Levi's® Go Forth 2011 (English)

[mjconti]

this is such bullshit, congratulations!

[SilentG20]

humanity update in 2012: you have to watch an ad before you can watch another ad

[The1AndOnlyBastard]

your life is your life don’t let it be clubbed into dank submission. be on the watch. there are ways out. there is light somewhere. it may not be much light but it beats the darkness. be on the watch. the gods will offer you chances. know them. take them. you can’t beat death but you can beat death in life, sometimes. and the more often you learn to do it, the more light there will be. your life is your life. know it while you have it. you are marvelous the gods wait to delight in you.

[99LinkinPark991]

:)

[CelesteMusic14]

One of my favorite commercials.

[ricardopickman]

Berlin, hallelujah Berlin.

[tennis3232]

I get a Terrence Malick feel every time I watch a Levi's commercial

[blakley81]

I have to watch an advertisement before I watch an advertisement?

[vitoditomusic]

@blakley81 loooooooooooooooooooool

[brxust]

A commercial advertising pants cannot be meaningful, in any way. It doesn't matter if you recite poetry or play heart-wrenching music. Deep down, it's just about pants. Face it people, you're only buying into an illusion.

[espinoza8494]

@brxust Insinuating people aren't taking more of then that out of the commercial; Critical thinking brah

[chrisrentri]

3,435,197. hold on why is youtube only showing my views?

[VK27SM8IY14love]

This actually makes me wanna buy a jeans. It's a beautiful commercial with meaning :)

[applespelonker]

who is the man narrating this?

[Idioasis]

@applespelonker gary farmer

[widebodyek]

Good advertising. All you people hating have no idea what you're even talking about. Great campaign. 

[chrisrentri]

0:28 - damn i wish i was in that pool then

[ncodyn]

This is repulsive.

[mitsurugi2651]

@ncodyn I liked it. I think even levis couldn't ruin Bukowski. Though it's still annoying to see that levis logo at the end so I'm converting it into a mp3 because I enjoyed the background music and the voice saying the poem.

[Flipodahippo]

@mitsurugi2651 why are you not fond of Levi's?

[CaesarDelgado]

@giadze it's Juliana Barwick-Anjos

[giadze]

name of the song in the background anyone?

[jrfuent]

What's all this bickering about? can't we ALL JUST GET ALONG??

let's watch the California raisins commercial instead! anyone??

[krisgay1973]

This company is evil and this commercial is a ridiculous scam to keep the American people from knowing what Levi's did to people in the northeast in the name of corporate greed!

[CaesarDelgado]

It's rare when you come across a commercial like this. Some people interpret it as a driving force that gets that vehicle jump started and really wants you to live life with passion. Others see it as another way to feel superior by cutting it down and pointing out its flaws. Although people may be right about certain things in this commercial, does it really serve the world the better good to ridicule it? What satisfaction or better doing are you doing by cutting things down?

[widebodyek]

@CaesarDelgado thank you

[d1kiz]

Worst commercial ever. Cultural relativism, individualism apology at its best. "Be yourself" "you are great", fuck that lame doxa

[widebodyek]

@d1kiz and you obviously have a better campaign that produced... i'm sure of it?? Don't talk down on what you don't understand or that you can't create.

[nsparrow09]

Look, all this stuff about religion and Levi's being an evil corporation just needs to stop. Not that you are wrong, but it's just unnecessary. Just because you don't wear Levi's doesn't mean you can't enjoy the amazing poem or cool commercials. And just because you have an issue with a few lines of the poem doesn't mean you have to freak out on the company or the people that like the poem. I don't wear Levi's, but this is still an awesome thing.

[mammasmuziek]

lol hear wat hes saying.. and does any1 know wat go forth means?? ask me for more info if u like:)

[LEXLOW]

Since they dint mention it, i will — Charles Bukowski!!!!!!

[theLekses]

I fucking love this commercial.

[sparksflytswift]

This is the coolest commercial! =) <3 xx

[ceejayy1012]

Fucking stupid religious pricks. This is a good commercial and your Christian bitching is making it worse. Im catholic and take no offense to this video. Neither should you.

[ocrerose]

2012; WE SHALL GO FORTH.

[themegadwarf]

They have an ad on an ad???

[DaishiGajo]

Why did this have to be a got dang Levi's commercial!?

[LEXLOW]

@DaishiGajo It would have been so much better with out the stupid logo.

[Flipodahippo]

@DaishiGajo why you have a problem with Levi's?

[rishirajsutaria]

this is by far the best advert I have eva seen!!! classic

[blr60cal]

0:48 come at me bro

[khanzka88]

this is the best recital of Charles Bukowski's "the laughing heart". It's shameful that they did not credit the original author here.

[mitsurugi2651]

@khanzka88 It's because after people find out and read Bukowski they won't give a fuck about what brand of pants their wearing. But yes I also like this recital of the laughing heart very much and the music adds nicely too.

[RockMeSexyJesus222]

@RB2G100 ahahahaha what the fuck?

[peterson7839]

erikrp.com/2011/11/23/go-forth­/

[ellijay1000]

Can´t you stop arguing? I don´t understand why always people argue about stupid things that lead nowhere. Just take this advertisement´s message and realize that it is quite right.

[DainHedgpethComedy]

Fucking disgusting. Can't create something unique and meaningful yourself? Jump on the back of a genuine social movement and sell some jeans. Have some fucking integrity, and I'm not talking to Levis the company but each individual person involved with this campaign.

[peterson7839]

erikrp.com/2011/11/23/go-forth­/

[robroy]

Okay everyone LISTEN UP! Did you hear that? Of course not. You can't hear me because I'm typing and not talking. You feel god breathing on the feather of your ear because God only talks to crazy people nowadays. Maybe because god is a senile old fool. Can any of us know much more than that we cannot know everything? But don't let faith cut out your curiosity's tongue. Call god the wind but not an old man in the sky. An agnostic doesn't know but an atheist knows enough that god isn't one deity.

[bengalivenom]

i hate advertisements they dont even let you play snake while it buffers :(

[bencas29]

lmao advertisement on a commercial

[oejsis12]

I laugh, when i read comments like "let your workers of haiti go forth". But the American consumer still buys clothes not just from levis but other stores. And again when you talk about Mexican cartels and how they are so horrible! but again you are the consumer aren't you! you yanks think you have a say in everything!

[peterson7839]

erikrp.com

[peterson7839]

@ Jackonapsp Christianity is not a religion, but rather a belief and faith in Jesus Christ. I'm happy you're not an atheist. This Levis ad clearly uses paganism to advertise and sell its product, which clearly is anti-Christian. This is we're making a statement hoping you would listen and understand.

Please know that every road will lead to God, whether your an Atheist or not. But only one narrow path will get you around Him into Heaven. And that path is believing in Jesus Christ.

If you

[jackonapsp]

Ok everybody listen up! I AM NOT A CHRISTIAN NOR WILL I EVER BE AND I AM NOT AN ATHEIST. And i would like to send a message to you Christians STOP FORCING YOUR RELIGION ON US.

[peterson7839]

erikrp.com

[flyinjoethebest]

this made as much sense as the nike ad with tiger woods dad speaking

[Shopler]

Poem is "The Laughing Heart" by Charles Bukowski.

[peterson7839]

Charles (the poet) got it all wrong.

Please read erikrp.com

This ad only leads to death. None of you are greater than God. Not one.

[Venec88]

@peterson7839 funny man :D

[ToughGuy7177]

@peterson7839 "God has no religion." A person who truly believes in God would agree that the only right path is to have your own personal relationship with God and show compassion for your fellow man. Your blog shows you have yet to learn that.

[mcctg13]

everyone looks like meth addicts

[peterson7839]

erikrp.com

[63670rob]

There is only ONE GOD !!! This commercial is a lie,

[JTLeeNZ]

@63670rob you hav only one god ..you are a lie

[Venec88]

@63670rob u fail at comprehending what the author wanted to say...furthermore the commercial is about jeans...how can it be a lie?

[achinchia86]

Who's doing the Voiceover?

[mo5778135]

Fuck this. I just want some jeans.

[youtubianx10]

Does someone know the song played in this video!?

[passthechup]

@youtubianx10 anjos by julianna barwick. enjoy it.

[MrHatLOL]

Fuck you Levis, fuck you hard.

[Beakin08]

anyone happen to know the song used in this???

[TheJaap2]

whoa... chills down my spine!

[MegaOrangePenguin]

@redpower49 Yes!! He is fro pocahontas, his voice is beautiful.

[scosutherlandj]

Tyler Durden would disagree with this ad...

[jenaynay88]

Who's poem is this?

[Trentstorm142]

@jenaynay88 I believe it's The Laughing Heart by Charles Bukowski.

[Sophiefromthe90s]

@jenaynay88 It's ''The Laughing Heart'' By Charles Bukowski

[josheklow]

Why do I have to watch an ad before I watch this ad?

[safaboi1]

watch this ad carefully, without the melodramatic voice in the background.

- the sea rolling in

-a woman looking over the city at a sunrise wearing wings

-a protest march

- A GUY USING A TABLE AS A BOAT!????

- running around in the beach in underwear

- throwing feathers in the air and partying

- taking a stand against the law

- cheap love

I'm so enlightened now, cheers Levis. I'm now going to become a hippie and in turn be a ridiculously nonconstructive member of society.

[FashionistoIRE]

@safaboi1 The voice makes the ad, therefore ignoring it is simply pointless and makes the ad look silly obviously. The shots are gorgeous, fun, carefree. What we all really want to be in life, we want love, we want freedom, we want to live.

Your cynicism is really unwaranted, stop making the ad be something it isn't. Take it at face value.. Be glad Levi's are putting some thought and meaning into their adverts. This doesn't make me want Levi's, it makes me want to go and live life.

[peterson7839]

Marrasquino70. Are you a Christian?

[marrasquino70]

Peterson 7839, buddy, go to the doctor.

[peterson7839]

This 1 minute commercial is paganism and offers no hope, but leads you to death. Please read my blog post: erikrp.com/2011/11/23/go-forth­­/

God bless!

[defyingcredentials]

absolutely BEAUTIFUL ad. i will totally buy levi's now.

[edgarae1]

Does this speech apply to the people who make these jeans in sweatshops, too?

[jrfuent]

@edgarae1 here here. GOOD point. The kids who love these commercials and feel "enlightened" by its message also probably use Apple computers and iPads all the while these are built using child labor in China. Now how's that for ENLIGHTENED??

[manythingsoflife]

This video is incredible. It's everything I think and feel all in 1:01 minutes.

[BliksemSP]

Levi's,

Allow the workers of your sweatshops in Haiti to "Go Forth"...

[ebront]

@BliksemSP u got a point my friend

[peterson7839]

This ad leads to death and feeds the lost.

READ THIS BLOG POST:

erikrp.com/2011/11/23/go-forth­/

Erik

[akashpandey5121990]

nothing is better then levi's

but i do not have a single one caus my pocket don't allow me. but still i have dream to buy a levi's wear one day.

[TheP3g00]

@akashpandey5121990 you can have mine, after watching this ad i realised i don't really need clothes

[marrasquino70]

It´s ONLY Advertising for God´s sake!!!! And it´s a kind of art, it doesnt have to be a message from above. Read more BOOKS and watch less Tv, After a while , you will undertand that ignorance is the true danger. And I agree with those who condemn cheap, enslaving tailoring.The ad is wonderful,it´s only that garbage industry puts the money.

[NietzschesChildren]

Levi in Tahrir Square

Go Forth my children

Go Forth into the rubber-coated rain

Protected by your skin-tight jeans

You'll never feel the death

P.S. Enjoy - CocaCola

[ihave13whales]

PLEASE READ BLOG POST ON THIS COMMERCIAL:

erikrp.com/2011/11/23/charles-­got-it-all-wrong-2/

Charles (the poet) got it all wrong.

Erik

[gimmevideo]

The few individuals who dislike don't get it. Sometimes you put something on and think nothing of it, other times you put something on that really compliments you, gives you power and makes you feel…tough, sexy, invincible, type whatever comes to mind here_____ that's all this advert is trying to say, nothing more, nothing less, stop reading so much into it...gov't this, capitalism that, Lighten up! You probably still don't understand and look like shit...even in your Sunday best.

[Namisschick]

I Love this commercial-3 It's leaves a positive impact and I feel completely inspired.

[HarlanPhilly]

This is quite simply the worst commercial I've ever seen and yes, I've purposely found this on youtube just to say that. Perhaps, what is even worse is that people actually like this commercial...

[Germanator53]

0:48 boss bro

[ZooYorkerrrrr]

gave me goosebumps ... :)

[tannerection]

"you can't be death, but you can beat death in life...sometimes."

these commerecials give me the urge to grab some friends, drive to the beach, and make an enormous bonfire.

the nearest beach is 4 or 5 hours away.

Go Forth.

[rantdeville]

Don't wanna be corny. But this, for me, was perfect. I don't know why.

Not yet, at least.

Go forth. :-)

[I1IIV9]

being bombarded by ads is a part of life now; at least, let them be more like the one above

and in case anyone was wondering, the name of the song that plays in the background is Anjos by Julianna Barwick

[puretruthful]

THE LAUGHING HEART, a 1996 poem by legendary writer CHARLES BUKOWSKI

[mindgames311]

That's the kind of department my career belongs in. Every time I see this video, I cry, because it really hits home with my life right now.

[cryingshame1989]

Really really awesome ad campaign, very clever play on your emotions, made me feel like I wanted to go out there and buy a pair of levis just to have that feeling of inspiration, best add I have seen in a long time.

[ziatch]

I just love this. Does anybody knows the name of the song that they used?

[bongrust]

1) levis has always been THE brand for jeans; 2) brands should speak to your heart and soul, if they don't then eff them or eff you; 3) stand and resist, or lay down and obey, but do not try to hold a clothing manufacturer accountable for your actions. word.

[AOny616]

@bongrust Thank You! That's what I've been thinking too! The commercial's nice, and uses a great poem, but don't go saying that your life has changed because of a Levi's commercial. That's just weird.

[kroakacious]

YAY, GO FORTH AND BUY STUFF TO SET YOURSELF FREE. how liberating is that, i wonder

[isamanostijeras]

don't you know that if you change yourself (obviously in a good way) you're participating in a masive change in what is called your net? All the people around you would be sensitive to that change and the chances to do the same would increase.

JUst for the record it is fantasctic that you feel so pure that things like this make you feel ashamed of your generation but let me tell you that this has been said by a person who has a laptop/computer and pays for internet... what a material world XD

[knapier]

Great poem, very inspiring

[ririckyrickyracoon03]

wow, an ad with an ad.

[TylerDickson34]

0:47 Chills every time

[TheDenilson1980]

this commercial is a wonderful message!

[MrBinohole]

Every time I watch this I cry. It's so liberating and independent. I love it and it's so revolutionary. This is my motto from no on... I live by this commercial

[AspectRatioPolice]

REAL REBELS DON'T WATCH A COMMERCIAL IN ORDER TO WATCH ANOTHER COMMERCIAL.

BOYCOTT / MUTE / CLOSE WINDOW / LOOK FOR ALTERNATIVE TO YT /

REBEL / REBEL / REBEL / REBEL /

[TTTchannel]

A 20 seconds commercial to watch a commercial? Nah, thanks.

[SkateDental]

i need to watch a commericial to watch a commercial... wtf

[thCLAUth]

how can somebody not like this? it's not that i'm like OMG SO AWESOME I LOVE LEVI'S... but it's a beautiful message? So why not like?

[eyesf1]

oh nvm

[eyesf1]

whats the name of the song playing in the background!??

[JayLisa87]

@eyesf1 : it's " Anjos" by Julianna Barwick

[nkasimat]

Could have been a great commercial if credit was given to the words that made it so powerful. Levi's did not write that poem nor did Wieden + Kennedy. And I wonder how Bukowski would have regarded an anti-capitalist sentiment being used to sell something. Its all very strange - a bastard son of art really.

[RunFaster011]

This commercial makes me cry

[spkligh]

I'm sorry but i'm in love with this advert :') made me happy and a be more care free in my life :')

[GracefulStorm]

Wow this ad makes me want to go buy some...Wranglers

[Xanxer]

This is why I wear Wranglers. :D

[acj1090]

I am wearing a levi's now..! =)

[isamanostijeras]

The message that it gives is amazing, really inspiring. I don't care if behind it there is a brand or not, I do care about the meaning and how it grounded me when I hear it.

I am pretty sick of all the they don't do anything to change the world... well it changes my world for 1 min. and I am sure this is the right way to change everything, encouraging people to embrace, to run their lives...

[thebloads]

@isamanostijeras this IS the zeitgeist. Instead of changing the world, all i want to do is change myself, get some faux spiritual experience, and ignore the material reality around me. ie tibetan spiritual epiphany. Can we as a generation get ANY stupider?

[thapaperchaserr]

how can i download this video with the clip ?

[aldritchvarghese]

i take this pill wen i m feeling down

[federicogoes]

This is not revolution... this is just buy more levis.......

[TheJaap2]

@federicogoes do you know the meaning of the word 'advertising' ????

[federicogoes]

The Levis brand rather than do this kind of video, could get to the ghettos and give or donate clothing to people that more need it....

Then the nice poem will be better...

[ocsurfer23]

an ad before another ad??

[05CD]

Can anyone know the title of the song?

[kingpolaris]

so good

[Corky404]

It was made in Berlin!!!

[jaybooo123]

i have 0:55 as my computer background(: and the ocean moves <3

[editsandgraphics]

You can beat death! But you can beat death in life... Sometimes..

[LELOLELELA]

i actually cried. and when he said 'you are marvelous' i started bawling. gaw i love this <3

[yntervila]

The background song is " Anjos by Julianna Barwick "

[negil1]

@yntervila Thanks dude!

[feHSUICIDE]

translation?

[MrArtistify]

I'm a fan. This adds in good taste.

[diamant443]

Tré belle vidéo avec de belles images de plus cette publicité est renforcé par la récitation du poeme de charles bukowski the laughing heart. Quelle beau message despoir.... Pour tous les jeunes

[tahlavi52]

..."Brought to you by Levis, Official Sponsor of the Revolution" .. actually the commercial isn't too bad.

[FUCKTHEWORLD286]

Fuck that man. i am not jumping in the fucking pool with my Levi jeans!

[TheYearofAwesome]

I watch this every time I forget. Every time I forget that life is beautiful and worth living and full of opportunities. Every time I forget that I am marvelous, that I can create the light, and that the gods wait to delight in me. I watch this when I'm doing homework at midnight and I feel so far from alive. And then I remember.

[MrSaneless]

@TheYearofAwesome me2 ... it gives me hope ...il get thru the night...this ad is beautiful ! :)

[shillise]

Love this ad :)

[emilieiscute]

this commercial just made me a 100X happier wearing my levis<3333333

[CollegeMusic99]

Levis should give their marketing department a raise.

[supermott6]

@CollegeMusic99 Send that raise to Wieden + Kennedy, they're the class act behind these amazing ads.

[HasoulaS]

I want to know what that feathery wrap thing the girl is wearing in the start is called. I want to get it for my girlfriend :P

[SuperMannInTheMiddle]

335 people still havent found the light