Making of Duffy's 'diet Coke' ad

[witchsphere]

I just so desperately hope that everyone involved in this got fired.

[rustygerv]

"strategist, mother, idiot"

[allieversayiswat]

uhhhh wat

[ponyplatinum]

Oh, this isn't a parody.

[crazyrabbits]

Alright, everyone, pick someone in this video you want to punch.

@0:39: "What we really hope with this ad is that we're dealing with this idea of modern women and the pressures they're under, and how Diet Coke is that moment to reconnect with yourself"

HAHAHAHAHAHAHAHA

[Bethywethy6]

Hmm... this i sa bit overblown. It's a bloody drink advert for gods sakes. As much as I love Duffy, I don't think people really care about the emotions and message behind a diet coke ad!

[crazyrabbits]

"How did my relationship with Diet Coke come about? (thinks) They drove a dumptruck of money up to my house. That's all."

[Joseppi2007]

I FEEL SO EMPOWERED

[jamesmcguirk7]

haha! my thoughts exactly!

if it werent for this commercial women wouldnt have learnt to say "no" and take five minutes (FIVE!) a day for themselves. God bless you Duffy!

[avatar5757]

lol i didn`t know until like a month ago that my 2nd cousin (duffy) was doing this!

[prababilacab]

Yeah it's an interesting idea she mentioned about how the ad is there to encourage women to say 'no' and take five minutes for themselves. That's well noble. I thought it was about selling diet coke. What a bunch of fuckheads.

[ARX78]

Duffy = Overrated

[freefrench]

Everyone appearing in this video deserves nothing less than a sustained campaign of firebombing. Jesus.

[staffbus1]

This is a brillant ad, but everyone is missing the point (apart from selling more coke!!!). I love Duffy, not to everyone's tasts but She's real and unique.

[rp352]

I like Duffy too, but having made a Coca Cola advert, real she ain't.

[reg10x]

i love this ad and duffy!! xxxx

[rp352]

'it's about encouraging women to take control'. no, Duffy, it's about you whoring yourself to CocaCola so they can encourage/control women to by a really crap product.

all the evil advertising people started their careers wanting to make proper films. they must hate themselves big time. or they should.

[4321hey1234]

it's just an advert, calm yourself mate, every company does it...

[AtticDoll88]

I quite like the advertt although her voice grates somewhat when she hits the higher notes!

I still miss the half naked man washing windows...they'd sell more if they bought those old adverts back!

[JoshTurner11]

Terrible advert.

[jknkjnkjnkj]

i love when people talking shit and even they dont belive what they say....

diet coke is the moment when you reconnect yourself?

culturally relevant place for diet coke?

wtf???????

[AlrightSiarr]

the random extra has a nicer voice. if i put duffys vocal line through melodyne it'd probably look like I had a lot of work ahead of me. To be fair the music producer hasnt done a great job. To be unfair he probably done it deliberately to tell the nation how shit duffy's dry vocals are.

[SoozyRose]

where was it filmed??? I hate this advert, she is a nob!!! her voice goes through me and she looks like a dick on that bike

[davidgrahamscott]

Just listen to those advertising assholes 'Diet Coke is that moment to reconnect with yourself' etc etc...Duffy at least is straight up about it all and not full of such bullshit..even though she's totally fuken annoying.

[ultragreenies]

Great job guys!

The song is fantastic Duffy is fabulous and the location is nice but i shoud check up this product  =) just joking

this spot is wonderful

[LivinForDuffysMusic]

i love this ad =]=]

anyone know the name of the song?

i really really want it =]=]

its a happy song xD

[voicelacksemotion]

Duffy is a prick.

She looks like a prick.

She sings like a prick.

The end.

[jamie2k04]

There are other elements to me"

What... 'diet coke drinking elements?'

[horatiu2003]

god how did she become a singer? and saying that this ad is horrible is th understatement of the year

[TCt83067695]

1. her voice

2. dude drinking coke on the job

3. what-mart was that?

[watcherandthewatched]

they're talking crap but yeah the advert is good

[rhys21kipling]

I wont to know who the other two girls are singing , its a long shot but does anyone know there names ?

[kf160]

As i said before he should be called "Director" not "Creative Director"

My grandmother could come up with something more creative than this and for 5 shillings.

[loulou19933]

yesss... cuz i neede to go onto a non talent show to WIN money because i live in a council house

lol

[Corpsewrangler]

Aye cos only chicks drink diet coke. Fuck off idiotic advertising.

[whitehotwit]

Please cut out my eyes.

[LivinForDuffysMusic]

i didnt get this ad at first...i only sort of get it now...when i saw it on tv i was actually angry because anyone who hasnt heard Duffy are going to see it and it does her voice no justice at all...she can do so much better....!! even though its not her best, i do enjoy hearing her beautiful voice reminding me to be myself from time to time =D

[Blazio95]

I love Duffy (her music...I mean she's pretty but not really that fanciable :P) but this is a joke. It's a bloody Coke advert. She looks so uncomfortable during the interview bits, and it's kinda obvious that she was paid A WHOLE LOAD to do it, as the 'feelings' were obviously fake. She's sold out, and it's a shame. I'll still be a fan, but I'm gonna miss the humble Welsh girl with the amazing voice.

[cboy400]

god i hate her now

[YuccaPucca]

I like this advert...

I didn't like it at first but it grew on me.

[CokeSocial]

this is so so horrible

[lf282]

absolute crap, listen to all these jumped-up idiots thinking they have done a service by creating such a 'wonderful' advert

it's not wonderful

it's a fucking advert. get over yourself

[AcademyAwardsGirl]

Haha at all of these people in the video thinking they've created a masterpiece of an advert.

Well they haven't.

[kf160]

Rather than "Creative Director" it may just be better to call yourself "Director"

[christiemalry]

Except, of course, that his title is 'Creative Director' for a very good reason - because that's his job and because it's a long established and well-known title in advertising agencies. Duh, as they say.

[mmuk]

DUFFY in your own words: important to say NO!

what a crock of shit.

[irani007]

Duffy I hope you read this you ugly bad sounding whore, you are a sell out to all of your fans! I hope you are really proud of yourself advertising for coke (cock) You do know the dangers of aspartame (which is included in coke) don't you? If not get searching! As for all the corporate shills involved , I hope you all suffer extremely painful deaths at the hands of no one other than yourselves.

[rseamer]

Oh dear ! Forget the marketing rubbish talked on this video. There is only 1 reason why an advert is made...to sell you the product, Unfortunately this one has backfired badly. It makes me want to go and empty any Diet Coke I own down the drain.

Terrible.

[katiericco1]

Yes Duffy - it is important to select what you choose to do... and you've just made a massive cock-up doing this....

[artvandelay1]

Duffy seems nice enough, but christ, this is awful. "Hello You?"

Feck off!!

It's not as bad as that T-mobile one though, that makes me want to throw things.

[awaywiththefairies16]

i don't really understand why she needed to do the ad. She was a credible artist, won loads of awards, sold millions worldwide. Its not like she needed the money? I do quite like the ad, but this song does her voice no justice. Mother could have done better.

[guvno0or]

Are those marketing people aware they have become complete parodies of themselves?

[fifiragdoll]

These fucking cunts. These fucking useless, self-deluding, money-wasting, oxygen-thieving, culture-soiling cunts.

If they take the crap that comes out of their mouths seriously, they are imbeciles. If they don't, they're fraudulent scum. Whatever, someone should take all their money off them, throw it in a fucking big pit, and shit all over it so if they ever want to spend it they have to clean the shit off it themselves. Fucking WANKERS.

[TheChillyAcademicIV]

...ok id just rob them of there money =D

[boyohazard]

I bought Duffy's album, love it but damn she sounds awful in this ad! Demented Orville is only partly right, more demented Orville under water.

[tommymac1981]

the client bought into this with thsi kind of drivvle, but for the first time, Mother, you didnt sell it into the public.

Your first choice Kylie, said no, for a reason.

[barndoorio]

Jesus. Must buy pepsi in response to this.

[solidpotato]

LOL forget the advert and listen to Duffy's album, it's brilliant. No wonder the talentless are grabbing the opportunity to knock her.

[guvno0or]

You make less sense than a gerbil singing fallopian tubes

[freefrench]

I can't wait to try all those new yoga diets. Twat.

[jesslufssam]

i love this advert lol

[boybie01]

Merde - duffy, you sold out and made yourself look like a whran i cocacola... dynnes wirion

[maxandisabel]

this advert makes me lose the will to live. truly the most distressing thing i have seen in a long time.

[Matwin]

Where's the helmet....my children would be appauled to see a role model without one...that's if I had any!

[diffusiononline]

shit advert, shit vocal. Really shit vocal.

[commissionergordan]

Awful backslapping, advertising makes me sick, I hate the way they believe their own bullshit. Fuck Diet Coke and Fuck Duffy.

[hofsteveO]

Duffys Career = RIP

[freefrench]

Holy living mother of fuck. This is gruesome.

[FORDtw35]

Pure dung advert, singing is super lame. Im never buying Diet Coke again.

[kf160]

TERRIBLE!!!!!!!!

[kf160]

what a terrible advert. Coke should sack this lot! More like a budget ASDA advert

[chunky191]

one of the guys who go to my gym is in this ad

[loulou19933]

George fucking sampson dont be so stupid. he cant even dance let alone SING!

[loulou19933]

Yea i have heard him sing accually, my invisable dog could sing ALOT better than him.

[Livia09x]

bet you cant sing like him thoughh

or dance

so dont skit people with talent

[loulou19933]

HAHAH talent lol dont make me laugh, thats the best joke ive heard al day lol

[Livia09x]

bet hes doin better than u in lifee :)

[AlrightSiarr]

VOCAL FIX TOOLS

[ToniLCD]

One point to make about this advert-the clothes-hideous-i think the girls in the car are looking across not in admiration but in shock that anyone could wear that top with those shorts and those tights....this will do no good for her career...I will think less of her after this....any credibility she may ever have had is gone

[SpankMyJesus]

normal coke always lol ;)

[TheB1gY1n]

Pretentious advertising exec. twaddle about a lousy song, a daft bint with a wavering voice and a foul tasting soft drink.

And she couldn't even ride the bike herself without it being strapped to a golf-cart!

[xthenextuntouchablex]

I couldn't agree more = D

[seadonkeyridesagain]

There's a lesson here... don't drink diet coke...unless you want to ruin your singing career. RIP Duffy, u should have stuck to the 'Real Thing'

[wardi2002]

what an awful add, duffy sounds like a warbly grandma... I would have thought coke could have done better than that.

[lisagotnoshame]

Stunt Duffy in there!

[brant51993]

i love her.

[Johnnyflaesh]

show more love to the bike b****

[DeanHoldsworth]

5 minutes to yourself, genius new insight guys! This is up there with the Joss Stone 'Flake' spectacular.

[khloeangel]

coool :)