Reed Kroloff: Architecture, modern and romantic

[lightandbeautiful]

Homosexual activists understand the power of words.

Please visit my channel to watch a one-minute video clip in which popular atheist author Richard Dawkins admits that homosexual activists "hijacked the word 'gay'".

The word "homosexual" is more appropriate and accurate because it, unlike the word "gay", actually describes the behavior/attraction/relationsh­ip being discussed.

The word "gay" helps homosexual activists push their agenda.

[12011237]

There were two proposals. One representing Frank Gehry formerly known as Frank Lloyd Wright and The Wright Brothers that made planes and one representing Mies van der Rohe skyscarpers. Why do they want to fight all the time. Frank Lloyd Wright is dead. Some one has to make us belive it and who else than Yale S. Kroloff and Bill Clinton.

[12011237]

Why was Reed Kroloff sent to TED to apologize on behalf of the Bush Adminstration. Is it because they all went to bangladesh together for a vacation together? Why would you want to thank Debra Pattern.

[12011237]

Dude? Apple Sauce! Think and David Rockewell are the same guys.

There the bad guys. Get it?

[12011237]

Carpet Burns or Ed Burns and Christy Turlington.

Sounds like Construction and Modeling.

What kind?

[colosal30]

What was the point??? A simple commercial about architecture.

[12011237]

Deconstructing a battery operation starts with the skin.

[colosal30]

Is this guy an architect.... because he has no idea what romactic architecture is....

this guy is just BRAGGING.... talking about something he doesnt undertand

[12011237]

The trouble with Reed's brain is that it races at such a speed that his brain and mouth are sometimes out of synch, and hence, the stammering. The side effects of being brilliant and pointless.

[12011237]

Instead of giving architects a clean canvas of "you can do anything you want." They need to be given a blank canvas with a narrative, setting the correct tone, idealogy and philosophy behind this project. Otherwise, some lost soul with some cool moves and no big shakes may come up with his nifty version of what it should be. Hence, the most competent firm/architect with an exciting promise and design should be the one suited to design this one, ideally, void of any negative political influence.

[12011237]

The rest of the world is waiting and watching to see what will eventually erect itself on ground zero as a physical response to the attack. As Architects it is our responsibility to educate our clients with the appropriate ideals and philosophies that best suit the needs and functions of the present task at hand. Hence, Architects and Architectural firms and practices need to participate in a charette or competition once again or assign a famous American Architect to present a new design.

[12011237]

Today is 911, seven years later, still nothing, on the sacred land of ground zero. I think it's high time America got its act together in the search for the best design America has to offer to eliminate the dead spirit of all those that lost their lives into a thriving, very much alive spirit of the human minds present in the city, New York City. Also, all Architects throughout the United States need to come together,focused on one of the most important decisions that will confront the U.S.

[12011237]

As architects it is our duty to design buildings that not only are meaningful and functional but enlightens the mind, delights the senses and nourishes the soul. The new architecture by their very existence should reassure the American people that their grieving has been acknowledged. The new architecture should be a tribute to all those lives lost, all those that took an active role in helping to restore New York City of it's debris (both human and material), dust, fire and pollution.

[12011237]

The new WTC's should be a beacon of hope, a pillar of power, a landmark for courage, perserverance, strength, integrity and the unrelentless pusuit of the uman spirir which when inspired can or is capable of achieving and obtaining the highest possible ideals, goals and aspirations of mankind and the human condition.

[12011237]

Why was Daniel Liebskind the selection of Governor Pataki as a project like this so important required someone who was able to deliver under critical circumstances. Further, how come all the influential architects of the United Sates, the 60,000 members of the American Istitute of Architects and Faculty and members of Academia in Architecture coudn't advise on the simple notion that two architects who clearly do not get along cannot by any means produce any kind of meaningful architecture.

[12011237]

If your final design is a confused interpretation of the statue of liberty (Isn't the stautue of liberty someone else's idea?) then you really know something is seriously wrong. That's not thoughtful, nurturing, comforting, enlightening, aspiring or even exciting to the millions of people in the U.S and around the world who are waiting to see how the United States responded to a state of emergency.

[12011237]

The divorced collaboration of Daniel Libeskind and David Childs of Skidmore, Owings and Merril produced a failed attempt to re-design a plan for the "sacred" premises of ground zero. The design presented by these two architects to the American people is a clear example that there is, by no doubt, a lack of fertitle ideas flowing through the creative thought processes of these designing minds which were paralyzed due to the testy working relationship these two architects had with eachother.

[12011237]

Just because Reed Kroloff craved an Audi TT, does that mean the whole entire audience has to crave one. What was Reed Kroloff actually craving, that's what I want to know.

[qpwnsall]

Kroloff is the only person ive ever heard use the word "nonorthagonal"....at least i think thats how its spelled

[12011237]

Is he also the only person you've heard using the words "utter boobs" to describe. What did you think of his "grabbing his balls" on stage?

[F00dTube]

Obviously the poster of this video isn't familiar with youtube or he/she'd know what the risks of tagging it as "9/11 world trade center" are. ^_^

[12011237]

I think the speaker is not concerned and already knows what the risks are of tagging it as "911 world trade center." As his bio reads "he has a fearless eye for design." Besides, someone like him obviously has security and bodyguards following him around,24/7. The speaker is a man, I didn't see any breasts hanging from his chest and the poster for his topic is big, bold and not worried.

[F00dTube]

But I wasn't talking about the speak, was I? ^_-

[12011237]

Where's the poster posted smartass?

[F00dTube]

PS You completely missed the joke.

[12011237]

What's the joke, your royal foodness.

[F00dTube]

Thank you and have a nice day.

[S4rafine]

its a pair of green shocks ;)

[12011237]

you're right. It is a pair of green shocks.

[S4rafine]

mayb its a rice field?

[cmielack]

Whats with the subliminal pics at 14:21?

Can anybody see what its showing?

[tekemperor]

Just looks like a city and says "square" in the bottom right hand corner, but I have no idea what it's about. I didn't notice it the first time I watched.

[12011237]

Socks Silly. It's showing socks which worn, brings on comfort.That's the comfort slide I was referring to. But I saw something else.

[cmielack]

yeah. i can see the green socks. but it seems you didn't notice that there are different pictures shown for split seconds while the green socks are shown.

those are the ones i was referring to.

[12011237]

I saw a modernist housing development project cascading down a hill one time. The imgaes change each time of the shock. But I also saw a cartoon character of betty boop on his seaweed quote slide. But I take the most comfort in his rosa mexicano slide with images of rose petals falling onto a hotel bed. What did you see?

[12011237]

A triangle of some sort.

[Phaethon0130]

Kind of disappointing - he started out so well and brought out a bunch of interesting stuff, and then rushed through the second architect and ended it. I was really hoping for a comparison of the two approaches rather than a general statement of each. He never really got to comparing them. I guess he ran out of time?

[12011237]

yeah, I guess he ran out of time. I too would have liked to listen to his comparison on the two architectural approaches. SHoP, the "modern" approach and David Rockwell, the "romantic approach." With both architects being New York based and two of the top architects in the United States, wouldn't it have been wonderful if they gave their proposal for their design for WTC?

[12011237]

"It seduces you, pleases you, lifts your spirits and takes you into another world. It comforts you."

Desert anyone? Lavender Creme Brulee, Raspberry Double Decadent Chocolate Mousse Cake, English trifle, Orange-Mango Panna Cotta, Home-made Apple Pie a la Creme Anglais, Tiramisu, New York Cheesecake, Coffee or Tea?

[seanmPWH]

My proposal for WTC: like two air inflatable tube socks the same size and shape as original towers. Supported with the appropriate air current to keep the buildings flopping around in a very unpredictable and chaotic manner; Moving targets, more unlikely to suffer a direct airline hit. Of course you would have to fasten down everything in your office.

[iurak6868]

most creative comment ever lol

[12011237]

Was the speaker refering to wine when he said "Big, Juicy, Luscious, Color, Texture, Sweet....." or his balls?

[12011237]

hey did anybody notice the graphic content on Reed's "Comfort" slide. The socks were rotated in such a way whereby they looked like a pair of men's brief's with a huge bulge in the middle. Wow! Very Cool!

The trouble with being Reed's student is that we turned out "cheeky" just like him.

[12011237]

Reed's been known to be a little obnoxious at times but what I thought was funny was that his voice went up in volume, the minute the pretty slide on pleasures went up. That's quite typical of Reed though, the minute a pretty girl walks into the room, his voice goes up and becomes louder and faster.

[popitypop]

hes a pretty dam good speaker..

[Matanumi]

yea... it was indeed all over the place... not that kind of inspiring piece of media to look upon if one wants to be an designer for buildings

[12011237]

I appreciate the difference in approaching design from a technical point of view as opposed to a romantic approach as so in the case of David Rockwell. Also, the explanation and process of "mass customization" was neatly and brilliantly described with a beautiful slide presentation. What I didn't get was do most architects, especially the young ones have the financial capacity to buy an Audi TT to stick into their Tudor Castle? Remind me real quick, how much do graduate architects make again?

[nilbud]

If you don't have a rich daddy you become a builder, otherwise you become an architect.

[12011237]

Is your daddy rich? Lucky for you.

"Hey dad, Can you buy me an Audi TT."

"Sure, son."

[srudlak]

tt stands for the pi sign... but audi pi wouldnt be that cool...

[12011237]

Dear Car Man. Glad to know that you are very into to your TT. Whatever it takes to be cool, you know?

[srudlak]

great comment, comment man.

[Mrmoc7]

I found this entertaining and futuristic, although I understand that the speaker would like to remind me that the things he talked about are already happening. Maybe it doesn't have a "conclusion" or even a theme (although I think the intended team was just a bit too technical for most of us to grasp), but it is certainly relevant, and I'm glad the guy was at TED. He's also a talented speaker.

[ShalloeThought]

bullshit

[danno1111]

Not much focus on the talk... seemed all over the place, so it's not surprising he ran out of time.

That David Rockwell stuff at the end came from nowhere - like he stuck two lectures together.

[conversation2fear]

this is possibly one of the worst worst WORST lectures not only on TED but anywhere. Total and utter drivel delivered by a man who enjoys his own voice and opinions more than idea. Total nonsense.

[Matanumi]

hmm.. I wouldn't go that far... but what bothered me was that HE DIDNT come to a conclusion. it made little sense because there was no ending to cap it off

[d30few]

they say being a lecturer you should be able to condense something as complex as the universe or expand something as simple as a screw into a one hour talk. unfortunately, i don't think this guy is a lecturer at all.

it speaks volumes that this video took 5 years to reach youtube.

i wish he would have went on more about the philosophy of architecture from the beginning. the pictures at the end were horrible form-wise.

[ogfunk187]

do you think it was that bad? could you elaborate? i thought what he said about shop was quite interesting.

[12011237]

Yeah-No I agree, the stuff on Shop and Rockwell were interesting.

[Diermes]

Very enjoyable vid. I liked this one as well as the other TED videos.

[GolceaVlad]

What's this guy doing at TED ? ...

[FlailingJunk]

That's really the new plan? Really??? WTF!

[sdpadresfan]

that bridge was pretty cool. wish the speaker had more time.

[reyrecks]

i was just really getting into it.....it seems he was cut off in the middle.

[Gplex]

I like P&T BS idea, the biggest fuck you to those who wanted to destroy those towers is to rebuild it.

[samurai1470]

w00t 2nd comment.

[marjan15]

Freedom Tower ?

[Flyborg]

They should have called it "phoenix tower". It would have said "we rise from the ashes", and it would have been literal, since the first tower turned to a pile of ash. "Freedom tower" is dumb, because the WTC wasn't attacked because "terrorists hate freedom", but for various other reasons. I vote "phoenix tower". (although I'm not even American so whatever)

[Wened]

It would be easier to convince americans to "Jesus tower" :)

[celshader]

They should it the 'America, Fuck Yeah' tower.

[atypicalguy]

lol, yeah, they could have giant guns and beer cans on the top and some boobs sticking out the sides.