YMO Yellow Magic Orchestra commercial w/ Moog Little Phatty

[aliensporebomb]

What I get from the ad is "friendship". Long running friendships - wouldn't you sometimes get together with old friends and quaff a few? The fact that this band technically broke up sometime in 1983 really makes it hit home - friendship rekindled.

[MrChubbleyWarner]

surely the 'Japanese Kraftwerk' - amazing musicians - still fresh!!

[nicck]

They haven't sold out. Did they ever say anything to suggest they were against this sort of thing? They've been doing adverts and modelling since the 80's.

[ScottSummitVentures]

Very progressive... I'm a fan!

-Scott Summit

DBNR

[pmaojo]

rydenn is the song

[Metamusik]

By stronger I don't mean harsher, I mean stronger i terms of "applies to more subjects". Alright, "wider" is perhaps a better description. Anyway, I fully realize that YMO was and is a comercial band... but they've had sufficient financial success and influence that they, strictly speaking, don't need to be comercial anymore. If they truly like to create music, they could do so for the hell of it.

[Metamusik]

My initial statement was expressing a resentment that they have rejected this path, but also of relief: this is actually quite good. You might resent the specific term "Selling out", even though I meant it in a wider sense. Let's leave the semantics... Had I know this would be so damn provocative I would have used another phrase. Regardless, the fact remains: It would have been better if it wasn't a comercial. A beer comercial does more harm to YMOs concept then it does good.

[Metamusik]

As far as I see it, doing something contrary to your beliefs is a symptom of a state of selling out... not the core of it. Sure, if that's your view on what it means to sell out then by all means: YMO are not selling out, exceedingly few ever do. But in that case you're using a very weak version of the term, and I truly believe that the stronger is the better, since it's got a pragmatic use. YMO don't need to work any comercial gigs; doing so is selling out, no matter how good it might sound.

[Metamusik]

I'd like to think that certain concepts about esthetic and commercialism is somewhat transcendent. Sure, I'm well aware that the whole post-modern situation has blurred the boundaries between art and commercials. But before we go into some Andy Warhol praising craze, I must make a passionate defense of the term "selling out".

[Metamusik]

Selling out is by definition: treating your art as a simple business. If a context contains both artists who's primary focus is esthetics AND artist who's primary focus is comercial gain, it is possible to pass from one state to the other and thus "Sell Out".

This often results in a decrease in esthetic quality, hardly surprising since esthetic quality is now a secondary goal. Thusly, stigmatizing artist who "Sell Out" is, at the very least, pragmatically sound if you're interested in esthetics.

[matramurena]

No, this isn't selling out, it's art the YMO way. In fact, if you would cut off the last section where they actually drink beer, you would think it's a YMO music video from the 80s.

I bet the beer is as refreshing as this video is, though I can't seem to find a connection between beer and 80s synthesizer music.

I wish there were more commercials this way... at least that wouldn't make commercial breaks so boring!

[Metamusik]

Putting aside the novelty and/or shock value of the whole thing; this is actually a damn nice arrangement of Rydeen. Don't think they've ever played it so laid back before.

At least they sold out in style.

[wurlybird9]

if one is doing something new and creative and not just totally manufactured and dumbed down, I would hardly call it "selling out"....

[Metamusik]

If you are putting your legendary band next to a beer in a situation when you are in no need of extra cash, then you are selling out to some extent. I find it unlikely they love the beer so much that they asked for the deal nor do I think it would have been impossible to do this in a purely esthetic context. Since this was so good, it can be tolerated... but let's call it what it is.

[wurlybird9]

Well I have never had Kirin so I really can't say. It might be that good! I know I'd sure like to have a beer with them!

[Scurtulos]

Thats unexpected! But they look cool and experienced when they stand there and play in the epic, landscape. it almost feels like they have been jamming in the mountains since the early 80ies. Now one wonders whats the connection between beer and synthesizers is? when are we going to witness a Tea-commercial trying to sell us earl gray by using synths?