Rickenbacker Factory Tour: Model 330 Guitar & Model Bass Construction

[kazuyamochu]

how can the same brand make the most beautiful bass ever created and at the same time make the most hideous guitar ever?

[ValentineFenderUser]

your beard is larger than your hair. Nice :)

[Zebonka]

Willy Wonka.

[pufifa]

After watching this, I'm getting this huge GAS. MUST-GET-ANOTHER RIC.... w..t..*... :O

[philnumberone]

Great Vid. Makes me wanna go out and buy one. - if i had the cash !

[kylek350]

Awesome video! Really makes me proud to own my Rickenbackers!

[faminore7ufesh5]

Amazing video!! Thanx premier guitar!!!!!!!!!! You are the best in the biz!!

[1LilDave]

Loved the video, but I wish PG would get a better microphone for these interviews than an SM58. I realise that they are often in noisy environments so the lack of headroom on a 58 suits ... but some lapels would also be good when predominantly talking to one person like this was.

[soundboy3]

would love to have a Rick... alas, WAY out of my price range...  and so FEW lefties as well :(

[AVascocc]

Fantastic

[MtheBass]

Great video...

Great Instruments... I have a 330 & a 620...

Played through a Vox or a Fender is a sound we all know and love...

Anyone considering a Ric, go try a couple of different models, you'll fall in love though !!

Just wish they'd remake the 3000 bass, meant to be a great instrument, (the search continues)...

...M

[DMSProduktions]

GREAT Factory tour & demo of the build process from plain wood to finished instrument! LOVED it!

[giggs102]

Do a Sandberg tour!!

[F3FisGoodforYou]

Ok guys, now I understand the high price of those instruments... I remember a Gibson Factory tour video where a guy was buffing a Gibson super fast, not like here... no wonder the finish between Rick and Gibson are night and day.

[firebird116]

I'd be like, can I have one?

[SixStringHarmonies]

Beautiful factory, great process, and amazing instruments. God Bless Rickenbacker for keeping Americans employed and their tradition going. Great tour PG! In spite of Charles.... holy hell.....does he stink, or what?

[jmhatutube]

I miss my 4001 bass.

[stratcatavarious]

Best

Factory

Tour

Eva!



[cynicaldemon]

Its a thrill to.. be... here.. newly awoken at...

[Faz64]

SWEEET!! it's no wonder why I play these. interesting look at how it's done

[Alexander1208]

am i the only one who hears a hi-hat in the guitar intro???

[Metallimeister]

EMG and Dimarzio both make their pickups in the USA

[sirgerry]

18:14 Is there a glossy finish coat on the neck, I've never seen a RB in person but didnt know they coated the ebony or rosewood...

[linkwray22]

Fantastic tour! Great production!

[ArtDonna84]

What a great and wonderful video John Hall and the Rickenbacker people provided and allowed us to get an inside view of all the hard work that goes into making one of the greatest instruments made in the USA.  I was surprised to hear that 60% of the Ricks are shipped out of the USA. Only criticism. John you need to show a lot more enthusiasm that you did at the end. You looked like you had a upset stomach :)

[Antilevitation]

those guitars are very expensive to be made by cnc-machines

[icechapelstudios]

Notice he says rickenBOCKer on the outside and rickenBACKer on the inside.

[PushedBox]

these 4003's are fcking great!

[MercuryMagnetics]

Thanks guys, putting this factory tour together is very much appreciated. The video provides a lot of insight into Ricky's unique style of guitar building, sense of quality, tradition and their committment to doing it here. I wouldn't be surprised if this YouTube presentation didn't sell one heck of a lot of guitars!

[FALLENxxSKAT3R]

@myampisbroken I think the word your looking for is so *high

[williamsanders]

16:32: it seems they forgot to paint the back... :D

[0Heavy0Metal0]

"...you'd have to work very hard to hurt yourself on this one." lol He's talking about the end cutting machine with the large guard over the blade. He doesn't know the power of stupidity that people possess to harm themselves. I was once a safety officer for a large factory, and you can suicide proof a machine and people will always find a way to harm themselves. Nice factory. I wish I could get into that body shape. Never could though.

[tmo7734]

Few things in life are as well made -- with precise attention to detail -- as a Rickenbacker guitar.

[milleniac]

He looks like Jeff Tweedy

[TwistedSpeech]

My only complaint is they're too expensive. I would like to see them start making guitars in the 3 to 6 hundred dollar range.

[RicardoDiazHimself]

@TwistedSpeech i get what youre saying, still i think it's for the better for RIC to decline that idea. When a high end company starts making mid priced guitars they seem to lose respect. Now when i see a PRS from a distance i need to check twice to see if its not a SE model. The same with Sterling by Musicman. Dont get me wrong, those are damn fine guitars! but they kinda damage the perception we have over certain companies. i love it when i see a RIC cause i know its the best of the best.

[TwistedSpeech]

@RicardoDiazHimself I beg to differ. Fender makes amazing guitars still and they're well under $1,000 for the majority of them, except this so-called "relics" and signature models. I think Rickenbacker would sell more if they lowered their price. From all of what I saw there, the guitar's cost is more expensive than need be. I would say they're selling a $500 guitar for $2,000 because they're using plastic parts when they could use other higher-end products in place of plastic.

[RicardoDiazHimself]

@TwistedSpeech Of course! youre totally right! Fender products like the american standard are superb guitars well under $1000. but comparing the 2 brands a $700-800 RIC would be like Mexican Fenders. Im mexican and i saw the factory and their work. it has an amazing quality, still they dont hold the same reputation as an american made fender. Thats kinda my point, as im not overly excited when i see a mexican strat compared to an american deluxe strat. (i dont mean to sound like a gear snob.)

[TwistedSpeech]

@RicardoDiazHimself Rickenbacker, I still believe, charge way too much for their instruments because they're not using expensive products to make their guitars. If Gibson can make American made guitars for under $1,000 and Fender can, then Rickenbacker can too. That's all I'm saying.

[RicardoDiazHimself]

@TwistedSpeech well, lespaul studios arent that great, actually they feel kinda cheap and not very well made. Fender can make great 1000 dlls guitars because the products they make are technically very easy to produce. Bolt on necks, pickguard mounted electronics, solid bodies, (mostly) solid colors over plain woods, etc.

SetNecks are more expensive to produce, as the process of making the bodies as RIC do. its not about the materials per se, its more about the work involved.

[TwistedSpeech]

@RicardoDiazHimself That's true. Rickenbacker's work is really good, although their basses "sound" is very thin to me. I prefer the sound of jazz or precision basses by Fender personally.

[DavidRavenMoon]

@TwistedSpeech What guitars does Gibson make in the US for under $1,000? Nothing except the Studio line. Most are in the $2-3,000 range. Epiphones are not made in the US. Note that he Studio are stripped down instruments. They have no binding, and other high end features. Many have the "faded" finish, so Gibson does not have to buff. A real Les Paul is $2,699.00. A Historic is $5,699.00! Ric doesn't make cheap models. That's OK. I'm a guitar maker, so I know about this stuff.

[Socioistic]

@RicardoDiazHimself

That sounds like a company that values reputation over customer satisfaction, and brand variety.

[RicardoDiazHimself]

@Socioistic it's not what i mean at all. take PRS guitars, they're known for making some of the best guitars out there they're expensive, sure, still i wouldnt put my name on products that look like my products but are built under different QC. if i were a company targeted @high end guitars i wouldnt make midprice ones as that means lowering certain specs that people love about my guitars. i.e. mexican fenders are great now, but there was a time when people hated fender because of those.

[Socioistic]

@RicardoDiazHimself

No, there was a time when people hated Fender because they were paying $1,500 for an American Special Deluxe, and they wouldn't even shield the pickup cavities. And that was last week.

I would rather buy a Squier guitar- a guitar from a company that is honest with the fact that they are an economy instrument- for a way lower price, and maybe change the pickups, and have a guitar that I love, then a Fender that I will love, on an incremental payment plan.

[theblackshade]

@RicardoDiazHimself

I understand those were quality instruments in the past, and they are today, but indonesia and korea are churning out incredible stuff. While traditional brands have kept what they have, overseas instrument building is gaining a lot of weight to the point that the difference in price tag is no longer an indication of build quality difference.

Last gigs I got a compliment for my tone I was playing a cheap korean Ibanez (metal) and a tricked Squier JB for acoustic/jazz stuff

[DavidRavenMoon]

@TwistedSpeech There are no US made instruments that sell for that low. They are all imports.

[TwistedSpeech]

@DavidRavenMoon That's not true at all, David. Fender makes guitars, all in-house in California, for that range. And yes, I know they make guitars over in Japan, Thailand, China and other places as well, but most of those guitars are well under $300. That's their Squier line.

[DavidRavenMoon]

@TwistedSpeech No, the cheap ones are made in Mexico as well as other places like Korea. I know people who worked for Fender, and Im in the music instrument trade. Even the "Made in USA" stuff is not all made in the US. The parts are machined in Mexico, and then sent up here for assembly. Labor is too expensive in the US.

[overdriven77]

1:24......damn!

[StarBlues101]

Great Video of a Great Guitar Maker!

[TheKoltsu]

beatifull...

[karbetal]

i love their hands on, i'm suprised a big company like this uses so much hands on, look me up on facebook search carl pugh guitars i build too

[ohdeasu]

cheer up charles.

[MetallicaFan4ever5]

YEAH! Amazing!