Byron White, President of ideaLaunch, on the importance of content, community and conversions

[crankycolby]

This week I spent an afternoon with Byron at IdeaLaunch. He asked great questions, quickly understood our business and gave me a new perspective on both our obstacles and potential for content marketing. He has an amazing ability to come-up with creative solutions and it is a lot of fun spending time with him coming-up with innovative and practical solutions in the space of content marketing.