i think what was unique about this pitch was that Levi Roots WAS the brand for the product. His image, personality and song all went together with the sauce. He's made millions from it now with Peter J's help. He probably has sold 2,5 million litres by now !
My favourite thing about this is that 3 of the Dragons said this wouldn't happen. I've just finished some Reggae Reggae Chicken Pasta and currently have some Reggae Reggae Rasta Pasta Sauce in my cupboard... Which I bought from a supermarket... Which had several shelves with just Reggae Reggae products on...
Doesn't this just prove the Dragons know shit all? This sauce is in lots of supermarkets in Britain.. It's completely succeeded. So cheers Duncan and co.
@OnlyUseMaSpaz 2 dragons backed him! So that's why it was successful that quick. People seem to forget this, and keep banging on like he was totally dumped and the sauce made it big in an instant anyway.
All the dragons are of sound business mind and know a lot about shit others don't, but they are all individuals taking a gamble with their own money at the end of the day, and those two guys took the leap of faith and it paid off big time.
"It's a hugely complex, difficult business to get into major supermarkets. Infact I'd go as far as to say you've got pretty well very little hope" lol I'm reading Sainsbury's placed an order the next day, lol
the 3 idiots that declined it must feel soooo stupid. arrogant idiots thinking they are so clever and know it all then say things like "there is no business in this, there is no chance it can hit supermarkets". now its one of the most successful sauces in england. what experts you are ey?
@Thirty9Days: Even the two that backed him admitted it was "a gamble" and "impossible challenge". It was Levi's charm that won them over, not their business sense. They were probably quite fortunate that it paid off - if they made a habit of these kinds of investments it wouldn't go so well the rest of the time. I think Levi's charisma worked on the rest of us too, and that was part of the reason for the success. It also helps that the sauce is bloody lovely.
I like the video player on "reggaelinx website"better, it allows you to zoom in and play in slow motion. Plus they allow you to play your own playlist. You guys should check it out.
It might not mean much to others who aren't interested in astrology, but I find it really really interesting that the two dragons who backed Levi were a Scorpio (Farleigh) and a Pisces (Jones). Levi is a Cancer. None of them (presumably) knew about eachother's signs but maybe that explains the strange connection they had. Amazing!
And incidentally the rest of the dragons were not water signs.
yeah, i bet them 3 feel like right idiots - shows peter and richey were the sharpest dragons! Levi Roots=biggest suceess story on D.D. hes everywhere now!!!
A scout from the BBC discovered Levi at a food trade show and got him signed up for Dragons Den. What's the bull about him stealing the recipe? If there was truth in that then he would not be the man he is today! Someone else prob trying to cash in. Saddos.
And Levi goes from strength to strength!! Haha to po faced Deborah, Grumpin Bannantyne and Theo Foetus!! U showed them Levi!! We absolutely adore u!! Whatever nxt? Music, TV, Tours, food, more sauce, Dominos pizzas and more...
For me the biggest reason I would invest in this guy is because I feel he could sell the sauce whether its amazing or mediocre. A good salesmen will sell and thats all you need.
@TheFootballFan09 a lot of others have used others idea's, made it a commercial success, thats life in the business world, it happens all the time no big deal,
I don't understand these Dragons...He has a good order and there would be other much bigger orders had he gotten the money he needed...The sauce is excellent I'm sure and this man is one of the best chefs out of the Caribbean, with a show on The Cooking Channel...I'm glad Peter Jones and Richard Farley made Levi an offer, and a good offer at that...I wish Peter had offered Levi the full $50,000 for 20 or 30%, but the great thing is that Levi came out successfully and he will make lots of money.
@fishandfestival Peter clearly saw something in the product that Duncan, Deborah and Theo all missed and Richard was undecided. Peter must have wanted Richard to invest as well as Peter was willing to take it on and its a huge business now.
@fishandfestival He didn't have a good order to start with. 2,500kg at wholesale prices is nothing. He was lucky here because everybody knows Reggae Reggae Sauce as "that bloke with the dreads off Dragons Den," this show made him
Levi Roots is a great caribbean chef and a very cool guy...That was a very good idea by Levi to introduce his product to the Dragons...Two and a half million litres of Reggae Reggae Sauce, as the first major order, is excellent, to say the least...I don't know what Deborah is talking about, that Levi doesn't know how to run the business and what he needed to do to make it a viable business...It's a pity Levi made such a mistake re what the order was for his sauce...It was a genuine mistake.
What a lovely chap. Exudes charm and honesty.
Andyjzr 2 days ago
Oh Duncan & Deb bet your shaking your heads now
blink182awsome 5 days ago
I eat this stuff pretty much with everything.
snausages88 1 week ago
Domino's reggae reggae pizza!!!
iAfroXD 1 week ago
Theo Paphitis, "very little hope".
Duncan Bannatyne, "no business in this"
There's a bottle of this sauce in front of me right now! Eat your words.
karizma419 2 weeks ago
and now i must have a bootle in my house at all times
destuctir 3 weeks ago
I am eating his "Reggae Reggae peanuts & cashews" right now. Damn good!
herbiehoward 3 weeks ago
This sauce is in Supermarkets in Australia! Theo,Deb an Dunc? Wrong wrong wrong wrong!
Kristov8100 1 month ago 2
Duncan "theres not a buisness here" Subway " weel take 250000 kilos a week" PWNED !!
FrozenMulletConquest 1 month ago
I don't like that theo pathetas greek twat
AcctNo4 1 month ago
haha 'Theres no buisness here :P' nice one
vniguam 2 months ago 3
These people are so stupid ! - One day they are going to be broke !
StFrancoisofthelord 2 months ago
I bet the rest of them feel like right ballbags now lol.
benmcm9 2 months ago 7
@benmcm9 -Thankgod they didnt invest
StFrancoisofthelord 2 months ago
5:24 i bet Duncan Bannatyne feels like an idiot now
Darren8196 2 months ago 26
we love u levi roots
MrSinghisking12 2 months ago in playlist Liked videos
hes worth £40m pounds now, incredible considering how unorganised his business was . good on him
jadplaya 3 months ago 5
Lied about his name, lied about the initial order, lied about the recipe.
He just can't stop himself.
cmatcmextra 3 months ago
This has been flagged as spam show
He lied about it coming from his mum ;(
HMWGaminggod 3 months ago
This has been flagged as spam show
lying nigger
Jairzinho121 3 months ago
its a pity he stole the recipe from some restaurantuer in brixton
astroboirap 3 months ago 3
Two and a half MILLION liters..... "Actually, it's two thousand five hundred Kilos" - Oh, what an EPIC FAIL!
CarlsTechShed 3 months ago
i think what was unique about this pitch was that Levi Roots WAS the brand for the product. His image, personality and song all went together with the sauce. He's made millions from it now with Peter J's help. He probably has sold 2,5 million litres by now !
ukdavepianoman 4 months ago 2
It's one of those sauces you can put on almost any savoury dish and it works.
unrealeck 4 months ago
I have three favourite Dragons' Den episodes
1. Uno Canada
2. Reggae Reggae Sauce UK
3. Str8ts Canada
ilifetouch 4 months ago
You dont spell Ketchup Catchup.
dilwich123 4 months ago
@dilwich123 it's supposed to be 'catchup', they're catching up with him
mampster93 4 months ago
@mampster93 oh right! Get it! SORRY ;)
dilwich123 4 months ago
And to think, he almost never got the investment.
The98Funnyman 4 months ago
"My name is Keith" LOL
Rickyliu1998 4 months ago 2
this guy was in my colleage to day he is funny
jabz1101 4 months ago
My favourite thing about this is that 3 of the Dragons said this wouldn't happen. I've just finished some Reggae Reggae Chicken Pasta and currently have some Reggae Reggae Rasta Pasta Sauce in my cupboard... Which I bought from a supermarket... Which had several shelves with just Reggae Reggae products on...
JoyStainProductions 4 months ago 4
thumbs up if ur eating something with it in
girlschannel1 4 months ago 49
OMG 40%?!?!?!?!? ouch!! hes making so much money and he could have made more!
MegaMissPrincess93 5 months ago
If he wasn't given the money will he have sang on his way out
sammy29688 5 months ago
theo said Levi's got vey little hope and he was the retail expert!
vashna3799 5 months ago
Duncan Bannatyne and Deborah Meaden disliked this video.
Pepotamo1985 5 months ago 2
Proven WRONG SHUN THE NON BELIEVERS!
TheMrMobs 5 months ago
reggae reggae sauce is so cool i wonder why usain bolt is so fast.
MrSinghisking12 5 months ago
Doesn't this just prove the Dragons know shit all? This sauce is in lots of supermarkets in Britain.. It's completely succeeded. So cheers Duncan and co.
OnlyUseMaSpaz 5 months ago
@OnlyUseMaSpaz 2 dragons backed him! So that's why it was successful that quick. People seem to forget this, and keep banging on like he was totally dumped and the sauce made it big in an instant anyway.
All the dragons are of sound business mind and know a lot about shit others don't, but they are all individuals taking a gamble with their own money at the end of the day, and those two guys took the leap of faith and it paid off big time.
picklemonster1001 5 months ago
@OnlyUseMaSpaz its the second best selling sauce after hp sauce in england for last year
jadplaya 3 months ago
Saw this at the store today :)
LosJalapeno 5 months ago
"It's a hugely complex, difficult business to get into major supermarkets. Infact I'd go as far as to say you've got pretty well very little hope" lol I'm reading Sainsbury's placed an order the next day, lol
AathavanFlownerdia 5 months ago
@JackPeagamTV LOL, please use write and right in the "right" context.
CHAINGeNG007 5 months ago 6
This has been flagged as spam show
It tastes great :)
dilwich123 5 months ago
There couldn't possibly be any more win in this
Xynok111 5 months ago
Best 25k Peter Jones has ever spent!
xwalshyx 6 months ago 3
It's so tasty!
cowowzaz 6 months ago
l0l he was a idiot back then.. now he richer then all of these
hes a fucking baws!!
wedohybrid18 6 months ago
the 3 idiots that declined it must feel soooo stupid. arrogant idiots thinking they are so clever and know it all then say things like "there is no business in this, there is no chance it can hit supermarkets". now its one of the most successful sauces in england. what experts you are ey?
Thirty9Days 6 months ago
@Thirty9Days There doing something right, There sitting there with millions of pounds whilst your sitting on you tube calling them idiots.
Firemqking 6 months ago
@Thirty9Days: Even the two that backed him admitted it was "a gamble" and "impossible challenge". It was Levi's charm that won them over, not their business sense. They were probably quite fortunate that it paid off - if they made a habit of these kinds of investments it wouldn't go so well the rest of the time. I think Levi's charisma worked on the rest of us too, and that was part of the reason for the success. It also helps that the sauce is bloody lovely.
daichi2097 6 months ago
i hate deborah urrrrghh!
emummyx 6 months ago
Fuck Deborah
thechazzzz 6 months ago
levi roots is smashing it, drinks and the lot now.
KhanioProductions 6 months ago
It is so nice i had to name it twice lol
TamzZ95 6 months ago
i just had rasta pasta :P nom nom nom :D
ellied0801 6 months ago
Keith LOL!!
beccabokkaglory 6 months ago 3
This product is actually now 30 million pounds.
themightyjoseph 6 months ago
LOL and he's sooo famous now!
ErikaandArthini 6 months ago
dude i went to tesco's and ask for this it was out of fucking stock.... no seriously no buisness? dragons = retarded.
Socks170 7 months ago
I bet he's loaded now.
hitmancoolio 7 months ago
Even dominos have in on there pizza ...
robhingston 7 months ago
Boy done well
robhingston 7 months ago
lovely to see that tight-fisted scot proved wrong.
i have reggae reggae sauce in my kitchen and that's some tasty tasty shit!!!!
cheapy2006 7 months ago
Levi roots sells well in Tesco so owned dragons.
pbrew85 7 months ago
no business my ass
grubbg001 7 months ago
he's done well! so suprised they weren't all over it!!
insideoutllama 7 months ago
I am eating it right now!
usernameiswill 7 months ago 2
Luv this sauce! Well done Dragons for getting it out there.
Redman316 7 months ago
Levi Roots - Dragon Slayer
Chazzee777 7 months ago
Comment removed
AndrewBradleyMusic 7 months ago
2 people wished they'd invested...
AndrewBradleyMusic 7 months ago 3
They Dragons were so wrong, juts yesterdya i went to Tesco's and guess what i bought, a Reggae Reggae sauce ready meal!
Falloutman216 7 months ago 2
Comment removed
stonerosesuk 7 months ago
shows the true determination of a rastaman
Danielllx3 8 months ago
do they know? that the sauce has made millions now?
StackyTacky 8 months ago
I think Leo Pefitis should be banned from ever buying a Reggae Reggae Sub...
areetimdan 8 months ago 25
@areetimdan its Theo not Leo shit head
0946218123 6 months ago
@0946218123 Gosh, so sorry, I must have offended at least 1 person by making a spelling mistake, what a cunt I am.
areetimdan 6 months ago 3
@0946218123 Chill out bro
darkpurplecircle 6 months ago
@areetimdan He's called theo!
Planebaton 6 months ago
@areetimdan Theo Paphitis looool
ATBparkour 6 months ago
@ATBparkour Yes, well done, you've noticed I made a spelling mistake which has been pointed out twice before. Trollocaust.
areetimdan 6 months ago
@areetimdan haha believe you me mate im nowhere near a troll or a grammar nazi, but your comment made me laugh so much
ATBparkour 6 months ago
@ATBparkour Ha, fair enough. Leo's a way better name anyway... =]
areetimdan 6 months ago
@areetimdan Or reggae reggae pizza, or reggae reggae tomato sauce, or reggae reggae BBQ sauce, or... well you get the idea :P
Grojak 6 months ago
@areetimdan
Leo ?
dude i think ya mean theo paphitis
OhNoNotMyPenis 5 months ago
@areetimdan Theo Paphitis...
josephmalachydoherty 4 months ago 3
@areetimdan theo# LOL
fifakiri 3 months ago
I bet the other dragons are PISSED now
iAmRicks26 8 months ago 12
This has been flagged as spam show
I like the video player on "reggaelinx website"better, it allows you to zoom in and play in slow motion. Plus they allow you to play your own playlist. You guys should check it out.
dealdesign0001 8 months ago
No business in it for 3 of the dragons? hahaha they really do think they know everything
alealejandro100 8 months ago
this fragment was an english test in holland haha. couldnt concentrate. I love rasta's xD
AQtication 8 months ago
o reggie reggie TOMATO KeTchUp I love YOU
jamieleevine1 9 months ago
Comment removed
IIXxAeroWxXII 9 months ago
@IIXxAeroWxXII Its Duncan Bannatyne not valentine
RichyG2007 8 months ago
@IIXxAeroWxXII ur coment was removed what did it say
EPICcodTIMES 5 months ago
I'm eating this sauce right now! mmmm.
matrix4022 9 months ago
haha duncan bet your kinda mad now lol
simmy339 9 months ago
didnt even have to ask the question about his real name
TheBugatti2011 9 months ago
lol - this sauce is the bomb!
xxGitty101xx 9 months ago
Would this be the most successful product ever to have the backing of the dragons?
Dunphy6000 9 months ago
@Dunphy6000 I think imran Hakims iteddy was more successful but not too sure
4m1rh4mz4hu5541n 8 months ago
Reggae Reggae Sauce <3
Sightless666 9 months ago
That lady is a bitch, her favourite two words are 'I'm out' aren't they.
banandababa 9 months ago
lol... debs the reptillian! dont wanna give levi no doe for that reggae reggae sauce!
TheMrJstreetz 9 months ago
Comment removed
jellybelly999 10 months ago
Theo you tit!!
jellybelly999 10 months ago
Duncan "Levi there's no business in this" LOL
MrDwigz 10 months ago 69
@MrDwigz How wrong was he...
SuperMatinator 6 months ago
I would have made him the offer if i had that much money! :) excellent investment for 50000!
v1ralsh1t 10 months ago
I love the Reggae Reggae Sauce. HP Tomato Ketchup is to bland and boring for me.
RememberToday4ever 10 months ago
Hahaahahaa, Sorry Levi, this won't make supermarkets, it'll be a smalltime product.
Just goes to show that they don't know what they are on about.
3Guys1Cam 10 months ago
Best sauce ever! :D
dekoza 10 months ago
very good sauce
abababab18 10 months ago
Haha, the thing is, Debra is now the second richest dragon, after Duncan who is by far the richest. You idiots!!!!
AppleTechGenius 10 months ago
One of the greatest Dragon's Den success stories. Blessed
urbansmash 10 months ago
Deborah Meaden must be kicking herself now.
DKM805 10 months ago 3
the dragons are so stingy, they offer fuck all money for most of their business...
MrHappySlapable 10 months ago
It might not mean much to others who aren't interested in astrology, but I find it really really interesting that the two dragons who backed Levi were a Scorpio (Farleigh) and a Pisces (Jones). Levi is a Cancer. None of them (presumably) knew about eachother's signs but maybe that explains the strange connection they had. Amazing!
And incidentally the rest of the dragons were not water signs.
mizzpoly 10 months ago
Dragens den canada is alot better
JustGoForItXD 10 months ago
@JustGoForItXD er...how?! they take an average 51% of the business!!!!!!!!!!!!!!!
hyllaf 10 months ago
@hyllaf well ya but the dragons are funny and know alot more about what there doing and talk more about the talk
JustGoForItXD 10 months ago
debra knows NOITHING about business
jonwhyte92 11 months ago
yeah, i bet them 3 feel like right idiots - shows peter and richey were the sharpest dragons! Levi Roots=biggest suceess story on D.D. hes everywhere now!!!
hyllaf 11 months ago
A scout from the BBC discovered Levi at a food trade show and got him signed up for Dragons Den. What's the bull about him stealing the recipe? If there was truth in that then he would not be the man he is today! Someone else prob trying to cash in. Saddos.
LEVI FOR PM!
TheCrazyRayFamily 11 months ago
And Levi goes from strength to strength!! Haha to po faced Deborah, Grumpin Bannantyne and Theo Foetus!! U showed them Levi!! We absolutely adore u!! Whatever nxt? Music, TV, Tours, food, more sauce, Dominos pizzas and more...
TheCrazyRayFamily 11 months ago
HAHA I bet Deborah is kicking herself now xD
georgia795 11 months ago
i love how he said he had no hope ahhaha HOW WRONG WERE U
DanElNino9 11 months ago
You have to laugh at the dragons who burned him. Bet they're kicking themselves now.
sbowesuk 11 months ago
For me the biggest reason I would invest in this guy is because I feel he could sell the sauce whether its amazing or mediocre. A good salesmen will sell and thats all you need.
littleripper333 11 months ago
get some sauce . Its the bollox..
camfroghoofy 11 months ago
i love how the video was ruined before viewing just by the info given by the uploader.
razin123dude 1 year ago
i hope duncan and bredra shat their pants when they saw how big he is
TheAdammaka 1 year ago
2 people can't handle Reggae Reggae Sauce.
ODDYNETTYNIN 1 year ago
There must have been at least an ounce of weed in the product. *GRAB*
twiggy695 1 year ago
Jamaicans do not have one name, Pinky, Jolly Bungee, Precious, CamCam I have yet to hear a single name for any jamaican
minnieclips 1 year ago
its so twice he had to name it twice lol this man is a legend!!
TELFORD88 1 year ago
Deborah Meaden: "It's not going to be on a big enough scale for me"
Lol. You got that one a bit wrong eh Deborah!!
Webofscience 1 year ago
@Webofscience she blows ball sacks, the wrinkled bitch just blows ball sacks for a living
Bang4URBux 1 year ago
You Know He stole this recipe from someone else, it was in Sky News!!!!
TheFootballFan09 1 year ago
@TheFootballFan09 idiot..
epicatum 1 year ago
@TheFootballFan09 a lot of others have used others idea's, made it a commercial success, thats life in the business world, it happens all the time no big deal,
Bang4URBux 1 year ago
i just bought Reggae Reggae sauce and its amazing
ThePYRO93 1 year ago
this stuff tastes like heaven
whufctrex 1 year ago
this guys lips look like he kissed wet cement
Brutal252 1 year ago
Thumbs up if you got this video last week on the English Listening test dutchies!
jffry102 1 year ago
'you have very little hope of getting into major supermarkets'
HAHA, OWNED THEO PROFITEROLE
sithius99 1 year ago
Even our Morrisons in our very small town has this stuff :)
solidsnake1211 1 year ago
@solidsnake1211 haha yea u live in scotland:)
callumn397 1 year ago
@callumn397 No I don't :P
I live the complete opposite, in South West England :3
solidsnake1211 1 year ago
In Holland we got this at the listening test :P everybody lold when he came in with his awesome reggae reggae sauce
PrivateTimmay 1 year ago
Lol precies hetzelfde filmpie als ik dinsdag had bij de luistertoets!!! XD
janjonasappel 1 year ago
best dd moment and product
hyllaf 1 year ago
how do you go see the dragons without having confirmed your figures?!!! oh keith, that was a close one!!
lisaking22 1 year ago
im in canada i wanna try the sauce
videocriticbitch 1 year ago
the sauce is AMAZING like BBQ sauce but with a spice hint and a little ginger in it, also when you try this sauce first time you will say WOW?.
hunky2008 1 year ago
I'm eating that sauce with my sandwitch right now!
Darkestposion 1 year ago
lmao so funny when he leaves 9:13
bhp123654 1 year ago
fair play to levi, good on him, he's one of those guys you really want to see do well.
davetherave22 1 year ago
@battyboybiggy lie
joelski11NCFC 1 year ago
man that lady is a B**ch.
OpticianGuy 1 year ago 4
i bet the dragons that didn't invest feel gutted today haha
Bobbythehammer 1 year ago
reggae reggae sauce is so good, they named it twice!
TheJazz2002 1 year ago
I don't understand these Dragons...He has a good order and there would be other much bigger orders had he gotten the money he needed...The sauce is excellent I'm sure and this man is one of the best chefs out of the Caribbean, with a show on The Cooking Channel...I'm glad Peter Jones and Richard Farley made Levi an offer, and a good offer at that...I wish Peter had offered Levi the full $50,000 for 20 or 30%, but the great thing is that Levi came out successfully and he will make lots of money.
fishandfestival 1 year ago 13
@fishandfestival Peter clearly saw something in the product that Duncan, Deborah and Theo all missed and Richard was undecided. Peter must have wanted Richard to invest as well as Peter was willing to take it on and its a huge business now.
TheMessiah79 1 year ago
@fishandfestival He didn;t ask for $50,000 he asked for £50,000
paul1967uk 11 months ago
@fishandfestival
Levi is loaded right now haha.
RandomGanker 11 months ago
@fishandfestival He's already made lots of money, in fact he's a multi-millionaire =]
TheTradge 10 months ago
@fishandfestival He didn't have a good order to start with. 2,500kg at wholesale prices is nothing. He was lucky here because everybody knows Reggae Reggae Sauce as "that bloke with the dreads off Dragons Den," this show made him
Camberwell86 10 months ago
@fishandfestival It wasn't an order nothing was signed and also his maths isn't that good either.
testsubjectzz 8 months ago
Levi Roots is a great caribbean chef and a very cool guy...That was a very good idea by Levi to introduce his product to the Dragons...Two and a half million litres of Reggae Reggae Sauce, as the first major order, is excellent, to say the least...I don't know what Deborah is talking about, that Levi doesn't know how to run the business and what he needed to do to make it a viable business...It's a pity Levi made such a mistake re what the order was for his sauce...It was a genuine mistake.
fishandfestival 1 year ago