Soaps 1968
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From: philofarnsworth
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  • Is that Donna Mills at 0:16?

  • Wow 7 Soaps alone on CBS. I remember when there about 15-16 on the air total now

    4. Maybe they should have tried the nighttime format for a couple, ala One Tree Hill, Gilmore Girls, Melrose Place, and even Vampire Diaries gearing toward younger audience

  • David Birney sure was easy on the eyes back then.

  • Now this was a good promo! Lots of action (except Search).

  • This is rare since there are rarely any color video recordings of soaps.

  • 'LOL' was cancelled in 1970/80+, 'Search' was moved to NBC in 1982 only to fail in NBC's hands, ATWT was cancelled in 2010, 'Spendored' was cancelled in 1973, GL was cancelled in 2009, SS was cancelled in 1970/80+, 'Edge' was moved to ABC in 1980+. Most of the moving and cancelling in the 70's and 80's was beause of The Price is Right and other game shows. Only 'Search' was moved due to conflicts. How disappointing. I miss GL... How could CBS bear to cancel GL? I see they care about money more

  • @BestFilmExpert Actually, the fault starts with both CBS and P&G, not The Price Is Right. LOL was #5 before it moved to 11:30 to make room for Where the Heart Is (part of that show's failure was the low number of affiliates - many Southern affliates would not present it). LIAMST was moved to 3:00 PM due to P&G wanting all their shows in a 'block' in 1972. That also lead to 'EON' moving to 2:30 and dropping from #4 to #10 the next year.

  • @BestFilmExpert LIAMST and TSS were owned by CBS and they mis-managed every decision from trying to cut David Birney's salary to getting rid of the Ames family. 'Edge' moved to ABC because of the expansion of ATWT in 1975. Since ABC's affliates could not afford the price of 'Edge', many did not take it or played it at earlier times (P&G should have cut the budget here...in it's first year on ABC, 'Edge' was their #2 soap).

  • 30-minute soaps... that makes 8 soap each day... with 60-minute soaps, each station can only afford 4 soaps, which lead to many long-running soaps up there to be cancelled. This leads to viewers protesting by not wathing the remaining 4, which leads to more cancellation. This is particularly obvious, as 1968 was the last year when CBS daytime had 8 soaps and 0 game shows.

  • @ryadams91 And that was more than the number of soaps on the other two networks COMBINED.

  • The Bold and the Beautiful is actually a GREAT show now. It gets a hard rep because of issues its had in the past six or seven years. But prior to 2004, it was one of the best soaps on the air...and as of 2011, it is ONCE AGAIN one of the best soaps on the air, and I think it totally deserves the emmy wins that its been getting. As for the other soaps, with the exception of Y&R, they ALL suck. CBS daytime is the best of the best...to me.

  • Holy hairspray on "The Secret Storm"!

  • Donna Mills and that jerk David Birney (ex of Meredith Baxter) at 0:08, wow!!

  • It's a shame that all seven of these shows are now gone. :(

  • CBS reached its peak in 1969 with the premiere of "Where The Heart Is" Love of Life moved to 1130est followed by WTHI at noon with 5mins for news at 12:25. and the rest of the line up with the P&G dramas all on the half hour. I naively thought it was an anti-trust/monopoly issue that they could not be broadcast at opposite the P&G dramas on NBC. Yes there really was anti-trust and monopoly breakups back in the pre RayGun era. GE should have never been permitted to purchase RCA or ExxonbuyMobil!

  • Wow! September 1968; I was 5 months old! My Mom watched "As The World Turns" from 1956--1980 when it went downhill; switched to "The Young and the Restless" and we watched that all throught the 80's and 90s !!!

  • This is a great clip - reminds me of being a kid and going to Grandma's in the afternoon (she started listening to GL on radio)...

  • why in the world isn't there a "retro-soaps" station on satellite or cable now? I would think it would really be a hit, even though i am not a soap fan... I think i would even watch it.

  • I remember all these: out in Sacramento they were an hour earlier and our CBS affiliate was KXTV-10

  • Thanks for posting this, I agree more drama here then anything we have left now.

  • Where do this promo come from?

  • We have the promo signalling the end of live shows on "As the World Turns" ("expands to one hour..."), and I guess this one signalled the end of live episodes of "Guiding Light", I think, right?

  • WOWEE - SEVEN SOAPS on at one time - its a wonder that housewives ever got any work done - LOL

  • I used to look at some of these on Wost website until it was stopped. Days on NBC is the oonly soap left on that network. I hope it doesnt get cancelled. Sure miss Frances Reid.

  • ...and of course every mother's favorite line- "now go outside and play, I have to watch my stories" or "my stories are on"

  • One thing I noticed very interesting is the setting that the "The Guiding Light" clip is in. I remember from the late-1970's - to 1981 that old Cedars Hospital solarium -- mainly from the fact that I started watching "Guiding Light" in June 1976 -- and that is the solarium in that scene in this commercial. So, that's interesting that as early as Sept. 1968 the Cedars Hospital set looked just as it would in the summer of 1981.

  • You know what? My mother watched every one of those programs. I loved Guiding Light till they cancelled it. I started watching GL in 1981. I still miss it.

  • All these shows are wiped off:

    Search of Tomorrow - 1986

    Love Is A Many Spendor Thing 1972'

    Secret Storm - 1974

    Guiding Light 2009

  • @TIPTON340 Don't forget:

    Edge of Night -- 1984 (by ABC; originally by CBS in 1975)

    And unfortunately soon to be:

    As The World Turns - 2010

  • People out there want to blame the viewers for why daytime drama's are doing terrible, I don't think so, it's all the writers fault . Im sorry but some of the stories they write are just terrible. All these people need to do is write good stories, espically stories that people can get hooked on.

  • Well, the next year 1969, CBS added WHERE THE HEART IS, so until 1973, they had EIGHT 30 minute serials on the same network ! So many to choose from. THE EDGE OF NIGHT was my favorite.

  • Wow, at one time CBS alone had SEVEN soap operas! Now, when ATWT goes off the air, it will only have two. Sad.

  • One reason we don't have as many soaps nowadays is that, when they went to an hour long, a network didn't have room for more than 4 each.

    I think there was as much substance in a 15-minute soap opera as there is in hour-long soaps today. A 1966 episode of "Search for Tomorrow" I saw touched on 4 different storylines. Nowadays, a show can have maybe 4 storylines, and have "filler" to make an hour-long show.

    I'd say, make these shows 30 minutes again. You may even be able to squeeze in one more.

  • A whole half hour. I think all in all soaps would have been better staying just a half hour. Guess from 15mins to 30 meant an expanded cast.. But with rare exceptions I tended to watch a soap for just 2 or 3 characters, the rest I could take or leave. AMC around 77, and again in the late 80s was an exception, & late 70s AW. The half hr EON in the early 80s I liked for a while. I wish CBS would save ATWT by cutting it to 30mins. But guess productions costs aren't that much smaller.

  • This brings me back to the days I started watching -- Jesus the shows were so good back then. The biggest reason is because all the shows showcased mature characters and the shows did not revolve around a bunch of 18 year old twits. My line up was LOL, Y&R, SFT, ATWT, and GL around 1978. I'd love to see them all again episode by episode -- feel like I had died and gone to heaven combined with all those great opening and closing themes. Wow...

  • @TimsDale4ever I know what you mean Tim. I was a CBS watcher, As the World Turns and Search for Tomorrow and for a while Guiding Light being my favorites. Even when ATWT starting slipping in the ratings and mimicking plots from General Hospital, it was still a whole lot better than the stories shown today. Even when SFT was cancelled by CBS, it left the network with a 6.8 or so rating. Todays soaps would surely kill for those numbers again.

  • @TimsDale4ever

    Re: "...the shows showcased mature characters and the shows did not revolve around a bunch of 18 year old twits." You hit the nail right on the head.

  • this makes me long for the days of yore - especially the Secret Storm promo..btw, GL's expanding to 30 minutes at 2:30 ET returned it to its first time period (after six months, it was on as 12:45 p.m. ET, after SFT...

  • The soaps like to blame their decline on a lot of things but is their own fault. Bad acting and writing share most of the blame. Even these little clips show what a different thing soaps used to be.

  • though treated like a step-child, this is when they had it GOING ON!!..i guess no one cares anymore...

  • This promo is in amazingly-good shape for as old as it is and in color too. Usually something this old would be a crummy B&W kinescope. This was a great find!

  • wow there were 7 count them 7 daytime dramas 42 years ago! of course they were only a half hour. None of these shows remain today...except for ATWT...but that will be gone in 8 months. Is Bob Hughes and Lisa Grimaldi still with the show? I heard Eileen Fulton was daytime's biggest star until La Lucci and victoria wyndham of AW.

  • Thank you soooooooo much for posting this amazing rare gem ... what a collection of classic soaps, most at or near their peak. Wow!

  • even though this promo is almost a year b'4 i started watching daytime television, i can tell, from these brief insights, these shows were well worth watching..as to today, WHAT's HAPPENED???!!!..i'd give almost anything to see those shows as they were back then...

  • Wow, how nice to see this. How ironic that there were 7 soaps on one network at the time, now there's only 7 on all the networks combine.

  • Make that 6 combined

  • Yeah, I just heard about ATWT, daytime soaps are slowly fading.

  • sad to think there's no longer any effort(s) being made to save this genre

  • the countdown has begun: ABC=3, CBS-2, NBC-1

  • daytime television is slowly going by way of the Saturday morning cartoon..DOOL is the only soap NBC's got left..when their contract w/NBC comes up for renewal, let's see what happens...

  • and once ATWT is cancelled it will only be six daytime networks...plus OLTL's in grave jeopardy too. What a difference 40 years makes.

  • I hope OLTL survives, its the only soap that I watch on a regular basis, and have been watching for years. Once ATWT ends this year, OLTL will be the only soap left shooting on the east coast.

  • I'm stunned to see this. How incredible. And thanks for posting. Only the "fans" will keep this stuff alive. Little bits and pieces of treasure spread out across the country all come together here. Thrilled to see this. I was 3 at the time! lol. Started watching in 73. Didn't realize they even MADE daytime promos back then

  • I know what you mean. This is incredible find to be posted here on youtube. I was only 4 at the time this would have aired. I hope maybe there is more out there somewhere.  Would love to see more promos from this time from all the shows.

  • I don't fathom how they could have found something this far back. this was way before the age of VCR's and DVR's. But it's downright awesome. I heard there was a station called WON that aired classic soaps but I don't know if that was a computer site or a classic soap station that airs 24/7 on satellite.(my step grandma had a channel where you could watch classic soaps) too bad I never spent enough time there. I would've miled that station for all it was worth1

  • @imachildofthe80s8089 Actually you are mistaken about VCR's. VCR's did exist, but they were waaaaaaaay too expensive for most households until the late-1970's. Our family didn't get one until 1982. VCR's date at least from what I've been able to find, from the actual website that you mention, WoST (not WON), back to 1960. WoST: World Of Soap Themes ended in July 2009.

  • @TheWhatsinaname Well maybe so. However if it went back to 1960, like you said, many households would NOT have owned one as it was a really expensive gadget and money wasn't being made dramatically like now(or spent as foolishly) they really didn't start selling til the early 80's. And besides a VCR cassette tape more than likely will not last 50 years. So still, it is a wonder how they got stuff this far back. I will tell you it wasn't VCR just by the way it's presented.

  • @imachildofthe80s8089 Somehow, some people have soap episodes on tape dating back to at least 1952. How, they do is beyond my comprehension, unless they or someone in their family worked for TV stations. Although there seems to be a lack of soap episodes from 1957 to 1960, except for one 1958 ATWT episode in it's entirety that appeared on WoST.

  • This is too cool ! ! I wish these soaps were still on the air ! ! They're a helluva lot better than the boring material today. General Hospital doesn't even take place in a hospital. So sick of Brook on B&B, she has slept with everyone in the Forrester household except Stephanie ! !Guiding Light hardly had any Bauers in its last episode, no mention of Charita/Bert Bauer. Love these previews though ! !

  • The actor Robert Gentry as Dr. Ed Bauer at :26. Too bad they didn't bring him back to GL during the last few weeks of the show's end.

  • Robert Gentry has acted on so many Soaps. One Life To Live, Generations, The Bold & The Beautiful, Another World, Search For Tomorrow, The Doctors but he's probably best known as Ross Chandler on AMC from 1984-1989.

  • Almost all gone, Love of Life ended in 1980, Love is in 1972, Search for tomorrow in 1986, Edge of Night in 1984, and Secret Storm in 1974. I think todays soaps have let down past generations of soap lovers, it hardly like that anymore.

  • There's more drama in these old promos than an entire year's worth of crap we get these days!

  • I agree. I think that is what is missing from soaps today--the DRAMA that viewers want to escape with. CBS had 7 soaps back during this time although I think they cancelled some in the early 70s.

  • @goomannc No kidding! They can't call what they present to us Soap operas or "daytime dramas" anymore!

  • @goomannc yes goomannc you hit the nail on the head

  • Respond to this video...  marla adams (belle clemens of secret storm) was so beautiful

  • Thank you...this is excellent, considering this upcoming week is "Guiding Light"'s last.

  • I came home sick today,and there was nothing good on.I wished this was on today,as it would have made it much easier to be on the sofa not feeling well.I guess the age of soaps is dwindling.

  • It have been rather expensive to have video recording equipment back then.

  • To think that CBS had seven(!) daytime soaps as part of it's tv lineup in 1968!. Today there are seven soaps in total (not including Guiding Light which is about to come to an end)....

    Alas, times have changed. From that lineup, only "As The World Turns" is still on the air. Soaps are sadly fast becoming a part of a bygone era. With a decrease in the amount of serials being produced (not to mention viewing figures diminishing), networks are going to have to rethink the way soaps are made.....

  • Yes, and by my count (when I was watching multiple soap operas), between the (then) three, broadcast TV networks, there were as many as 19 soaps airing in the early-to-mid 1970s.

    I strongly suspect that by the end of the next decade (if not well before) there will be no more daytime serials airing on broadcast TV.

  • With longevity comes fatigue. In order for soaps to survive, writers come up with ever increasingly over-the-top scenerios. Case in point, the whole "Ice Princess" saga that dominated "General Hospital" during the early 1980's.

    This era (as melodramatic as it was) still kept firmly grounded in reality. No secret agents, or folks being kidnapped and taken to mysterious islands, just genuine human conflict which is why the soaps of yesterday still hold a great deal of appeal for daytime fans...

  • @woohooboy You are 100% on the mark!

  • @woohooboy Agreed. The other factor in the decline of soaps was the expansion to the one-hour format. All of the soaps in this clip were 30 minutes, a manageable time-slot to fill each day. When the soaps all went to 60 minutes, they had to hire huge writing staffs who came up with ever-more-ridiculous plots in order to fill a gargantuan five hours of programming each week. Perhaps if they had returned to 30 minutes around 2000 or so, they would have managed to remain viable.

  • @OceanKingNY No matter how many Emmys The Bold and the Beautiful wins, I've found its content to be a chore to sit through with rare exceptions in recent years. The same could be said of Loving or Port Charles too. If an hour format is the problem, how do we explain Doug Marland at ATWT, Claire Labine at GH or Bill Bell on Y&R? I see interference from those who can't let writers steer the ship as the culprit. After all, focus groups killed Maureen Bauer from GL.

  • @OceanKingNY Yes, and "Another World" actually even tried a 90-minute format awhile. Can you imagine?

    I completely agree with you on this. In fact, maybe some soaps would even have fared better in their original 15-minute format. Costs could really have been kept to a minimum with that duration.

  • @gymnastix I remember when AW went to 90 minutes! I checked it out, and the pace was mind-numbingly slow (even for a soap!). Characters spent all of their time standing around doing recaps to fill time. It was awful. They went back to 60 minutes when TEXAS was spun off, but the damage was done. AW at that time was considered the best of the soaps (which is why it was the first to expand to an hour), but after that debacle, it fell off its first-place pedestal and never quite recovered.

  • @OceanKingNY At their peak in the 1970s, I recall there were 19 daytime soap operas on broadcast TV. Now there are only five (soon to be four) soaps between three of the four, full-time broadcast networks. I predict they'll all be gone by the next decade.

    I am curious to see how well "All My Children" fares as an on-line entity. Could that be the new medium for the soap opera?

  • @OceanKingNY Of course, many think broadcast, cable and satellite TV, perhaps also analog and satellite radio, will merge with the Internet one day, that we'll obtain all our home communications and entertainment from one, huge media melange; advertiser and subscriber-supported, let's hope, to keep it free from government control.

  • I hear ATWT has been given a year to live. And with the "off a cliff" decline in story telling this past year, I won't miss it

  • even though it started watching GL during the summer of 1969, i find i spend almost no time thinking it's now gone..it had changed so much over the years, reinventing itself (repeatedly!), with no apparent intent on improving its lot - after 72 years, it was taken off life support and allowed to die..a pity these shows go from must-see to the point of not being missed once the plug's been pulled...

  • although brief, I loved seeing the clip of Ed and Bill Bauer on GUIDING LIGHT!!! as another comment said, this clip is sharp! no film quality issues at all.

  • OMG!! that was Joanne, Sam and Andrea all sitting at the same table!!??..by the time i started watching SFT, Sam was looking to divorce Andrea to be with Jo..there was some kind of trial where Andrea broke down on the stand (with her pearls falling to the floor) and ending up in an institution, i think, from admitting to trying to kill Sam with some medication he was taking..WOW, this is fun stuff!!

  • Color videotape from '68! Nice....

  • WOW! That was CBS and soaps at their best! Now look at the mess the network puts on the air!

  • I could not have said it better!!

  • with the upcoming cancellation of GL, and ATWT not far from the chopping block, that mess is being cleaned up...

  • Robert Gentry was so hot in that GL clip as Ed Bauer (hell, he was hot on AW, OLTL and AMC too!).

  • Man I wish I was alive in 1968! These are great promos. Lovely seeing Donna Mills in color on "Love is a Many Splendored Thing" and Marla Adams as the evil Belle on "Secret Storm". Thanks so much!

  • i staqrted watching daytime tv in the summer of 1969, and knew of the animosity between Belle and Amy..i thought it had only to do with Paul Britton: i had no idea, before seeing this video, that Belle had a child and Amy may have been involved in the death of that child..again, this is - was - daytime at its best..so can someone tell me what the hell's happening now???

  • It's also great to see Mary Stuart here in a scene with Robert Mandan as "Sam Reynolds," the best of her romantic interests in 35 years starring on "Search For Tomorrow."

    Coincidentally (or not?), Mandan would go on to play a character named "Chester Tate" (on the ABC prime time satire of daytime dramas called "SOAP"), the surname the same as that of Mary Stuart's character ("Joanne Tate") when Mandan as "Reynolds" courted her from 1965-70 0n "Search.'

  • Too bad there's no ATWT promos around from the era.

  • As The World Turns and The Edge Of Night were the two Live Soaps at the time while Love Of Life,Search For Tommorrow,Love Is A Many Splendored Thing,The Guiding Light and The Secert Storm were Recorded.

  • ATWT (until late 1975), Dan McCullough would say 'and now, presented live for the next 30 minutes...'..Harry Kramer, then Hal Sims (until the move to ABC) would say 'presented live: 'The EDGE of Night..sometimes Harry Kramer put the emphasis on 'Night", while Hal Sims always emphasized 'The EDGE" of Night..these shows weren't aired live absolutely every day, but all live shows ended when ATWT expanded to an hour (there was concern over the mistakes that could occur) and EON went to ABC...

  • Ironically, this promo signalled the end of game shows on CBS, until 1972. SS took over the timeslot of To Tell The Truth, the last game show on CBS in daytime.

  • "To Tell The Truth" was certainly NOT the last game show on CBS-TV in daytime.

    The revised version of "The Price Is Right," (originally broadcast on NBC in 1956 with host Bill Cullen), originally titled "The New Price Is Right" and still airing today on CBS, began airing on "The Tiffany Network" in 1972, after the 1968 cancellation of "To Tell The Truth."

  • I should have been clearer. What I meant was the end of CBS game shows for four years.

  • There were other game shows that also aired on CBS daytime after the cancellation of "To Tell The Truth," including "The Joker's Wild" (debuted 1972), the revised "Match Game '73" and "The $10,000 Pyramid" ((both debuted 1973), and "Tattletales" (debuted 1974).

  • To Tell the Truth was cancelled Sept. 6. to allow the soaps to be expanded to 30 mins. CBS had no game shows in daytime for 3 1/2 yrs after that. In 1978 ABC cancelled The Better Sex, a game show that I liked to watch, to expand its last two 45-min soaps to 60 mins daily.

  • Was this a promo in a daytime game show?

  • This is amazing image and sound quality - almost like watching it live. Any other vintage clips like this?

  • Very interesting. I enjoyed seeing that, especially the Bill and Ed scenes. The picture quality was GREAT.

  • Occasionally I'll see something that makes my jaw drop and THIS most defintely is one of them! My god! It's like turning on the TV and setting the dial back to 1968! I can't stop speaking in exclamations! It's just too awesome! Thanks for sharing such an incredible rarity.

  • Fantastic footage! I wish we had the episodes from which the clips were taken!

  • What a find! Thanks for posting. The quality is excellent, and it's interesting to see what was happening on the numerous soaps back then.

    The brunette lady in the SS clip is Lori March, who played Valerie Ames from 1964-1974, when SS was cancelled.

  • Well, words fail to truly express the enormous gift this is for ths fan of soaps from those golden days. And the quality is astounding. By the way, I believe the brunette in the Secret Storm clip is the actress who played Valerie who I guess became sort of the show's mariarch until CBS decided to "fix" the show thus sending it into ruin.

  • about 4 and a half years later, SS was gone..affiliates, especially when the show moved to 4:00 p.m. ET, jumped ship..i didn't see SS past September 1973 when my affiliate dropped it in favor of 'The Mike Douglas Show'...

  • My goodness Philo, you have truly outdone yourself (and probably many others) with this rare gem.... wow, you must preserve this!!

  • regarding the "secret storm" clip was the brunette myra peter"'s wife?

  • Myra had died by this time, and i think Peter was married to Valerie Hill, played by Lori March..i'm not sure, because by the time i started watching SS during the summer of 1969, Valerie was Peter Ames' widow...

  • @travis082185 Myra was Peter's second wife. This is his third wife, Valerie, played by Lori March (you can hear her being called "Val" at the beginning of the soap's clip).

  • Amazing promo. I think this is the first clip I've ever seen of Joan Copeland as Andrea on SFT. If you have more material on Search I would love to see it. Thanks!

  • Yes, this is great to see! I would love if an actual episode or episodes from this best period of "Search For Tomorrow" (not just my opinion, shared by series lead Mary Stuart in her memoir "Both Of Me") surfaced.

    Joan Copeland, who was the sister of playwright Arthur ("Death Of A Salesman," "The Crucible") Miller, was not the first to play "Andrea Whiting," but she was certainly the best in that role; may well have been the best villainess in the history of daytime drama.

  • She is certainly the best protagonist I ever saw in my 20+ years watching a dozen or so soaps over various periods.

  • Excuse me, I meant to write Copeland was the best "antagonist," as Mary Stuart's "Jo:" and Bob Mandan's "Sam" were the protagonists in relation to Copeland's "Andrea."

  • Thanks SO much for this! Love seeing any Secret Storm and SFT stuff, and the quality of this clip is outstanding!

  • Most impressive.

  • Fantastic It's a treat to see promo ads for CBS Soap Operas during the Late 1960's when 30 Minute Shows and Color were pouplar at the time.

    The voiceover sounds familiar it must be the Robot from "Lost In Space" Dick Teufeld.

    Thank You philofarnsworth for posting this really neat Promo Ad.

  • The V/O was actually Allan Berns of CBS's New York outpost. And a very rare instance of "The Secret Storm" in any form on color videotape.

  • WOW!! This is impressive!! Thank you for sharing.

  • oh god..i wanna go back to that time...lol

  • that was a lot of soaps back then and in glorious colour..loved it all the way

  • Great stuff!

  • Abby Ewing!!!

  • Yes. Donna Mills and Leslie Charleston (Monica Quartermaine, GENERAL HOSPITAL) played the Donnelly sisters on LOVE IS A MANY SPLENDORED THING in the 1960s. David Birney played Donna's husband on the soap.

  • Wow, this is rare! Thanks!

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