Heineken Italy Activation Milan AC Real Madrid

[Qindzmaraulistreet]

hahaha

[fsdfdsfdgd]

look see it please youtube.com/watch?feature=play­er_embedded&v=HG9vFwcUIRA

[GlalaxyHigh]

このドッキリは何回観てもクソ感動する！

[Twonkybot]

I hope they served free beer as well ....



[MrDeism]

@Twonkybot yes they did:)

[VegardKlaus]

Haha, brilliant!

[Marian3213]

That was very unique!

[chelseaforevah]

no body's a real victim in this cool devious plot. I mean, students don't wanna study, girlfriends want to hang out with their boyfriends, and employees always want breaks.

Besides, Heineken did skysports a huge favor by dragging over 1.5 million people to watch. say what you will, it was a win win situation for everybody.

[Luclouke]

watching a game without beer or friends is like not watching at all.... so those guys were pretty ...... up :\

[Criegerrovad]

hey what's the name of the song at the end of the video? Thank you

[Jewelbox19]

@Criegerrovad it's "Right here, right now" by Fatboy Slim

[Haikalzum]

great ! lol

[Scythehalotrial]

I feel sorry for the guy @ 3:45 who did not seem very happy :P

[hallophilip1]

best reaction at 0:54 to 1:06 xD

[MrsPita13]

What's the name of first song please?:PP

[LUZER12]

@MrsPita13 the song is named The Fratellis - Chelsea Dagger

[MrsPita13]

@LUZER12 thank you ^^

[acmilannalimca]

11 real supporters were here

[MortenVeland]

A coisa mais linda que uma empresa já fez pela humanidade! AHUAHA <3

[Monkey3004]

whahhaha ofcourse something a dutch company would support!

hahahaha :'D

and lostsoulsNL: yeh, heineken haven't even got a great taste, but it has got the best commercials!!! :D:D

[NachoCheeZA]

@Monkey3004 it's not that bad taste. I drink it all the time. Ice cold Heinken is realy a good taste!

[LostSoulsNL]

HEINEKEN SUCKS DRINK GROLSCH !

[NachoCheeZA]

@LostSoulsNL no man Grolsch is beter but Hertog nog beter

[Lacc45]

-this is F#@$&IN' Great!!

[wAv3]

Someone knows how to make good, cheap, publicity :D

[FridmanRodrigo]

@wAv3 I do... That´s the easiest way to make publicity on these days

[andreipaul]

@wAv3 cheap you say? I`d say really brilliant rather than cheap.

[andreipaul]

@wAv3 cheap you say? I`d say really brilliant rather than cheap.

There are some things money can`t buy.

[wAv3]

@andreipaul for the company cheap equals to brilliant (If they can achieve the same effect)

[Kaatins]

@wAv3 its called marketing ...

[bucurvictor]

@wAv3 Cheap? Are u kidin'?

[wAv3]

@bucurvictor That is cheap. Do you know what Nike or Addidas are paying for their spots ?

XX Millions

[guardofrr]

@wAv3 GTFO, dont you know how much they pay for those lill atrists, theater and movie? Not even a milliion. Use your brains instate of your intuition. Besides they also get the entrance money.

[wAv3]

@guardofrr GTFO, read again what i posted, then write your comment again.

Please use your brain before posting.

Thanks!

[guardofrr]

@wAv3 Lulz wrong person i ment bucurvictor

[Alessandra1190]

@wAv3 it's not publicity, it's a marketing campaign called "viral marketing" :D

[Grino1984]

!!! SUPER !!!

[chelladurrai]

Freakin Fantastic!!!!!!!!!!!!! Andiamo Milan! 

/from Sweden!

[polychronio]

It broght me tears to my eyes T-T as a football fan, It's so....

[sugarjunkiesam]

That is amazing.

[Horicanu]

The 9 guys who disliked this video have no feelings!! 

[TheGoes13]

5:06 jogado no lixo que bosta sem criatividade nenhuma com tantos produtos no mão e uma bosta dessa

[aleste666]

@TheGoes13 Obvious troll is obvious...

[haggyren]

awesome!!!

[foxyscorp]

loving heineken marketing!!!

[dkunha39]

The guy at 3:46 was not very happy about it.

Maybe he was there really to watch the concert!!!

[9klapaucius2]

@dkunha39 may be his gf likes football ... not him :D

[polychronio]

@dkunha39 ahahahahahahahaha maybe he was speechless.

[sgtspankalot]

Epic win. Too bad the beer itself is so boring...

[renatocpd1]

Awesome!! guys and football cannot be explained..

I wonder if women would ever be capable of understanding it !

In portuguese:

Du caralho! a relação entre futebol e homens não podem ser explicadas!

SErá que algum dia as mulheres serão capazes de entender?

[teledrix]

sensacional

o marketing da heineken é docaralho, sempre.

[TheZamm]

cool

[seriouslyWeird]

i had to click the vuvuzella button as they showed the match

[bdzbdz]

very funny and smart prank :DDDD

what is the name of the song at the beggining ????

[mariusfanu]

Heineken ... probably the best joke in the world.

[mezzoitaliano3939]

I've got goosepumps

[Macoveicik]

LOVE IT!

[mmiirriiamm]

Someone knows the title of the song?

[choualxq]

@mmiirriiamm Chelsea Dagger (:

[mmiirriiamm]

@choualxq  thx

[Kocka23]

awesome...

[hanumanguy]

What about being manipulated into being the content for a campaign worth millions? I guess the company must have bribed them with something to use everyone's image rights.

[enka1980]

my favorite video ever its great

[jortera]

Heineken THE BEST¡¡¡¡¡

[cookiemonsstar]

My favourite ever YouTube video evvvvvver.

The best moment is when Ricky comes up on the theater screen hugging his Milan brothers.

[jeffersonleandro]

hahahaa Muito bom !!!! 

[SoOld79]

That was really great to watch until the self-congratulatory handjob was thrown up on the screen at the end.

[alvesjnr]

show!

great

[GodfatherCY]

Can we find this video on HD?

[pintuh]

epic

[FeposS]

awesome!

[Sado54]

Fuck Off Heineken Forza Efes Pilsen...

[cassiano87]

PQP Ação do CARALHO!!!!! ANIMAL!!!

[genious111]

ради такого хочется работать - невероятно круто

[clebercastrioto]

Simply Amazing....

[ivanvies]

Futebol e cerveja.

Não tem combinação melhor.

Acho que todas as pessoas deveriam ver esse comercial e aprender, que não é perca de tempo gostar tanto desse esporte.

[fjvbruno]

pros verdadeiros amantes de futebol e cerveja,muito foda,duvido que alguem tinha visto marketing igual na tv mundial

[rereko620324]

最高！its fabulous,fantastic・・・.i cannot find the words.

[yukio123yukio]

このアイディアとその実践に感嘆しました！サッカー好きにはたま­らない洒落ですね。

[dfk1]

こんなことされたら嬉しくて泣いてしまうかも！

[walkerneo]

FUCK YEAH!! Thank you so much to who ever put Chelsea Dagger on this. Got me interested in the Fratellis.

[jcSoco]

cool!!!!!

[MoneG9]

I wished they could do that in my country, but add a little twist to it, it would be loads of fun. Liked this activation, they definetely "know" their customers.

[ipunis]

bravo! bez greške! :)

[gamer0408]

Просто гениально!

[stankekamera1]

BRAVO VELEMAJSTORI !!!

[negnitify]

"It could only be Heineken" xD

[stormywhether]

This is absolutely amazing. The power of social networking personified. Totally in awe of Heineken: they always seem to get it right on the button.

Neat touch in Italy - no more passionate bunch of supporters the world over.

[paraguaskil]

excellent got goose bumps!!!!

[action999999]

Chelsea Dagger by The Fratellis is the song

[TheJDogShow]

Anyone know the name of the rock song at the very beginning of this clip? Has a nice beat to it...

[SouthBelgrade]

Ovo je sjajno.:)

[arubamariekje]

Heineken is so cool!!!

[L19u1d0s]

And still, Heineken is one of the worst beer I think... :-)

[radam88]

niceeee :)

[bernadonso]

perfeito!!!

[MrMMS30]

Grande ideia, parabéns!

[assassinaaa]

What is the name of the song at the clip?

[MrTr1ple]

@assassinaaa Right here, right now - by Fatboy Slim.

[wirthlar]

@assassinaaa

Fatboy Slim - Right here, Right now

[pocho1210]

muy bueno jkajkajkakakjakjaka

[Djfragas]

wow :D very good idea :D

[Mariwa69]

This is creativity!

[necromncr]

I would have left. Soccer is a total waste of time.

[Guner360]

@necromncr ur a waste of air asshole !

[mehmetcemunal]

same here ! and i don't even like football

[mehmetcemunal]

same here !

[onan2505]

simply superb!!! class....

[gogiii69stajl]

awesome :)

[stafelix1]

great idea.. Awesome.. lol

[HadziKonjkushicc]

Unique power, Personal charm, Unusual nature... Fucking Good Marketing!!!!!

Standing Ovations!!!

[RSwetimas]

its the best video :D lololo

[vigante]

Remarkable! Switch drinks to Heineken tonight

[massivaleks]

well done... Heineken still tastes like piss though

[ZeroCouch]

The Fratellis - Chelsea Dagger

its the name of the song.

[Mrlinatsa69]

@ZeroCouch ΤΗΧ!!!!

[Mrlinatsa69]

what's the name of the entry song to this video?????

[Mrlinatsa69]

Which is the first song? THX!!!

[ApolloniosTyaneas]

good, good !!

[bjmmaas]

That´s how i want to see classic music :)

[Mattios123]

Right here, fat boy slim

[felipevenancio]

Nice ad, but alcohol and sports should not go together.

[libernull]

as a matter of facts, MOST sports fans drink.

[slobozinpula]

what's the name of the entry song to this video?????

[slobozinpula]

what s the name of the entry song of this video.

[svolenszki]

That was great! Viva Heineken!

[vishnugiitm]

Brilliant!

[gahul69]

great :)

[melgimson]

What a powerful ad

[akiresusas]

heineken succeeded, ill buy one tomorrow.

[jade0220]

Wow. It's just amazing!!!!

[cracanata]

so heineken is an anti cultural promoter now?

I thought they were only selling beer.

yes, football is more important than culture...

[shopgirl157]

This was totally brilliant.

[Sprucypoo]

It is the most incredible campaign I ever heard about!!!

[Kimmebimme]

Marketing genious

[marmelaki]

Amazing idea! :-)

I'm sure the men in the theater enjoyed the game on a large screen, but how about their dates? Did they know this was going to happen? Or did they have to stay and watch the whole game without wanting to?

[mundie33]

@marmelaki obviously they all were in on it, they were the one's doing the convincing

[marmelaki]

@mundie33 Well, I don't think all concert goers were into it. In the beginning it mentions that 100 girlfriends, 50 professors, some journalists and bosses were the ones that agreed to convince them. Out of the 1136 total "victims" I'm sure about half were not aware of this (and probably didn't care about the game either).

No big deal, I'm just expressing an honest question that popped into my mind ;-)

[mundie33]

@marmelaki yeah I bet the rest of them were either researchers or were pissed as hell that they had to watch a match!

[varun2603]

Fantastic! Super idea - but don't forget the risk at hand in executing this..

[Chris112312]

Respekt - great marketing

[hanzser]

f*cking goog idea..:D

[volante0006]

heineken will thank god that milan won this match.(or didn't do this event in madrid)

the great idea wouldn't have been so effective if milan lost this. it would have only brought up a depressing memory.

[Sileni]

Nice.........

[TheUnamesa]

This campaign is just great :) loved it :) :)

[Sneaklemming]

ah well thats a good PR project.

[alekakias22]

Just brilliant!!!!!!!!! :D

[Netuser1]

Absolutely brilliant!

[SexCyberGuideCom]

good

[OriginalNomad]

Just a superb idea, brilliantly executed.

[lewbianco]

WOW!!!! Epic Video!

[filmattos20002000]

Name of the music: Right here, right now.

Artist: Fatboy slim

[j5ali]

BRAVO..........

[BartHufen]

SERVING THE PLANET... well done!

[shaqgy]

right here right now - fat boy slim

[DemenTZial]

the name of the song at 4:02 is : Fatboy Slim - Right Here Right Now - Redanka remix

[Syarco]

Although the commercial/joke from Heineken is great. The beer still tastes like moatwater. It's horrible. Only good thing about Heineken are the commercials.

Greetings from an ashamed dutchie

(ashamed for the taste of heineken and all the foreigners who like it ;))

[miscom]

Tonight I'm gonna drink alot of Heineken!

[Lancolvate]

HEINEKEN:P

this is outstanding marketing

[MrScreamserenade]

what is the name of music which stars at 4.02 ????

[carmilache]

@MrScreamserenade fatboy slim ''right here right now ''

[filmattos20002000]

Fatboy slim - Right here, right now

[alkinoosCyp]

right here right now Fatboy slim

[livelife192]

Fatboy Slim - Right Here, Right Now

:)

[voogac]

fatboy slim - right here right now

[UmutK86]

@MrScreamserenade You mean the Champions League song? I believe it's simply called "The anthem" Classical music isn't exactly my most favourite, but I love that song! Btw. if you mean the song after that, it's Right here, Right now" by Fatboy Slim.

[BasketptTV]

Fatboy Slim - Right Here Right Now

[Myrmianin]

At 4:02 the champions league theme sons is still playing. Do you mean the one after that? 'Right here, right now', by Fatboy Slim if I'm not mistaken.

[eppoonline]

@MrScreamserenade

Fat Boy Slim