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Cross-country skiing used to get short shrift from American TV at a Winter Olympics because:
(1) The U.S. generally wasn't strong in this sport.
(2) Until recent years, skiers in individual cross-country events started at intervals, racing against the clock, not each other.
(3) There were other Winter Olympic sports that either held more interest among Americans (hockey, alpine skiing), or where the U.S. did well (speed skating, figure skating).
(4) Limited TV airtime for the Winter Games.
altfactor 15 hours ago