The trick with the amber Listerine is to use it BEFORE brushing. Same germ killing, but you get the minty freshness from the toothpaste afterwards. You wonder why they didn't think of that in the 70s. Though I'm sure some people thought of it in the privacy of their bathrooms.
@JamjaRs a kid I didn't know how to gargle properly and that stuff is god awful and so strong I ended up always swallowing the stuff and it would burn like hellfire going down. As a adult now if I use that amber version, you have to be careful because it's so strong. Thank goodness that Listerine came out with milder versions today other with the amber mouthwash. Amazingly, all these years it still popular.
@4everacartoon Not completely lol it was 1971, check more commercials and PSA's man, appearntly back then marijuana made you go crazy. And that's just commercials, look at all the bogus acts they pulled and told on the people, still today.
Peter Thomas was Listerine's announcer during the '60s and '70s (he often provided whatever slogan they used at the end of their commercials). These days, he's also the voice of Burger King...
I was fortunate enough to work with Judd Hirsch for 4 years on a show called Dear John. I was a cast member. Judd is a wonderful and generous person. He loved animals and helped the wildlife charities. He is a very intelligent guy also.
Back then, Listerine was available in only ONE flavor, 'Reddie'- "medicine" (and that's what it still tastes like). That's why they decided to go with this campaign- "I hate it, but I use it". And it was successful. Today, Listerine is available in different blends of mint and citrus flavors...for those who don't want the original "medicine" taste. And it STILL sells quite well...even though they don't "push" the original flavor these days.
Judd usually brought his own wardrobe when he appeared in commercials and PSA's during the early '70s (as most actors do), 'mrs'- that jacket was probably a favorite of his [and just might have earned this part for him in the audition!].
There was one with David Ogden Stiers from M-A-S-H as a country DJ("And that was 'Broke My Heart in Two' by the Two Tones. This is Darby Dawn at station 2-2-2...")
@dandydonaldo I remember this. Wasn't it a commercial for Certs when they were doing their "two-two-two mints in one" ad campaign? That's why he mentioned the number "two" so many times in the commercial, I think.
The trick with the amber Listerine is to use it BEFORE brushing. Same germ killing, but you get the minty freshness from the toothpaste afterwards. You wonder why they didn't think of that in the 70s. Though I'm sure some people thought of it in the privacy of their bathrooms.
JamiJR 7 months ago
@JamjaRs a kid I didn't know how to gargle properly and that stuff is god awful and so strong I ended up always swallowing the stuff and it would burn like hellfire going down. As a adult now if I use that amber version, you have to be careful because it's so strong. Thank goodness that Listerine came out with milder versions today other with the amber mouthwash. Amazingly, all these years it still popular.
VirgilB01 7 months ago
Come see Judd Hirsch's Son Alex's music. It's incredible...
alexhirschmusic 7 months ago
@4everacartoon Not completely lol it was 1971, check more commercials and PSA's man, appearntly back then marijuana made you go crazy. And that's just commercials, look at all the bogus acts they pulled and told on the people, still today.
Press 3
asthenia166 10 months ago
Peter Thomas was Listerine's announcer during the '60s and '70s (he often provided whatever slogan they used at the end of their commercials). These days, he's also the voice of Burger King...
fromthesidelines 1 year ago
I was fortunate enough to work with Judd Hirsch for 4 years on a show called Dear John. I was a cast member. Judd is a wonderful and generous person. He loved animals and helped the wildlife charities. He is a very intelligent guy also.
Featureman 1 year ago
If you want a mouthwash that does the job no matter how putrid your breath is...its has to be Listerine (Original of course)..
cgasucks 1 year ago
why was judd ever in show business... he's a bore
JagrJr68 1 year ago
Back then, Listerine was available in only ONE flavor, 'Reddie'- "medicine" (and that's what it still tastes like). That's why they decided to go with this campaign- "I hate it, but I use it". And it was successful. Today, Listerine is available in different blends of mint and citrus flavors...for those who don't want the original "medicine" taste. And it STILL sells quite well...even though they don't "push" the original flavor these days.
fromthesidelines 2 years ago
Judd wore the same suit in the anti smoking PSA! he he
Owenoffox 2 years ago
thats crazy! I didn't know listerine used to advertise the bad taste
Reddie07 2 years ago
Judd usually brought his own wardrobe when he appeared in commercials and PSA's during the early '70s (as most actors do), 'mrs'- that jacket was probably a favorite of his [and just might have earned this part for him in the audition!].
fromthesidelines 2 years ago
The great Peter Thomas doing voice-over.
dvision23 3 years ago
There was one with David Ogden Stiers from M-A-S-H as a country DJ("And that was 'Broke My Heart in Two' by the Two Tones. This is Darby Dawn at station 2-2-2...")
dandydonaldo 3 years ago
Oh, that is rich!
999manman 3 years ago
@dandydonaldo I remember this. Wasn't it a commercial for Certs when they were doing their "two-two-two mints in one" ad campaign? That's why he mentioned the number "two" so many times in the commercial, I think.
blown22 9 months ago
Does his character's name, "Bud Kidder", give you a clue as to what KIND of person he's supposed to be?
fromthesidelines 4 years ago
C'mon people: This is Judd Hirsch!
Let's get this one closer to the 100 views mark!
PeerlessPaavo 4 years ago
love "the taste people hate, twice a day" slogan, but the commercial/judd is dopey.
snarkdetriomphe 4 years ago