Putting the I in Health IT℠: Changing our Nation's Healthcare

[BKS4DDD]

Am not questioning the need to educate consumers. I am questioning the need for "35" videos and am asking to tie the development/deployment of these videos to changes in consumers/patient behavior. For example, select two areas of the country with statistically simiarliy socio-economic demogrpahics, healthcare delivery density and HIT investment. In one of these ares deploy/promote the use of 1 or more of these videos. Then track/demonstrate improvement to justify the spend on the videos.

[BangorBeacon]

The key is explaining health care information technology to the general public. People don't understand it, they don't understand their role in their own healthcare - by making consumers more engaged and informed they use less, more efficient care - that's how the cost comes down. We need to educate consumers about what their role is in healthcare... nodding their head yes to the doctor's instructions is not enough.

[BKS4DDD]

So the Office of National Coordinator has 35 videos. These are very high quality professional videos, which an ad agency was paid a lot of money to produce. As I work in the marketing and have visibility to the cost asosciated with this level of production quality, I question the spend. Yes, it is cool. Every brand manager wants to be create this type of content. However, pls explain the tie of this level of investment to specific measureable results in driving down healthcare costs.

[brianahier1]

Nice work!!!