A very interesting point, it has always been said that sex sells. I think in terms of responsibility, a company has to properly assess the potential risks vs benefits of 'sexing up' their image or products. Done right, using sex to sell can really work, but I think it has to be used appropriately. Else, brands run the risk of having the reverse effect.
The truth is, you have to judge the video on it's own merits, not as it relates to the "related videos." YouTube uses the video description along with the title and tags to generate the "related videos" list.
Even though the video mocks marketers that might randomly use sexually themes to sell, it had to have the word somewhere in the title and/or description---thereby resulting in the "related videos" you see.
Too bad YouTube doesn't give the user more control w/ this.
A very interesting point, it has always been said that sex sells. I think in terms of responsibility, a company has to properly assess the potential risks vs benefits of 'sexing up' their image or products. Done right, using sex to sell can really work, but I think it has to be used appropriately. Else, brands run the risk of having the reverse effect.
Smartavideo 1 year ago
@Smartavideo Thanks for your comments. Agree completely.
responsiblemarketing 1 year ago
Interesting to consider whether (or what it is that) sex sells when you see the "Related Videos" that are presented along with this video on YouTube.
Is this web video an instance of responsible marketing?
Others' thoughts?
masha08lor
masha08lor 2 years ago
Good question.
The truth is, you have to judge the video on it's own merits, not as it relates to the "related videos." YouTube uses the video description along with the title and tags to generate the "related videos" list.
Even though the video mocks marketers that might randomly use sexually themes to sell, it had to have the word somewhere in the title and/or description---thereby resulting in the "related videos" you see.
Too bad YouTube doesn't give the user more control w/ this.
responsiblemarketing 2 years ago