IBM Commercial: Tracking Food through the Supply Chain to Ensure Quality and Safety

[6c97]

The tomatoes featured in the commerical are those of Houweling's of Camarillo, California. Houweling's make the best tomatoes in the world from a 125 acre greenhouse called The Farm of the Future by LA's KCET television.

[StopTheChoddy]

We call this the "Everything's Better in Canada" Choddy; it's a level 4 threat. See it in captivity at stopthechoddy. org.

[dirks76]

Klar, zuersteinmal muss sauber produziert werden...

Aber es muss auch für den Verbraucher nachvollziehbar sein. Die Lieferkette muss zudem vor "schwarzen Schafen" geschützt werden. Darüber schreib ich auch ein meinem Blog. Links gehen hier nicht, oder?

[Milanesium]

IBM is helping food suppliers manage their inventories and optimise supply routes. Food safety meets IT for consumer protection. There is a 2D barcode on a box, not RFID on apples to intrigue your privacy. This would be too costly for food. Privacy is more a problem at social networking sites or government work today than supermarkets.

[afg96]

IBM=evil!

[weit1]

IBM creating "safer food"??? what a flipping joke. I'll leave that responsibility to hard working organic farmers earning a honest living and not one based on privacy intrusions and rfid technology.

[zippedizappedi]

Safer food? Smarter food?? Please! People dining in a sunflower field eating a salad made from vegetables that were grown in greenhouses and monocultures, processed in factories and look like clones made of plastic? This is not even creepy, this is just lunatic.

[iching64]

Isn't this the same company that helped the Nazis manage the Holocaust? Why am I not comforted that now they're going to make food "safer" for us? How about we grow our own food locally and tell these corporate gangsters to stuff it?

[shenry1313]

why are the countries that have this so random? CANADA! NORWAY!.....vietnam?

[geirvevle]

@shenry1313 Because intelligent solutions appear randomly across the world.

[jolietjake19]

WHY DO THEY ALL HAVE GREEN EYES!?!?!?

[IBMExpressAdvantage]

good ad.