BrandLogic Interviews: Lessons in Brand Management: Sony and the Onion

[vettacossx]

sony wish's they had took this gr8 advice rather than get the end user abuse they gave us (cough BAIT N SWITCHING FEATURES ON PS3 FOR US LINUX ENDUSERS) now the hackers response to this was very much callous granted but lets pay attention to the root motivation of these folks 

[grimcity]

Good work, Red!

I really dig the angle on the issue. Also, I really dig Mr. Riney's responses, he's absolutely right. If Sony got pissy about it, it would do more to harm the brand name than anything else could. Great interview.