California Raisins Rap - Books Check Em Out Ad from 1991

[thomasdr08]

my father was a HUGE fan of Sir Mix a Lot back in the "Seminar" days (LONG before he hit mainstream), so I knew the voice when I first heard the commercial. Mix is so underrated

[VBaskin2010]

I Remember That PSA!

[Cavintine]

I remember this song from start to finish and haven't seen this commercial since I was six years old. Thank you internet.

[weepulization]

OMG THIS COMMERCIAL HAS BEEN STUCK IN MY SINCE I WAS IN FIRST GRADE BACK IN 1991!!!

HOLY SHIAT!!!!!!

long live youtube (but screw Vevo!)

[arkansoul]

This 31 sec. clip is betta than ANY rap song out today...

[R0ughKut]

The commercial I remember did not contain raisins. And this sounds more like a "sound-a-like" actor.

[Chuloloc]

Awesome. Old school hip hop. Hail Sir Mix A Lot.

[EbolaSandwich]

That's my jam right there!!

[DONTHEMAGICWON]

after watching this ad i checked out a book

[travism420]

OH HELL YES!!!!

[nathanthend]

I didn't know it was him, I just remember a guy in a hat.

[nathanthend]

I remember the Mix A Lot version.

[imyoursuperior2]

Bad idea: trying to promote literacy by using the most illiterate type of music.

[RSKinney]

@imyoursuperior2 A lot of rap is all about clever wordplay, broski.

[graypony4]

@imyoursuperior2

"I build a rhyme some times it climbs so erect

Skyscrapers look like atoms

Cars electrons rollin' in patterns

Writing out word after word

With each letter it becomes visably better..." (Kool Mo Dee - "I go to work")

You sounded like you needed a clue. There you are. And you are welcome.

[papagunz45]

"Books, Check em out"!!! LOL!!!

[R0ughKut]

This is some BS version of the Sir Mix A Lot original.

It sounds like they got some guy that sounded just like Mix and re-did the commercial with these stupid dancing raisins.

The original was taken off Youtube for some reason. My guess is royalties.

[SuperAmanda420]

This is the only version I have ever seen..I think you may be mistaken.

[cbsteffen]

I don't believe those are the California Raisins, but they certainly look like them.

[deejaygps]

I have this on vinyl. Check it out!

[alalta97]

You have this song on video? Is Sir Mix-A-Lot identified as being the performer??

[chitalker]

never got me to read any extra. But i make rap videos now. So i guess it worked!

[SaunGrim]

Damn, that was angry!

[MRSIKWITIT77]

damn! this was the shit back in the day!!

[AnimeBleachBabe]

I was looking for this one since forever! Thanks!!!! :D