Added: 4 months ago
From: littlewoodsonline
Views: 1,269,442
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  • I feel sorry for all the actors who will now be associated with this horrible and disgusting advert. The last part with the little girl just rips my heart out because it's so wrong. Whoever Littlewoods use for their marketing should be fired immediately as this advert conveys to me that Littlewoods are sexist, materialistic (That you aren't a "lovely mother" if you don't buy them these expensive gifts which are even more expensive at Littlewoods than retail) and think that we all are too

  • the rapping bit rowened it

  • DOM!<3

  • Cecily and Maddy are the best! <3

  • Dom <3

  • Nothing wrong with the people in the advert but the message from littlewoods Is shockingly materialistic, I mean come on who buys grandpa a MacBook?

  • Everyone saying it's materialistic and whatever the hell, it's just an advert, mums buy presents aswell! Also it's usually your mum who buys the presents, I know in some cases it's dad or whatever! But there's no need to be bahumbug bout it! The kids are brilliant actors and it's christmas lighten up! I your gonna go and dislike me go wait in the room for me to give a stuff!

  • hang on... what happened to santa??

  • Kids will wach this and will think that santa is not reall that is why people are annoyed about it thats not my persanal viwe by the way.

  • Terrible advert. Not only ruins the illusion of Santa but also puts huge pressure on 'lovely lovely mother' to live up to all those expensive demands.

    Turns Christmas into a supercharged commercial spending spree

  • This is absolute tosh. Such a stark difference between this materialistic rubbish and the wonderful, wonderful John Lewis advert.

  • It's like telling a kid santa's not real when they get their hopes up

  • It's like going to a little kid and saying santas not real

  • Love this so much! so proud of little Cecily xx

  • @bangalow4eva yeah shes so cute hope she got everything she wanted for xmas

  • Love this!

  • OK!!! Next time any of you lot are in an advert I'll just put loads of swearing on the comments! I love this advert. There only like 5 so don't put loads of swearing! In 5 years time they will look back at an advert they were in and people will have put horrid things about them! I know the fairy girl shes called Cecily and shes only in year 1.

  • @bangalow4eva They're not swearing at the children but the way they have been used by Littlewoods. Christmas isn't about materialistic items it's about festivities and tradition, this advert reflects negatively on that.

  • @bangalow4eva

    No child should be taught to be materialistic!

  • I absolutely love this advert! Its clearly the best Christmas one so far!

    Its very tuneful and gets you into the Christmas spirit.

    I'm so proud of little Cecily, all my family and your family are. I go to the same stage school as you and Maddy. Its Roshni by the way. xx

  • awww dom<3

  • 479 people are insane

  • OMG ... whoever said tht they disliked this is a idiot cuz this asvert is awesome dudee!!

  • I love this. Dom's in it. <3

  • I hate this advert so much! It completely destroys the true meaning of Christmas. People now days can be so materialistic!!

  • not really

  • I hate this advert so much! It completely destroys the true meaning of Christmas. It is sexist (giving the idea that women are the only ones who buy the gifts), materialistic (basically saying that the most important thing at Christmas is buying presents) and is hinting to children that Father Christmas isn't real!! I think it should be taken of T.V!

  • DOMDAYABLE IS IN THIS :D OMG!!!

  • DOM DAYABLE!!!!

  • This gives children the wrong idea about christmas making them think i wnt i want i want ....... when actually some parents cant afford it and that doesent mean their not wicked a really bad littlewoods advert

  • I hate this advert it's terrible!! It's sexist and materialistic! It's basically saying that buying presents is the oat important thing! What happened to christmas sprit?! Not only that but it's a stupid remake of a nice song and is sort of hinting that there is no Santa Claus!!! ):

  • I hate this advert it's materialistic and is basically saying that buying presents is the most important thing. That's not what Christmas is about! Not only that but it's a terrible remake of a good song and is sort of hinting yo kids that Father Christmas doesn't exist

  • this makes me cry 

  • Why is there a spider in a children's christmas play? haha

  • This is taking the fun out of Christmas and everything in this advert is over expensive. FLAGGED!!!

  • What the hell is that girl wearing on her head? Oh, and this advert is sexist, racist and ruins beliefs for children.

  • my lovely lovely mother now has no money

  • Its Not aa Street Vibe' Its aa Little Rap; Wats So Wrong About That? Why Dyu Fink Dat aa Rap Is 'street' Vibe; I Love Dis Advert; Nothing Wrong Wid It

  • atleast it portrays the TRUTH! santa isnt real, never was & never will be. lying is wrong & a bad habit, childrens are made to believe in a lie.

  • 0:14 Dom <3

  • Wow, Littlewoods has managed to make the event of children singing a horrible and offensive thing to watch

  • this advert is trying to hint that santa is not real and childrens parents buy their presents ...

  • So...the kids were too naughty to get them from Santa?

  • Disgusting, materialistic and totally out of keeping with the true spirit of Christmas. As a bonus may also reveal to your kids that santa does not exist.

  • This commercial says indirectly the truth.. Why vote dislike.

    the myth of Santa Claus comes from real Saint Nickolaos of Myra

    read here > wiki/Saint_Nicholas

  • what happened to Santa?

  • what happened to Santa?:(

  • We're not all rich, Littlewoods.

  • This is why I love the British! xD

  • Dom Herman-Day is /the/ best part of this ad. nuff said. and I should hope you know who he is, because he's a YouTuber...

  • Well as long as Littlewoods make a profit, it doesn't matter if little children don't believe in Santa anymore thanks to them... Hmmm I don't think I'll be doing any shopping with them anymore.

  • do you really think any child is going to watch this advert and go 'OH MY GOD. RACIST. STEREOTYPICAL. CAPITALISM. MATERIALISM.' really though? please. get-head-out-of-over-exaggerat­ing-world.

  • This is the worst advert on TV. Not only does it ruin the illusion of Father Christmas but it is all about really expensive material goods. It should be banned

  • ma movers wikid!!!! lol!!!

  • aha its dom

  • lol a boy in my class is in that advert

  • poore muthers who in the REAL world can mostly not afford those so this add is like making em feel bad coz they cant

  • Make it die...

  • Most annoying Christmas advert on TV this year! Makes me want to ban Christmas in our house.

  • "My lovely, lovely mother"; VOMITS VIOLENTLY.

  • people are complaining that this might teach children that santa clause exists. Well, he doesn't!

  • i love Dom rapping in this <3

  • DOM!!!!! <3 0:15

  • horrific advertisement, yes everyone knows littlewoods now But Nobody wants to shop there. Well done

  • i see domdayable. aw yeah.

  • My lovely lovely mother!lol

  • My lovely lovely mother!

  • My lovely lovely mother!

  • People moan about the recession now, but I remember the dark days of Xmas fighting the Red Army at Stalingrad in 1942.

    We were encircled by a ruthless enemy, cursing our fate & praying to be flown out on one of the few serviceable planes left. Each day we watched our comrades die of cold or snipers bullet, knowing the same fate awaited us all.

    On Xmas Day itself we received a tiny extra amount of food, though had to listen to the Russians’ megaphone taunts about digging our own graves.

  • DOM is in this advert!!!!

  • DOM!!!!

  • DOM!!!!

  • 0:19 dom<3

  • there's nothing wrong with this advert! its really catchy! so what if it ruins the magic of christmas? your kids will find out sooner or later... the advert is for parents and helps them to know where to get presents! surely children know that some of their presents are from their mum and dad! they cant all be from santa! this advert is amazing tbh! :)

  • Ahhh, the true meaning of christmas, loving people because they buy you presents, precious

  • dommmmm!!!!

  • DOM!!!!!!

  • Why destroy santa? For me santa was a mysterious character, and I always used to be so excited to know he was giving presents and even to see the missing milk and cookies, to then destroy this feeling and not really achieve anything by getting rid of santa, to me, is horrible.

  • yo yo my mother got an optimums prime for Ben

    a HTC for uncle ken

    my mother got a Fuji camera for jed

    my mothers wicked!!

  • I love this Video this little boy is adorable xx

  • Know all the words; every1 in essex buzzes of this like mee.

    its just TOO REEM.

  • ITS AN ADVERT GET OVER IT

  • This advert epitomises everything that's wrong with this country.

  • it ruins kids christmas

  • love the 0:22 bit lol

  • I miss Woolworths :(

  • who put a xbox under the tree

    who who got a figit just for me

    and who put a labtop on granpa's knees santa did

  • who put a xbox under the tree

    you it's a kinect does a kinect look like a xbox

  • what about santa and dad

  • what about santa?

  • Only watched this to see Dom...

  • i hav to say this but those kidz rapping thought they were so hard

  • @plaidvitc its called making it catchy

  • Soooo cute

  • Love love love this its the best xxx I love my lovely lovely mother xxxx

  • But most kids get presents ONLY from Santa!? ..

  • what would ice cube think of this

  • why is they all dislikes why dont people like it , its really good

  • children belive in santa not mum this advert should be taken down its not fair on the kids !!!!!!!!!!!!!!!!!!!!

  • Best Advert Ever!!!! And stop making a fuss, it is an advert, yes. It has children in it, yes. It has rapping in it, yes. Whats the problem? people like rap these days there is rap in songs and on radio's whats the difference with it being in an advert??

  • BEST ADVERT EVER!

  • Racist and stupid advert.

  • Ruins beliefs

    Sexist

    Racist

    Encourages debt

    And it's annoying

  • Why no dad? And better yet, Santa?

  • I am a Media Student, and I think this advert is terrible!!! There is so much abuse to what may be seen as the Minority Groups of people in some peoples views!! The main example using sexism to show that mothers are the people to go out and buy the presents!! In this day and age I think that there are many single male parents who have to do the shopping for Christmas presents. It also shows a stereotypical view of black people, as it relates rapping to the black child. Terrible!

  • @lfkWSGFOAIEG LOL Y U MAD????

  • And who has to go to court at 3?

    My skint and in-debt mother

  • TBH, I dont really like this ad, if kids, by kids i mean little kids watched this on the TV and they understood it, They would be thinking, What? My Mum gets all the presents and not SANTA??!?!?!

    Thats just my opinion, who else agrees?

  • MY LOVELY LOVELY MOTHERRRRRRRRRRRRRRRRRRRRRRRRR­RRRRRRRRRRRRRRRRRRRRRRRRFRRRRR­RRRRRRRRRRRRRRRRRRRRRRRRRRRRRR­RRRRRRRRRRRRRRRRRRRRRRRRRRRRRR­RRRRRRRRRRRRRRRRRRRRRRRRRRRRRR­RRRRRRRRRRRRRRRRRRRRRRRRRRRRRR­RRRRRRRRRRRRRRRRRRRRRRRRRRRRRR­R

  • MY LOVELY LOVELY MOTHERRRRRRRRRRRRRRRRRRRRRRRRR­RRRRRRRRRRRRRRRRRRRRRRRR

  • Sexist garbage. If it was the other way around this would have been taken off air long ago.

  • Remember that warm, fuzzy Christmas feeling you used to get when old Christmas adverts came onto television towards the beginning of December and throughout? Well, this advert basically sucks all of it out and shows you how downhill the world is going. YEH WE ARE SO DOWN WITH ITZ WIT OUR URBAN KIDS RAPPIN YO YO HTC FOR KEN. WE'RE SO STREET!!!

  • OMG....its only an advert. Isnt forcing you to buy anything, that is your choice. At no time did it state that SANTA isnt real either! When I was a 'kid' I got pressies from SANTA, my Mum and Dad, all my other family too.....and to be honest, my hubby hates shopping of any kind so it usually me that does it so the ad is accurate for me! Get a life people, its only an advert!

  • Considering this advert is made up mostly of young children singing and dancing, why is it making you all want to kill yourselves?! You're all being rather silly. I understand that, sure, Littlewoods may be 'only out to make a profit' but, correct me if I'm wrong, isn't that the point of a business? To make a profit and succeed? And, sure, Littlewoods should be ashamed of themselves for using children in this advert, but isn't that the point of advertising? Making people want to buy things? Hm..

  • The only advert that made me hate children since the haribo supermix advert :L

  • How sexist, women don't do all of the chrastmas shopping

  • So are all these chidlrens fathers useless then, eh? Go to hell Littlewoods, and take your man hating feminism with you.

  • wtf is a MUVA?

  • Alright, alright your mother your mother. But what about the fathers?

    

  • It's Dom!!

  • I'm so pleased that so many other people see this for what it is. I've seen some stuff, but this makes me queasy. I'm using it with my primary school children so we can discuss morality in advertising and clumsy attempts to create more materialism.

  • vile.

  • What? Santa isn't weeeellll??

  • this is cute

  • this is so cute and you horrible people dont like cutness so stop puting nasty comments on

  • THIS IS SO CUTE LISTEN ALL YOU HATERS JUST CAUSE U HATE CUTNESS THEN DONT LISTEN TO THIS U NASTY PPL

  • my favourite advert ever

  • my favourite advert ever!!!!!

  • so good & cute fav advert eva! lol !!!!

  • MY MUFVAS WICKED

  • MUFVA

  • that greedy nasty girl probably would not like her mother if she did not buy her expensive gifts. MUM I HATE YOU BECAUSE MY DOLLHOUSE IS PURPLE! NOT PINK!

  • she got herself jewellery ; GREAT

  • Ah so this is what its like to gouge out my own eyeballs.

  • "My Lovely Lovely Mother" what about FATHER CHRISTMAS

  • At least it's honest. Honestly encouraging debt and wanton consumerism

  • hate this

  • My 5 year old cousin starting doubting that Santa existed after they watched this. Get it off TV! Children have the RIGHT to believe in the magic of Chistmas and Santa, it's a main part of a childhood.

  • isn't santa supposed to get all these things?

  • o.m.g i really like this this is my fav advert

  • o.m.g i really love this !!!!

  • i love this advert

  • No More Santa Claus.

  • Wow 'mu'ver' will still be paying for all that next Christmas. This advert makes me angry! And where is 'fa'ver'?

  • Who needs Santa anyway? right?

  • this advert is completely awful! not only does it favour mothers over dads but then it also gives parents no place to go anymore on the "things are very expensive" - littlewoods - be ashamed very ashamed!!

  • Hate this advert, its Mother not Mutha, and the mother is stupid for spending with littlewoods its all over priced, like Brighthouse with a book.

  • love this

  • I love how, every time I check this video, the dislike bar has got bigger in proportion.

  • I just love the video because Dom Herman-Day was there :)

  • Horrible, horrible advert. Never shop there

  • This is horrible! Not only are they saying that the women/mothers buy all the presents but it's basically telling children that there is no Santa. It's Christmas! It's a special time for children and they can only experience Santa for a few years. Whoever thought of this ad should be sacked!

  • Children these days are all hyped up about getting big, expensive presents thanks to companies like this.

  • Should report this video to Youtube for child abuse. For spoiling their Christmas

  • Who got a looted HTC?

    Who got arrested for battery?

    Who put a hit on grandpa Lee?

    My mother!

    Now serving a maximum sentence at Broadmoor.

  • must be a lot of single parents there.

  • Terrible advert, and critical Facebook posts mysteriously disappearing.  Not the way to engage through social media...

  • How very very sexist. What about Daddy??

  • There all doing it, the catalogue "Very" have a advert saying they can do a better job than santa, i mean come on, quit this nonsence.

  • arrrrrrrrrrrrr that little spider boy is ded cute wen he starts rapping and doing that camera thing arrr bless him lolz xx

  • and I can't believe this was compared to the John Lewis advertisement...

  • Sorry but if you kids can understand what the advert is saying then surely they are to old to believe in Santa anyway :-( great advert

  • christ if i have kids that act like this i'm going to straight up disown them

  • just ammited santa isnt real....

  • I hate this ad so much, but you gotta admit, uncle Ken's hot...

  • Thanks Littlewoods. By niece is really upset and keeps asking why it's mum and not father christmas who puts the present under the tree. But as long as you're making profit, the happiness of children is second to that I suppose. I for one won't be shopping there anymore

  • Dear Littlewoods,

    Please see John Lewis advert for example on how to make people excited, gleeful and grateful for Christmas, and increase the chances of them shopping in your stores.

    I will be boycotting yours from now on, you clueless bunch of MERRY CHRISTMAS.

  • Consumerism at its corniest.

  • I have complained to the Advertising Standards Agency that this advert breaks their rules by being targeted directly at children to put pressure on the mother to buy them things even if their mother can't afford it - in which case the mother can take out a credit agreement with Littlewoods. Apart from the sexist undertone that somehow hardworking dads don't make a significant contribution to a family Christmas, the ASA should ban any ad aimed at an audience of children.

  • The worst thing about this advert is the D&G watch.

  • There's so much wrong with this advert I had to try really hard to stop myself from imploding with rage.

  • i love this ad one of the best on tv at the mo, no cheesy xmas songs that you've heard a million times nor any refference to santa, i don't see how people are complaining about this ad and not the coca cola one that shows santa drinking coke (which is unheathy) confuses kids by stating (not actuly said) that santa doesn't have reindeer but trucks making children think why do i never see coke trucks when santa's got loads

  • @oliv140589 It's Father Christmas not Santa, were British not Americans.

  • Someone kill me now, please just kill me