I don't understand people who are mad that this is exclusive to Apple...Why would Apple work for other companies like Android? Shouldn't your frustration be directed towards your favourite companies, who aren't developing cool stuff like this?
Oh Cool! So - Hey! Everyone get an iPad and an iPhone! Like, 7 billion of them to go round. All those rare-earth metals to be mined: gadolinium, lutetium, terbium and dysprosium (not to mention the uranium and thorium that'll throw into the atmosphere). Not to mention the energy needed to manufacture those cool devices - and the super-cooled servers we download the books from. Then we read Al Gore's tract in which he flew tens of thousands of miles to teach us all about saving energy? Jeesh!
It doesn't matter if you like this book. It doesn't matter if you call it stupid, accuse Apple of greed, or say we should be moving backward in time. The fact remains that Apple and other digital companies are making great learning resources available to the world. Just because other companies have failed to do this in an engaging way does not mean the successful ones should stop. If you hate competition and innovation, you will soon find yourself alone in a world that doesn't need you.
This development probably means the disappearance of the traditional literature market, although there will always be a place for the promotion and publication market. Authors and publishers will therefore have to adapt their relations to this development. It is obvious that publishers will also use virtual tools as a communication means and adapt to the new technologies in a creative and commercial manner.
Cool book bro! But you should know better than to present a book better than Al Gore. I'd rather read a hardcore pornography magazine like Club and have that be interactive.
Also, Microsoft Encarta (Encyclopedia) pretty much did this a decade ago.
Sure there are plenty of TED talks where designers show off their innovative products, but this guy designed a product for APPLE devices? I hate it! Fuck TED! Fuck Apple! And fuck Push Pop Press!
For those screaming 'THIS IS AN APPLE AD THEREFORE IT SUCKS' should wake up. Our Choice is ushering in a new era of interactive books, which has the potential to revolutionize the reading experience. A book is more than just words, it's an experience.
@BlindLightbulb The new interactivity of books and learning is great... but if I told you I made seatbelts that saved every life it cradled and then told you its only available in Fords how wonderful is my great innovation now?
This looks incredible! Everyday I am blown away by the innovations of our young people. They are making the world a better place. I cannot wait to purchase these interactive books. As soon as they are available, I will purchase them.
maybe it'd be good for children's books, and other heavy image laden books, but other than that it seems like it's technology for the sake of a new gizmo to market and something to impress your friends with
@Borridd Science has disproven his theory, check out "The Global Warming Swindle" documentary right here on Youtube if you're interested in finding out more about the subject.
If this ends up being a way to get more people to read, then I'm all for it. Reading, especially material such as Our Choice (although I don't particularly agree with Al Gore), is knowledge. And as we all know, knowledge is power. So even though books aren't the traditional paper and cardboard combination anymore, at least there's still knowledge being shared.
how sad... TED got monopolized by Apple. it would be more awesome if everyone could use this "digitized book", not only iPad users. ughh, it's like a bad after taste in my mouth...
Books were the best option for hundreds of years. Now we have more options, stop trashing it cause its different and consider the idea that this is where information, entertainment, and history will be: digital.
How is this gonna help in reducing Carbon emission. In turn it will increase it, by selling more iPads and iPhones which cause damage to environment during mining of metals to make the components of iPhone!
We don't need another computer that crashes all the time, requires a freakin' degree to run the OS properly. TO move to the next stage of computing, 'ubiquitous computing', we need operating systems and applications that 'just work'. The tech needs to get out of the way and let the human be in total control, not the other way around as it has been for so many years.
All the apple haters stfu. There is no other platform like the iPad out there. There is no viable alternative and don't go saying, "but but there's the Samsung Galaxy or the Motorola Xoom or the RIM Playbook" - these are true overhyped/under-delivered tablet products of the year. If you've used an iPad for more than a minute, you will understand why they are still leaps and bounds ahead of everyone else.
These new age mac-fucking douche bags who think every unpractical dumb outdated thing apple makes but calls revolutionary is actual progress are starting to annoy me.
Ah, you're all so jaded. As a teacher, I see this as revolutionary. Yes we've had this interactivity before, but not on such a portable device that doesn't have to be connected to the Internet to work. Just pretend you're a bright-eyed knowledge-hungry kid. Or start using your imagination for how this could be used for SO many things ...
i like that they made the first full-length interactive book about making less energy pollution on a electronic device that would cause 100+ times the pollution than making a book in the first place (mining all the metal used and rare element in the batteries screens etc processing and just running costs etc)
I really don't see this as "Revolutionary" as much as evolutionary. But we already have interactive "books" called "Web Pages". Now, if it had image recognition or something that put the technology to the test, then they might be onto something.
SHAMELESS advertising for Apple, under the benign cloak and dagger of 'saving world'. Still doesn't solve the problem of people not reading actual text. In fact all it is doing is dumbing information down yet again..do we all need to be spoon fed information these days? Do we revert back to picture stories of childhood?
Hope the ratings for this video will serve as a good indicator for TED to not put crap like this on. No doubt the researches have made an exciting Apple-ONLY toy here.. but TED is bigger & nobler than that.
It reminds me one of those interactive encyclopedias from a couple of years back. Multimedia part is well executed, the form factor is nice, we may look on the future of school book. I'd love to see it as something cross-platform and not just iPad/iPhone.
I think is great for the people (like me) that think that reading is somethimes boring... this has a lot of potencial for magazines and books... Imagine for example SK8ER magazine with awsome pics and videos, or maybe a zombie story with awsome pics makeup and blood and stuff or something that randomly suprises you... what about comics!! And why do people hate this????? I guess is because you dont have an ipad -I dont btw - and you want one so much!
@edgarinv usually you have your imagination to do this , now you have this done. In reality this book is for people that dont have the attention span to actually read a normal book. Since they cant hold the concentration more then for 5 pages or something so they need to see a video or muck about with blowing into it or just watching OR flipping pages. Personally though I will give a shot if it feel better then a normal book OR more comfortable .
@tiknoriumatyti well you just described me... I prefer audio/visual estimulation rather than just imagination... feels more real for me and it gets me more into the story. People that read have said to me that a lot of them tend to hate images because it destroys whatever they imagined. I dont mind that I actually like it better this way.
It is nice idea, but really, this one here is called MARKETING, because it's for Apple products only. I don't believe many people will buy some Apple product just because of this new idea.
I agree. A book should be accessible and capable to be used by any known device on the web and not only IPad and/or iPhone. I owe an iPad and I know how frurstrating it is not to be able to open the page you want because is NOT compatible with Apple. Very upseting!
Other than this and as an idea I think it is cool and this is the future.
I am not sure its such a great idea. Multimedia always distracts me. Its the reason I find reading something on the computer very difficult and I end up printing it anyway. Maybe it works for other people. :-/
Al Gore (1) doesn't know what he's talking about re global climate and (2) he has a greater carbon footprint than the sum total of all the people who are in the audience watching this nonsense. USE YOUR BRAINS, PEOPLE!
Let's not restrict ourselves to the specifics - that this is on Apple, or written by Al Gore. Instead how about embracing the potential of these books in education, spreading information etc? It's easier to rip new ideas to shreds than it is to take them aboard and apply them. Let's give it a shot anyhow.
@Soulfree2008 So what's more wasteful: if everyone had one digital book reader on which he/she could read all the books in the world, or if everyone buys one physical copy of every book they want to read?
@SoulEnFlame That is a terrible point of view! Besides with the rate we're exhausting this planet we won't be getting off of it before it's dead. So no galaxies for us.
@SoulEnFlame Terraforming Mars would be the first step I guess and that will take a long time. Getting out of our solar system will take such a long time that by the rate we're consuming our planet right now we could exhaust it multiple times over. How do you know we're destined to exhaust our planet and then just move on to another? Why not use intelligence?
Nah, the point of our existence is ascension through technology; why exhaust something when you can use it to generate a stable stream instead? Once we harness the potential of our own planet, we can use it to power our conquest of the stars.
Your assessment of the situation is inaccurate. The Sun will generate a lot of easy to use energy for billions of years to come, and there must be lots of other resources that are available in our solar system.
And if you're feeling pessimistic about our human societies, remember that scientific thinking is a rather young phenomenon; science as we know it hasn't been around for much more than a couple of centuries. We'll do better in the future.
Because it is evident that we will never be satisfied. We will prolong our lives and populate this universe til it can no longer contain us. Infinity is an illusion.
I does not have to be. Not at all. Making the costs of our consumtion more effective takes innovation. Innovation does not equal not taking care of our surroundnings. I sure hope that's not what you are saying.
@Soulfree2008 But these materials are being mined anyway so why not have the things they're made into be useful in helping spread a message of good change?
There is an irony there, but it doesn't have to be a negative thing, which is how your comment came across to me, sorry if it wasn't meant to be.
On a side note: I think neither IPad nor iPhone count as throw away electronics, they're built to last as long as any pc or laptop would
Encarta 2012 anyone? This is completely the wrong direction for the book - there's no annotation, never mind collective annotation, no broader connection into other information resources, no embedded discussion or social features what so ever. This is a pop up book for iPad children.
@formula1fan07 Do you have any facts to back up that statement? If so, feel free to link to them. Let me guess, you think coal and nuclear are the best ways to power a country. Go talk to Japan and Russia about that....
@Soulfree2008 If you search TED you will see several vids on this subject discussin the practicalitity, pros, cons, costs etc. You will understand why I am saying that what we publically know about at this time is not a practical sollution to our energy problems. Its to difficult to explain it all in a comment so search TED .
Never the obvious solution like 'stop cutting down the rainforests' and I can't imagine what the carbon footprint is for useless illegal military actions that go on for decades. No lets give more money to Al Gore that'll solve the problem.
Yeah and there's a link in the book where you can pay money directly into Al Gore's skank account. If Al Gore so believes in global warming why does he own luxury "beach front" properties? I've got a better use for two fingers and Al Gore!
@razvanux2000 cause Google's rotten too. Anyone who's a member of the Council of Foreign Relations is a baddy just ask Henry Kissinger. Imagine how valuable all that data Google, Apple & Faceache have on us is worth.
@kmica2008 I wonder what takes more energy. Cutting down a tree and converting the pulp into paper. Sending that paper to a printer. Having the them print on the paper. Then shipping the printed product to a bookstore, then driving to said bookstore to pickup the book and driving back home.
Or downloading a file.
If someone has some real information on this, it would be nice.
Was more of a joke then a serious comment. As for this particular app. When does an app stop being a book? What I mean is, I used to play text adventures games on a 286 when I was a kid. They weren't books right? Video games aren't books, but they tell a story. My point is, if we define book as "stuff with lots of text" then there's been propietry "books" at the dawn of PCs.
It's gotten to the point where anything related to global warming instantly turns me off. There's just so much politics that I have no idea if it's actually legit or just a political strategy to get more voters. Cool book demo though! :D
The problem with global warming is there's lots of different issues at play. The different sciences to study the different fields, and then the different modelling, and so on. However, the IPCC 2001 statement is agreed upon by virtually every academic group, and it says "There is new and stronger evidence that most of the warming observed over the last 50 years is attributable to human activities."
@Soulfree2008 you missed my point entirely, which by the way was not to pick a fight. I don't own an iPhone/iPad and I'm not buying one to experience books like this. My point was the technology being touted here was the software... not the hardware. (BTW, I'm using a Verizon LG phone that's about 6 years old, and the one I used before that was about 6 years old before I replaced it--not everyone buys the latest gizmo every month.) :-)
what's that app? Anyone can tell me? :D thanks
darkhunter2191 1 week ago
I truly like this kind of working books - somebody needs to make the anyhow - why not to cooperate with Apple?
timoforyou 1 month ago
2.43 thumbs!!!!!!
suhailky 1 month ago
I don't understand people who are mad that this is exclusive to Apple...Why would Apple work for other companies like Android? Shouldn't your frustration be directed towards your favourite companies, who aren't developing cool stuff like this?
marksawatzky96 1 month ago
but, i wanna turn pages and get sore thumbs from holding the book wrong
aglewi41 2 months ago
Oh Cool! So - Hey! Everyone get an iPad and an iPhone! Like, 7 billion of them to go round. All those rare-earth metals to be mined: gadolinium, lutetium, terbium and dysprosium (not to mention the uranium and thorium that'll throw into the atmosphere). Not to mention the energy needed to manufacture those cool devices - and the super-cooled servers we download the books from. Then we read Al Gore's tract in which he flew tens of thousands of miles to teach us all about saving energy? Jeesh!
EricColvin 2 months ago
How Does This DIGI-TABLET Increase The INTELLIGENCE Of The DUMB-CONSUMER? Just Another WIDGET THAT NUMBS THE BRAIN!
Standardfrank 3 months ago
I'm afraid Mr. Matas, that Anglesey is in Wales, not in Ireland (as on your map) on the iPad...
benalexanderjones 3 months ago
This has been flagged as spam show
Very nice post, i certainly love this channel
juliacotic 4 months ago
This has been flagged as spam show
Digital books are a wonderful invention because you can take hundreds of books wherever you go with no effort
andreeaweed 4 months ago
It doesn't matter if you like this book. It doesn't matter if you call it stupid, accuse Apple of greed, or say we should be moving backward in time. The fact remains that Apple and other digital companies are making great learning resources available to the world. Just because other companies have failed to do this in an engaging way does not mean the successful ones should stop. If you hate competition and innovation, you will soon find yourself alone in a world that doesn't need you.
davidamoon4 4 months ago
Wadsworth's constant applies
brandonplaysguitar16 5 months ago
Wooooow.... Dan ganas de leer.. Jiji.. Y está guapo Mike!!!
vhann14s 6 months ago
fuck off apple
futureboy00 6 months ago
This development probably means the disappearance of the traditional literature market, although there will always be a place for the promotion and publication market. Authors and publishers will therefore have to adapt their relations to this development. It is obvious that publishers will also use virtual tools as a communication means and adapt to the new technologies in a creative and commercial manner.
WriterMero 6 months ago in playlist Future of eBooks
That's right. Fuck digital books and fuck Apple. Who needs iPads and iPhones? In fact, I'm not even typing this on a MacBook Air.
We would all be better off with typewriters and candle lights.
steampunk18 7 months ago
Go to Goggle, Type in "AL GORE OIL"...
Start Reading.
DackIsBack 7 months ago
Cool book bro! But you should know better than to present a book better than Al Gore. I'd rather read a hardcore pornography magazine like Club and have that be interactive.
Also, Microsoft Encarta (Encyclopedia) pretty much did this a decade ago.
mrbrockpeters 7 months ago
i signed in just to thumbs down
projectrok 8 months ago
Comment removed
bikalpapaudel 8 months ago
@bikalpapaudel are you a marketing AI...?
mahatmaBit 8 months ago
so now you can slide through a power point presentation? cool
Oljusik123 8 months ago
ceci n'est pas un livre!
aniabum 8 months ago
What r u guys talking about, this guys is awesome and owns hi own company.
techkid105 8 months ago
Al gore ? WTF !? Climate change = Solar activity.
JonathanSeagullUtube 8 months ago
Sure there are plenty of TED talks where designers show off their innovative products, but this guy designed a product for APPLE devices? I hate it! Fuck TED! Fuck Apple! And fuck Push Pop Press!
/sarcasm
Holyjesssus 9 months ago
what a bullshit
Sihion 9 months ago
For those screaming 'THIS IS AN APPLE AD THEREFORE IT SUCKS' should wake up. Our Choice is ushering in a new era of interactive books, which has the potential to revolutionize the reading experience. A book is more than just words, it's an experience.
BlindLightbulb 9 months ago 10
@BlindLightbulb The new interactivity of books and learning is great... but if I told you I made seatbelts that saved every life it cradled and then told you its only available in Fords how wonderful is my great innovation now?
ThatELion 4 months ago 2
Why is there a blonde haired woman filming the above speaker?
Invesigator 9 months ago
this will kill the beauty of reading books , isn't it?
abuasadsalah2007 9 months ago
لن يغني ذلك عن الكتاب حيث ستكون هذه التأثيرات عائق وليس مساعد للكتاب
abuasadsalah2007 9 months ago
@abuasadsalah2007 I agree. Actually I have no idea what you wrote there <_<
777neotamakachi777 9 months ago
THIS is a TED talk ? just visit the app store instead ..why waste the time of 100s of brilliant people
test123ok 9 months ago
garbage ted talk
DocUnsane 9 months ago
at 1:37, look how the icon goes OVER his hand and not UNDER it.
SexDrugsMoreSex 9 months ago
.........um...this isn't really new or innovative at all.
But alright.
CorporalHotdogs 9 months ago
Please stop these lies about global warming, and let's do something about global arming.
feastures 9 months ago
excellent example of an interactive book. so smart.
brendanbkbk 10 months ago
10 bucks says he got funded by Apple and Al Gore.
What's that sound?
The sound of a thousand hipsters crying out in orgams.
brokenseeker 10 months ago 3
This looks incredible! Everyday I am blown away by the innovations of our young people. They are making the world a better place. I cannot wait to purchase these interactive books. As soon as they are available, I will purchase them.
birdlives10 10 months ago
maybe it'd be good for children's books, and other heavy image laden books, but other than that it seems like it's technology for the sake of a new gizmo to market and something to impress your friends with
photent 10 months ago
Comment removed
Intertheory 10 months ago
Interesting technology for publishers. I wonder how it handles hypertext links.
Intertheory 10 months ago
I wonder how much this guy got paid to say these things?
jerrysmcnuggets 10 months ago
So apple can track you when you fart as well where you go.
offmyface1 10 months ago
@offmyface1 haha yes. Theyre watching you.
rakketakke 10 months ago
4:35 to skip the add :P
ANDR0BETA 10 months ago 5
Al Gore on climate change? I wouldn't believe a word he says, he's lost credibility with his man-made global warming.
elchafa 10 months ago
@elchafa Yeah he did it for the money.
But that does not mean he is wrong.
Borridd 10 months ago
@Borridd Science has disproven his theory, check out "The Global Warming Swindle" documentary right here on Youtube if you're interested in finding out more about the subject.
/watch?v=YaTJJCPYhlk
elchafa 10 months ago
@elchafa First, It's not his theory.
Second, I got into 10 minutes and already found numerous mistakes.
I shall point them out:
The medieval warm period/little ice age only happened in the northern hemisphere, how do we know? Ice cores.
The global warming and cooling in the past was due to volcanic and/or cosmic inter-interferences.
Climate science does not ignore people who disagree, in fact half of climate science to to find evidence to debunk itself.
I'd add more, but I don't have room.
Borridd 10 months ago
Nope, still not getting an "i" anything.
Im4science 10 months ago 5
I was really distracted the whole time by the Commerce Bank globe logo.
vdot011 10 months ago
and why would this "book" only be for iApple owners?
Pertrosfoliea 10 months ago 2
If this ends up being a way to get more people to read, then I'm all for it. Reading, especially material such as Our Choice (although I don't particularly agree with Al Gore), is knowledge. And as we all know, knowledge is power. So even though books aren't the traditional paper and cardboard combination anymore, at least there's still knowledge being shared.
dieuhien08 10 months ago 3
Shameless Apple product placement... but preety neat do.
leonidasx666 10 months ago
Looks like a advertisement of iPad and iPhone...
beulute 10 months ago 5
how sad... TED got monopolized by Apple. it would be more awesome if everyone could use this "digitized book", not only iPad users. ughh, it's like a bad after taste in my mouth...
asklana 10 months ago 6
Books were the best option for hundreds of years. Now we have more options, stop trashing it cause its different and consider the idea that this is where information, entertainment, and history will be: digital.
palthainon 10 months ago
How is this gonna help in reducing Carbon emission. In turn it will increase it, by selling more iPads and iPhones which cause damage to environment during mining of metals to make the components of iPhone!
enteradj 10 months ago 2
@enteradj hey good point!
asklana 10 months ago
We don't need another computer that crashes all the time, requires a freakin' degree to run the OS properly. TO move to the next stage of computing, 'ubiquitous computing', we need operating systems and applications that 'just work'. The tech needs to get out of the way and let the human be in total control, not the other way around as it has been for so many years.
wikka2000 10 months ago
All the apple haters stfu. There is no other platform like the iPad out there. There is no viable alternative and don't go saying, "but but there's the Samsung Galaxy or the Motorola Xoom or the RIM Playbook" - these are true overhyped/under-delivered tablet products of the year. If you've used an iPad for more than a minute, you will understand why they are still leaps and bounds ahead of everyone else.
wikka2000 10 months ago
I expect more from TED than an extended Mac ad. Thumbs down.
photodube 10 months ago
These new age mac-fucking douche bags who think every unpractical dumb outdated thing apple makes but calls revolutionary is actual progress are starting to annoy me.
RichT519 10 months ago
wait isn't that iPad 2 ?!!!!!!!!
AmrMacintosh 10 months ago
thanks ted for a 5 minute advertisement...
gunhimdown 10 months ago 2
snoozefest.
OccamsKatana 10 months ago
That windblowing demo was on the DS 7 years ago. Big deal
downclowntown 10 months ago
Ah, you're all so jaded. As a teacher, I see this as revolutionary. Yes we've had this interactivity before, but not on such a portable device that doesn't have to be connected to the Internet to work. Just pretend you're a bright-eyed knowledge-hungry kid. Or start using your imagination for how this could be used for SO many things ...
kcpenner 10 months ago 2
How does this "new technology" differ from a web page circa 1992?
ApesAmongUs 10 months ago
OH FUCK YES! cuzz word needed here.
Amathos 10 months ago
nice ad!
solsav 10 months ago
Lol "It doesn't just run on the iPad. It also runs on the iPhone."
More crap from apple that will never make it in the long run, because it iw only able to run on apple products with crappy apple operating systems.
scott01019 10 months ago
@scott01019 And people will still buy it.
mrkdui 10 months ago
kindle is still better... doesn't burn your eyes, for serious reading.
DocUnsane 10 months ago
i like that they made the first full-length interactive book about making less energy pollution on a electronic device that would cause 100+ times the pollution than making a book in the first place (mining all the metal used and rare element in the batteries screens etc processing and just running costs etc)
HomeDistiller 10 months ago
Are you giving this away? How is this revolutionary?
axelasdf 10 months ago
I would not recommend to read it before going to sleep. You can almost better watch the tv instead ;).
I prefer reading a real book and the use of my imagination.
MWee22 10 months ago
Al Gore is a fraud.
DJTmaq 10 months ago
wow. that was really cool
samikorpela 10 months ago
I really don't see this as "Revolutionary" as much as evolutionary. But we already have interactive "books" called "Web Pages". Now, if it had image recognition or something that put the technology to the test, then they might be onto something.
However, I should also note that this is TED
Technology
Entertainment
Design
tomascosauce 10 months ago
Apple products are so passé. Open source if anything, young buck!
memoryhero 10 months ago
Who on earth would want to hear Al Gore drone on for an hour and a half.
artifactingreality 10 months ago
Did this MF just blow on his iPad????? OMGGGGGGGGGG!!!!!!!!!!!
MscBlggr 10 months ago
جداً رائع
waleedja 10 months ago
So websites are called books now?
djsnakeyes 10 months ago 67
SHAMELESS advertising for Apple, under the benign cloak and dagger of 'saving world'. Still doesn't solve the problem of people not reading actual text. In fact all it is doing is dumbing information down yet again..do we all need to be spoon fed information these days? Do we revert back to picture stories of childhood?
sutphoe 10 months ago
not a substitute for books. maybe it shouldn't even be considered a book but it is cool and I really like the idea as a form of entertainment.
ej4everandever 10 months ago
Another pointless, expensive medium to make something simple more complex than it already is.
Gav229 10 months ago
One of the best Apple adverts!
djamorpheus 10 months ago
Hope the ratings for this video will serve as a good indicator for TED to not put crap like this on. No doubt the researches have made an exciting Apple-ONLY toy here.. but TED is bigger & nobler than that.
BestestMoron 10 months ago
It reminds me one of those interactive encyclopedias from a couple of years back. Multimedia part is well executed, the form factor is nice, we may look on the future of school book. I'd love to see it as something cross-platform and not just iPad/iPhone.
arek314 10 months ago
I think is great for the people (like me) that think that reading is somethimes boring... this has a lot of potencial for magazines and books... Imagine for example SK8ER magazine with awsome pics and videos, or maybe a zombie story with awsome pics makeup and blood and stuff or something that randomly suprises you... what about comics!! And why do people hate this????? I guess is because you dont have an ipad -I dont btw - and you want one so much!
edgarinv 10 months ago
@edgarinv usually you have your imagination to do this , now you have this done. In reality this book is for people that dont have the attention span to actually read a normal book. Since they cant hold the concentration more then for 5 pages or something so they need to see a video or muck about with blowing into it or just watching OR flipping pages. Personally though I will give a shot if it feel better then a normal book OR more comfortable .
tiknoriumatyti 10 months ago
@tiknoriumatyti well you just described me... I prefer audio/visual estimulation rather than just imagination... feels more real for me and it gets me more into the story. People that read have said to me that a lot of them tend to hate images because it destroys whatever they imagined. I dont mind that I actually like it better this way.
edgarinv 10 months ago
useless crap
sukablianah2 10 months ago 3
more of an advertisement than a TED talk.
dave597 10 months ago 82
How are publishers going to handle Apple's censorship in the app store? Seems like a backward place to publish a book.
clarkeogara 10 months ago
Imagen how cool it would be for storytelling, I know my kids are gonna love it!
thesus33 10 months ago
Shouldn't be called a book. Because it's not a book. But it's nice whatever it is.
domaink 10 months ago 2
It is nice idea, but really, this one here is called MARKETING, because it's for Apple products only. I don't believe many people will buy some Apple product just because of this new idea.
zlxmasta 10 months ago
Will it correct all of Gore's factual mistakes and outright lies? Now, that's a feature!!!
666sigma 10 months ago
This has been flagged as spam show
nicholasdransfield.tumblr.com/
lemonlees 10 months ago
525 people have been hypnotized by Apple.
56jmoney 10 months ago 5
I agree. A book should be accessible and capable to be used by any known device on the web and not only IPad and/or iPhone. I owe an iPad and I know how frurstrating it is not to be able to open the page you want because is NOT compatible with Apple. Very upseting!
Other than this and as an idea I think it is cool and this is the future.
TheKos1000 10 months ago
isn't this just MS Encarta 1997?
56jmoney 10 months ago
I am not sure its such a great idea. Multimedia always distracts me. Its the reason I find reading something on the computer very difficult and I end up printing it anyway. Maybe it works for other people. :-/
fatkasuvayu 10 months ago
Cool
xattabych 10 months ago
I wouldn't consider this TED material IMO
elfedemedina 10 months ago 4
Lets pray.... to the prophet
Al conartist Gore.
grraadd 10 months ago
So its a website?? LOL
shagster1970 10 months ago 5
Advertising ? why ted..!
SuperAwesomecomment 10 months ago
my hands sweat really badly
heeh2 10 months ago
wow, my GOD! is very good
emilly0018 10 months ago
it looks like advertising to me
Arghira 10 months ago 2
Nothing revolutionary about this
trippellol 10 months ago 3
Put Al Gore in jail for fraud. Close the UN now.
sweetgman46 10 months ago
Comment removed
MikeToroz 10 months ago
Al Gore (1) doesn't know what he's talking about re global climate and (2) he has a greater carbon footprint than the sum total of all the people who are in the audience watching this nonsense. USE YOUR BRAINS, PEOPLE!
openuniverse2003 10 months ago
crap!
azharbinhafiz 10 months ago
Let's not restrict ourselves to the specifics - that this is on Apple, or written by Al Gore. Instead how about embracing the potential of these books in education, spreading information etc? It's easier to rip new ideas to shreds than it is to take them aboard and apply them. Let's give it a shot anyhow.
Daintee10 10 months ago 4
@Soulfree2008 So what's more wasteful: if everyone had one digital book reader on which he/she could read all the books in the world, or if everyone buys one physical copy of every book they want to read?
wishpishh 10 months ago
Q: What do you call an empty jar of Cheeze Whiz?
A: Cheeze Whuz.
Fuzzy192006 10 months ago
The point of our existence in this planet is to exhaust its energy. The galaxy is our next resource hub.
SoulEnFlame 10 months ago
@SoulEnFlame That is a terrible point of view! Besides with the rate we're exhausting this planet we won't be getting off of it before it's dead. So no galaxies for us.
Zyy920 10 months ago
@Zyy920
How do you know we won't be getting off before we exhaust it?
SoulEnFlame 10 months ago
@SoulEnFlame Terraforming Mars would be the first step I guess and that will take a long time. Getting out of our solar system will take such a long time that by the rate we're consuming our planet right now we could exhaust it multiple times over. How do you know we're destined to exhaust our planet and then just move on to another? Why not use intelligence?
Zyy920 10 months ago
@SoulEnFlame
Nah, the point of our existence is ascension through technology; why exhaust something when you can use it to generate a stable stream instead? Once we harness the potential of our own planet, we can use it to power our conquest of the stars.
khatack 10 months ago
@khatack
We can only exhaust. Infinite energy is impossible
SoulEnFlame 10 months ago
@SoulEnFlame
Your assessment of the situation is inaccurate. The Sun will generate a lot of easy to use energy for billions of years to come, and there must be lots of other resources that are available in our solar system.
And if you're feeling pessimistic about our human societies, remember that scientific thinking is a rather young phenomenon; science as we know it hasn't been around for much more than a couple of centuries. We'll do better in the future.
khatack 10 months ago
@khatack
You have made me more optimistic.
SoulEnFlame 10 months ago
@SoulEnFlame
That's a weird opinion. Do you live to exploit and destroy, and to use/abuse nature until there is nothing left?
ErikeRKK 10 months ago
@ErikeRKK Sounds like a plan to me
Odinshi 10 months ago
@ErikeRKK
We live to follow what nature has prompted us to live towards: consumption.
SoulEnFlame 10 months ago
@SoulEnFlame
Why say that? Why not say that it has promted us to live towards reproducing all we can?
ErikeRKK 10 months ago
@ErikeRKK
Because it is evident that we will never be satisfied. We will prolong our lives and populate this universe til it can no longer contain us. Infinity is an illusion.
SoulEnFlame 10 months ago
@SoulEnFlame
So slowing down isn't a better option..?
ErikeRKK 10 months ago
@ErikeRKK
Not sure I follow. Slow down our consumption? That's oppositional to innovation.
SoulEnFlame 10 months ago
@SoulEnFlame
I does not have to be. Not at all. Making the costs of our consumtion more effective takes innovation. Innovation does not equal not taking care of our surroundnings. I sure hope that's not what you are saying.
ErikeRKK 10 months ago
Why does he keep calling it a book?
I see no book.
akaCharlieG 10 months ago
the sequel to an inconvenient truth....Al Gore....boring.....if you change the words around it become an convenient lie! Lol
dannywizz 10 months ago
Terrible presentation for old technology.
PrimoKarim 10 months ago
the first up you can gift someone as a book...
Crazzzik 10 months ago
@Soulfree2008 But these materials are being mined anyway so why not have the things they're made into be useful in helping spread a message of good change?
There is an irony there, but it doesn't have to be a negative thing, which is how your comment came across to me, sorry if it wasn't meant to be.
On a side note: I think neither IPad nor iPhone count as throw away electronics, they're built to last as long as any pc or laptop would
vincent0176 10 months ago
Yeah... The tool is called Flash.
Vortex42 10 months ago
This could be made for ANY modern device.
Vortex42 10 months ago
Encarta 2012 anyone? This is completely the wrong direction for the book - there's no annotation, never mind collective annotation, no broader connection into other information resources, no embedded discussion or social features what so ever. This is a pop up book for iPad children.
dbspin 10 months ago 2
@dbspin that was exactly was I was thinking while watching this "eye-candy"
mz3GT 10 months ago
Wind energy has got to be one of the worse ways to power a country. God I hope people don't take this tripe literally.
formula1fan07 10 months ago
@formula1fan07 Do you have any facts to back up that statement? If so, feel free to link to them. Let me guess, you think coal and nuclear are the best ways to power a country. Go talk to Japan and Russia about that....
xxFNORDxx 10 months ago
@Soulfree2008 If you search TED you will see several vids on this subject discussin the practicalitity, pros, cons, costs etc. You will understand why I am saying that what we publically know about at this time is not a practical sollution to our energy problems. Its to difficult to explain it all in a comment so search TED .
bonzaibb12 10 months ago
Never the obvious solution like 'stop cutting down the rainforests' and I can't imagine what the carbon footprint is for useless illegal military actions that go on for decades. No lets give more money to Al Gore that'll solve the problem.
globalbankfraud 10 months ago
Yeah and there's a link in the book where you can pay money directly into Al Gore's skank account. If Al Gore so believes in global warming why does he own luxury "beach front" properties? I've got a better use for two fingers and Al Gore!
globalbankfraud 10 months ago
Long Live the (Rotten) Apple. Why is TED yielding to such abhorrent commercialism!?
razvanux2000 10 months ago
@razvanux2000 cause Google's rotten too. Anyone who's a member of the Council of Foreign Relations is a baddy just ask Henry Kissinger. Imagine how valuable all that data Google, Apple & Faceache have on us is worth.
globalbankfraud 10 months ago
Indeed, it's an ironic innovation, but it has tremendous educational potential... Especially when this software gets generic.
roeliox 10 months ago
mike matas - how to read a book on only ten battery charges.
kmica2008 10 months ago 2
@kmica2008 I wonder what takes more energy. Cutting down a tree and converting the pulp into paper. Sending that paper to a printer. Having the them print on the paper. Then shipping the printed product to a bookstore, then driving to said bookstore to pickup the book and driving back home.
Or downloading a file.
If someone has some real information on this, it would be nice.
xxFNORDxx 10 months ago
@Soulfree2008 Yes all the energy to do this
Films4You 10 months ago
A book shouldn't be proprietary to one platform or operating system.
ironandsilk 10 months ago 104
@ironandsilk
Why not? Books are on a propietary system as is (ie, the BOOK).
bersaba 10 months ago
@bersaba Books are not propietary, they can be made by anybody. iProducts and their operating systems can be made by one company only.
That said I still think it's neat.
DeoMachina 10 months ago
@DeoMachina
Was more of a joke then a serious comment. As for this particular app. When does an app stop being a book? What I mean is, I used to play text adventures games on a 286 when I was a kid. They weren't books right? Video games aren't books, but they tell a story. My point is, if we define book as "stuff with lots of text" then there's been propietry "books" at the dawn of PCs.
It's a bit of a silly argument all round though.
bersaba 10 months ago
It's gotten to the point where anything related to global warming instantly turns me off. There's just so much politics that I have no idea if it's actually legit or just a political strategy to get more voters. Cool book demo though! :D
AndrewPPrice 10 months ago
@AndrewPPrice
The latter: watch?v=hpWa7VW-OME
mtszabo 10 months ago
@AndrewPPrice
The problem with global warming is there's lots of different issues at play. The different sciences to study the different fields, and then the different modelling, and so on. However, the IPCC 2001 statement is agreed upon by virtually every academic group, and it says "There is new and stronger evidence that most of the warming observed over the last 50 years is attributable to human activities."
bersaba 10 months ago
I want. Why can't big publishing houses innovate like this?... I guess they're too slow huh...
ThexBorg 10 months ago
@Soulfree2008 you missed my point entirely, which by the way was not to pick a fight. I don't own an iPhone/iPad and I'm not buying one to experience books like this. My point was the technology being touted here was the software... not the hardware. (BTW, I'm using a Verizon LG phone that's about 6 years old, and the one I used before that was about 6 years old before I replaced it--not everyone buys the latest gizmo every month.) :-)
PlasteredDragon 10 months ago
An inconvenient infomercial.
themindminder 10 months ago