Colgate-Palmolive needed Ethel's personality {and pipes} to push Vel towards consumers, as it really wasn't selling that well in grocery stores at the time. They literally paid through the nose for her and the rights to the song...in the end, however, Colgate discontinued manufacturing Vel by the late '70s.
i remember the rose-shaped washing sponge on a stick it came with.
togi55 6 months ago
What the 'hel' is Vel?
TheNerdNinja 1 year ago
This is what awesome wishes it could be.
OppositeGeorge 2 years ago 3
ooh i NEED that stuff
Averysavoy04 3 years ago 2
take it from Merm!
MerleOberon 3 years ago 2
Colgate-Palmolive needed Ethel's personality {and pipes} to push Vel towards consumers, as it really wasn't selling that well in grocery stores at the time. They literally paid through the nose for her and the rights to the song...in the end, however, Colgate discontinued manufacturing Vel by the late '70s.
fromthesidelines 3 years ago 5
They still manufacture and sell Vel in European countries
Robert4770 3 years ago
must... get... Vel...
Chernobog2 3 years ago 2
I remember this well...gotta get me some Vel...
MerleOberon 3 years ago 3
thank you so much for posting this
josecarltc 3 years ago 2
What a pip! Bless her.
Montavanni 4 years ago 2
Omg, lmao! Love it!
locano 4 years ago 3
Oh my!
ricoco1 4 years ago
Any chance of getting Ethel's commercial for Canada Dry Ginger Ale? Early '70's.
mikeylasagna 4 years ago
Think Sondheim wrote the alternate lyrics?
bigbearnyc33 4 years ago 2
I'd guess around 1966.
ITCJon 4 years ago
Actually this is from 1974ish because of her hairdo....In 66 she had a flip.
rockanoarkennels 4 years ago
Anyone know what year this was?
Gregg30 4 years ago