Life Be In It by Participating

[mssmirky]

its the 'twangtwangtwang' bit that gets me every time (archery, 0:20). I remember these ads, sadly...

[wototototototototot]

What the fuck is this over-simplified atrocity? I'm pretty sure children can grasp the concept of a healthy life style at a level above being ordered around like a retarded animal.

[irishgodfatherchris]

@wototototototototot it was the 70's and 80's everything was daggy you know that and by the way these ads were not aimed at children they were aimed at adults between the ages of about 25 to 50

[todles18184]

this is a better health message than most of the fad diets etc today

[Smartboy8877]

The last poster to respond to me made reference to a pun. Well, I would like to offer you a pun that has nothing to do with the content of this ad but that I think you might enjoy! It has to do with Paul's mother Sylvia from the TV show "Mad About You". I once saw her in designer jeans and her back was to the audience! Wow! In closing, I would just like to say that Jamie and Fran from that show were hot stuff and Lisa and Sylvia were not far "behind"!

[Smartboy8877]

@cheekygal88

I life it a lot too!

[1CaptainAustralia1]

HOPTICKLEHURDLEKNIT

[ebntinychatlulz]

catchiest tune ever.

[camc23]

hopticle hurdle nit

[dsriggs]

Why are they telling us to try tickling??

And everybody knows philately will get you nowhere

[Smartboy8877]

@dsriggs

Why will philately get you nowhere? I have known a lot of people who have collected stamps.  They say that it can be a very interesting and rewarding experience!

[dsriggs]

@Smartboy8877 It's a pun, sir.

[Smartboy8877]

@dsriggs

I think I understand now. Thank you for clarifying!

[mimkyodar]

I love the "Come in and try Philately" at the end. That's stamp collecting, for those who didnt know.

[sk8erguy9]

sit sit, sit sit, sit..... uhhhhm kinda eliminates the purpose of the ad dont ya think?

[pmccorma]

Archery is cool. Makes you feel like a big, powerful man shooting those arrows.. This ad owns

[PerculaPlushPet]

Social privilege

[thingfishs]

very funny to see this again, and the rhyming of hurdle still annoys me 20 years later

What's a haddle?

[V1AHHHH]

TWANG TWANG TWA TWA TWANG!!!

[slutphukr]

lol, "twang".

[diego84able]

Great advert. Please bring it back

[carmichaelful]

I grew up with this ad. IMHO it is the classic ad of the whole Norm/Life be in it series. I was looking for the bit where the croquet mallet hits the ball. I must have have missed it or there were variations.

[technomax1]

haha nice...i still remember the words too

[Leilani233]

I haven't seen this ad in about 20 years and I sang it word for word!!! OMG ... is that subliminal messaging?

[alphamone]

hey, that phone number looks like a canberra phone number, or at least, a number that would work if dialed in canberra (back when the ad was made, prior to all canberra numbers recieving a leading 6)

[Leilani233]

Nope .. Canberra numbers were 6 digits long and had an area code of 062 ... that was an Adelaide phone number. Add an 8 and you can probably still call it!

[bris75]

Such a great ad! Still know most of it by heart...

[tnralliart2600]

What exactly does the "knit" refer to?

[0gargleblaster]

Ah memories.

[montbrehain]

Brilliant , as relevant today as ever. Should be re-released in all English speaking countries. Bewdy Norm !

[typicalaussiebloke]

I so remember these Life Be In It ads and their favourite slob of a cartoon character Norm lol! My mum occasionally jokes when I'm gettin lazy "you don't want to be a Norm" lol, these ads are classic, takes me back to my childhood years back in the 80s!!!

[DRIFTCKOWN]

Bloody hell this a classic ad!!

[JamesOnscotch]

My God I never thought I'd ever see this again! Why don't they re-run this campaign again? Thanks for posting!

[heine71]

What's BUSHWALKING?

[AustralianAds]

Walking through a bush

[heine71]

And it doesn't apply to George W. Bush!

[AustralianAds]

Actually, the term may fit well with walking on George W. Bush.

[likeanappled]

Classic! Absolute gold, thanks alot!!