All it needs is a cashiers area surround by 6" of bullet proof glass, and high enough to see above the isles, but not so high that customers can't hand you money.
me cago en target, nos ven la cara de basura exterior y muertos de hambre, me cago en la puta cuando van a comprender que también tenemos y merecemos dignidad, en hispano américa hay hambre y miseria y si alguien va a gringolandia es para codearse con los norteños no para ser tratado como basura de segunda
Dear Avatar, there is no campaign going since this speaks to just poor marketing and not understanding the nuances of Latino market. And please we got your point. We still think ethnic marketing bites. There is no offense here, just confusion. And if a "brown" agency did that, that's just sad. They have no clue about refit market, then.
The use of BODEGA gets lost in translation. Sure to a Mexican American consumer, the notion of a warehouse would work, and maybe this concept will find no fault in the Southwest. However, to an urban New York Latino, for example, the BODEGA is more than just a grocery store. It is a community hub, where the neighborhood gathers to get food products, buy their newspapers, get a beer, some smokes, their local gossip. Bodegas in New York City traditionally served an underserved community.
Where's the pineapple sodas? Where's the cactus fronds? Where's the yucca roots? Where's the Maltas? Looks like Target's half-baked idea went to shit fast being offensive in the process. And where's the cocaine?
Bodega is a word in Dominican, Cuban and Puerto Rican dialects of Spanish that means something more than just a store, it is has urban roots in NYC and is more of a community gathering places and also a great place to get your 40s. :) Target has a very successful MI TIENDA campaign in Texas and it is amusing and perplexing to see their ad agency try to get more Northeast. Fail. Ethnic marketing sucks anyway.
It's the fastest growing market in America, the latin shopper. To not notice the hispanic financial gold mine is business suicide. The only color that matters in this country is green.
@AvatarOfAvatar It's not that this offends us. We actually find it sort of amusing but it sure is hell nowhere representing a Bodega and knowing how Corporations do in this country we still are not having it. Every fight counts!
@AvatarOfAvatar you don't need to have dumb ethnic campaigns to make $ in this country. This isn't a problem, homey, it is just dumb ethnic marketing. Just run a store right why do you have to pander to the Latino consumer. In the end more big brands will fail anyway to "prove" they are catering to Latino marketing. Just an observation, homey.
Target is allowed to advertise any way they want to man, this is America. It's their money, they can do whatever they want. Before you get on some big crusade though, make sure that the person in charge of this ad campaign isn't brown. Whitey just didn't come up with this word on their own.
@ismaithliombainne Bodega is a minimart where you buy the small items of Caribbean food that are not sold in supermarkets and stores like Target. There is nothing there that represents a Bodega! totally out of touch.
@ismaithliombainne "bodega" is like a small corner market. You see a lot of them in New York, and probably other big cities. This is a horrible example though. heheh
I can feel the gringo's pain - if they put "hispanic" marketing decorations up there, they'll be accused of stereotyping.. so the only thing they can do, is put a big sign saying Bodega, over cheap crap. Don't get all huffy though.. we DO buy cheap crap..
Oh wooooow.
GrahamCrackerStudios 3 weeks ago
Thank you for posting this, ethnic marketing by target is definitely off target
CamiloSanchez1979 4 weeks ago
All it needs is a cashiers area surround by 6" of bullet proof glass, and high enough to see above the isles, but not so high that customers can't hand you money.
HoodedAtheist 4 weeks ago
me cago en target, nos ven la cara de basura exterior y muertos de hambre, me cago en la puta cuando van a comprender que también tenemos y merecemos dignidad, en hispano américa hay hambre y miseria y si alguien va a gringolandia es para codearse con los norteños no para ser tratado como basura de segunda
EveryBodySucks100 4 weeks ago
Dear Avatar, there is no campaign going since this speaks to just poor marketing and not understanding the nuances of Latino market. And please we got your point. We still think ethnic marketing bites. There is no offense here, just confusion. And if a "brown" agency did that, that's just sad. They have no clue about refit market, then.
LatinoRebels 4 weeks ago
The use of BODEGA gets lost in translation. Sure to a Mexican American consumer, the notion of a warehouse would work, and maybe this concept will find no fault in the Southwest. However, to an urban New York Latino, for example, the BODEGA is more than just a grocery store. It is a community hub, where the neighborhood gathers to get food products, buy their newspapers, get a beer, some smokes, their local gossip. Bodegas in New York City traditionally served an underserved community.
LatinoRebels 4 weeks ago in playlist Uploaded videos
This has been flagged as spam show
Pardon my ignorance but what is bodega the spanish for?
dannytran95 1 month ago
Where's the pineapple sodas? Where's the cactus fronds? Where's the yucca roots? Where's the Maltas? Looks like Target's half-baked idea went to shit fast being offensive in the process. And where's the cocaine?
fdasherv 1 month ago
@fdasherv we know right! we want our Maltas!!!!!
JulioRVarela 1 month ago
Bodega is a word in Dominican, Cuban and Puerto Rican dialects of Spanish that means something more than just a store, it is has urban roots in NYC and is more of a community gathering places and also a great place to get your 40s. :) Target has a very successful MI TIENDA campaign in Texas and it is amusing and perplexing to see their ad agency try to get more Northeast. Fail. Ethnic marketing sucks anyway.
LatinoRebels 1 month ago in playlist Uploaded videos
It's the fastest growing market in America, the latin shopper. To not notice the hispanic financial gold mine is business suicide. The only color that matters in this country is green.
We have bigger problems than this homey
AvatarOfAvatar 1 month ago
@AvatarOfAvatar It's not that this offends us. We actually find it sort of amusing but it sure is hell nowhere representing a Bodega and knowing how Corporations do in this country we still are not having it. Every fight counts!
palantepoets 1 month ago
@AvatarOfAvatar you don't need to have dumb ethnic campaigns to make $ in this country. This isn't a problem, homey, it is just dumb ethnic marketing. Just run a store right why do you have to pander to the Latino consumer. In the end more big brands will fail anyway to "prove" they are catering to Latino marketing. Just an observation, homey.
LatinoRebels 1 month ago in playlist Uploaded videos
@LatinoRebels
Target is allowed to advertise any way they want to man, this is America. It's their money, they can do whatever they want. Before you get on some big crusade though, make sure that the person in charge of this ad campaign isn't brown. Whitey just didn't come up with this word on their own.
AvatarOfAvatar 4 weeks ago
O.o That's odd. Is it a special section of the store or is it throughout the store?
silentinmybody 1 month ago
@silentinmybody It is the back of the store, a special discount section
LatinoRebels 1 month ago in playlist Uploaded videos
@LatinoRebels That is fucked up.
silentinmybody 1 month ago
I'm guessing: Bodega -> Boutique -> Store.
Bunji2k6 1 month ago
Pardon my ignorance but what is bodega the spanish for?
ismaithliombainne 1 month ago
@ismaithliombainne Bodega is a minimart where you buy the small items of Caribbean food that are not sold in supermarkets and stores like Target. There is nothing there that represents a Bodega! totally out of touch.
palantepoets 1 month ago
Hmm
ismaithliombainne 1 month ago
@ismaithliombainne we just posted it above
LatinoRebels 1 month ago in playlist Uploaded videos
@ismaithliombainne bodega is Spanish for Warehouse
CamiloSanchez1979 4 weeks ago
@ismaithliombainne "bodega" is like a small corner market. You see a lot of them in New York, and probably other big cities. This is a horrible example though. heheh
dogzluvr13 3 weeks ago
BODEGA?
terribletrench 1 month ago
Holy shit!
ProfMTH 1 month ago
I can feel the gringo's pain - if they put "hispanic" marketing decorations up there, they'll be accused of stereotyping.. so the only thing they can do, is put a big sign saying Bodega, over cheap crap. Don't get all huffy though.. we DO buy cheap crap..
soopermexican 1 month ago
@soopermexican Speak for yourself uncle tom!
palantepoets 1 month ago
@palantepoets I AM speaking for myself, pendejo. damn.
soopermexican 1 month ago