads? The Velvet Underground? 90's? The question you should ask yourself is: Why have I not been here sooner?

[devvomashup]

I've seen this on the rental VHS tapes of Leon and Disclosure. That image of the slipknot bloke scares me.

[TheTygre]

I'm not soiling in fear... but why?

[bickertonjames]

Brilliant, excessive, recession advertising. Time for some more of this!

[exalto1]

Read a contemporary article in Creative Review about the making of this ad. The strange characters are road spirits whose intention is to sabotage the motorist's journey.

It was filmed in black and white, with colour added in post production.

Ground breaking at the time.

[frtw4428]

The ultimate "acid trip" commercial! When I first saw this thing (before the very ending), I actually thought it was going to be a public service ad warning about the dangers of drug abuse!

[MadCommodore]

Best car related advert in the world for the best Coupe ever made scored with one of the best songs ever made. Genius! :)

[EatWave]

What the Devil did this have to do with Dunlop tires?

This is clearly better suited to Michelin(though one has to question the Michelin Man's costuming choice here).

[120Jesibels]

Hold on, let me just check underneath my tongue...

Nope, no cid.

What the fuck?

[microscopic]

i though it was for Pirelli. Great film though not for Dunlop.

[Azrael138]

really makes you stop and think...about suicide....

[JLDoggard]

I remember this from when it came out. I loved it when I was 13 and it's still very cool.

[r25limousine]

Advert WTF!!! I love it!

[ChosenSloth]

What is this? I don't even...

[natmsaunders]

They make shoes out of these tires in Australia!! My boyfriend has a pair.

[LowOnCreativityy]

SO FUNNY

[CertainThings]

Probably the best advert in the world...

[diamondstylus]

POWER!

[DarkL1]

Not an advertisement, but an incredible simulation!

[ROCKSOLID19]

0:23, WTF????

[SpamNapkin]

WHAT DOES THIS HAVE TO DO WITH TIRES

[welchm8]

...A message from The Church of Jesus Christ of Latter-Day Saints.

[MissLucil]

Not just an ad, but really an artistic masterpeace!

[cu16855]

just monitoring?

[Shadgrimgrvy]

These are the tires people use when they carpool with David Lynch.

[Azrael138]

@Shadgrimgrvy on your way to Clive Barker's

[KaL976]

This is clearly the best ad ever made.

[tomraa1]

Brilliant, but one the strangest things I've ever watched anywhere. And I've seen the strange. 10/10, Gold star, top of the class. Once seen never forgotten!!!!!!

[kerrang99]

1:16 Slipknot must have got the idea for craigs mask from this

[TheRealToony]

I NEED THIS TIRE INSIDE ME

[Applebaum]

who was the Make up Artist for this ad?? this is one of my all time favourite ads ever from my childhood

[SendMeLies]

HAHAHA

Bizarre, but brilliant!

[66richardson]

If they made this longer, this would be a perfect video for "Venus in Furs".

If they made it feature-length, this would be a typical David Lynch film!

[wtflol3657]

this looks more like a music video or a movie ad than a ad about tires...

[ReikaiDemon]

Right, this is exactly what I think of when I want to buy tires.

[staarskyandhutch]

if anyones interested in other 80's thematic car adverts, check iout 'audi ad' on here, its the one where the yuppie test drives the audi, thrashes it, is rreally obnoxious and then gives it back to the dealer syaing his not interested...classic audi social marketing piece.

[1977JJT]

One of my alltime favourite adverts. Shot in black & white then coloured with ink washes later. Amazing. Won a Design and Advertising award.

[KaliReyn]

My favourite advertisement ever! I'm sure they didn't ruin a decent piano, it probably had woodworm. I think the kiddie pimp is supposed be the Michelin man? The other imagery might be digs at other tyre companies, not sure.

[readordiefanatic]

lol at the gimp

[Lazerauskane]

It's even funnier when you realize the backround song is about BDSM. lol

[Coribec]

Well I'm never buying their shit now.

[sebmanat]

seven words

what the fuck?

[peachy6969]

just to make sure it didn't destroy my career

[peachy6969]

how dare they destroy that beautiful piano.....

also, if i had been in that commercial, I would have wanted a mask

[mrballistix]

just for using Venus in Furs, I'm buying this tire

[hairyshitter]

Remembered this ad from the 90's, was that an 8 series BMW they used (not 100% sure).

[staarskyandhutch]

yes it was, a demonic black BMW 850.

Awesome ad..

[magog1138]

cracked sent me.

[Jovian84]

cracked is right this guy should get teh fuck out of town.

[iamthebyron]

Hooray for LSD!

[drplbiftin]

Terrible waste of a VU song.

[magog1138]

Not really- this commercial is supposed to sell tires. What better way to give the commercializing dicks the "Fuck you!" by making a video full of "what the fuck?!"

[kwesi01]

Thanks very much for posting the ad. Always loved it, but I had to google the lyrics to track this down. I agree with all of the words of praise to the ad-makers and to the Velvets. Out of this world.

[bernieisodd]

thanks v much for posting. amazing ad. when i saw this is was like the first time i saw the purple rain video - just seemed like it had dropped in from another planet, and it made me check the velvets out and fall deeply in love with them. still haven't bought a dunlop tyre yet though....

[benbrown58]

This has to be THE ad of the 90s - I absolutely loved this when it first aired. So glad to have stumbled on it again. Thanks for posting!

[brocklagan]

Tony Kaye was so respected in the ad industry that Dunlop apparently gave hime an open budget and said, "do whatever you want for 90 seconds". Fairplay to Dunlop, and respect to Tony!

[zsvdkhnorc]

The best car-related commercial ever.

[olivabianco]

the fat man will be a michelin reference, right?

[weezamcoco]

I remember this being shown in an ad break during Betty Blue. I was recording the film but had it on 'pause'. I was so shocked by seeing this for the first time I didn't record it, just stood there gawping. . . that was the only time I saw the long version on uk tv. . . .thanks for posting. . .

[GrumblinYokel]

love this ad. Was listening to the song today and it reminded me of this. Cheers for posting it!

[TheMasterNo6]

One of my all time favourite ads....

[365275]

Indeed so. Exactly the kind of dark ad that doesn't get made any more, post 9/11.

[solatiumz]

This is a british commercial directed by a british director for a british company what the fuck has 9/11 got to do with it?

[365275]

Read my comment again - carefully - and if you still don't understand maybe you could ask someone to explain it for you.

[solatiumz]

Lol, you make me laugh, grow up and get over yourself.

[cmdrthac0]

Dunlop did 9/11!

[SendMeLies]

I believe 365275 tried to say that ads like this were more common before 2001. Maybe s/he just used 9/11 as a reference.

[solatiumz]

Whilst I appreciate that, the US is only 4.53% of the earths population, and they must understand that 9/11 is just another tragic disaster to most of us and is not such a significant moment in time to us as it is to them.

[tpaladino]

No, what you 'must understand' is you're a total fucking asshole. And as someone who lives in the UK, you should probably bend over and kiss the American ass as often as possible, as we're the only reason your country even exists anymore.

[solatiumz]

Honey, the only phrases that make sense in your little tizz are American and Ass, need I say more?

[ekathe85]

Beautiful, in a strange way. The music is a trip! The creators of this ad said they thought this piece should be held up in a museum, and I agree, it's a piece of art indeed. Funny how a mean as television advertising, in which art is supposed to be running up after business, can host such an artform,

[crazedwitch2]

One of my fav ads, and great soundtrack. The quality is much better than the other version on Ytube,thanks for uploading it. For those who don't get it the ad is for car tyres! The freaky children are ment to represent evil gremlins, devil's or whatever trying to impede the progress of the car.

[crazedwitch2]

I forgot to say this is the long version, all the others ae the short 60sec. this is the full 90sec version.