Music Marketing to Generation X and Y with Catherine Stellin

[80sOGRE]

kids listen with their eyes these days because the industry has done that deliberately. theres more money to be made selling an Ipod, phone, jeans, sunglasses, footwear Etc. than just a CD. unfortunately this has turned the mainstream into one big catwalk parade and the music to nothing but a disposable soundtrack. if having life and freedom cost you nothing then how could your opinion have any value either ? democracie's motive is freedom and ultimately freedom from responsibility

[26789mzx]

There is no Gen Y --- they're called Millennials. Generation Xers are born between 1961-1981. The total Gen X population is 93,000,000 people (in the US). See New York Times bestselling book titled "Generations" by experts Strauss and Howe (page 318). Xers are the LARGEST U.S. generational population.

H&S project the Millennials at 76,000,000 people (in the U.S. (p 336) Baby Boomers are estimated at 79,000,000 people (p 300) The "Silent" generation is at 49,000,000 people (p. 280).

[pika62221]

If you use birthrates, like they do for Boomers, the years 1965 to 1978 would be the most logical for Generation X, because those were the years the births were below 3.5 million per year. Some have put it at 1965 to 1979, because even though rounded, there were 3.5 million births in 1979, if you take it out a few more places, it's 3.46 million, and they were all the 20-somethings (at some point) during the 1990's, the height of Gen X. From 1980 and onward, the amount of births increased a LOT.

[chroniclerofthe70s]

@pika62221 Thats a biological defenition of generation. Today its cultural generations that is being referred to. In that sense, Gen X would be 61'-76' give or take a year. Boomers were born into the atomic age and a very conservative culture and experienced duck and cover drills during the 1950s while Gen X was born during JFK term,the Apollo Space Program, and the Vietnam war in which their was much social and political turmoil.

[26789mzx]

A generation is at least twenty years long -- so that group can produce the next "generation" (see the dictionary). So it goes:

G.I's., Silents, Baby Boomers, Generation X, Millennials and now Homelanders

[chroniclerofthe70s]

@26789mzx Thats a biological definition not one based on shared common cultural experiences.

[viprolog]

It's all about building communities from the bottom and asking them to support you. Not that mainstream big star 2 year career style stuff. No more miliion dollar superstars, but godd music that keeps a relation to fans. That's the new thing.

[JesseJohn420]

Ha, too bad this generation Y is going to have a huge wake up call soon when shit hits the fan kids... Fake tough TV attitudes will soon be shitting their pants.

[pinkcheesevatos]

THAT IS TRUE ALL THE MUSIC I LIKE IS OF FROM GENERATIONS Xers NIRVANA METALLICA SYSTEM OF A DOWN EMINEM KANYE WEST TUPAC IM A PART OF GEN Y AND I FUCKING HATE IT!!!!!!!!!!!!!!!!!!!!!!!!!!

[flipperboy]

@pinkcheesevatos cmon dude there are TONS of great bands of gen Y, that being said this whole generation fighting each other is horrible

[ThePatriotofAmerica]

most of gen y culture sux ass

[ThePatriotofAmerica]

i like indie alternative and grunge my musics dead

[Terrybob123]

only asleep young child, only asleep.

[JoeSmoeX]

It's common cultural correspondence/shared experience that define a generation, pop entertainment being the least important, IMO. Anyone who was a child in the 70s, for instance, may be aware of (and perhaps still feel the effects of) failed social experimentation nearly resulting in a complete societal collapse in America. On a personal note, fuzzy memories aside, I'll always regard the seventies as bullsh*t with good music and bad hair.

[viciousattackvideo]

I'm gen Y but I'm on the cusp. Problem is nowadays there's no system that creates amazing talents in a pure way anyway. Now, bands have to think marketing and gimmicks from the first note.

And yes, I mean all those shitty new indie bands too.

[WaldoDANGERparish]

in my generation, generation y

music was taken from the artists.

it's a commodity now and is misslabled.

the artists are a dying breed.

most of you will never know it and it kills me.

[renea1977]

I'm so glad that I'm a Gen-Xer. I'm a 70s baby, an 80s kid, and a early 90s teen. Us Gen-Xers have better music than Gen-Y!!!

[chroniclerofthe70s]

@renea1977 What year in the 70s were you born?

[Mr1991ladarius]

@renea1977 I'm Generation Y and Anything that's popular in the Gen X group is also popular in the Gen Y group too. Sarah McLachlan was popular among Gen X and Gen Y audiences in the late 90's and early 2000's (I was 8 years old when I went to her Mirrorball Concert in 1999), Hootie & the Blowfish were also popular in the 90's and early 2000's (I went to their Concert at the age of 9 in 2000).

[FuckingStanz]

Generation x had far better music than Y. Generation Y has more Barbie dolls and corporate boy bands than artists. New tip for getting into the music biz: If you're a hack or douchebag, DON'T. Go be a lawyer or porn artist, or whatever.

[badgerattoadhall]

i am generation x

1990s was a boyband boom

[FuckingStanz]

that was the late 90s when the millenial gen-y kids took over.

[JazzPianoBeast]

It's amazing how some people have the gift to create a whole big web of bullshit and make it sound like what they're saying is real! FYI Catherine- Music has always been an extremely powerful influence when you are young no matter what generation you're from! Also there is hardly a generation gap any more when it comes to music. I know tons of teens who love Led Zep and other classic rock. I've also noticed that when ever you go to any concert you find all age groups from boomers to Y.

[gizmosells]

Figure, generations are harder to define. Heck, this is load of the crap agree with the other two.

[Lalo3001]

What a load of BS. Be yourself, don't let some &^%$#@! marketer try to pigeonhole you along with several million other people.

[JazzPianoBeast]

BRAVO!!!! Lalo3001

[kimbrotoo]

Gen X's passion is showing up online on blogs and youtube...they are leading the way. Way to go GenX...and don't agree on 14-18 year olds...more in the millenial group; altogether different.