The Seven New Powers of Book Design - Goodbye Gutenberg

[hvanderwegen]

I have been a graphic designer for a long time now and have read a lot of research done on legibility, readability, and so forth. Though 'serious' people hate to admit, cognitive imagery works best for both understanding and retention. Black and white books were historically imposed on readers by technical limits, not by choice. Our brains prefer colour and vivid imagery - b&w text, no matter how well typeset, severely limit our communication on most levels. I for one was blown away by her book.

[Solomohn]

Excellent! Is this a seminar? When will you be in Chicago?

[tralalalaaaaa]

This is such bullshit!

What's missing here is any respect for her readership, any faith that her readers have the intelligence to be able to understand or interpret her text without her constant visual interruptions.

[polimorphic]

Book design for retards. Why would anyone with a brain want to read a book set in brown "booklady passionate"? If the author needs such a cheap graphic resource to communicate his point then the book isn't even worth reading in the first place.

Good book typography aims to be invisible so the reader can use this little thing called "imagination". It is not bad to let your readers think.

[kuglepen64]

Wauw. Utter, utter bullcrap. Only in america.

[ericmaillard]

Effective Mind !

Eric

Maillard Hebdo