As a black man, I feel sad that Mr. Cole was treated so nasty. But I do believe there are far more good white people, then there are bad. And this is why I know there is hope for this country. Rest in peace Mr. Cole.
At the time, Nat was on Tuesday nights at 10pm(et)- directly opposite CBS' "$64,000 QUESTION", which was #1 in its time period. Even if Nat HAD been able to find a sponsor, they were unlikely to sell their product opposite a show that more people were watching. In two weeks, at Nat announced, the series moved to 7:30pm(et), while he was doing a series of live broadcasts from Las Vegas, under "co-op" sponsorship.
White people have been evil ever since they were crawling on all fours in the caves of Europe. I have read a lot about the life of Nat King Cole, and he had to go through soo much indignity, which I believe ultimately led up to his death. He had bleeding ulcers which he almost died from and his wife Maria said he started smoking more and more cigarettes as he was enduring soo much racism and indignity. Yes he was a national treasure, but was often treated like a second class citizen. So sad.
In all fairness, NBC had a lot of faith in Nat King Cole and his program. Unfortunately, few advertisers wanted to underwrite a program that featured an Afro-American host (there was plenty of racism on Madison Avenue in those days), and I'm certain some affiliates did not want to air the program for said reason. As a result, The Nat King Cole Show wasn't profitable for NBC, and it was taken off the air in late 1957 - a shame considering Nat's talent and the show's attracting A-list talent.
Those Nazi assclowns didn't deserve to breath the same air as Mr. Cole. How can you treat a man like a stray dog while you dance to his music?
Thinking about that crap makes me want to kick random old white men in the nutts on my way to class tomorrow.
LOL
P.S: Before you send me hate comments let me just say that I know you're all not like that and I have plenty of white friends. Ranting about racism on Youtube is just very therapeutic.
I totally accept your rant. It boggles the mind. I am good friends with Dr. Jeni LeGon (google her), and her response would be "that's just the way it was. Until Dr. King came along, anyway". The cowardly Madison Ave. clowns certainly couldn't be mistaken for positive social influences. Sad, very sad.
Cole could not attract national sponsorship for his series because most advertisers didn't want to offend their Southern distributors by "putting his face next to their product" (even though he probably wouldn't have been asked to do so). The best Nat could do in the fall of '57 was "co-op sponsorship"; that is, regional sponsors bought ad time, and pitched their products during the commercial breaks; in New York, Rheingold Beer had no problem having Cole sing the praises of their brew..
There was film "The Benny Goodman Story"; "Glenn Miller Story"; "Al Jolsen "; "Dorsey Brothers", ""Cole Porter", etc - all white. Where were Ellington, Henderson; Armstrong, Basie? Till Mowtown was created and Norman Granz arrived on the scene, we had to put with with the likes of Perry Como, Pat Boone, Bill Haley, Paul Whiteman. Nat King Cole transcended the racialist American society.We can be grateful that these times are in the past.
"Before the arrival of Mowtown, the black artists had great difficulties getting recording or TV opportunities." That's true of TV and movies but not of recordings. "Black" artists made many, many records throughout the 35 years before Motown.
But unfortunely the white artist covered many of the black artist's songs and made a fortune on the covers which was mustly crapp anyway and the blacks artist
Unfortunately, this fine show never stood a chance in the ratings. It went off the air after a year and a half, despite NBC's faith in the series and a rouster of A-list guests, including Peggy Lee and Frank Sinatra. Presumably, the series did poorly in the Jim Crow states, where many viewers reacted badly towards this, among TV's first color-blind series.
That is also very true, Coowallsky. In those days, many national sponsors were skittish about advertising on TV shows that had nonwhite hosts, racially diverse guest stars, and nonstereotypical portrayals of minorities. (Apart from that old notion that African Americans are good singers - although many of our most talented performers are of that extraction.) Also, the show went on the air just as the Civil Rights Movement went underway; many were still ignorant about minorities then.
How on earth did you get this video? I would love to know!
Eli3459 2 months ago in playlist nostalgia
As a black man, I feel sad that Mr. Cole was treated so nasty. But I do believe there are far more good white people, then there are bad. And this is why I know there is hope for this country. Rest in peace Mr. Cole.
irvingbr 3 months ago
Seriously...Dont Smoke!
mastertusk 10 months ago
Was he in the Black and White Minstrals..he good
mastertusk 10 months ago
Shame that bigotry was the only thing holding them back...
hazeman671 10 months ago
At the time, Nat was on Tuesday nights at 10pm(et)- directly opposite CBS' "$64,000 QUESTION", which was #1 in its time period. Even if Nat HAD been able to find a sponsor, they were unlikely to sell their product opposite a show that more people were watching. In two weeks, at Nat announced, the series moved to 7:30pm(et), while he was doing a series of live broadcasts from Las Vegas, under "co-op" sponsorship.
fromthesidelines 11 months ago
White people have been evil ever since they were crawling on all fours in the caves of Europe. I have read a lot about the life of Nat King Cole, and he had to go through soo much indignity, which I believe ultimately led up to his death. He had bleeding ulcers which he almost died from and his wife Maria said he started smoking more and more cigarettes as he was enduring soo much racism and indignity. Yes he was a national treasure, but was often treated like a second class citizen. So sad.
tommiexander 1 year ago
Those where teh times where black artists still made good music.... Well music in general went pretty downhill from there..
I has a sad
TheRedLuigi 2 years ago
In all fairness, NBC had a lot of faith in Nat King Cole and his program. Unfortunately, few advertisers wanted to underwrite a program that featured an Afro-American host (there was plenty of racism on Madison Avenue in those days), and I'm certain some affiliates did not want to air the program for said reason. As a result, The Nat King Cole Show wasn't profitable for NBC, and it was taken off the air in late 1957 - a shame considering Nat's talent and the show's attracting A-list talent.
markojameow 2 years ago
Thank god that they didn't throw away or erase any of these wonderful jewels like
they done before!!
sopaman1234 2 years ago
@sopaman1234
Fortunately these kinnescopes still survived. (This was before video tape, so they couldn't "erase" them)
ProgMetalLover 2 years ago
he is soooo cute in an old due way !!! i love him !
LaurenDungan 2 years ago
Those Nazi assclowns didn't deserve to breath the same air as Mr. Cole. How can you treat a man like a stray dog while you dance to his music?
Thinking about that crap makes me want to kick random old white men in the nutts on my way to class tomorrow.
LOL
P.S: Before you send me hate comments let me just say that I know you're all not like that and I have plenty of white friends. Ranting about racism on Youtube is just very therapeutic.
BasePlug 2 years ago 9
I am white and I feel like doing the same thing to those white men. Nat Cole was one of our national treasures and they treated him like s---t.
hax0rkill3r 2 years ago 13
I totally accept your rant. It boggles the mind. I am good friends with Dr. Jeni LeGon (google her), and her response would be "that's just the way it was. Until Dr. King came along, anyway". The cowardly Madison Ave. clowns certainly couldn't be mistaken for positive social influences. Sad, very sad.
chas63 2 years ago
LOLOLOLOLOLOLOL!!!!!!
Eddieontv 2 years ago
This edition, incidentally, originally aired on September 3, 1957.
fromthesidelines 3 years ago
Cole could not attract national sponsorship for his series because most advertisers didn't want to offend their Southern distributors by "putting his face next to their product" (even though he probably wouldn't have been asked to do so). The best Nat could do in the fall of '57 was "co-op sponsorship"; that is, regional sponsors bought ad time, and pitched their products during the commercial breaks; in New York, Rheingold Beer had no problem having Cole sing the praises of their brew..
fromthesidelines 3 years ago
The purest voice of all time.
I love Nat King Cole.
Lynnibud 3 years ago
Why did God let all this talent be born amongst people who are so racialist?
hommefriday 4 years ago 2
racialist?
Coowallsky 4 years ago
There was film "The Benny Goodman Story"; "Glenn Miller Story"; "Al Jolsen "; "Dorsey Brothers", ""Cole Porter", etc - all white. Where were Ellington, Henderson; Armstrong, Basie? Till Mowtown was created and Norman Granz arrived on the scene, we had to put with with the likes of Perry Como, Pat Boone, Bill Haley, Paul Whiteman. Nat King Cole transcended the racialist American society.We can be grateful that these times are in the past.
hommefriday 4 years ago
"Put up with the likes of"...Perry Como & Paul Whiteman?
Say what?
Coowallsky 3 years ago
Before the arrival of Mowtown, the black artists had great difficulties getting recording or TV opportunities. Maxfactor s
hommefriday 3 years ago
"Before the arrival of Mowtown, the black artists had great difficulties getting recording or TV opportunities." That's true of TV and movies but not of recordings. "Black" artists made many, many records throughout the 35 years before Motown.
JosephNScott 3 years ago
But unfortunely the white artist covered many of the black artist's songs and made a fortune on the covers which was mustly crapp anyway and the blacks artist
hardly got a penny..
foun
sopaman1234 2 years ago
I've heard the word "racialist" used in Britain.
wmbrown6 3 years ago
I think he was the first African American and possibly black man to have his own TV show in the west; what an achievement
sagat4 3 years ago
Unfortunately, this fine show never stood a chance in the ratings. It went off the air after a year and a half, despite NBC's faith in the series and a rouster of A-list guests, including Peggy Lee and Frank Sinatra. Presumably, the series did poorly in the Jim Crow states, where many viewers reacted badly towards this, among TV's first color-blind series.
markojameow 3 years ago
very true the guy is one of my inspirations in life. he paved the way for others to follow
sagat4 3 years ago
No, it wasn't the Jim Crow states. Cole had problems securing national sponsors.
Coowallsky 3 years ago
That is also very true, Coowallsky. In those days, many national sponsors were skittish about advertising on TV shows that had nonwhite hosts, racially diverse guest stars, and nonstereotypical portrayals of minorities. (Apart from that old notion that African Americans are good singers - although many of our most talented performers are of that extraction.) Also, the show went on the air just as the Civil Rights Movement went underway; many were still ignorant about minorities then.
markojameow 3 years ago
"No, it wasn't the Jim Crow states. Cole had problems securing national sponsors." Who were mostly afraid of boycotts from the Jim Crow states.
JosephNScott 3 years ago
No, it wasn't just fear of Jim Crow states it was a nationwide situation.
Coowallsky 3 years ago
"No, it wasn't just fear of Jim Crow states it was a nationwide situation." I said "mostly," you said "wasn't just," so we agree.
JosephNScott 3 years ago
Absolute class, I'm only 23 and Nat's my favorite artist, there is no one out there these days can match his class and talent...
SiccxDegree 4 years ago 3
I TOTALLY AGREE WITH YOU SiccxDegree!
eugeneabes 3 years ago
What a great TV show--better than anything on TV in the past 2 decades
Lyndehouse 4 years ago 2
A good day -whenever Nat King Cole sings.
paulostroff99 4 years ago