Fresh Impressions on Brandmarks (from my 5-year-old)

[Klimseven]

Kind of depressing how a 5 year old knows so many corporate logos.

[knittymarisa]

5 year old son: ‎1. wine 2. Taco Bell (in our town KFC and Taco Bell share a building) 3. Coffee Store 4. Football team 5. Baseball team 6. soda 7. McDonald's? 8. Soda 9. Train Station 10. ? 11. Looks like a planet 12. Eye 13. restaurant 14. the internet 15. Baseball 16. A magazine for the hospital 17. The Co-op 18. ? 19. Football team 20. Football team 21. a Target! 22. McDonald's! 23. computer program & a car 24. ? 25. Sports shoes & shirts 26. ? 27. ? 28. XBox 29. A panda 30. Hockey & a car

[Shermy521]

CUTE!!!

[crismondragon]

That is an m, but if you look at it upside down its a w o:

[ZypherRAWR]

I'm still giggling at the cheetahs!

[adirocksforu]

cuteeeeeee

[SnackAttac]

Im so gad Im not the only one who thought the McDonalds logo looked like a french-fry XD

[mooalim]

Lol. Cheetahs

[misskitty19902006]

awwww! how cute!

[raulcintra]

is she sick?

[slm9494]

I think this is really a testament to what brands do well with awareness, not to whether or not she is a "smart little kid" or as all of the negative people commented "a fat non-republican". Take note if you are a designer or marketing professional.

[screaminginquietroom]

This is awesome. I especially like "panda bears live out in the woods.. I think"

[katikar1]

why does your five-year-old know so much about coffee?

cute

[provenremedy]

babys are.. little.

:)

[1979DrNick]

Somebody get this kid some decongestant, for the love of God!!

[Riofriosful]

Baby toys. :P

[OliverDionela]

That is a parade outfit. Haha

[evulvd]

@vivLANet You proved my point though, your reply wasnt constructive as you just seem to make assumptions about my political standing which was odd & rather uncalled for. I just find the average YouTube comment very rude for the sake of it. But if you want to play rude for rudes sake, I cringed at the whole 'NooOOooo' part of your comment as I found it over the top & quite irritating. Of course Im just being silly now, feel free to digitally slag me off further if it makes you happy ; )

[donnacarrier]

That is very enlightening, love it,

[roskelli]

i can hear eden in the background :) hehe

[leesia83]

This is brilliant :) well done...I love it! :)

[ImagineMakeShare]

"Those look like baby toys." Fun!

[pottergirl18]

She knew the sign for fast food but not for a sporting event...

[pklovestormomega]

2:16 "The controller used to control the TV at Ryan's house"

HOW DOES SHE KNOW WHERE I LIVE?

[kunkatron1]

Wow the child does countless 'Vocal fry'

[Mattytonethatbody]

Awesome! My 4 year old knew different ones, like Starbucks, Apple ("AppleTV!"), Puma... Pretty cool video. :)

[mgef]

"A turkey thats very colourful" - she got the NBC logo right :)

[ShawnBlarg]

When I was a little kid, I thought the Target logo was an "O" as well.

[oscaravarghese]

I love this!

[marlborogorila]

So cute.

[smo517]

Gee, some people here are the real retards..she's just a five year old. I bet she will be a smart person when she grows up.

[atrafic]

"That is on the control that you use to 'trol the TV at Ryan's house" #RyanWinning

[Bullitt64]

kids are fuckin dumb

[pottergirl18]

@Bullitt64 But you're a grown up and you're horrible

[R0botP1rate]

Ryan must be one cool motherfucker.

[DannyJess89]

I showed this video to my college class when we were discussing logo designs. It was very nice to see a childs impressions on logos.

[demdemiray]

thanks for sharing the video. IT inspired us. We produced the same approach for Turkish brands and international brands in Turkey. WE anthropologists are like kids!

[bigz008]

lol, so silly its not an o with a circle in the middle. It's a TARGET!

[Kalos00]

Sounds horrible, worst voice ever.

[nickWISDA]

@Kalos00 wow you're that guy

[Trevman71]

She sounds sooo cute. I want to see a picture of her.

[saltanon]

@Trevman71 You sound like one of those pedo reddit people. What the fuck dude? Creeeeeeeeeeeeeeeeeepy.

[allice444]

@saltanon

Why do you see evil in Trevman71's comment?. I think you're the one with the problem. Were you interfered with as a child, or does attacking an innocent comment diminish your own sick desires?

[dconthe3]

smart 5 year old....

[jack2renaud]

THAT WAS SO CUTE

[TheTributeMedia]

baby's...are little

[mahnahkah]

That was the most adorable thing I've watched all week. Thank you.

[HaiderTheLion]

Thumbs up if u dislike the 212 people who disliked

[edwingprod]

All right, except the background music.

[NightlyNewsatNine]

"That is a cheetah, a cheetah, that's a cheetah"

[RichTCovers]

it's a cheetah...a cheetah...a cheetah. Just adorable.

[TheSpaceCulture]

i've been surfing youtube for 3 hours now and i'm beginning to feel pretty guilty now....

[BossRoss85]

...babies ARE little!

[luvylawrence]

Cheetah's, puma's and jaguars, who can tell the difference anyway?!

[J5MARLON]

@luvylawrence one was a dog



[LynxChan]

I think it's a little scary how many logos a child of only 5 can identify. The cheetah series is hilarious though.

[SwansonMcKnight]

@LynxChan yes, poor Puma, Jaguar, etc. Do they know we don't know the difference, and they're all cheetahs to us? LOL

[buddy52901]

At the other end of life, my aging mother in Sarasota would drive or give directions by logo's. She would say, "Turn left at the golden arches then go until you see the big dolphin..." She could not remember the street names but knew every logo to get you where you needed to go.

[GreasyAnimation]

@buddy52901 haha that is fucking AWESOME!.i feel bad tho i bet you miss her T.T

[OHR333LY]

@buddy52901 Logos have replaced or covered up landmarks. So instead of "Take a right at the clock tower" we say "take a right at the staples sign".

[buddy52901]

@OHR333LY and snowbirds (only in Florida for the winter) get lost when the MacDonalds closes over the summer and moves just a few blocks away

[villa72]

"Baby toys. Those look like baby toys." Considering how protective the IOC is of there stupid logo, that one was my favourite.

[seriphone]

why am I getting choked up?

:)

well done, little one

[PrhofessaX]

Love how the kid knew McDonald's and GE... and associated Benz with all cars, Starbucks with all coffee but didn't know the brand for the GOP. Sounds like the future of a fat, blue-collar workers with high-blood pressure. But, hey, at least he'll be a Democrat! :-) (jk)

[SpiritStiff]

These aren't really all fresh impressions, sometimes she flat out recognizes them as brand logos

[citizenihilist]

@SpiritStiff Yeah I guess what we should do instead is question newborn infants. GTFO

[SpiritStiff]

@citizenihilist Lol fine you got me there.

[SwansonMcKnight]

@SpiritStiff um, yeah, duh.

[iloveulll]

this is so adorable

[PuddelUndercover]

Aaww.. So true, all the way!

[aliisthedrummaster]

Cheeta.

Cheeta.

Cheeta.



[mitchelnext1]

I'm goin to Ryan's house!

[Hieifireshadow]

Adorable~! ♥

[anyushkele]

loved it! so cute and interesting at the same time! :) thanks!

[SalsaaProds]

it's soda, not pop, kid.

[WarThug13]

@SalsaaProds fucking canadians

[toshirosboo3]

@SalsaaProds Depends on when/where you were raised...kid

[houseofcakes]

I commend you on the fact that your kid is 5 and has not been corrupted completely by consumerism and brands ;)

[iKahjiit]

Cute *.*

[ferfullmoon]

cheetah..cheetah..cheetah BINGO!! !

[mrgeetah]

"It's an M made out of fries"

OH MY GOD IT IS.

[OHR333LY]

@mrgeetah I am 36 and i have eaten more than my fair share yet this 5 year old had to tell me what the logo was supposed to be ! ZOMG! MIND=BLOWN!

[newmomma2009]

This is adorable!! If you are a marketing student then you know the reasoning for this one......

[mermaidblushxo]

i was like "wtf how does she get the GE logo but not chilli's?" and then she said her grandpa works there, lmfao.

[mochilove73]

baby toys!!

I think it's natural for a one to recognize things from their surroundings. granted, we utilize many brands for basic living needs.

[caoalarconbsc]

thats is a cheetah, a cheetah, a cheetah lol

[caoalarconbsc]

so cuteee

[krazykrackers7]

so freakingg cute i love how she says peace sign its soooooooo cute:))))))))

[TheIncredibleNix]

I think it's impressive that she spotted the peacock in the NBC logo, even if she mistook it for a turkey.

[PixieMonica]

I think it is completely normal for a kid to understand their environment and recognize some things from daily life. Especially nowadays when lots of things are available on the Internet. Kids are smarter from generation to generation and it is supposed to be that way :D

[FerchoDesign]

Pizza and cheeta-cheeta-cheeta!!!!!!!

[ccole742]

sounds like marcel the shell :)

[tablemonkey]

With the right music behind it, this could easily be a Bjork song.

[OtakuAthleteGamer]

i honestly think this guy has too much time on his hands, making his kid do "projects" like thats so random, and i dont think its fun, and her voice is so annoying i wanted to scratch a chalkboard!

[toshirosboo3]

@OtakuAthleteGamer Hope you never have kids if you never want to spend time with them.

[Thegeeksquadofone]

2:23 Baby toys!

[blainebrothers]

We've scheduled this to be one of our #bingolinks on our Twitter account (@blainebrothers) on Wednesday 7th March. Our bingolinks are things that we think more people should see and this is definitely one of them.

Many thanks,

The Blaines

[adlercreutzable]

I love this! so cute <:' )

[futurehotchickin2009]

I didn't even recognize the BP logo & and 20 mins outside New Orleans?!?!...Im starting to believe she read from a script

[hjdttt1]

Oh, my God. That is awesome. : )

[LovelyLyba]

Aweeeee ;)

[renatofrota]

can somebody translate or at least subtitle it ?!

[SupremeInHD]

XBOX - "That is a control ov that you use to control the tv at Ryan's house!" :) really cute..

[bullocks90]

cheetah.. cheetah... cheetah.

[PurpleSnowPlow]

Babies are little!

[Mrwillopu]

BABIES!... arN296Xzk5MS10WXMLAAAAb3lTVEVt­RDVyYW9zCwAAAFMzRTFDVHI

[KatieFayAllDay]

he sounds like chuckie from rugrats & marcel the shell combined

[chahansan]

"that is the apple store logo!!" this kinda also shows the parents' influence on the kid XD

[8BitHayden96]

@chahansan How is that a parent influence?

[chahansan]

@8BitHayden96 cuz the dad's a designer ^_^

[NemoBogdan]

@jillmahoneybanks

Well, actually every 2 years ( Summer and Winter Olympics are each every 4 years but 2 years later than the last Olympics : Summer - 2y later Winter - 2y later Summer - 2y later Winter and so on). And still, the parents should teach their kids this kind of stuff otherwise their heads will fill with crap they see on a daily basis and become mindless consumers.

[PrdezULiftu]

Like this if Branding Magazine brought you here!

[HaleyRuth21]

Cheetah cheetah cheetah. He's adorable

[jax1492]

hipster kid

[AWSOME9496]

DISNEY,MONSTER,MOTOROLA,APPLE,­JAGUAR,PUMA,MCDONALDS,MERCEDES­,NIKE,SONY ERICSSON,XBOX...love them!!!

[bydabead]

Lots of food connections there...especially pizza! 

[amberlriffle]

Am I the only one impressed/surprised she recalled the BP brandmark as "gas"?

[ZSh0ck]

Cheetahmen, taradoodoo, we're cheetas, cheetahmen ♫

[NemoBogdan]

Recognizes Krapple and Starbucks and thinks the Olympic symbol is a baby toy, great job educating your child there...

[jillmahoneybanks]

@NemoBogdan

To be fair, the Olympics happen every FOUR years and she is FIVE.

I'm sure she sees the Starbucks and Apple logo, every day!

[TheWifey209]

Wow too cute most of the stuff she said I wouldn't even of thought very smart

[ernestogarcia308]

Too cute

:)

[solidkingcobra]

"A letter O but it has a dot in it"

This is the most profound thing I ever heard.

[dndn92]

what was the question? describe what you see? from where the next logo is?... or what did you ask him?... thanx for the answer

[Jemminem]

at 1:04, does she say "I'm high?!?" XD

[TheRandyluck]

@Jemminem yeah!!! that girl that has thus far said nothing but her impression about the logos suddenly a.) develops a taste for marijuana and b.) tells us she's high. Yeah totally good call.

[jillmahoneybanks]

@Jemminem

No--it's the CBS logo and she says "An eye."

[labeedoo]

Olympics = baby toys

LOL! never saw that coming

[WHITEM0NKEY69]

Greyhound = cheetah

Jaguar = cheetah

Puma = cheetah

:')

[Nek0vi]

That is a controller that you use to control the tv at Ryan's house. LOL

[saxarocks]

your kid sounds like marcel the shell

[HelloKellen]

@saxarocks lol i was thinking the same!

[plms09]

@saxarocks hahaha i just watched this video on another website and i found it on youtube JUST so i could make your comment!

[HaileyBeanz2000]

Aww, I love how it sounds like she's sick.

[411liz]

Lol:)

[slor08]

Soooo cute!!! I love this video. Cheetah, cheetah, cheetah :P

[Senaku007]

Awww =')

[tehnodream]

smart girl

[LordLloyd16]

=,)

I love you!

=*(

No cheetah?

[artis7ic]

im not trying to be mean or anything but why do little kids when they talk always sound like there out of breath ?

[allice444]

@artis7ic

Its because they do get out of breath when they're concentrating or excited.

[zahar619]

Tumbs Up if you like Bitch Balls 1:14

And you Know What i mean :D

[mygreenday69]

They should give this test to every child so that we can tell how much TV they really are watching. Without the music though, it was annoying.

[KYorean22]

Phil Wickham! Nice choice of the song!

Spreading the gospel!

PTL

[iBritEliz]

"a pissa!" awww adorable. :D

[andrelobh]

i don´t know if it´s cute or kind of awkward that a kid this young is already programmed to recognize this stuff...

[Smartboy7]

@andrelobh My thoughts exactly.

[daexion]

@andrelobh It isn't "programmed", it's simple recognition that starts about her age. It's normal.

[MrFarcry1966]

@andrelobh

Erm, how about frightening?

[Luzifa1983]

@andrelobh its not about the recognition of some labels but how a child would interpret them. Its just normal that a child knows about companies and labels if his parents and his enviroment are talking about or are related to them. So i dont think that you are right that hes "programmed" with it.

[TheIrishpow]

@andrelobh she got most of them wrong.....

[BX5BT]

Every kid recognizes Disney and McDonald's, of course. :)

[ikanthelpit]

I am surprised how aware a child this young is. I want to go round up some kids and do my own. Thank you for sharing.

[iDaniella11]

SEW CUTE!! "That looks like baby toys, baby toyys"

[evanhsenn]

I'm just bothered by the fact that the lyrics scream "To be naked and unashamed" as the child is finished speaking.

[allice444]

@evanhsenn

Good one. do you find evil in everything you see, or is it just easier being negative..

[Leeohification]

SO

CUTE

[Vanesalovesmusic]

wow I didnt know all of that at his age he said somethings that were quite creative and very smart. That is a very smart child u have there. He is our future generation ...knowledge will take him far

[under20over40]

@Vanesalovesmusic its a girl

[Lazerskinner]

@Vanesalovesmusic Considering you can't even read, it's probably not hard to be smarter than you. It says right in the description it's a Sunday project he did with his DAUGHTER.

[Blakey478]

"OOoooo looks like the american flag" awwwwwwwwwww

[adamlake2007]

Cute. You've done a good job raising her :)

[MsTinyTam123]

So adorable. An very smart for a 5yr old justing observing pictures. Good job parents. Learning does start at home. I enjoyed this precious moment. Cherish it forever.

[nanna2eight]

this is the sweetest thing!!! got me smiling and teary eyed all at the same time...you captured this perfectly,her sweet voice and the lovely music in the background is an amazing combo...I am the mother of 3 grown children and soon to be 9 grandchildren under 10 years old and I know how fleeting and precious these moments are...she will one day cherish this gift from her Daddy! great job and hope to see/hear more!

[rockinerin]

Love this.... <3

[tra1215]

So cute. I watched it with my six year old. He thought the Monster logo looked like sea horses. Kids are funny.

[kamratframjandet]

@tra1215 So did I. This kid just said what you'd expect her to, right? Either that, or I have the same viewpoint as her.

[MrLaxbro1996]

@tra1215 I thought it was seahorses too

[underlinedbluetext]

Children are the best and finding the right mix of WONDERMENT and INDIFFERENCE.