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  • This was perhaps the greatest thing Vince ever did.

  • 1997 Vince would call 2012 Vince a wuss.

  • he had no choice wcw was killing him!!

  • vince introducing the pg era:

    "folks summer 2008 marks the end and beginning of eras. this is the end of the era of great wrestling, exciting storylines, and the adult edgy content you all know and love. this is the beginning of the PG era ! in this era we only cater to kids so to hell with extreme action, edgy storylines, we'll be presenting corny, lame ideas and segments like flatulent angles, announcer vs announcer dance competitions, and anything that'll make older fans sick. enjoy!"

  • Attitude Era 2 starting 4.2.12

  • @ICETVNetwork says who?

  • What happened to this Vince?

  • hoping this video is played again soon... tired of PG

  • VINCE WHATS WRONG WITH YOU!!! GET RID OF THE PG ERA!!!!!! FOR GOD SAKE SAVE THE WWE

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  • if Vince brought wrestling back to how it was in the Attitude Era wrestling would be the number one show on TV again......he would get back all the old fan like myself in our 30's.......i got 3 letters for Vince.....HBO!!!

  • @ChopperRead Well WWE is still the most watched wrestling promotion in the world despite it being all Sesame street and shit now. Not even TNA who's trying to do their own little TV 14 thing can out compete the WWE, although they're trying. However, if not attitude era but somehow bring back something similar TNA can go back to the indies instead of trying to be worldwide LOL.

  • I think wrestling has been better since Punk's promo. But it is till a far cry from the Attitude Era. If we can at least get back to the 2002-2006 era of content aka the Ruthless Aggression era, I think that can be done. WWE is getting better. But still not good enough.

  • the PG era sucks but it wont be like this forever. everything ends

  • If he would end the pg era , after wrestlemania would be great:D

  • Stop living in the past people!!!

  • @michaelmjr So are people living in the past for still wacthing classic films such as The Godfather and Pulp Fiction?Are they suppose to just give those films up in exchange for modern films like Twilight and Tranformers?Are people living in the past for still listening to old school Metallica?are they suppose to just give up listening to that in exchange for mordern day sellout Metallica?? Hopefully you see the point im trying to make here.

  • @TM748 I am just referring to the people that WWE Fans/Former Fans that wish it's the year 2000 again. That's why I was saying if they want to see Attitude again they should write a letter to the WWE insead of just Idle Chat.

  • @DevildudeKemp PG doesn't make as much as attitude. 97-01 was the biggest time for wrestling ever. It's just that the stars left and such so they couldn't make money that way anymore

  • @RedZHunter It was a peak for TV at the same time as being PERFECT for WWF.

    Notice how sure of himself Vince is? How he talks about the audience like we have brains and not a disposable income? He looks full of energy and the fact he KNOWS what it SHOULD BE CALLED is proves this is the REAL Vince who was point blank in touch.

    Now wrestling is the preserve of people wanting to hold back change to prevent themselves from being old news.

    Next should be the rebirth era....

  • "We have changed with the times." They changed with the times, lets face it the PG market is worth more than the attitude market. That's not to say that the PG era is better, it just makes more money for them and at the end of the day, that's what matters.

  • @DevildudeKemp make more money? lol......WWE makes no where near the money now that they use to.......the PG market (kids) are always gonna be there....it's the old fans like myself that grew up with 80's and 90's WWF that Vince needs to get back!

  • raw isgood this year. you attitude era marks need to stop living in the past

  • @baldee Your right wwe has been good since summer last year not as good as the attitude era but its not unbearable to watch like it was 2 years ago

  • WWE Network will never lift of the ground with the PG rating the must give us what we want HEEL CENA and edgy material!!

  • he destroyed hogan

  • wow talk about breaking kayfabe overload 

  • imagine one day there's the same kind of video, with shane mcmahon in it

  • & thats the Bottom Line Cause Vinnie Mac Says so!

  • @maderblood LOL what, so are you telling us that you actually like all this Cenation sucky ducky quack quack little jimmy Sesame street b.s.? It doesn't have to be the 90s in order to have another Attitude era revival, heck, it doesn't even have to be attitude era, just at least be more open like in promos and more hard hitting competition and good storylines. I can say it's getting alittle better now since CM punk's shoot back in the summer and appearances from Austin and Rock.

  • @IHATEROCKNMETAL LOL , look.. CM Punk is boring as hell now.

  • @maderblood In a way that's true now. He supposedly was gonna take the Austin route and become an anti-hero, but eventually due to popular crowd reaction he became fully face. He can def. talk the talk but his promos aren't as funny anymore as they were when he was feuding with Triple H and Kevin Nash. Still, CM Punk helped revived the WWE a bit for the adult and old school fans.

  • if i saw 0:48 - 1:00 on Modern TV I would throw a party and invite every1 in my neighbourhood

  • @addnicko94wwe and no one would show because your a virgin

  • i now this sounds strange but i had a dream i was on a commercial flight and was sat next to vince macmahon and we saw a disc shaped aircraft take off from a runway

  • @210482fmj and u decided to post that, why?

  • @addnicko94wwe because i can

  • PG isn't the problem, it's the crappy writers and also Vince has lost his touch

  • @Stoneman180190 the problems is everything he just said has been completely turn around now which is why its PG

  • He mentions Seinfeld. :D

  • thumbs up  if you're tired of having your intelligence insulted

  • If I were to see this again on modern TV I'd fucking jizz.

  • December 15, 1997 ...My 4h Birthday :3

  • I think he's a good leader.

  • Let the page long comments commence.

  • 0:48 PG Era, John Cena, Randy Orton. That is all....

  • This is the awesome Vince we need back.

  • "Cure for the common show." LOL. It took McMahon too long to adapt with the times. The popularity of Bart Simpson in 1990 was one of the first clear signs that even children were willing to go in a more extreme direction in the post-Cold War era. The WWE and professional wrestling altogether will likely not last another seven years at the pathetic rate it's currently going. I loved the Attitude Era, but I most certainly don't like the pathetic piss-stained programming they now air

  • Vince eating his words from this video now

  • Is WWE now in the Teletubies Era? (Actually on second thoughts the Teletubies are far more entertaining and boundary pushing than todays WWE. Can't believe I just insulted the teletubies by lumping them in with WWE, or "Vince Mcmahon's Pillow Fight" as it should rightfully be named).

  • @Jdrizzz HA HA you are joking right Teltubbies is for kids ya moran are you 3 or something and you still watch baby shows

  • @MrFreddykreuger11 Are YOU 3 or something for not understanding his joke? He was making fun of WWE by saying Teletubbies is better than WWE. He wasn't saying he watched and liked Teletubbies, It was a joke to get out the point that WWE is for kids these days. Jeez man are you mentally disabled ?

  • @JudgeDoom500 the best thing you can do is go fuck yourself how dare you call any one mentally disabled.

  • @MrFreddykreuger11 Lol..."moran". I saw an inbred redneck from the Tea Party hold up a sign that said "get a brain morans".

    You ARE mentally disabled, obviously by your manner of speech.

  • also why does anybody hate pg, the era before the attitude one was pg and it was just fine, the writers suck

  • @2007pepsilover The Creative Team is horrible...having Dusty Rhodes be a writer is the worst decision wwe is making at the moment

  • attitude era aka the ecdub rip off with better production values

  • "WELCOME TO THE KINDER SURPRISE ERA!"

  • Why cant Vince air this video and end this pg crap and stop insulting our in intelligence like he says in this video

  • @MegaWwefan2000 WWE will say PG as long as Linda McMahon is running for office.

  • @MegaWwefan2000 It's 2012 not 1997 any more, Times change. Also, don't pretend that the Attitude Era didn't have it's fair share of intelligence insulting crap. May Young giving birth to a hand, Beaver Cleavage, McMahon as the higher power, kayfabe being constantly exposed, 5 minute main events with multiple run ins and screw jobs etc.

  • @MegaWwefan2000 They're starting to ush the PG era out

  • @MegaWwefan2000 stop being a bitter Attitude Era mark it really wasnt all that great.Sorry to say, oh and Ive been wrestling since 1975 so Ive seen both eras and the Attitude wasnt all that great.

  • @sdogg09 u know nothing!

  • @MegaWwefan2000 I'd agree if you spelled intelligence correctly and used a " ' " for the word "can't" :[

  • @MegaWwefan2000 ummm ok first of all its the board of directors that did the pg era crap not vince not shane nor stephanie or linda......borad of directors said they wouldnt make any more money because moms are complaining about what stuff is being shown on air like for instance melina splits with a skirt on ummm nipple slips from divas...and the swearing that most fans do when the are in the arena like stfu is one of those chants so lol blame board of directors not vince mcmahon

  • God I miss the attitude era! Memories

  • PG era is fine with me. Hell, it had TWO Daniel Bryan vs. CM Punk matches.

  • @Chonson i think the pg era is starting to die as they are starting to say and do stuff u wouldnt find in pg

  • AS much we loved to call him an (as# hole) along with Stone Cold, Rock, etc...he was smart SOB and brought WWF to all time high.

  • "We, in the WWF, think that you, the audience, are quite frankly, tired of having your "intelligence insulted". We also think that you're tired of the same old simplistic theory of "Good Guys VS Bad Guys". Surely the era of "The super-hero urge you to say your prayers and take your vitamins" is definitely, passe."

    I hope you realize that this is still relevant, Vince.

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  • The era where everyone was over!

  • oh hellllllllllllllllll yeaaaaaaaaaaaaaaahhhhhhhhhhhhh­!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • I was lucky enough to be into wrestling smack bang in the prime of the attitude era... Man I miss those days... Growing up sucks! Lol who was everyone's favourites???? STONE COLD!!

  • I get it now, Punk's shoot was the introduction of the "Reality Era". The end of the shoot was also the end of that era.

  • Perfectly said..

  • Last night seemed like the Attitude Era, and I loved it.

  • I MISS IT!

  • New Generation era was better

  • Everything he said that the people was tired of, and pissed from .

    Is the exact same thing that the "WWE" has became, This shit is sad ...

  • @DeathRolls so true

  • @DeathRolls Because that's what society has become. It's come full circle since then and more and more programming has been aimed at kids/families. Nothing at all wrong with that. I've been watching the WWE for 17 years and it's never let me down, unlike WCW and TNA.

  • i just want to say that the undertaker has been through every big era since the 90s began

  • "We don't want to insult your intelligence, that's why I'm telling you exactly what we are gonna do so that you know how to react, instead of thinking that you would be able to understand it on your own."

  • say what you want about him, he's a really good speaker

  • It's funny how many people bitch and whine about the PG WWE. The WWE was PG in the late 80's and early 90's, but the reason why it was so great was the characters were larger than life. Now all we have is John Cena.I've watched wrestling since the late 80's and personally I don't mind how it is now. The problem is the story lines and the scripted junk wrestlers are told to follow. If Vince and co. would allow the wrestlers more freedom to speak, it would amp things up more. JMO and I stand by it

  • @sTyLnK well its like when tom cruise gives an interview, he has 20 people telling him what to say and not to say, to protect that brand image. Same with any of the superstarts eg. Cena. They're worth so much in branding terms they won't take any risks with them whatsoever.

  • a time when every fuckin raw & smackdown episode had you sitting at the edge of your seat.......FUCK THE KIDS TODAY....BRING BACK THE BAD ASS DAYS

  • "take your vitamins say your prayers" "good guys vs bad guys" "insulted intelligence" (cough cough) john cena

  • I missed the WWF!

  • Lets just hope Linda ends her political campaign soon

  • the Attitude era can't be remade but I hope that WWE will turn tv 14 soon

  • @TheMegakickass from what i've heard,they are,after linda mcmahon finishes her run for senate.

  • He is basically saying ''wrestling is written! It's predetermined!''

  • Wait.... Who is Terry Springer vince?

  • HEY WE NEED THIS AGAIN, I'm tired of having my intelligence insulted!

  • Who would dislike this? o.O

  • @MrUndertaker316 john cena

  • @MrUndertaker316 Cena's Fans

  • Is He Reading From A Promter ???

  • the rest of the announcement goes like this:

    "but dont thank me just yet, just wait and see how i fuck this up a decade and change from now"

  • @fluffyzhangfei How has he fucked it? The WWE isn't exactly going out of business, and they are still filling the arenas and selling the merchandise.

  • 22 accounts made by John Cena disliked this video

  • man...just gets me all emotional knowing what the wwe has become -_______-

  • OH MY GOSH! I really wish WWE was like this again...

  • If anyone came up with this, It wasn't Vince, that's for damn sure...A good portion of people said he's out of touch and I believe it....This is the same guy who had a problem with movies like Beyond The Mat and The Wrestler because he still thinks we're living in the 1950's where nobody knew a damn thing about the inner-workings of wrestling.

  • 22 PG kids disliked this video

  • Tired of having your intelligence insulted.

    This is the guy who gave us KATIE FUCKING VICK.

  • @wblstudios hey Katie Vick was hilarious! you obviously didn't watch the funeral parlor segment with HHH wearing Kane's mask and humping the stiff. or the week after, HHH's in-ring segment with the stiff at ringside. or HHH's radio interview where he explains what happened during the filming of the funeral parlor segment. classic!!

  • @wblstudios katie vick???katie vick was nothing...this is the man who gave us "JBL is poopy".

  • somebody email that to Vince McMahon today, he'll tell you it was a body double lookalike.

  • @OnADarkStar I doubt it. He had to do it back then to survive. I don't get the Vince and WWE bashing. Remember TNA is the one that has to make the competition and get their asses into gear. At the moment, they simply aren't doing it. And Vince has gone back to what he's wanted. Family programming like it was for the 80's and up until the late 90's.

  • @oshea900 since when is violence an appropriate product for 5-8 year olds? I see them all over the place in the arenas, Truth would pick out all the Little Jimmies with easy.

  • Ok to tell you the truth i'm getting sick of seeing John goddamn no talent fag Cena in ever wrestling vid I look up. Hello people this has nothing to do with him. This was the glory days of wrestling long before pussy ass actors like him showed up that every one seems to be so glad to be a dick rider of. So to all the John Cena dick riders all I got to say to yall mentally challenged fuck ups is simple.......go fucking die some were and let Cena and the rest like him fucking go away

  • wtf guys!!!!!!!!! how come john cena is suddenly in the comments???? in each and every wwe video, there is john cena involved in the comments.. so, let me remind u all something.. this video has got nothing to do with cena or rock vs cena.. so, stop discussing cena and rock for heaven sake!!

  • Yeah, no... people don't understand that then, the target audience was garbage tv fans, teens who wanted blood, boobs, and violence. Since then, it has become for more profitable to target kids. WWF/E is a business, and McMahon has always run it magnificently as a business. He knows you've all been complaining, but he's not going to change it because kids not only watch the shows, they buy the merch and clothing and such. What little it has to do with Linda McMahon is fiercely over-stated.

  • @ThyDisciple13 WWE is STILL garbage television,only thing different now is it's just waterdown/lame garbage.It still has the soap opera elements,storylines,dumb gimmicks,and goofy humor.Its still the circus that its always been and its still a low brow form of entertainment.

  • @1720Cody wow if u hate it that much then wtf r u doing watching a WWF video

  • @MUNDOM316 I don't hate it,I use to love this stuff.I was just trying to make a point.Never said low brow entertainment can't be fun and entertaining.However I do hate the present day WWE product.

  • @1720Cody No, I meant it was "Garbage Television" it's an actual genre currently best encompassed by shows like Jersey Shore, True Blood, and most soap modern soaps. They focus on sex and violence. WWE has always been a circus (they're even legally classified as one). If anything they're trying to get back to the pre attitude era of Sports Entertainment, they're just caught up with the remnants of the attitude era.

  • WWF(Attitude era)- Street fight,First blood,Bra&Panties,Rock&Austin segment,Bikini matches,American badass,Hardcore championship matches!!!

    WWE(PG era)-This weak John cena(Yellow shirt),Next Weak John cena(Orange Shirt),Next to next weak John Cena(Red shirt) then purple shirt!!

    Fuck PG ERA !!!

  • VINCE SUCKS!!

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  • @usernameDOGS U SUUCK!

  • Didn't Vince also cut another promo to introduce the ruthless aggression era. The era of the downfall of the wwe.

  • @bigguyjames34 to say the ruthless aggression era is a downfall, then your a dumbass, the down fall was in 07 after benoit's death

  • LOL @ the retards who thought the the "itbegins" promos meant the Attitude era was returning

    fast forword a month later

    LOL @ the retards who thought Jericho" End of the world" segments meant he was bringing back Stephanie and shane to bring back the attitude era

  • i wish vince mcmahon took his own advice that he displayed in this vid.

  • Music on MTV? Haha.

  • He should've done a new video introducing the PG era...

    "This is a chance to close and seal the creative envelope."

    "We've decided to go back to insulting your intelligence."

    "We believe you're too dumb to accept any nuances so we've returned to the Good Guys vs Bad Guys formula."

    "Our new campaign is far less invigorating and less extemporaneous than ever before"

    ....and so on.

  • @wadehjb LMFAO

  • If only this had remained the promotional policy of the WWE.

  • Thumbs Up if you want to see a video of Vince announcing the end of PG era!!!

  • Someone needs to replay this vid to Vince.

  • break it down!

  • No era compares to this era in wrestling entertainment. Ever. Only in this era could you watch the divas not only wrestle half naked but have incredible talent by keeping up with male superstars. Only in this era could you watch beer chugged, thrown, and smashed. Only in this era could you watch the bloodiest brawls ever in television history. Only in this era could you hear curse words and witty catch phrases. Only in this era could the superstars stand out more than ever. Pure entertainment.

  • @SeddikNiazi Ruthless Agression era had all that as well

  • @SeddikNiazi And if there weren't ECW that would never happen,just saying

  • good old days

  • That's one evil bastard. Look at his face as he talks.

  • Wee suX.. Nowdays, from the past 1 year.. I hardly watch Smackdown..it realy boorrress me. I had also left raw but due to the Raw SuperShow i resumed to it... But still literally SuX!!!

  • 15 Dec 1997 i was born 22 Oct 1997 Vince thank you for the awesome gift BROTHER

  • SOMEBODY SEND THIS TO VINCE MCMAHON OR TRIPLE H OR WHOEVER IS ASSOCIATED WITH THE MCMAHONS RIGHT NOW!!

  • DAMN Vince needs to rewatch this and who knows... WHO KNOWS Vince Might actually get some sense knocked into him about what the fans REALLY want. Quit nurturing the kiddies god damn

  • "We in the WWF think that you, the audience, are quite frankly tired of having your intelligence insulted. We also think that you're tired of the same old simplistic theory of good-guys versus bad-guys."

    Yet that's basically what the WWE is today in a nutshell.

  • what ever happened to vince?

  • somebody should show vince this vid and wake him the fuck up the fact that he hasnt changed with the times is the reason raw is failing in the ratings get off the pg shit and make wrestlign GOOD again

  • @lordspectre But he has moved with the times. That's why he changed. And wrestling is still good. Only without the over-use of chairs, blood and swearing. There is no need for that and it was one of my dislikes during 2006.

  • @oshea900 yes he did change with the times but this was due to the death of chris benoit and the concussion theory linked with the incident so kudos to him for implementing a safer structure for wrestlers to work on but he went too far by having writers tone down everything that fans enjoyed to so they could reach out to cena/mysterio fans, who range around the age of 5 -13 and technically shouldnt be watching wrestling neway due to them hinking they can do it at home.

  • @lordspectre sorry that should have said thinking. also if you havent noticed this era of pg has become the advertisment era were we the fans are bombarded by twitter every 2 seconds or plugs for shit people dont really want are need, plus the flo rida song for wrestlemania is shit kids like i mean i get it his name is flo rida wrestlemania is in miami florida haha)it is stuff like this that is that make wrestling bad today we dont need the excessive violence just good stories

  • VINCE WHAT THE FUCK HAPPENED???!!!

  • Save_Us_From_This_Failed_PG_Er­a.Vince

    Also I'm sick of the kids in the crowd (john cena fans) who have no clue who the legends of the attitude era are, that's why the crowd sucks, get rid of all john cena fans, make it 18+ and bring back tv14

  • @Empest What makes you think it failed? WWE is still on the air and is stronger than ever. And there are kids in the crowd. Good for them. Just remember that the 80's were like this and it was the most successful era of the WWE, so tell me, do you think the kids and the parents knew about the legends of the 60's?

  • @oshea900 The parents and kids have no respect for the older era wrestlers, ''whatting'' undertaker when he came to the ring on monday, it's pathetic, the ''what'' chants are not from men, you can just hear the little kids thinking they're cool, and their parents just dont have a clue what they are watching - All they know about is John Cena because their kids have posters of him on their walls. They know nothing apart from john cena.

  • @Empest They werent just kids, i heard grown men chant "what".. I also heard some guy say "retire" to him..so yea

  • @Empest You know there are a lot of people out there that have been watching the WWE for just as long as I have (for over 15 years) or longer. They either want to see the Undertaker recover and come back for a decent year long run, or they want him to retire. They are getting sick of him coming back for one offs that mean nothing, hence the "what" chants, and I'm in agreeance with them. Like I said, tell me if the kids and parents of the 80's know about the wrestlers in the 60's.Doubt it

  • what an era would follow this speech, omg, the rock, mankind, kane triple h etc.. etc.. amazing storylines, shame all thats ended now, wwe has declined, but it will rise again, at the moment wwe is bit floppy, but it will rise like a hard ercect cock. thankyou please.

  • Once Taker is gone, I'm no longer interested in seeing what the WWE is up to.

  • DAMIT LINDA would you just lose your dam senate seat bs again n quit politics

  • @nwolwo It's fact that it was not done due to Linda's campaign. You need to get away from Youtube every once in a while and read a real wrestling news column.

  • Vince said it himself where tired of the good vs bad guys hey vince maybe u should watch this video now cus thats what your giving us today

  • One of the greatest days in the history of mankind will be when this video is played on WWE television once again.

    ...or at least when Vince finds it again and goes: "Oh, yeah..."

  • @CaptainAustralia5000

    The Disney era of the WWF(wwe) was probably necessary. Even the Attitude era could have played itself out.

  • Oh dear..Im sure I just saw somebody in the corner of my eye that looks the spitting image of Vince Mc Mahon on his bike but he was peddling backwards,lol.

  • I will be done with the WWE after Wrestlemania 28!