Unless you know the way Godfrey "pitched" his sponsor's products, of course, the ad is "fucking terrible", 'One'. Certainly it isn't "professional", and it's not "slick", or bombarding all of your senses at once, as most commercials do these days...in the mid-'50s, people like Godfrey had TIME to sell the product without "quick cuts" or other diversions. His attitude was, "See this product I'm trying to sell you? I don't need any fancy words to describe it- all I'm asking is that you TRY it".
The girl in the Bud ad is beautiful by any standards. That ad with Arthur Godfrey was so misleading - he wasn't such a friendly chap offstage. He publicly fired his show's singer, Julius LaRosa, and the public backlash from the incident cost him his show (and damn near his career as well). He had one of the most popular shows in TV history, and let his ego cost him dearly.
@elc1960 I think you're right about Godfrey.... I don't know if he was always like that but by all I have read and heard he was a real dictator of a douche-bag. At the time he was considered the best "pitch man" for products in the USA
@inkey2 His show was before I was born, but from everything I've ever heard and from everyone I've talked to about him, apparently he was an egotistical tyrant off-camera. The secret to his success was the "folksy" patter he uses in the Lipton ad. That's how he was able to have a variety show wherein he sang and told jokes, and he couldn't sing and wasn't terribly funny either. But he WAS a hell of a pitchman and the sponsors wanted him there because of it.
I always take along a flute and a nice set of stemmed glasses to the beach. It would have been funny if a cave man came up out of the water and started drinking beer right out of the can.
The "Skippy" ad actually dates from around 1957-'58; right after the filmed portion of the commerical ended [around 9:13], a live local announcer continued the "pitch" for another 30 seconds, usually ending with the slogan, "If you like peanuts, you'll love the taste of Skippy!".
Arthur Godfrey earned the right to sell Lipton's Noodle Soup Mix, Tea {or any of their products} ANY way he wanted on "TALENT SCOUTS"; he disdained "standard" commercial ad copy, believing a direct, personal "improvised" pitch would draw more listeners- and from Lipton sales resulting from his "integrated commericals" over a 12 year period, he was right. Lipton and their ad agency may have grumbled about his "unconventional" method of selling their products, but Godfrey was a SUPER salesman!
It's easy to sneer at these commercials for their naivety and crudity, but actually - in terms of the technology available at the time - they're vastly artistically superior to those of today.
In particular, they're more visually, verbally and musically literate.
@baileybushey "JekyllBoote" is saying that there are aesthetic criteria that transcend the technology of any particular time (such as our own). He/she is saying, furthermore, that judged by those criteria, these old, "naive"-seeming ads are artistically superior to those of today. That wasn't so difficult, was it? By the way, please get out of the bad habit of using text-speak in your posts, learn to capitalise and punctuate properly and avoid the use of meaningless filler words (e.g."like").
@Fredigundis22 The funny thing is, looking at some of these ads, I'm not sure that "JekyllBoote" is right in describing them as technically crude. The very first ad, the Bud commercial, is made like a feature film and is both beautifully lit and cleverly edited. These are very high production values, by any standards, and wouldn't come cheap, then or now.
@baileybushey I don't understand. Do you mean that posting comments on YouTube is a sub-species of texting, and that normal typographical conventions can therefore be dispensed with? If you think so, you are mistaken.
@baileybushey Well there I agree with you BB - obviously these ads would (indeed, do) look very quaint in 2011! B&W is no longer a common format, fashions in clothing, music, social attitudes, language have utterly changed. I'm only concerned that some people might not see beyond their obvious (and inevitable) datedness, and appreciate the artistry and technical skill that they embody. Their virtues can still teach us something valuable.
Wow, today's ads are so quick and to the point...no one has the attention span these days to sit watch a 60 second commercial. And plus we can change channels in an instant, this was probably back when there were very few choices of what to watch.
I remember that grainy television look. I know I'm waaaaaay too young to have seen this physically, but I have seen my fair share of these kinds of commercials. I also remember those women hair styles. Not every day you see those looks anymore.
lol i never knew what that pointy think on the end of the can opener was for until now and omg that chicken commercial was soooo boring who would sit and watch that for all that time the best one was the skippy commercial nothing like a good narrative with stick people and not much of a point lol
At least Arthur Godfrey was able to poke fun at the chicken (or the lack of same) in the soup mix! Godfrey didn't sell anything he didn't believe in (which proved embarrassing when he did Axion pre-soak commercials and discovered Axion polluted the environment, and said as much when he quit selling it in the 1970s!)
awesome
BeakyRed 8 months ago
Doesn't these times seem so enlightening and sweet? Being a kid now sucks. All the television shows suck eggs.
LakeyLuvAnimals23 8 months ago
scary
tomo12373 11 months ago
try the soup already!
Alaskananimefan 1 year ago
Unless you know the way Godfrey "pitched" his sponsor's products, of course, the ad is "fucking terrible", 'One'. Certainly it isn't "professional", and it's not "slick", or bombarding all of your senses at once, as most commercials do these days...in the mid-'50s, people like Godfrey had TIME to sell the product without "quick cuts" or other diversions. His attitude was, "See this product I'm trying to sell you? I don't need any fancy words to describe it- all I'm asking is that you TRY it".
fromthesidelines 1 year ago
the chicken noodle soup ad is fucking terrible
0neofthem 1 year ago
re: A. Godfrey: there's chicken in here "you wont find it" but there's chicken in here. I'll bet lipton was not too happy about that comment
inkey2 1 year ago
The girl in the Bud ad is beautiful by any standards. That ad with Arthur Godfrey was so misleading - he wasn't such a friendly chap offstage. He publicly fired his show's singer, Julius LaRosa, and the public backlash from the incident cost him his show (and damn near his career as well). He had one of the most popular shows in TV history, and let his ego cost him dearly.
elc1960 1 year ago
@elc1960 I think you're right about Godfrey.... I don't know if he was always like that but by all I have read and heard he was a real dictator of a douche-bag. At the time he was considered the best "pitch man" for products in the USA
inkey2 1 year ago
@inkey2 His show was before I was born, but from everything I've ever heard and from everyone I've talked to about him, apparently he was an egotistical tyrant off-camera. The secret to his success was the "folksy" patter he uses in the Lipton ad. That's how he was able to have a variety show wherein he sang and told jokes, and he couldn't sing and wasn't terribly funny either. But he WAS a hell of a pitchman and the sponsors wanted him there because of it.
elc1960 1 year ago
I always take along a flute and a nice set of stemmed glasses to the beach. It would have been funny if a cave man came up out of the water and started drinking beer right out of the can.
basserase 1 year ago
Lipton rather long that dude was messed up on something, drunk maybe?
mindaltering 1 year ago
the 2nd one creeped me out i hate puppets!
samigirl22 2 years ago
It was really mean they didn't give the moose any.
ArizonaDelRio 2 years ago
lipton soup commercial almost put me to sleep. wow.
squirrelnut 2 years ago
The tune for the 2nd commercial (beer) is from a song called New York Gals.
XMLarry 2 years ago
er wait 1:38
spencertron88 2 years ago
1:39
spencertron88 2 years ago
I tore off the top of my right bird finger,using the Budweiser opener,when i was five.(1965) :O
Htos1 2 years ago
is she on a shell phone?
user92126 2 years ago
lipton soup commetoil was lonnnnnnnnnnng
s1341 2 years ago
I wonder how Budweiser tasted back in the day. Lie most things it was probably alot better than the crap we have nowadays.
salgoud12 2 years ago
shut up grandpa, and get with the times.
baytay360 2 years ago
It tasted pretty good - by comparison, todays Bud tastes watered-down, and the "Light" tastes like mild seltzer water.....
Sup3rwood 2 years ago
I could use a beer now... thanks
mdmdoink 2 years ago
Now I see why commercials are only 30 seconds long these days...how was that guy able to go on and on and on about Liptons soup?? O_o
MelanieLouM 2 years ago
nice eyebrows puppet man
kevpple 2 years ago
The atmosphere these commercials is completely different from todays.
Deokishisu 2 years ago 6
The "Skippy" ad actually dates from around 1957-'58; right after the filmed portion of the commerical ended [around 9:13], a live local announcer continued the "pitch" for another 30 seconds, usually ending with the slogan, "If you like peanuts, you'll love the taste of Skippy!".
fromthesidelines 3 years ago
Arthur Godfrey earned the right to sell Lipton's Noodle Soup Mix, Tea {or any of their products} ANY way he wanted on "TALENT SCOUTS"; he disdained "standard" commercial ad copy, believing a direct, personal "improvised" pitch would draw more listeners- and from Lipton sales resulting from his "integrated commericals" over a 12 year period, he was right. Lipton and their ad agency may have grumbled about his "unconventional" method of selling their products, but Godfrey was a SUPER salesman!
fromthesidelines 3 years ago
I really want Lipton soup now
Tialah 3 years ago
lol, can opener
Kamelona 3 years ago
WTF @ 1:40
Arabman666 3 years ago
The first one would be mocked for where there's life theres bud by potheads
Kamelona 3 years ago
Wow the woman in the first commercial was gorgeous! Imagine relaxing at the beach, drinking a Bud and getting a blowjob from her!
Then again she's probably dead by now:S Nevermind LOL
AvalonIsle 3 years ago
I can only imagine getting a headache everytime I sat through tv commercials watching a puppet move his eyebrows
Kamelona 3 years ago
omfg Lipton made me fall asleep!
Mjolkjavel 3 years ago
Had we still had catchy commercials like this now, we would look forward to commercials for the jingles.
PunkStreak00 3 years ago
so we were introduced to penut butter in 1950?
Makoota100 3 years ago
"where there's life, there's bud" I love that slogan XD
Anonymous102492 3 years ago
The man that is talking about soup.. that's the longest commercial i've ever seen. And it sucked ass.
DTuriTuri 3 years ago
1:40 is creepy
sarahtheparalyzer 3 years ago
that second commercial is creepy
linky202 3 years ago 2
I agree, however, it is more original that ANY ad these days!
visor109 3 years ago 2
that 2nd ad is enough to put ANYONE off beer for life...
aussiechickloveslife 3 years ago 3
lol yea
linky202 3 years ago
It's easy to sneer at these commercials for their naivety and crudity, but actually - in terms of the technology available at the time - they're vastly artistically superior to those of today.
In particular, they're more visually, verbally and musically literate.
JekyllBoote 3 years ago 16
yeah, alot of commercials now adays are "lazy" compared to these. lol.
DukeNukem2020 3 years ago
@JekyllBoote so like ur saying these ads were great in this time?
baileybushey 4 months ago
@baileybushey "JekyllBoote" is saying that there are aesthetic criteria that transcend the technology of any particular time (such as our own). He/she is saying, furthermore, that judged by those criteria, these old, "naive"-seeming ads are artistically superior to those of today. That wasn't so difficult, was it? By the way, please get out of the bad habit of using text-speak in your posts, learn to capitalise and punctuate properly and avoid the use of meaningless filler words (e.g."like").
Fredigundis22 4 months ago
@Fredigundis22 The funny thing is, looking at some of these ads, I'm not sure that "JekyllBoote" is right in describing them as technically crude. The very first ad, the Bud commercial, is made like a feature film and is both beautifully lit and cleverly edited. These are very high production values, by any standards, and wouldn't come cheap, then or now.
Fredigundis22 4 months ago
@Fredigundis22 isnt that what posting comments is?
baileybushey 4 months ago
@baileybushey I don't understand. Do you mean that posting comments on YouTube is a sub-species of texting, and that normal typographical conventions can therefore be dispensed with? If you think so, you are mistaken.
Fredigundis22 4 months ago
@Fredigundis22 uhh, i dont know. these are great ads, but it prolblably wouldent work in todays society. sorry for upsetting u.
baileybushey 4 months ago
@baileybushey Well there I agree with you BB - obviously these ads would (indeed, do) look very quaint in 2011! B&W is no longer a common format, fashions in clothing, music, social attitudes, language have utterly changed. I'm only concerned that some people might not see beyond their obvious (and inevitable) datedness, and appreciate the artistry and technical skill that they embody. Their virtues can still teach us something valuable.
Fredigundis22 4 months ago
That was cool!
slatkasrca 3 years ago
ROFL AT 1:40!!!!!! HHAHAHAHA
rty1900 3 years ago
May in the Bronx.
debaucheryBotched 3 years ago
ahhhhh.... the days where you could threaten a guy just by saying why i outta!!!
thisissparta999 3 years ago
arthur godfrey
switchbacklip 3 years ago
notice it only shows 3 beers ...in today's commercials, it would easily be a 24 pack :)
vaper10 3 years ago
Yeah,because today there's a lot more damn drunks and damn alcoholics than there were back then.
handinside 3 years ago
Wow, today's ads are so quick and to the point...no one has the attention span these days to sit watch a 60 second commercial. And plus we can change channels in an instant, this was probably back when there were very few choices of what to watch.
boiledhand 3 years ago
ahaha i envy that time, becuas i have curly hair now, but STRAIGHT is in....curly WAS in, what happened?
enilorac987 3 years ago
I remember that grainy television look. I know I'm waaaaaay too young to have seen this physically, but I have seen my fair share of these kinds of commercials. I also remember those women hair styles. Not every day you see those looks anymore.
MCSteak 3 years ago
I thank you, brainyidiot. You didn't put a stupid watermark like a lot of people do.
theblue64 3 years ago 2
This comment has received too many negative votes show
STUPID. no offense...
speshulgurlee 4 years ago
lol i never knew what that pointy think on the end of the can opener was for until now and omg that chicken commercial was soooo boring who would sit and watch that for all that time the best one was the skippy commercial nothing like a good narrative with stick people and not much of a point lol
corazon8807 4 years ago 3
I wonder if there are any kinnie films of
Mr.Godfrey doing tv plugs for"Lipton's
Frosty"desert mix?
143AC 4 years ago
any idea who the artist was that did the brewer's gold commercial?
pamelamathilde 4 years ago
At least Arthur Godfrey was able to poke fun at the chicken (or the lack of same) in the soup mix! Godfrey didn't sell anything he didn't believe in (which proved embarrassing when he did Axion pre-soak commercials and discovered Axion polluted the environment, and said as much when he quit selling it in the 1970s!)
bongomanfromdalou 4 years ago
the peanut butter commercial is a classic in terms of 60's pop animation and the approach- the techniques in there are still in use today
bassaquarius 4 years ago
that second commercial looked like robot chicken
quertzoid 4 years ago 2
IT DID!!!!!!!!!!
monie86 4 years ago
The old budwiser tasted like 100 times better then today's.
JammingDude7 4 years ago
great love me old commercials are fun
cvwtzhaar 4 years ago
iremember opening soda w/can opener... or as some people called it a "church key"
denneysmom 4 years ago
Is it just me or do i want to shoot myself when this soup advert came on lol..... zZzzzzzzzzzzzzzz
eggstrememedia 4 years ago
Those cans were stronger too.
dharmamark 4 years ago
I just turned 48 today, seems like yesterday that they had these commercials on. Yes, I remember my Dad opening a beer with a can opener.
I think Arthur Godfrey had a few glasses of beer and wine before he started his commercial rambling on his TV show.
Waterfallguy59 4 years ago
Great jazz on the Gallo ad!
visor109 4 years ago
a can opener?
acessgoplacess 4 years ago
back the na can opener was an iPhone
SEB3600 4 years ago
beer in a can! soup in a box! what's next?!......... I see that Ritz commercial was the greatest
dicoskywalker7 4 years ago