hilarious ad

[jessebgall]

this want funny at all

[AssailinPalin]

Lighten up freaking moms! This is hilarious! I am a mom too. Glad to see not all the moms are such up tight bitches.

[AtomicGarden1983]

why would you pop a pill to numb out a pain that is totally avoidable? when your back hurts, your body attempts to tell you that something is wrong with it. that you should probably cut out the activity that causes the pain. it's like instead of eating something when you're hungry, you head for a smoke for that it supposedly makes hunger more bearable. us — mankind — are complete idios!

[LittleBubbles55]

This cracks my shit up. I'm not a mom, but I plan to wear my baby, but not all the time..like it the ONLY way to care for a baby. Most of us were never "worn" and we all turned out fine. Honestly I think bonding is great, but there are a lot of crazy ass people that over do it. I wouldn't want my child so bonded to me that they couldn't handle things on their own. I think it's our job to prepare them, not shelter them.

But that aside, I love this, it's up on the latest thing, great advertising.

[Ford4Lyfe7]

Looks Like the F-150 Ad Lol

[MonochromaticStains]

I don't see how this is even the slightest bit offensive.

[Webins]

I'm more offended by this ads attempt to be hip and amusing, than the actual content.

[Elizavet]

Actually, I thought this ad was pretty funny. And I, uh, 'wear' my baby.

[z1234m]

thats not hilarious

[725carebear]

I find this commercial to be well funny. I can completely relate. The commercial didnt make fun of the pracice of baby carrying it merely says if you have pain doing it take motrin what is the problem. I f you dont have problems then you dont have problems but other people do. Also, the crap about wearing a carrier incorrectly causes pain bull. I wore mine correctly and always had pain. You know whats funny the cultures that have been doing thid for centuries would love some Mortin

[falfasspeedshop]

That was funny. If you don't agree, then you must be someone who wears their baby.

[propainaz]

I laughed my ass off! People are this upset about this crap? Get a life.

[xttx4]

I don't see the big fuss about this ad. I was expecting something much worse by some of the reactions. I would say people need to get a sense of humor, but that wouldn't work because i didn't find it funny, or offensive either.

[storkandveil]

Motrin has apologised and well they should! This attempt to empathize has back fired but apologies aside, why is this video still posted at all?

[shred440]

Because people have the right to post it. Would you like that right taken away from them? Do you have the right not to be offended? No!

[dudemeisterexpress]

what the hell, this isnt funny at all

[TexasEyeDoc]

What were they thinking?

[sundaeg1rl]

Is it me or do Americans pop pills at every opportunity? If it's not painkillers then it's Xanax. You guys should be rattling!

BTW, this is a ridiculous advert. I loved carrying my baby. My baby loved being carried. And my carrier, like many others, was designed so that it didn't strain my back.

Stupid advert for dumb Yanks. I bet it was written by a man too.

[briannenana]

Though I do agree that Americans use entirely too many pills to "remedy" illnesses (sometimes real, sometimes feigned), I think it's dismissive to resolve that it has anything to do with intelligence.

Most times, it's just easier/cheaper/sadly, more realistic for us to numb ourselves to the pain our bodies feel than it is to spend the money we don't have to go to the doctor over it.

You have to remember that our health care system isn't really set up to help us.

[ColeMoyers]

You, need to take a midol and un bunch your panties.

[JDMToyota]

I bet that was a man talking in a woman's voice too...

Some people need to get that stick out their asses.

[edusuntrebor]

@sundaeg1rl It's not intelligence so much as it is passivity and blind acceptance on what people tell us works

[Sandydahling]

For God's sake, it's an ad. There is nothing wrong with this.

[gurusoflego]

This Ad makes me sad for any new parent that may be swayed away from carrying their baby, and even sadder for any baby that misses out. Fact: carried babies are happier, cry less and develop faster. Think about that mad ad men !

[septembermelody]

they don't cry because you never let them cry... if you did... you'd realize that they cry louder, longer, and with more gusto than a baby who was allowed to learn to self soothe... as the oldest of 7 "held babies", I can personally attest to that...

[duiwel]

Way to overreact. gg

[TheWallStreetJurinal]

...as a plethora of crying, hungry babies wearing soiled diapers wait for their You Tube/Blogger moms to define what is really important in their lives I'm tossing the contents of my Motrin in my fireplace.

[EstiloPanama]

I know what brand of 'pain killer' I'm NEVER going to purchase in my life.

[Sandydahling]

What if the mommas who were offended by this put that energy into the babies they claim to care so much about?

[pallidpanacea]

I cannot possibly be offended and actually take care of my baby at the same time! Don't you know that when you become a mom you're not allowed to have a life of your own, let alone learn to really multi-task?! And babies never sleep, right? Babywearing IS taking care of your baby if that's what you choose to do. And so is taking a stand on issues that you believe in. I would never want to teach my child just to roll over because someone thinks there's something else she should be doing.

[ColeMoyers]

You have a kid, but you choose to go online and leave stupid comments on a video on youtube.

Stupidity, sadly, always prevails.

[pallidpanacea]

Thank you for proving my point so succinctly!

[elyleon]

estúpido anuncio!!! se nota que no tienen ni la menor idea.. y así creen que va a vender más? jajaja....yo por lo menos no volveré a usar motrin.

fuchila de anuncio!

[drfreezepop]

new coming up YTP: baby boomer go INSANE!

[BlasphemyIsMe]

I really dont see why that is sooooo bad! its funny and true!!

[VLM123]

This is offensive how? It's a fucking pain pill commercial. Get over it!

[brek5]

But there is a difference between a bad ad and an offensive one. Still scouring the net for reasons as to why this might be offensive or 'sexist' somehow. McCain got away with so much more than this...

[defjaw]

so, what are they advertising?

[MyDogDigs]

i get it and its funny...lifes too short people take everything so seriously and to heart let it go and see the lighter side or your just going to be angry all the time

[riker17]

Cry baby mommies!

[FreeRideLife]

That is an excellent ad, very funny. Totally in the same vain as Sex In The City.

[Kiera75]

We would be more willing to take you seriously if you used the correct spelling for this use of "vein".

"Vain" is something different. You watch too much TV.

[FreeRideLife]

Thanks for the life saving advice... I don't watch TV, I am just surrounded by women who think the show is great, not to mention it's huge success as a film. You focus too much on details instead of the bigger picture.

[hfairfax]

I think Motrin got exactly the kind of response they were hoping for. They created an ad that became so hot with bloggers that their promtional work was done for them. Even though the video was pulled from their site, it's received 40k hits on YouTube in 2 days. Now that's brilliant viral marketing.

[caltemps]

hfairfax(1 day ago): "I think Motrin got exactly the kind of response they were hoping for. They created an ad that became so hot with bloggers that their promtional work was done for them."

Except that some of that response was so angry that, as one video response says: "Thanks, Motril! You've convinced me never to buy your product again."

And, given that there are other painkillers on the market, we won't ever need to.

(I didn't find this ad "hilarious". I found it condescending and NASTY!)

[missusmint]

My god will people just STFU and stop being so whiny and offended by every little thing? Ugh. I dont care what carrier you use, eventually you will experience discomfort even when you do it right because it's added weight, OK. I haver a mei tai. I know this. Get over it poeple. It s a frikken ad!

Whiney weenies.

[mans1ay3r]

People get offended by ANYTHING these days. Have absolutely nothing in their life worth caring about.

Hey I cant get Verizon because in their commercials the owner of the phone is always surrounded by the Verizon Network. I cant have that many people around me, thats outrageous. What is Verizon thinking!! Cry whine whine. I'm so offended.

[IWillRockYourWorld93]

how is this hilarious?? it doesnt seem funny to me....

[swagv]

My god. The next generation we raise is going to be such a bunch of soft, over-coddled pantywaists...

[sparks754]

WHAT THE ****

[bluevviolet]

Also, the incredible anger some people here have over people being angry? You think it's a waste of time to be angry at inane marketing, that yes, does have influence over the sheep masses? And yet you're making such a special effort to combat the people who are angry at it. Your priorities are in the wrong place. You're telling *us* to grow some sense? Oh, the irony.

[bluevviolet]

The cluelessness in the comments is astounding. It's not just saying that holding your baby causes pain. That would be silly (if you have pain while wearing a sling, enough to take motrin, you're either unusually muscle weak or doing it wrong) but not offensive. The offense is in the "wink wink gosh these people are dumb" tone. "*Supposedly* it's a bonding experience." "I wear a sling even though it makes me cry, because it *totally* makes me look like an official mom." What the fuck ever.

[PuHsYxPiNk]

As a mother who has used a baby carrier, fitted correctly mind you, it does put strain on you. This is just like any other pain relief ad. I see nothing offensive with it. Although everyone has an opinion, even if I had found it offensive, it would not keep me from purchasing a good quailty product. That's like saying if your electric company over charged you so you will just not use their power anymore... howelse would you power up your computer to make an up roar about something so small?

[mjgjhb]

Exactly, another ad for another pill that will fix everything.

And being funny doesn't change the fact that you're being brainwashed into buying another product, that you don't ACTUALLY NEED, that might possibly fuck you up down the line.

Americans (and dumb people in general) deserve what they get, because they lap this shit up pronto...

stop supporting crap (specifically advertising) that badly influences your life

[catokeeffe]

You're a moron. They're advertisting painkillers; not claiming to have a miracle cure for anything. It's just ibuprofen, which has been proven to reduce pain. People don't take Motrin just because they see a commercial, they take it because they have a headache or back pain. This commercial just serves to advertise a product that many people find useful.

[Roxy222uk]

What an annoying advert, if it is causing pain so bad you need to take pain killers then you're doing it wrong!! Actually I think that applies to almost anything in life :-).

[budihollijr]

this is offensive?

[jtunkelo]

What's the big deal again? I thought this was fine... with a sense of humor..

[teddy0577]

Odviously the ad department responsible for this ad either had never worn a baby in a baby carrier or had worn on in an incorrectly fitted one. When a baby/child is worn in a carrier correctly everyone is comfortable there is no back, neck, shoulder or any other kind of pain for carrier or the carried.

[TheHill88]

Ugh, I'm so over whatever kind of "technique" or whatever that typing thing is. OVER DONE. Move on.

[pltdsmj]

People throwing a fit need to realize that they are overreacting and taking offense to something that wasn't intentionally offensive. Lighten up people!!

[AndHow8]

I have a baby carrier and don't use it that much. It is convenient and doesn't hurt, but I am not obsessed with it as some others seem to be. When I saw what people were saying on the local babywearing group page, I thought that they were probably overreacting about the commercial. But then I saw the ad on youtube. It is actually pretty offensive and mocking to moms in general. I am not up in arms about it or want to protest it, but it definitely turned me off.

[dano9181]

Do whatever you feel is comfortable and also you don't have to listen to what the TV says.

[carleyhawdon]

This is frigging rideculous i carried my baby in a moby wrap and i still do, she is 15 mths old and my back gets sorer carrying her in my arms then in my moby, you people who don't have kids or have never carried have no right to say anything here as perhaps it is not offensive to you but it certainly is to me.

[HeLuvsMeMore]

Maybe I just had the wrong kind of carrier Carley. My shoulders ached like craaaaaaaaazy!

[mongoosegir]

The offensive thing about this commercial is the fact that having a baby sling is fashionable--and that's the only reason mom's do it. It is a way to bond w/ baby (along w/ playing, etc.)

Seriously though, if you are that horrified by this advert, then buy generic ibuprofen. There is no true difference in quality or amount of analgesic effect...and it's cheaper :) This way, you won't support Motrin...

[cocoshebang]

this is clever.

[HoshiHikari]

Cute ad and while I've never been a mother (come on.....I'm 15...) I'm'a assume it's got it's truths from everyone commenting. Why would anyone get worked up over it? It's SUPPOSED to as clever as it does. Most commercials nowadays use that kind of "relatable humor"

[HoshiHikari]

EDIT: **supposed to sound as clever as it does

[NinaDear]

Goodness! I have 2 daughters, while rewarding, it's painful! The screams = headaches, the lugging around of laundry = back aches, the carrying of the toddler on my hip = hip joint pain, the fever that I catch when they decide to taste the walmart buggy causes body aches and pains in general. No matter what you do as a parent, there is going to be some type of physical strain (my husband and I just spent 6 hrs setting up bunk-beds and rearranging rooms) and to say that there's not, is absurd!

[cuamor]

WTF! Why do people make such a fuss over something that is completely true! I thought the commercial was funny AND very true.

I've read some blogs where babywearing moms want to boycott Motrin. GROW UP PEOPLE!

I've got 3 kids I carried all 3 and I DEPENDED on motrin for my aching back.

[ddmondo]

Then you must have had the wrong baby carrier.

[MobaTalk]

My wife and I loved the ad. After I told her what happened, she said "What a bunch of crybabies" - heh. I agree.

[Mercyn23]

i do, jpxer, i have a degree in advertising, and i find this offensive. but then i never went into the field because 4 years of ad school made me realize just how offensive i find advertising in general, though some ads are very clever. not this one. i agree with ellbell and danieletoby completely. it would be cute-- if it wasn't condescending and snarky.

[blogegog]

That woman's typewriter isn't working right.

[JPXer]

My first question is this. Of all the people who comment negatively on this vid, how many of you have actual Marketing or advertising experience?

Its clever and product placement is early in the add.

[blogegog]

I am not in marketing, but I know a guy who's friend's sister is married to a man who's mother worked in the marketing dept. I think she was the cleaning lady.

But I'm not making negative comments about this vid, so you probably don't care.

[JPXer]

lol.

[tashantx]

sheesh anything to sell drugs!!

[Isolde9802]

I'm a baby wearer, and I'll say this - if you're doing it right, and aware of how you stand, it DOESN'T hurt!!! I'm way into chiropractic care and wouldn't wear my babies if I couldn't do it safely for my back. Missing the mark, Motrin!

[alicetheghoul]

Uhmmm, I actually thought this Ad was sort of neat. The way they used typography and stuff was cool. And the concept was a nice idea, also. Just sort of seemed kind of snarky in the way it was delivered. That's all.

[danieletobey]

I agree that this lame ad is nowhere near as important as many issues, but I do want the makers of Motrin know they're missing the mark by being condescending and snarky toward moms just doing their best. I highly doubt many moms wear their kids just to be "cool".

Not very smart to make fun of your customers...

[chickanuts]

Boo hoo. Get over it. It's not always about YOU. (You know who you are.)

I'm a mom who wore both her children and hollered out a big "amen! Wish I'd thought of that!" when I saw the ad.

Stop being so sensitive and either use the product or don't.

[MamaMichelle2Mason]

Are you telling me that when you experienced pain or discomfort you were too stupid to think of taking something to alleviate it? Oh wait, should I use smaller words so you can understand?

[chickanuts]

I find this comment laughable, especially since in a prior comment you stated "it is frustrating for moms who are doing the very best for their babies to be continually made fun of when they should be applauded." Did you ever stop to think I chose not to medicate because medications pass through breast milk?

Or does it just make you feel like a bigger person or better mom because you made a feeble attempt to insult me?

[MamaMichelle2Mason]

You are right, insulting you does nothing to make my point. Just as your condescending comment does not make your point seem valid or intelligent.

I think that it is great that your wore your babies and that you breastfed, and one would think that would make you be more sensitive to the struggles of moms who choose to do those things as well. There is still so much opposition to the idea of breastfeeding and babywearing that an ad like this is just negative and discouraging to new moms.

[qpwnsall]

not funny

[EllBell13]

I'm not OFFENDED, but I do think the ad sends a poor message. If you wear your baby correctly, it doesn't cause pain. It's better than lugging around a car seat, and better for the baby as well. I also dislike the general tone of the ad, which seems condescending to people who choose to wear their kids and who know there is a benefit to doing so. They are implying that it's a hassle, and painful... both of which it shouldn't be if you are wearing the baby correctly.

[kidologist]

this is a great ad. people are way too sensitive and get worked up over all the wrong things. gee whiz. i carry my boy on my shoulders and he says "this is the life" - we both love it. it kills my back and shoulders, but i don't care - all too soon he'll want my car not my shoulders. ive taken an Advil to help at times.

what in the world is wrong with this ad???

NOTHING. grow up people. they were just pointing out the obvious and what is true - people carry their kids, and a pain killer helps

[TheATrain33]

Wait, this is the ad that everyone is upset about? I was expecting something actually... I dunno... offensive?

[simplywriting]

I'm with September Melody - why get offended by this - seriously? I am a mom x 5 - and this didn't bother me in any way shape or form. And baby wearing really isn't bonding with your baby (and yes I did it). I spent time with my kids, played with them, etc. They are now all over the age of 9 and give me regular headaches LOL I take Motrin. I get over it. I love them.

I am still actually confused as to how offensive the video truly was to some. Weird.

[iamnotbilly]

As an ad, it's kind of brilliant. Not only does it make women feel all martyrish and good about themselves that way, it may end up getting more women to overutilize infant carseats to the detriment of their babies' spines, which will in turn result in the babies needing more motrin when they're all grown up.

Brilliant!

[MamaMichelle2Mason]

And isn't that the ultimate for a brand - to get their customers from the cradle to the grave?

[PlanetThoughts]

As a father who carried my two boys around when they were under 5 years old, I adjusted if I got tired, and enjoyed every minute of it.

I don't know if people got outraged, but the ad is really dumb. It appears to make a lot of assumptions about people who wear slings, backpacks, etc. Did they actually talk to some of the people doing this? Plus, the ad implies that parents (NOT JUST MOMS!) do it to prove they are good parents. Not very nice, Motrin.

[septembermelody]

number one... carrying your baby around all the time isn't bonding... interacting and playing with your baby is bonding... and I can do that without back pain...

and number two... if this is that offensive to you... maybe you need to buy some big girl panties... there are a lot worse things out there than this...

[MamaMichelle2Mason]

what you said makes no sense - how could wearing your baby not be bonding? Also, done correctly, it does not cause back pain.

[septembermelody]

a little late but... carrying your baby in and of itself isn't bonding... apparently you've not seen how bored these babies are being worn while their mommies are power walking, washing dishes, walking the dog, chatting with a neighbor, and otherwise not interacting with said baby they have attached to them... j

[Toekn]

As a babywearer, I think this ad is funny :D Sure, some comments are kind of over the edge, BUT COME ON, its funny.

Don't we have other stuff to be outraged against, like, i dunno, Child abuse? Why do you Motrin haters go rally against that. With as much steam as you have shown against the Company, it should totally abolish abuse all over the world.

Lol.(but never about Child abuse.)

Lighten up people. Learn to laugh at yourself. You'll be happier, I promise.

[dukrous]

People need to find real shit to bitch about or grow a sense of humor.

[antershie]

lol

[lojikop]

LOL, can you believe moms all over the world are outraged...

STFU!

[fidgetblogs]

that crap ad makes me more likely to buy Advil

[alliecat01979]

As a baby wearing mama I think this ad is crap. but that's just my opinion.

[stevespielberg]

What a crappy commercial.

[reallocalcelebrity]

personally I like it. But I think this style of type driven ad is going to get old really fast.

[briannenana]

I find it troubling that people would be so influenced as to how to raise their children by a 47 second ad spot.

If someone is truly discouraged to bond with their child because of a commercial about back pain, this commercial is not the problem.

[moogyboobles]

Just look at formula adverts, there are many gullible types out there who believe anything!

I used slings way before it was fashionable, because it was so much easier, I don't drive, I had a long school run and a hungry baby! I find the buggy much harder to use than a sling and certainly don't get back trouble. I certainly won't make life harder than myself to look trendy...in fact I am the local weirdo because I sling.

[MamaMichelle2Mason]

This commercial in and of itself is not the problem, it is just symptomatic of a society that is very intolerant of modern motherhood. It is frustrating for moms who are doing the very best for their babies to be continually made fun of when they should be applauded. This ad is offensive and it preys on vulnerable new moms who are trying to figure out the "right" way to do things. That is why it is so troubling.

[shotslove]

I don't find this ad humorous but discouraging of parent child bonding. Carrying a baby in a car seat by the handle is not any better for your back and neck. But it is less engaged with you child