Ogilvy ad for UPS - "That's Logistics" (30 second version - US)

[MRKYMRK1956]

It's like what Bananarama did to Shocking Blue's "Venus"..Fk't it up !

[hydo1]

That's Logistics? What about the massive HP ink spillage? Is that logistics?

[jtrisc]

How come every time I hear this on the TV I don't hear 'That's Logistics'? I sing along to it but find myself singing 'That's Poughkeepsie'.

[JacksterLark]

Fift bucks to send it fifty feet that

[aksa8c]

Very catchy. A great cuteness element in the vocals. But, also a bit of a travesty for fans of Dean Martin.

[SWEATYHOG]

I have never heard more than the first line of this grotesque pile of brown. This is up there with the top 5 of the worst commercials of all time.

For some reason big business believes that talentless, nasal, half-wits, are the perfect conduit through which to force thier shameless, repulsive contrivance.

See the Glade plug-ins Ad, and every painkiller commercial, ever made.

In my opinion, all these Ad-whores, and thier corporate pimps deserve a good hard facepunch.

[Ogilvyvids]

@SWEATYHOG

You really are a pompous fool, aren't you? You are far more deserving of a "facepunch" than any of the "Adwhores" you affect to despise.

Get over yourself - you are not as radical or as witty as you like to think. Your comments are overwitten - prose which tries to be purple but which only manages to be a sickly shade of lilac.

Back to the drawing board for you my dear boy.

[Ogilvyvids]

@SWEATYHOG And by the way, I notice the only comments you have made have been about this UPS ad. Do you work for FedEx or DHL or something?

[SWEATYHOG]

This commercial is disgusting, it is like listening to someone chew with thier mouth open at high volume. I will never hear the message which is attempting to be conveyed; because even if I were unable to change the channel, or run out of earshot, it would still be drowned out by the sounds of my wretching and the loud splattering sound of vomit hitting the walls and floor of my immediate surroundings.

[SWEATYHOG]

I am however, much more motivated now to discover a method of time travel, so I can go back to the moment when these morons got the go-ahead to manifest this terrible idea, and prevent the advertising abomination from ever coming into bieng.

I hate you UPS, I will attempt to never use your services, I will discurage anyone I come in contact with from using your services, and if you were drowning in a goopy pool of your own brown, I would not save you.

[teddyNpanda24]

Sooooooooooo cheesy!!!! UPS is definitely trying too hard.. This advert is just plain annoying...

[stebecool]

This commercial makes me want to blow away my TV with a shotgun. It would be half as awful and annoying if they just hired someone who could sing. Seriously, did they just pluck her out of a pile of american idol rejects?

All this does is make me want to do anything other than use UPS. I'd go Fedex just out of spite...

[MadMeTMe]

Love the voice. Now let's see the girl!

[masscutest]

whats the title of this song?

[michikoww]

I dunno about you guys. But I think it's cute. Could have been done better, but still, very cute.

[Danzig987]

OMG! This thing was produced by Ogilvy?? I can't believe it.

Well, I suppose "notorious" is something that matters in the advertising biz ... even if it's for being responsible forcreating the single most IRRITATING and OBNOXIOUS ad jingle to hit the airwaves in 25 years.

How's this for accomplishing your marketing objectives: Every time the ad comes on the TV, I hit the mute button as fast as possible. I'm sure that's the reaction UPS was looking for!

[manjeet1bawa]

nice commercial. who's the director?

[ThurstonGHowell3rd]

Thanks UPS for ruining a great song.

[donb1967]

Just think of the ad you could have come up with leaving the classic song as it is??

Shipping something to Italy...guy needs to get something ASAP to his girl in Italy...goes on line, orders something, UPS guy picks it up....show the all the same logistics youre so in love with...happy girlfriend in italy gets the present. YOU love logistics, people love things getting there on time

[donb1967]

nauseating...an awful hijacking of a great song.

[kjdenver]

Ogilvy - why did you swap out original vocals on this commercial? It used to be so fresh and now it is just plain FLAT. Terrible decision by you and your customer.

[kevinandrobandgracie]

@kjdenver Who knows. It sounds different now everytime I hear it.

[LVGshultz]

@kjdenver I noticed that too. This new one sounds a lot different than the old one. The old one sounded a lot better...