i hate how being carefree and wild is now associated with being a hipster. i have friends who just want to have fun and are so full of spirit and they are not "hipsters"
I think this commercial captures the imagination of this current generation, yet I find the result to be nothing new under the sun. Us teenagers from the 21st century want to say "look at us, look at us, we're so cool, we're so different!" But once you move out of your parents house, realize that having sex wont make you famous, and realize that your supposed amazing self-absorbed attitude and aesthetic style matters for nothing, you'll finally realize you haven't even begun to understand life.
I saw a documentary on advertising as an art form. And the creative minds who do decide to come up with something beautiful and artistic such as this understand that advertising gets a bad rep because we are constantly bombarded with so many messages each day trying to persuade us to spend more and buy more, and most of that advertising is garbage. But when you can create something that strikes an emotion in the individual, well then that is art, whether or not it is trying to sell you something
@Gallowghoul I think by western Whitman meant progression. A lot of people equate the two because the sun sets in the west and moving toward it would be like a continuous struggle.
Of course, he was an American poet and could simply be talking about American youths. But I don't think so...
As a person who has extensively studied Walt Whitman and his masterpiece Leaves of Grass, it's kind of funny and sad to look at all these people who claim to have loved Whitman and know everything when in reality they know jack-shit about what he did or stood for.
nope, hipsters are actually some of the worst offenders of Whitman's legacy and what he wrote about. While hipsters go against the general culture, the obsession to be different, and are intolerant. While Whitman did emphasise being your own person, as in the poem, "I Hear America Singing, he also emphasised the point that we should use our unique traits and gifts to stand united as a country. Remember he wrote many of his poems during the Civil War.
A time where America was the most divided in its history. He wrote Leaves of Grass because he wanted to reach every American, southern, White, Chinese, Gay (remember Whitman was openly gay and displayed it proudly in the cluster of poems with Leaves of Grass known as Callamus). Hipsters promote uniqueness because they think it's cool. Whitman promoted uniqueness to help bring a torn apart country together. hipsters wish they could have Whitman as their patron saint but they need to look elsewhr
A time where America was the most divided in its history. He wrote Leaves of Grass because he wanted to reach every American, southern, White, Chinese, Gay (remember Whitman was openly gay and displayed it proudly in the cluster of poems with Leaves of Grass known as Callamus). Hipsters promote uniqueness because they think it's cool. Whitman promoted uniqueness to help bring a torn apart country together. hipsters wish they could have Whitman as their patron saint but they need to look elswhr
@grayk47 A time where America was the most divided in its history. He wrote Leaves of Grass because he wanted to reach every American, southern, White, Gay (remember Whitman was openly gay and displayed it proudly in the cluster of poems with Leaves of Grass known as Callamus). Hipsters promote uniqueness because they think it's cool. Whitman promoted uniqueness to help bring a torn apart country together. hipsters wish they could have Whitman as their patron saint but they need to look elswhr
@grayk47 That is perhaps the wost way to introduce the general public to Walt Whitman. The one rare chance people are exposed to American Poetry en masse and you have RUINED IT. Your contempt for people will only further impoverish this country of poetry appreciation. Let alone its understanding and expansion.
Some of the responses make me chuckle. This is the exact opposite of a communist agenda. Levi's has sold for many years as the brand for the revolutionaries. No matter what they want to sell this commercial and the ad campaign supporting it bring the fight for the middle class..The working class to the feet of the corporate powers that be. Walt Whitman would be proud if only because this commercial shows that there is still power to be had.
Poem misused-different era, different calling. This was a fascist 'commercial' for a call to arns. A call for an uprising against America and for communism- toward enslavement.
Note the red Levi tag in front of flame. We no longer have an American product of jeans, we have a call to arms against everything American. And Levi is using the youth of America to make gains (your money) promoting a communist agenda.
This is so much bigger than what many of you kids posting understand...the perception is revolution and its going on in Europe and Greece and Middle East. And whats with the girl doing the seig heil Hitler salute? Youth of America please wise up...you are being played by the corporate elite and globalists of the world still pushing unification of world power!
The Pixie-looking chick @ .14; she's super cute to begin with; but you put her in an open top vehicle; clad within a full roll cage, and, well....that just puts the sexiness over the top for me.. (even if it only lasts 1.5 seconds!)
Fuck Levi's. How dare they quote Whitman to sell a pair of fucking blue jeans. PEOPLE WAKE UP!!!!!! This is what "they" do to sell us shit we dont need!!!!!!
This commercial is a disgrace to the memory of Walt Whitman. First it doesn't read the entire poem. If it did it would definately be longer than one minute. Second of all, it wasn't meant to be used a jeans commercial. The "Pioneers" were meant for adventerous, young men and women to settle the American West. These people in the commercial are nothing more the materialist to the nth degree and fornicators in the dorm room. Levi jeans tells me to "Go Forth", I tell them to go away.
Its just a little sad when the most inherently american thing to come out the past couple of years is a commercial. But hey at least its on as good as this one.
Capitalist recuperation at its finest. Please sell me my generation's broken ambitions. Oh thank you thank you thank you, finally the cut I need to go out a fuck with the police and get a piece of what's mine. Oh goodness, and these finishes, I doubt even Whitman and Bukowski together could write a piece that might adequately praise them. The directors of this campaign, I'm convinced, could have been great artists, instead they drag everyone down with them. What a time to be alive aye?
ok fuck all your bitching. commercials exist. i would rather be forced to listen to poetry than mindless drivel when i see a commercial. and im not brain damaged. i can enjoy a commercial without going "oh, but there using art to sell jeans! that ruins it for me!" grow up
@TheNOSTALGICDECAY i don't care about the selling jeans part. i just think it's silly that the people in the video aren't really doing anything worthy of being called "pioneers".
@spadz23 Yeah, but what are they doing now? Late twenties, early thirties. They're no longer youth, they're adults. They're going to shape the world no matter what they do, but are they going to do it well? All i see is a bunch of running around and screaming. i don't see any creativity or steadfastness.
i'm twenty years old by the way, so they're pretty much my generation too. i'm not some old fart complaining about young people today.
i'm a young fart complaining about young people today.
I think you need to understand that this is a mood piece. In advertising it would be 'high altitude': there's no direct message, more of a feeling. If you don't feel motivated to make your time on earth worthwhile by the pictures and poetry then maybe they should have shown a bunch of youths working in offices or the local cinema? And maybe it's your loss – Walt Whitman is a genius.
@TheNOSTALGICDECAY They are partaking in the act of absurdity. Having fun, living their lives, enjoying their youth. They are not pioneers yet. The decisions they choose to make once they are older will shape the world.
i'm kind of cut between two ends..i really love all the go forth commercials but i wish it wasn't a jeans ad...however..i'm glad the jeans ad wasn't stupid steryotypical bull crap like we see on television today.
Whitman wrote those lines when he placed his hopes in the youth of the 19th century when slavery and racism was rampant in the Western world, civil wars were fought in the US and Europe. That poem was born in times, when freedom and life or death was at stake, when young people had a cause of generations to stand up for. In times, when hard work had no alternative.
And now hippies in front of computers and coffees in Starbucks think it's all about them. I tell you, it has nothing to do with you
@TheBrokenTelescope I wish that too, cuz I used to work in a levis factory here in Mexico but they paid me fucking 50 bucks a week working full time, but anyways...Im always wearing the new jeans thanks to my friends that still working there haha!
I HAD to have this on my ipod. After much searching I decided to convert it into an mp3 file and add it into my itunes. Now I happily listen to it whenever I need inspiration. Gotta love Walt Whitman.
@backoncemore I think there actually might be a version on iTunes if you still want it. If you search pioneers! o pioneers! one of the first hits should be an album of people reading an assortment of Whitman's poetry, and the track for pioneers in this recording.
Not only does this commercial make me want to buy some Levi's, but the poem playing in the background was deeply motivational to me. I did hear the full poem after I saw the commercial and it made me feel so motivated, so inspired, so moved to explore something new and be the first to do it. I know what I say is easier said then done, but as the Walt Whitman speaks, I began to hear a sentence within a sentence. But saying that I know it's all personal opinion. Great poem, great Commercial.
I think its really interesting that the commercial skips the line, "world of labor and the march." im not sure the idea of hard work appeals to its target audience
Everyone in these comments is claiming to know so much about Whitman, and then you see comments like "Did you see the gays?" I'm not very interested in poetic history and even I know that Whitman had claims as a bisexual American poet. I really doubt this commercial is about jeans as much as telling American teenagers to wake up and embrace,
I think people are over analyzing an advert, created by a focus group targeting a certain demographic. Some in this demographic may or may not one day realize that their naivete is being exploited to buy more crap products they don't need.
Brilliant piece of film. Watching this makes me ponder how the flame of my youth once roaring still burns, but the light flickers and dims as I grow older. We'll never be as lovely as when the flame was first lit and we're doomed to inevitably watch it die out.
I believe that Whitman's poetry is as he says "perennial with the earth". This poem is talking about youthful adventure and was written in the 1880s. It applies no matter the time and situation. Pure genius and beautiful. I think this advert captures the spirit of the poem pretty inventively. I also really love this reading of the poem. I think this is rather revolutionary work, not just for commercials, but also for true and honest inspiration among the youth. I approve.
I know the music in the video is brief (and subtle), but does anybody know the name of the track? Or was it written specifically for Levi's for this commercial? I'd love to know if it's part of something larger, it's really beautiful.
I do like Walt Whitman poetry but in this case it is taken out of it's time period as well as it has nothing to do with Levi jeans. What about the values at the time this poem was created? Commercial's shed a bad influence on music,art and poetry.
I love this commercial. I don't buy Levi's jeans but this commercial combines moving approrpriate images and Walt Whitman makes it so much more dramatic.
@airhab HAHAHAHAHA. I don't know why I'm laughing. Because you're right :|. But, y'know, this comment was very unexpected. I kind of love you for it :|
@csujake I did lol...now I'm obsessed haha. I read Whitman, Thoreau, Emerson, Frost, ect...This may sound dramatic, but this commercial kind of changed my life
It's sad how many people these days dont appreciate good poetry (or any literature for that matter), they don't even consider it to matter, the majority of teenagers don't even realize how important and priviledged we are to be able to read, and im 17 so thats saying something. lol
This ad is amazing. They boys and girls at Wieden + Kennedy sure know how to make something epic.
@stagno182: The poetry is epic in association with the time period that it was written for.
If you feel that your 8th grade poetry is better, make it known to publishers... then you'll really know for sure. Make sure to include your thoughts on Whitman's poetry as "less than 8th grade material".
@KingJanodus Haha no issue, just didn't want anyone to think I was conceited enough to think I'm a better poet than Walt Whitman. COUGHYOUKNOWWHOYOUARECOUGH
@johnnygodisco nah its not Walt Whitman, it's a group called The University Players, Whitman died in 1892, i dont think there was sufficient technology for recording then.
@noapologiesnoregrets quoting BossHaas "nah its not Walt Whitman, it's a group called The University Players, Whitman died in 1892, i dont think there was sufficient technology for recording then."
@ccranton8 haha, so true. but the words could still be his right although i doubt it....it sounds so modern and maybe even custom made for the song...its not like it is very detailed or long....it basically says the same thing over and over again so how hard could it be to write something like that:)
@noapologiesnoregrets i'm pretty sure the voice isn't from the author of the poem. They have voice overs with commercials, tv, movie, etc....work is borrowed....they can't have original authors reciting things all the time for every little project:)
The poem seems modern as well....i doubt its from anyone famous or old
@whole27 wut? The poem is by Walt Whitman (and yeah, of course they edited it - the original is much longer) so it can't be him reciting it^^ I'm pretty sure it's Will Greer reading it.
This is Walt Whitman, THE American poet. And he lived in the 19th century.
And in regards to your previous comment of "how hard could it be to write something like that", I challenge you to write a better poem that Walt Whitman. Now if you'll excuse me, I'm going to go beat Lance Armstrong in the Tour de France.
@stagno182 haha, oh come on...oh pioneers oh pioneers? It takes a genius to write that? I have written many great things in my English class that was just as good if not better. So if that was genius, i guess i'm a natural talent
@whole27 First of all, you're acting as if there's nothing between the repetitions of "Oh Pioneers"
Secondly, the poem is not from this time. It was written in 1865. It's from a time where an Everyman could search the expanses for his own success. It's a rallying call for action.
Thirdly, I doubt anyone but yourself would recognize anything you've written in English class to surpass anything written by Walt Whitman. But feel free to think so.
@dannygrey33 You don't have to buy the stuff just because you think it's an exceptionally well made advert. I for my part am glad Levi's is taking so much interest in making original, moving ads rather than feeding on the ennui of braindead consumers. Who knows how many kids have been inspired by this to read Whitman? So get off your high horse, alright?
@noapologiesnoregrets You are right haha. I find this commercial one of the best I've ever seen, and I am only 17. Commercials like this are 50 times better than 90% of all that other nonsensical crap. Pioneers, O pioneers!
@noapologiesnoregrets dude when this came out i tripped the fuck out i was yelling and Cherring, walt witman i known for years you'lll be surprised how many people just stared at me when i was doing so........
Yeah cuz the world would be so great if all 7 billion people had the same hair and eye color.
Yeah right.
Whitman knew about being discriminated against, I don't think he would want a world where everyone looks the same, acts the same & listens to the same stuff. where everyone thinks they are being free spirits with free choice, but in reality they all made the same choice to rebel against the same stuff.
So now they are all back to being exactly the same as each other again, robots.
i wish everyone would shut up about oh this would be great if this wasn't a jean levi fuck this up.......well levi made this and it a cool comerical it severed its purpose and made me want to go forth and but some levi's =)
I love this comercial soo much , it gives me this odd rush of pride lol plus my butty looks great in levis <3 soo intense . i love all there go forth commercials
I mean factories
26max 5 hours ago
Hahahhahah yea.....expensive jeans ok. Made in factorious
26max 5 hours ago
i hate how being carefree and wild is now associated with being a hipster. i have friends who just want to have fun and are so full of spirit and they are not "hipsters"
awkwardturtlezz 4 days ago
Comment removed
monsieurdejour 13 hours ago
If this commercial caused even one person to go and find a copy of leaves of Grass then it's a brilliant thing.
emmers57 1 month ago
Generalizing this generation is equally ridiculous to the generation's generalization itself.
scraps1994 1 month ago
I think this commercial captures the imagination of this current generation, yet I find the result to be nothing new under the sun. Us teenagers from the 21st century want to say "look at us, look at us, we're so cool, we're so different!" But once you move out of your parents house, realize that having sex wont make you famous, and realize that your supposed amazing self-absorbed attitude and aesthetic style matters for nothing, you'll finally realize you haven't even begun to understand life.
solaphyde 1 month ago 3
this is probably the best commercial i've ever seen and the only one i will actually stop to watch
mademoiselle2793 1 month ago
Hipster: The Commercial
FelixFelisis 1 month ago
I saw a documentary on advertising as an art form. And the creative minds who do decide to come up with something beautiful and artistic such as this understand that advertising gets a bad rep because we are constantly bombarded with so many messages each day trying to persuade us to spend more and buy more, and most of that advertising is garbage. But when you can create something that strikes an emotion in the individual, well then that is art, whether or not it is trying to sell you something
NukemRico 1 month ago 2
@NukemRico Couldn't have said it better myself.
monsieurdejour 1 month ago
Amazing commercial. Amazing poet in Whitman.
itsamandaN 1 month ago
This is beautiful.
IDidNotPickThisName 1 month ago
all this for jeans
JonathanHidahl 2 months ago
these cms are amazing
imzabatch 2 months ago
00:28 :)
ZiggyOsiris 3 months ago
could this be considered an example of intellectual montage editing?
kbutzen 3 months ago
when i listen to this i just feel like i can do ANYTHING
EDGYGIRL93 3 months ago
@Gallowghoul I think by western Whitman meant progression. A lot of people equate the two because the sun sets in the west and moving toward it would be like a continuous struggle.
Of course, he was an American poet and could simply be talking about American youths. But I don't think so...
Virchew 3 months ago
@Virchew Look up the term "Manifest Destiny."
BlackNine313 3 months ago
@Virchew I know what manifest destiny is. That would have been a much easier way to explain it lol...
Virchew 3 months ago
i have been searching for a mp3 for the song in the back ground? Anyone know where i can get it
spanishgook7 3 months ago
@spanishgook7
Google the production credits, you'll find the studio who did the sound design. They own the track, but try your luck and contact them.
spadz23 3 months ago
As a person who has extensively studied Walt Whitman and his masterpiece Leaves of Grass, it's kind of funny and sad to look at all these people who claim to have loved Whitman and know everything when in reality they know jack-shit about what he did or stood for.
grayk47 3 months ago 11
@grayk47
Looks like somebody's a hipster.
Werdfrerb2 1 month ago 2
@Werdfrerb2
nope, hipsters are actually some of the worst offenders of Whitman's legacy and what he wrote about. While hipsters go against the general culture, the obsession to be different, and are intolerant. While Whitman did emphasise being your own person, as in the poem, "I Hear America Singing, he also emphasised the point that we should use our unique traits and gifts to stand united as a country. Remember he wrote many of his poems during the Civil War.
grayk47 4 days ago
A time where America was the most divided in its history. He wrote Leaves of Grass because he wanted to reach every American, southern, White, Chinese, Gay (remember Whitman was openly gay and displayed it proudly in the cluster of poems with Leaves of Grass known as Callamus). Hipsters promote uniqueness because they think it's cool. Whitman promoted uniqueness to help bring a torn apart country together. hipsters wish they could have Whitman as their patron saint but they need to look elsewhr
grayk47 4 days ago
A time where America was the most divided in its history. He wrote Leaves of Grass because he wanted to reach every American, southern, White, Chinese, Gay (remember Whitman was openly gay and displayed it proudly in the cluster of poems with Leaves of Grass known as Callamus). Hipsters promote uniqueness because they think it's cool. Whitman promoted uniqueness to help bring a torn apart country together. hipsters wish they could have Whitman as their patron saint but they need to look elswhr
grayk47 4 days ago
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@grayk47 A time where America was the most divided in its history. He wrote Leaves of Grass because he wanted to reach every American, southern, White, Gay (remember Whitman was openly gay and displayed it proudly in the cluster of poems with Leaves of Grass known as Callamus). Hipsters promote uniqueness because they think it's cool. Whitman promoted uniqueness to help bring a torn apart country together. hipsters wish they could have Whitman as their patron saint but they need to look elswhr
grayk47 4 days ago
@grayk47 Please educate me on something, what DID Walt Whitman stand for?
Euginius
explozionman101 2 weeks ago
@grayk47 That is perhaps the wost way to introduce the general public to Walt Whitman. The one rare chance people are exposed to American Poetry en masse and you have RUINED IT. Your contempt for people will only further impoverish this country of poetry appreciation. Let alone its understanding and expansion.
At least have the dignity to suggest a book.
HaoWenXiang 1 week ago
i love these poems especially the gods/ go forth
1daddyed 3 months ago
Some of the responses make me chuckle. This is the exact opposite of a communist agenda. Levi's has sold for many years as the brand for the revolutionaries. No matter what they want to sell this commercial and the ad campaign supporting it bring the fight for the middle class..The working class to the feet of the corporate powers that be. Walt Whitman would be proud if only because this commercial shows that there is still power to be had.
Polystyrene11 3 months ago
western youths? they're like the least daring of all :P
Gallowghoul 4 months ago
Poem misused-different era, different calling. This was a fascist 'commercial' for a call to arns. A call for an uprising against America and for communism- toward enslavement.
Note the red Levi tag in front of flame. We no longer have an American product of jeans, we have a call to arms against everything American. And Levi is using the youth of America to make gains (your money) promoting a communist agenda.
jupiterose7 4 months ago
@jupiterose7 Hahahahahahahahahahaha. This commercial is both fascist and communist? Red Levi tag? Funny stuff. Good comment.
EugeneMarcello 4 months ago
This is so much bigger than what many of you kids posting understand...the perception is revolution and its going on in Europe and Greece and Middle East. And whats with the girl doing the seig heil Hitler salute? Youth of America please wise up...you are being played by the corporate elite and globalists of the world still pushing unification of world power!
fullblastman 4 months ago 2
This is possibly the best jeans ad ever
DeltaTronPrime 4 months ago
The Pixie-looking chick @ .14; she's super cute to begin with; but you put her in an open top vehicle; clad within a full roll cage, and, well....that just puts the sexiness over the top for me.. (even if it only lasts 1.5 seconds!)
Danigolucky 4 months ago in playlist Danigolucky's Favorited Videos
I love Whitman, but this is pretentious by definition.
newwind07 4 months ago
This is probably the best commercial I've ever seen.
ryannijakowski01 4 months ago
The powerful images, and poetry completely obscured the tiny jeans placement.
andyt1313 4 months ago 2
Fuck Levi's. How dare they quote Whitman to sell a pair of fucking blue jeans. PEOPLE WAKE UP!!!!!! This is what "they" do to sell us shit we dont need!!!!!!
armsofathief 4 months ago
@armsofathief hey everyone needs pants
ChristianS1996 4 months ago
@ChristianS1996 hahaha
armsofathief 4 months ago
This commercial is a disgrace to the memory of Walt Whitman. First it doesn't read the entire poem. If it did it would definately be longer than one minute. Second of all, it wasn't meant to be used a jeans commercial. The "Pioneers" were meant for adventerous, young men and women to settle the American West. These people in the commercial are nothing more the materialist to the nth degree and fornicators in the dorm room. Levi jeans tells me to "Go Forth", I tell them to go away.
SuperRip7 4 months ago
@SuperRip7 God bless you SuperRip7. Can't agree more.
armsofathief 4 months ago
Its just a little sad when the most inherently american thing to come out the past couple of years is a commercial. But hey at least its on as good as this one.
idkyajushrulz 4 months ago
@idkyajushrulz I've seen a lot of things come out the past couple of years that are just as American as this!
cjbenjam 4 months ago
Capitalist recuperation at its finest. Please sell me my generation's broken ambitions. Oh thank you thank you thank you, finally the cut I need to go out a fuck with the police and get a piece of what's mine. Oh goodness, and these finishes, I doubt even Whitman and Bukowski together could write a piece that might adequately praise them. The directors of this campaign, I'm convinced, could have been great artists, instead they drag everyone down with them. What a time to be alive aye?
Lucretia2222 4 months ago
@Lucretia2222 Oh, there have been similar eras. Nazi Germany comes to mind....
princevaliant4 4 months ago
@Lucretia2222 hahah i think you should star in a new fight club movie that was awesome
pga128 4 months ago
@pga128 That was actually my audition monologue for the sequel.
Lucretia2222 4 months ago
Comment removed
brianjbowers 4 months ago
@Yuvwah maybe you're responding to the voiceover guy's native american accent
brianjbowers 4 months ago
ok fuck all your bitching. commercials exist. i would rather be forced to listen to poetry than mindless drivel when i see a commercial. and im not brain damaged. i can enjoy a commercial without going "oh, but there using art to sell jeans! that ruins it for me!" grow up
TheNOSTALGICDECAY 4 months ago 30
@TheNOSTALGICDECAY i don't care about the selling jeans part. i just think it's silly that the people in the video aren't really doing anything worthy of being called "pioneers".
ginnoveffect 2 months ago
@ginnoveffect
Those people are the youth of today. The youth that will inherit the earth. How will you shape the world? We are all pioneers.
spadz23 2 months ago
@spadz23 Yeah, but what are they doing now? Late twenties, early thirties. They're no longer youth, they're adults. They're going to shape the world no matter what they do, but are they going to do it well? All i see is a bunch of running around and screaming. i don't see any creativity or steadfastness.
i'm twenty years old by the way, so they're pretty much my generation too. i'm not some old fart complaining about young people today.
i'm a young fart complaining about young people today.
ginnoveffect 2 months ago
@ginnoveffect
I think you need to understand that this is a mood piece. In advertising it would be 'high altitude': there's no direct message, more of a feeling. If you don't feel motivated to make your time on earth worthwhile by the pictures and poetry then maybe they should have shown a bunch of youths working in offices or the local cinema? And maybe it's your loss – Walt Whitman is a genius.
spadz23 2 months ago
@spadz23 You think i don't appreciate the poem? The poem's great. That's kind of the point - the commercial doesn't live up to it.
ginnoveffect 2 months ago
@spadz23 That being said i still like the commercial, it's well-made and certainly better than most other advertising these days.
ginnoveffect 2 months ago
@TheNOSTALGICDECAY They are partaking in the act of absurdity. Having fun, living their lives, enjoying their youth. They are not pioneers yet. The decisions they choose to make once they are older will shape the world.
NukemRico 1 month ago
@NukemRico good thing they chose levi's jeans then. the jeans of absurdity... ill stick with dickies
TheNOSTALGICDECAY 1 month ago
@TheNOSTALGICDECAY DOn't people realize that Blue Jeans are a work of art?
logisysmax20 2 months ago
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This sucks, seriously!
MultiDoover 5 months ago
This sucks
MultiDoover 5 months ago
@oliviaxjuicy Stay classy, Levi
BlackNine313 5 months ago
i'm kind of cut between two ends..i really love all the go forth commercials but i wish it wasn't a jeans ad...however..i'm glad the jeans ad wasn't stupid steryotypical bull crap like we see on television today.
xpf15 5 months ago 2
Okay, now if someone wants to be really ballsy they will use something from "Song of myself".
emmers57 5 months ago
@oliviaxjuicy What the fuck do you mean what the heck?
abbeyism 5 months ago
@oliviaxjuicy lmao
Volf99 5 months ago
two dudes making out in the WC?
saintEmory 5 months ago
Comment removed
naffeju 5 months ago
Whitman wrote those lines when he placed his hopes in the youth of the 19th century when slavery and racism was rampant in the Western world, civil wars were fought in the US and Europe. That poem was born in times, when freedom and life or death was at stake, when young people had a cause of generations to stand up for. In times, when hard work had no alternative.
And now hippies in front of computers and coffees in Starbucks think it's all about them. I tell you, it has nothing to do with you
naffeju 5 months ago 3
@naffeju So you imply that it doesn't stand the test of time and can't be used to inspire modern people in modern times?
EimajSsof 5 months ago 2
What's up with that shot at 0:05?
SpitShinedProduction 5 months ago
i don't know what this has to do with jeans but this is fuckin awesome
turntopage16 5 months ago
um... tan faced children? so he means that as an adjective to our ambitious spirit? oooor is he yea you know where im going with this
rocker2267 5 months ago
@rocker2267 no I don't know where your going with this, please elaborate
Volf99 5 months ago
Comment removed
rocker2267 5 months ago
I think the poem is great but Levi's has their head deep up there own ass.
KCvidiot 5 months ago
I dont know why, but this is like super inspiring
DMTCpersonal 5 months ago 3
i knew it was walt whitman...i love walt whitman
glowworm90 6 months ago
this commercial makes me cry...i just love walt whitman so much...
KateBrady111 6 months ago
0:28, two dudes making out, nice and very brave of levi.
sugarofthesea 6 months ago
i wish they were still made in the usa
TheBrokenTelescope 7 months ago 9
@TheBrokenTelescope I wish that too, cuz I used to work in a levis factory here in Mexico but they paid me fucking 50 bucks a week working full time, but anyways...Im always wearing the new jeans thanks to my friends that still working there haha!
rock1acid 5 months ago
@TheBrokenTelescope Some still are and they cost like $200. Would you pay $200 for jeans?
OrphanMaker2070 2 months ago
more than jeans
ifoldanditold 7 months ago
sexy
doseiaisha 7 months ago
I love Walt Whitman!!! :O
miniyanzi 7 months ago 3
I HAD to have this on my ipod. After much searching I decided to convert it into an mp3 file and add it into my itunes. Now I happily listen to it whenever I need inspiration. Gotta love Walt Whitman.
backoncemore 7 months ago 2
@backoncemore I think there actually might be a version on iTunes if you still want it. If you search pioneers! o pioneers! one of the first hits should be an album of people reading an assortment of Whitman's poetry, and the track for pioneers in this recording.
jperkisfly 6 months ago
Not only does this commercial make me want to buy some Levi's, but the poem playing in the background was deeply motivational to me. I did hear the full poem after I saw the commercial and it made me feel so motivated, so inspired, so moved to explore something new and be the first to do it. I know what I say is easier said then done, but as the Walt Whitman speaks, I began to hear a sentence within a sentence. But saying that I know it's all personal opinion. Great poem, great Commercial.
Angelstar2035 7 months ago
this is such an inspirational poem
carousel66 8 months ago
Anyone have an mp3 of this?
MidnightHitodama 8 months ago
@MidnightHitodama Yes I do, It has some badly cut music behind it it fits in places but it's longer.
sixthsonofsevensins 8 months ago
@MidnightHitodama iTunes does.
jperkisfly 6 months ago
This has inspired me to read Whitman. And I love the commercial, its an inspiration just as much as the words that are spoken.
ButterfliNabi 8 months ago
This has been flagged as spam show
I think its really interesting that the commercial skips the line, "world of labor and the march." im not sure the idea of hard work appeals to its target audience
pkl2434 8 months ago
Comment removed
pkl2434 8 months ago
when I first saw this commercial I thought that was emile hirsh at :50!
skudfarkus 9 months ago
Damn if it doesnt make you think of manifest destiny though. :(
gregpphoto 9 months ago
This poem inspires me.
I put it on my iPod and listen to it whenever I feel like I've got no drive left in me. Like now. :P
narusteph 9 months ago
Everyone in these comments is claiming to know so much about Whitman, and then you see comments like "Did you see the gays?" I'm not very interested in poetic history and even I know that Whitman had claims as a bisexual American poet. I really doubt this commercial is about jeans as much as telling American teenagers to wake up and embrace,
OuiOuiMonsieur 9 months ago 31
I love this video. Makes me feel like appreciating my age of youth.
zewonderbra 9 months ago
I think people are over analyzing an advert, created by a focus group targeting a certain demographic. Some in this demographic may or may not one day realize that their naivete is being exploited to buy more crap products they don't need.
Ultratron100 9 months ago
Art.
LexxxDeliod 10 months ago
Brilliant piece of film. Watching this makes me ponder how the flame of my youth once roaring still burns, but the light flickers and dims as I grow older. We'll never be as lovely as when the flame was first lit and we're doomed to inevitably watch it die out.
dreamingcode 10 months ago 3
@dreamingcode wow that was beautiful
laurynnb 9 months ago
@laurynnb
Thanx laurynb
dreamingcode 9 months ago
I believe that Whitman's poetry is as he says "perennial with the earth". This poem is talking about youthful adventure and was written in the 1880s. It applies no matter the time and situation. Pure genius and beautiful. I think this advert captures the spirit of the poem pretty inventively. I also really love this reading of the poem. I think this is rather revolutionary work, not just for commercials, but also for true and honest inspiration among the youth. I approve.
jerichoduke 10 months ago 2
I know the music in the video is brief (and subtle), but does anybody know the name of the track? Or was it written specifically for Levi's for this commercial? I'd love to know if it's part of something larger, it's really beautiful.
fbv807 10 months ago
@fbv807 It is, just search Pioneers! O Pioneers! and it should be the first one. If not, it's by jdmdreamzz. (:
Hekedotcom 10 months ago
I do like Walt Whitman poetry but in this case it is taken out of it's time period as well as it has nothing to do with Levi jeans. What about the values at the time this poem was created? Commercial's shed a bad influence on music,art and poetry.
chucko205 10 months ago
@chucko205 I think you should be a little bit more open mind it. Think of it as a mix of old and new art.
hellounderestimate 10 months ago
I love this commercial. I don't buy Levi's jeans but this commercial combines moving approrpriate images and Walt Whitman makes it so much more dramatic.
glossycm 11 months ago
Fuck selling pants, this commercials about todays youth...and how were too pussy now to do shit
ohdannyboy10 11 months ago 2
The Pioneers killed the Natives :(
airhab 11 months ago
@airhab HAHAHAHAHA. I don't know why I'm laughing. Because you're right :|. But, y'know, this comment was very unexpected. I kind of love you for it :|
heroesofhers 11 months ago
I think more people sought out Walt Whitman poetry after this commercial then people who sought out Levis...
csujake 11 months ago 168
@csujake I did haha...now I'm obsessed with his writings, along with Thoreau, Emerson ect.
orcaloverbandgeek 8 months ago
@csujake I did lol...now I'm obsessed haha. I read Whitman, Thoreau, Emerson, Frost, ect...This may sound dramatic, but this commercial kind of changed my life
orcaloverbandgeek 5 months ago
did I just see two dudes makin out?
TheCrystalOso 11 months ago
@TheCrystalOso yes, because walt whitman was gay.
doubleA1326 9 months ago
Ding in front of the guy takin hiz white shirt of while runnin @ 0:45 :0
KriipTo915 11 months ago
Tzz da commercial iz great butWTF iz dat
KriipTo915 11 months ago
what did the poem have to with SELLING PANTS!?
ViremasterOfUSA 11 months ago
It's sad how many people these days dont appreciate good poetry (or any literature for that matter), they don't even consider it to matter, the majority of teenagers don't even realize how important and priviledged we are to be able to read, and im 17 so thats saying something. lol
WardogK9 11 months ago 2
This ad is amazing. They boys and girls at Wieden + Kennedy sure know how to make something epic.
@stagno182: The poetry is epic in association with the time period that it was written for.
If you feel that your 8th grade poetry is better, make it known to publishers... then you'll really know for sure. Make sure to include your thoughts on Whitman's poetry as "less than 8th grade material".
Cheers.
KingJanodus 1 year ago
@KingJanodus What the hell man? I'm the one defending Walt Whitman!
whole27 is the one who thinks he's a better poet.
Maybe pay attention when you comment.
stagno182 1 year ago
@stagno182 oh sorry I was agreeing with you on the first part (poem being epic for the time). The rest of the comment was for whole27.
Sorry for the mixup.
KingJanodus 1 year ago
@KingJanodus Haha no issue, just didn't want anyone to think I was conceited enough to think I'm a better poet than Walt Whitman. COUGHYOUKNOWWHOYOUARECOUGH
stagno182 1 year ago
Hey Levi, it's just fucking jeans...
meeplem 1 year ago
you fucking co-opted moron losers
cryptsub 1 year ago
FUCK LEVI'S
cryptsub 1 year ago
Anyone else notice the gays at 0:27?
ccranton8 1 year ago
@ccranton8 uh, yeah, anyone who watched the ad?^^
noapologiesnoregrets 1 year ago
Makes me want to start a revolution or something.
cooljoe494 1 year ago 2
Does anyone know who is reciting the poem?
noapologiesnoregrets 1 year ago
@noapologiesnoregrets i thinks its Will Geer
JanCarlo88 1 year ago
@JanCarlo88 it's actually walt witman reading his own poem, i'm pretty sure...that or will geer really sounds like him.
johnnygodisco 1 year ago
@johnnygodisco nah its not Walt Whitman, it's a group called The University Players, Whitman died in 1892, i dont think there was sufficient technology for recording then.
BossHaas 1 year ago
@noapologiesnoregrets quoting BossHaas "nah its not Walt Whitman, it's a group called The University Players, Whitman died in 1892, i dont think there was sufficient technology for recording then."
ccranton8 1 year ago
@ccranton8 haha, so true. but the words could still be his right although i doubt it....it sounds so modern and maybe even custom made for the song...its not like it is very detailed or long....it basically says the same thing over and over again so how hard could it be to write something like that:)
whole27 1 year ago
@noapologiesnoregrets
bukowski
guitarplayer407 1 year ago
@noapologiesnoregrets i'm pretty sure the voice isn't from the author of the poem. They have voice overs with commercials, tv, movie, etc....work is borrowed....they can't have original authors reciting things all the time for every little project:)
The poem seems modern as well....i doubt its from anyone famous or old
whole27 1 year ago
@whole27 wut? The poem is by Walt Whitman (and yeah, of course they edited it - the original is much longer) so it can't be him reciting it^^ I'm pretty sure it's Will Greer reading it.
noapologiesnoregrets 1 year ago
@whole27 I have to wonder if you're joking.
This is Walt Whitman, THE American poet. And he lived in the 19th century.
And in regards to your previous comment of "how hard could it be to write something like that", I challenge you to write a better poem that Walt Whitman. Now if you'll excuse me, I'm going to go beat Lance Armstrong in the Tour de France.
stagno182 1 year ago
@stagno182 haha, oh come on...oh pioneers oh pioneers? It takes a genius to write that? I have written many great things in my English class that was just as good if not better. So if that was genius, i guess i'm a natural talent
whole27 1 year ago
@whole27 First of all, you're acting as if there's nothing between the repetitions of "Oh Pioneers"
Secondly, the poem is not from this time. It was written in 1865. It's from a time where an Everyman could search the expanses for his own success. It's a rallying call for action.
Thirdly, I doubt anyone but yourself would recognize anything you've written in English class to surpass anything written by Walt Whitman. But feel free to think so.
stagno182 1 year ago
@stagno182 i've actually written better things than o pioneer in 8th grade English class....now my writings are going to be stuff of legend!
whole27 1 year ago
does anyone know what music is played in the background ?
JanCarlo88 1 year ago
If it is truly just a jeans commercial, they why the need for such a serious poem?
dannygrey33 1 year ago
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Do you even know what the pioneers did to the natives of this land. Do you really want to be called pioneers?
dannygrey33 1 year ago
You guys think this is about revolution, but it is really about falling in line.
Do you really trust that Levi's or any other corporation has your best interest at heart?
Just cuz they wrap it in famous poetry?
How do you think he would feel about this, if he were alive?
Have you ever read " A Brave New World?". Maybe you should.
dannygrey33 1 year ago
@dannygrey33 You don't have to buy the stuff just because you think it's an exceptionally well made advert. I for my part am glad Levi's is taking so much interest in making original, moving ads rather than feeding on the ennui of braindead consumers. Who knows how many kids have been inspired by this to read Whitman? So get off your high horse, alright?
noapologiesnoregrets 1 year ago 81
@noapologiesnoregrets You are right haha. I find this commercial one of the best I've ever seen, and I am only 17. Commercials like this are 50 times better than 90% of all that other nonsensical crap. Pioneers, O pioneers!
BigBearSpaceAdmin 6 months ago 2
@noapologiesnoregrets dude when this came out i tripped the fuck out i was yelling and Cherring, walt witman i known for years you'lll be surprised how many people just stared at me when i was doing so........
Rising421 5 months ago
@noapologiesnoregrets i think levi commercials are the most moving things ive ever seen
blackmist124 5 months ago
@dannygrey33 Cool story bro.
countchunkula 1 year ago
@dannygrey33 yeah, but the poem isn't.
KittyKattyYukiLvr 10 months ago
Yeah cuz the world would be so great if all 7 billion people had the same hair and eye color.
Yeah right.
Whitman knew about being discriminated against, I don't think he would want a world where everyone looks the same, acts the same & listens to the same stuff. where everyone thinks they are being free spirits with free choice, but in reality they all made the same choice to rebel against the same stuff.
So now they are all back to being exactly the same as each other again, robots.
dannygrey33 1 year ago
I love this commercial-it truly speaks to my generation and is a wonderful combination of a classic poem and modern themes.
glossycm 1 year ago
must buy levis jeans
yojoe1221 1 year ago
i wish everyone would shut up about oh this would be great if this wasn't a jean levi fuck this up.......well levi made this and it a cool comerical it severed its purpose and made me want to go forth and but some levi's =)
gaaranum1girl 1 year ago
I love this comercial soo much , it gives me this odd rush of pride lol plus my butty looks great in levis <3 soo intense . i love all there go forth commercials
heartmulgrew15 1 year ago
@heartmulgrew15 and btw wtf up with th e44 dislikes ? this comercials rad
heartmulgrew15 1 year ago
This is a beautifully shot.. lie.
decade03 1 year ago
@decade03 excatly. But it IS an advert and all ads are lies so the "beautifully shot" weighs quite a bit here.
noapologiesnoregrets 1 year ago
@Terimorgan24 don't seek adrenaline from a commercial for clothing
abbazabbajuice 1 year ago
I'm almost positive Levi's used Sterling Cooper Draper Price as their agency on this one. Fucking brilliant.
TheGoltra 1 year ago
This young generation is not gonna save the world,
You all either idolize socialism or capitalism.
You are all comical versions of extreme liberals and extreme conservatives.
No independent thinkers anymore.
You all think your rebelling.
But your just rebelling against conservative mind control to embrace liberal mind control.
Red or blue pill?
But no one ever declines to take either pill.
Just remember every generation before you was young and thought they would fix it too.
dannygrey33 1 year ago
And why tan faced children?
What is wrong with brown faced children?
dannygrey33 1 year ago
@dannygrey33 Poem was written in 1855. Go look it up sometime. =)
VorpalStorm 1 year ago
@dannygrey33 shut the fuck up.
yourmom794 1 year ago