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Great video (and book)... John, what happens to your definition of branding - now that ICANN has re-written the rules of competition and branding for the Internet?
Afilias has also created an informational video that explains the opportunities and challenges of owning and managing your own .Brand TLD under ICANN's new gTLD program. Our video is 3 minutes short and can be found at afilias(dot)info(dot)dotbrand
We also have a free e-book for Brand Builders... What are your thoughts?
DotBrandEvangelist 7 months ago