Yorkie. "It's not for girls". Writer/art director: Anthony Smith. Director: Chris Palmer

[TheEdenEye]

MOTHERFUCKING YORKIE. IT'S N O T for girls. I don't know why I find that so freaking funny...but I really do.

[aidentheodd]

I don't see why girls should find this offensive, it's just a bit of fun. Besides, it makes fun of men too; it say's that we're all football obsessed, insensitive, immature individuals.

[MrThecarebear]

I wish I could say that a Yorkie tastes the same these days.

It's not as good as 1976.

Nestle made sure of that.

And they're no longer made at their place of name origin- YORK.

[stephenshwmac]

They dont make chocolate like this anymore.

[Judithica]

I remember similar situations when I was a girl. I wasn't allowed to read comic books. I still read them, but probably will avoid yorkies. Not funny when it happens to you, say, with a job.

[civver3]

I think (and I hope) that it's just a joke.

[supahdupahguy81]

Andy Gray & Richard Keys approves of this chocolate bar...

[supahdupahguy81]

Political correctness was invented by middle-class white women, im convinced.

I often hear the phrase "PC gone mad", i discount it b'coz i used to see it as a smokescreen designed to give bigots positive reinforcement & justification to act like bigots

Then i come here & read the comments

I had questioned whether these PC loonies really existed, yet here they are, writing comments..

I think we owe "liberals", ethnic & other minority groups an apology, the elephant was in the room all along.

[R2197]

I wouldn't eat that stuff anyway, tastes terrible.

[sophijean100]

makes me laugh how half the people on here have starting going on about how sexist this is and the other half had starting ranting about man hating feminists. its not supposed to be taken seriously, just like the cleaning advert that used the whole "even a man could do it" thing wasnt supposed to be taken seriously. its just chocolate

[TomStraub]

The girl in this adert is so cute.

[spazmonkey618]

Pfff...

I still eat it XD

[pam111xxx]

not for girls, but i still eat it. ha!

[lenilava]

There are laws to prevent racial hatred.

but not hatred of Women.

A sign banning Men would not be tolerated nor done.

Yes I know it's supposed to be funny.

It's pathetic.

[bhavvv]

@lenilava

Except it isnt really banning women from buying them, its just a joke.

[Saternalius]

To be honest, I can see that Yorkie's not for girls. They'd go for a chocolate that actually tasted nice and not rubbish!

[syrffiwr1105]

"Oh, look!!! A big, hairy spider!"

My favourite part XD

[legomovieman94]

Oh reverse psychology, you wonderful thing. XD

[Vadergeek]

I love that the best tagline they could think up for this candy is "Most of the population shouldn't eat this".

[ShippoIsCute18]

Silly Rabbit, trix are for kids!!! Oops, wrong commercial.

[loser45361]

@ShippoIsCute18 , That was so funny LOL!

[ShippoIsCute18]

@loser45361

xD Thanks!

[FlorianThaStud12]

Made by women from Mexico.

[IHaveFlagella]

...Who the fuck comes up with this shit?

[TheDrPizza]

@IHaveFlagella your mum.

[holyzeitler]

If I saw a candy bar that said "Not for Boys", I wouldn't eat it. Big effin deal. How can a candy be sexist? Sexist means putting your own gender in a higher position or demeaning the other sex. Not saying "No girls/boys allowed."

[lovelyladynostalgic]

@holyzeitler

What you just described was Sexist Chauvinism: the belief in one's superiority. Some one can still be sexist without even seeing themselves as supreme. This can be either stereotyping, discriminating or other things promoted by prejudice.

[RealDefentertainment]

i was at the counter last month when i saw this bar and i w tf?

it`s a man`s world after all

[Mindflash]

@95HarleyDavidson ...a Nestle Club bar?

[Jessicamay27]

The first time I saw these candy bars in Ireland, I was all, "WTF?" But I tried it, and they're really good, no-frills chocolate. No silly ad campaign is going to keep me from having a bar now and then. I just found them again at a local grocery store here in the US.

It's not for eating all in one sitting, that's for sure. But other than that, it's for anyone who enjoys good chocolate.

[IrgendwieWieWirWolln]

I love this one

its my favourite chocolate bar

but I´m worried that you can´t buy them in germany

[zizumia]

just get a guy to buy it 4 u!

[wartownkidx]

you bitches need to get back in the kitchen and make your own damn yorkie bar

[BlackstrawberryJuicy]

@wartownkidx  Hey Eric Cartman go fudge yourself !

[Captaindamn85]

Reminds me of the trix rabbit...

[punkisnotdeadperiod]

LMTO, omg! :)

[LifeWithLucy1209]

Funny!

[miyalana]

But girls are the ones who actually crave the candy!

[10deadpuppies]

Hilarious.

Honestly, it's a joke. It's funny. It's over the top to let you know they don't actually mean it. Loosen your persecution goggles a bit, why don't ya.

Guys, don't take the radical feminists below seriously. I'm female, and mature enough to be able to laugh at a joke without trying to find something to be offended about. They're just idiots.

[spr66]

Fucking Brilliant.

[irishlad34]

Owned

[chandlerbingbong]

why do all the lesbo rug munchers feel the need to comment on this advert. It's a man's advert... it's NOT for girls

[Stormfin]

THIS. Fucking this.

[healfdeane]

Hehehehe...

[dylantuzyk]

This is such an awesome commercial.

[Petchhyy]

Why don't these feminists go and find something better to make equal like God damn pay.

It's a bar of chocolate.

And to be quite bloody honest, why don't men get to have a chocolate bar marketed at them? You get magazines marketed at women on how they should all basically hate men anyway.

The worlds gone fucking nuts.

[ToxicTurquoise454]

@Petchhyy Yeah, and also every time there's an ad to do with luxurious chocolate like Lindt, there's always a hot woman eating it. Therefore it's basically meant to be a campaign saying that not all chocolate is especially for the female, and it's a good idea.

[wackywiccan]

@Petchhyy ...nuts, with chocolate, mate. Cheers!

[bluekinglion]

No matter whether you like it or not, you have to admit, it is clever marketing. Stereotypically, a lot of chocolate manufacturers target audience is female. So they play up the masculine theme to make men buy the bar. The women look at that chocolate bar with "It's not for girls" written on it and think "Fuck you, you can't tell me that I can't have a Yorkie", and promptly buy the bar.

[Swagasaurusable]

@bluekinglion In theory, what will actually happen is that people will forget about the chocolate, and thousands will be wasted in marketing schemes.

[AndrewStrang]

If someone does not buy a yorkie because they are feminist then fuck them! Stop being a wound up bitch and buy one its an advert not real life deal with it.

[tanktnt]

Ad's great, but I was disappointed when I finally had one. What's so stonking great about it? It's just chocolate.

[thegman2]

so sexist lol love it...

[NotADood]

@thegman2 Racism is awesome too! XD

[Prestonukbenny]

What Happen to Nestle Yorkie

Peanut

[ErikPaterson]

Scots Brian Blessed i see. haha

"Am Brian Blessed mate"

[AnnieKItten]

lol i just ate one and i am a girl lol the shop doesnt really stop you from buying it haha. seriously though this will put people off buying them. Maybe the people who thought of it were gay or had a phobia of women. not that gay people have a phobia of women lol.

[Prestonukbenny]

LOL its not for girls because of the Amout of sugar fat and kcals in the bar its like 1/4 of a girl GDA Thats why its aimed for a man

[swifty64]

It's just a joke. I can't believe how seriously some people took this advert

[AnnieKItten]

im not taking it seriously i just think its a bad advertising scheme.... some people will hate this advert and wont wanna buy them if they are feminist

[swifty64]

Hense why the advert wasn't on tv for long. Too many people with bugs up their arses missed the joke and complained rather just laughing at a genuinly funny advert.

[bluekinglion]

@AnnieKItten

That seems faintly ridiculous. If a marketing companies advert usage was contingent on universal popularity, then they would be waiting a very, very long time before it was shown anywhere. Love or hate are as effective as each other. My hatred of the go compare adverts lodges go compare solidly in my mind, I will never ever forget about it. If I ever need financial services comparison, go compare will immediately spring to mind whether I like it or not. That's what marketing is.

[healfdeane]

@swifty64 Agreed - and a good joke at that.

Maybe some day these people will wake up and notice the stuff that's worth worrying about.

[John27346]

Marketing people only think about selling product. It is currently acceptable to have a go at feminism because it is not a sensitive subject anymore. People finally see that feminism is not about women looking freedom; Science now understands that women just like to have a bit of a moan now and then.

[yamaha12345678910]

I don't find this sexist, and I'm a girl. XD

Personally I almost think of it as reverse-psychology, as if saying that women aren't allowed to eat them will make them want to eat it more. Eh. Guess it doesn't matter because I don't like Yorkies anyway. They're sickly sweet imo. xD

[TheCathodeRayChoob]

This is a funny comment thread Some of the posters need to look up "irony".

Who is the actress in this ad - she looks familiar.

[joannaforest]

I filmed it!!! - ages ago in 2001!!!

[painthappy]

What the HECK is he saying?

"You're not a ___ by any chance?"

[deeperthewound]

'bird', it means girl. :)

[snager80]

*o_o i'll get you for this, England. you're sexism ends TODAY.

[Robmatheson]

haha, you suck...

[SLX10]

LMFAO! Hey, hey! That guy behind the counter, amazing stuff lmao!

[Mor3311]

what is that "yorkie" anyway?

[MsHannerBananer]

"It's a chocolate bar."

[MelieSue]

wooooow...big chocolate to make up for little dicks.

[MecaDope]

And all that bitch makes up for your fat ass.

[MelieSue]

that doesn't even make sense...especially since i don't even have an ass! haha oh nice try

[MecaDope]

Say, melisue... what do you do for a living, and why do i get the feeling your a self centered bitch?

[MelieSue]

i make beautiful artworks with my god given hands...and yourself? why do i get the feeling you sit on your sexist ass watching youtube videos all day while drawing a welfare check?

[MecaDope]

Well, my stereotyping overly bitchy pain in the ass. I, am a paramedic.... who have you helped lately? Look I am deeply sorry for your first boy friend leaving you, but all i can do for you is to tell you to calm down... its a commercial for chocolate.

[MelieSue]

ah typical "self-righteous" individual who wants to think they're somehow a "better" person because they take up a profession that helps people, but really it's because it was easy for them to obtain and didn't require any real talent. you must really hate "helping" women on your job.

oh and i left my first boyfriend.

[MecaDope]

You hate men correct? And I'm not a sexist, i just hate people who dwell on petty things. Like i said before... unfortunately with your high level of ignorance you over looked that, and yes I do think I'm better then you I worked my ass off to get were I am, do you know what its like being homeless? I doubt you self centered twit. Please grow up, i am no longer going to fight with you over a commercial for chocolate.

[MelieSue]

if i hated men, why would i be dating one? dumbass. i hate IGNORANT, SEXIST, BIGOT men (like yourself)...get it right. what a sad world we're living in when a company uses sexism when marketing a product and it's seen as a "petty thing." oh and keep right on thinking you're not a sexist, even though you proceeded to call me, a female, a BITCH several times...riiiiight...

[randomGlitcherz]

old marred couple mucko?

[MecaDope]

Just another bleeding heart feminazi.

[randomGlitcherz]

ima guy dumb ass

we are all equal execpt 4 you cuz ur a a fucking shmale

[MecaDope]

Wow, nice English.... by the way i was talking about her. :\ You just lost the game.

[LittleToyGunsRicardo]

i'm really full. just ate pizza

[dimmiedrummer]

They're so good.

You can buy 'em at import stores in the states.

[MecaDope]

HA HA! Take that feminist. We're all tired of your shit.

[ifyoureadthisyousuck]

i fucken reckon aye

[cieranf]

Great bar - great add -

NOT FOR GIRLS

[Kishkacka]

i love this chocolate! but in czech republic there´s no shop, where i can that chocolate buy.. :/

[CavendishRobot]

they only sell them in england unless u find a england shops that sell food from there

[MichellePumpernickel]

This ad is boring. It's not even clever.

The ad is more sexist toward men than women. It's suggesting that men are sluggish dimwits, easily emulated by pretending to lack knowledge and rely on brute force.

I don't like it, not because it's sexist, but because it's incredibly tedious.

As I mentioned it is sexist toward men and women I expect crazy yorkie supporters to be at the thumbs down ready.. :P

The ideas trying to be put forth are just too old hat and stale.

[Yorkiebar1]

Hey, it's just an advert, all it needs to do is get the point across in a way that makes you pay attention. Personally I think it does that very well, at least compared to most crappy tv ads.

[MichellePumpernickel]

lol, speak of the crazy yorkie supporters, and then one named Yorkiebar1 appears... this is TOO good! :P

[WiseManFoolMan]

How does it show men lack knowledge. Clearly you lack knowledge.

And if you dont like it because it's not sexiest why comment? Jeez.

[MichellePumpernickel]

haha wtf?

Your comments don't even make sense.

If he can't tell straight away that's a woman and he needs to ask stupid sterotyped questions to it figure out that pretty much proves stupidity. That's fucking insulting to men. I know my fiance hates stupid sterotypes like that anyway, because he has more than half a brain, and football and lacking knowledge about flowers isn't what makes him a man. :P

I commented because everyone is getting up in arms about it, and it's just boring.

[abrahamWCE]

Yorkie is not for girls, is for tomboys...

[nayelibanana132]

sexist bitches

[IndigoDagger]

This is perhaps the manliest candy ever.

[melmo990]

this commerical is soo stereotypical and just promotes a hedgemonic relationship which is definately the least thing we need to see in this society. It's is violation of woman's rights, yorkies are not for girls? please! chocolate is chocolate! seriousy.

[BowcatJukeboxxx]

hegemonic

[5amb1]

hahaha, been to your wmns101 lecture lately eh doll?

[rafah08]

hehehehhehehehe lol :)

Amaizing!! LOve this commercial.

[Minisha]

More girls probably end up buying Yorkie, dont they? Has there ever been a survey?

[gioavril92]

it's not for girls????Sexist!

[spaceghostman]

It tastes like cheap chocolate. But I love the commercial. PURPLE!

[2hot2handleisme]

Why is it not for girls? X3

I never got that, but they taste good. ;3

[Germania7]

damn that's a great slogan

[secretblueangel]

Ok...we'll have Cadbury's instead. No but honestly, what i dont get is why they have a purple shiney wrapper on the fruit and nut one, thats a girl colour!

[SoFeTcHtaSTiC]

i never ate a yorkie cuz i thought that the advert was for real. we were talkin about it in school the other day and i only realised then that it was just a joke. lol

[EsperancaMoni]

u know what it is funny and as far as sexism goes there are worse things out there but it does make me ask why is it ok to do this type of advert, while if the exact same advert was made instead with the slogan 'its not for white people' or 'its not for Jews' there would be such a backlash, it wouldnt be tolerated. sure some people would still find it funny but seriously the ad would have difficulties getting aired. so why is sexism tolerated both agaisnt men and women while other 'isms' aren't?

[1manwalkingfreakshow]

We got Yorkies in Guangzhou's import shops. :-q Yum.

Wonder how much in sales that advert wrangled out of the female market with the "forbidden fruit" angle? :-P

[adriandomtell]

this is just like the Trix commercial.

[iluvkimjaejoong]

limies are all girls so they're adverting in the wrong country

[compaq10111213]

fuck me, its a humourous tv ad fer christ sake, get a life.

[kiriyama255]

I agree it takes all the classic sterotypes about women and turns it into a joke. However if you look at how advertising throughtout history has dipicted women then you can look at it as a rather ballsy move by the marketing dept.

[californiansteven]

i still dont get why its not for girls....lol i just bought one and am eating it now....and was curious why its not for girls.

[seanous08]

2 reasons.

1 - they know more women will buy it to "prove them wrong"

2 - i think its referring to how chunky and brick-ish they are

[OneWingedTerra]

I agree. Theres hundreds of as that come and go that're sexist against males. there's so much sexism against males thanks to the succession of 'feminism' that men are quite used to it. I find it sad but funny that when an ad finally comes out that's sexist against females, women blow up a HUGE fuss. Females: they love anything FEMALE only. Resent, hate and disdain anything MALE only (cos it's 'not fair')

heres a good one for you. men have longer legs therfor walk faster. how sexist. go sue god.

[Magdaleina]

I don't regard this as sexist. As many have said, it's a joke, and a funny one at that.

Besides, us women can get over little joshes like this; it's not like they're not sexist right back at men most times.

[dmjawknee]

Get a sense of humor. Out of all the fronts on which to battle sexism, this is about the worst one you could pick. It's clearly just a joke. If it bothers you so much go start a candy company marketed towards androgynous people; your ad campaign can be a bunch of people walking into the store and the clerk only sells it to them if he can't tell which gender they are.

[teddie552]

Meh, I'm a girl, my friends and I had been eating Yorkie for years and when this ad came out none of us were offended, we thought it was funny. And they did the limited edition pink one for girls, which proves that girls can handle a Yorkie bar too ;)

[mathewskarl]

it's amazing how so many will claim this advert to be sexist, yet quite eagerly cackle at the current adverts portraying men as buffoons or worse, where they're attacked sexually for 'fun'. Of course, that's not sexist, is it? ;o)

[AlebeskaGenius]

LOL. This isn't THAT sexist as most people say though.

[AlebeskaGenius]

What i mean is it's just for jokes. It means that girls can pull off anything boys can.

[101stShadow]

LOL thats pretty funny actually! i like it :)

[CULAVE]

Ive heard this was banned in Norway- must be a very strong PC brigade there- can any Norwegian people tell me if thats true?

[Stormfin]

Holy shitting apechrist, bitch. Calm the fuck down.

[letterata]

Poor little man. I'm so sorry for you, really, i have my own head, with my own brain,a nd hopefully they work very well; your lack of inelligence, on the contrary, forces you to share your only neuron with your fellow men (it means that, most of the times, your "neuronless", having lend it to another man (or woman)... and moreover, in order to contrast me, you're only able to swear at me... poor little man...

[Stormfin]

Oh, I lack intelligence? It's a fucking piece of candy, get over yourself. You wouldn't have said a damn thing if it was the other way around. You're a fucking hypocrite.

[Stormfin]

Better yet, YOU replied to a comment I made pertaining to a bashing YOU posted two years ago.

[letterata]

I don't know what i would have said... 'cause there's never the other way around, and that's the problem!

p.s: are you able to speak without swearing? It's not so difficult, you should try ...

[Stormfin]

Alright, look. I support feminism. I donate every to the Women's rights group here. I believe in equal rights and all that. But when it comes to the belief of the extermination of the Y chromosone? That's where I draw the line.

I'll admit, I...overreacted, and apologize as such. But, come on, it's just a commercial, and people, especially the women I hang out with, loved it.

[Aboresh]

Oh thats brilliant. Any way I can get one of these in America?

[mellowpanda]

World Market (a chain in most of the US, but not the Northeast) has them.

[mathewskarl]

Having lived in USA (MI) a while, I can tell ya that Walmart have a British aisle - try there (that's where I got mine while I was in USA)

[raccoonrox]

haha I love it!!!!!!

[LordCook95]

"What kind of flowers are these?"

"Purple."

Lol.

[AndyNutube]

Yorkie, It's Not For Trannies.

[robyoung1]

i loved that advertising campaign!! my girl mates were not happy...funny how they still eat yorkies tho? lol

[LessThanSte]

hahaha

[anthonysmith33]

JWT London

[ozdeer]

anyone knows the name of the agency?

[Papanurgle2000]

Not for Pert!

[Yorkiebar1]

Love it!