The Booming Business of 'Advergaming' - Jesse Schell

[tedkanode123]

great strategy .. thanks for posting .. =)

[aseohosting]

I'll keep this page :))

[greenliondigital1]

Great presentation! Advergaming will transform the face of advertising, forever.

[Crazee108]

Amazing talk - watching the full length one now... enjoying it quite a lot. he is a fantastic presenter.

[KRA3030]

The full program is 2 hours long but man it is really great. The guy could do stand-up comedy if he wanted to. It's also highly thought provoking..

[alanoasiss]

I hope this dosent happens. If this happens the hackers will make an add blocker or something like that.

[jgordon707]

Im sure hes knowledgeable on the subject, but his voice is jarring on the brain.

[Sardonac]

For the gmailers who're creeped out by that, get "gmail 2.0" - no ads and I find it prettier. To each their own though.

[Spoonylegs23]

@KRA3030 i wonder what life would be like if they took all that money they waste on ads, and pushed it towards making their products better? maybe their sales would go up if their products didn't suck, right?

[eyejab]

this guy is awesome

[ALPINESWATCHES]

he does not understand the relationship between new advertising and the internet, there is a blatant reference to internet culture in that McDonald's ad

[MChav7]

This guy seems like a douchebag who makes up bullshit for cheap laughs.

[Aniwazoa]

Cool.

[Andybaby]

I hear they pay shills to make comments on youtube channels too.

Now excuse me, I'm off to enjoy the smooth flavour of a Laramie cigarette.

[S0chan]

Wow, the cost of capitalism is SOOOO high. Some images all around you that you don't have to pay attention to if you don't want to.

So scary.

[paradoarify]

@S0chan Good word bro.

It's like that one episode of the Simpsons "Just don't look. Just don't look."

[INatalkaI]

I noticed the Gmail thing a long time ago but I thought maybe I was just going crazy and imagining things.

[liamleahy]

The Fora TV brand is burned into my brain...and the google adsense ads below at just sold me a new diploma online.

[SciPoly]

Downvote if you are also demanding ForaTV to post full videos here. (instead of using youtube to generate visits to their website)

[poerik]

if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence

[gavmazterj]

@poerik The fault lies with the peons who buy into ads, not those who create and profit from them. Everyone needs a niche, and for some that means taking advantage of ignorance. Now if only we could allow darwinism to work things out...

[Hzqi]

@poerik

God, it always makes me think of Big Bill when I see shit like this.

[restlys]

notice how thick our paradigm is that we cannot even imagine our world without advertising

[poetswolf1985]

@restlys Amen to that

[b1gr1g]

I don't know about you guys, but I love bending over for big corporations, yea I love being owned!

[gavmazterj]

@b1gr1g Dude, you only bend over for anyone or anything if you allow yourself to. Grow a pair.

[silverhawkroman]

i don't get how advertising works in video games. i mean, i never get affected by it (and get annoyed instead), so i think ads in games is pretty much shooting in the sky ( you wont know if the bullet will hit the right spot) and it's pretty moot, in my opinion.

[Phelan666]

4:08 I think WoW is a great place to look for cannon fodder!

[GBS990]

Thrifty green stamps?

[bradwatson7324]

first

Game designers had better be careful. If I feel like I'm being marketed to too much, I'll refuse to play the game. I suspect many other people feel the same way.

[Phelan666]

@bradwatson7324 If I feel I'm being marketed at all for a game that i already paid for I'll make a note never to buy from that cheap ass developer again.

But if the game's free, don't matter. They gotta make money somehow.